Modern Healthcare s Supplier Strategies Summit Forging Partnerships and Delivering Value in a Transforming Healthcare System

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1 FIRST ANNUAL Forging Partnerships and Delivering Value in a Transforming Healthcare System 2016 SPONSOR PROSPECTUS

2 ABOUT THE IMPACT AWARDS ABOUT FIRST ANNUAL Modern Healthcare s Supplier Strategies Summit Forging Partnerships and Delivering Value in a Transforming Healthcare System On Tuesday, April 5, 2016 Modern Healthcare will host its first annual Supplier Strategies Summit: Forging Partnerships and Delivering Value in a Transforming Healthcare System, a day-long conference that will bring together industry-leading providers, suppliers, innovators and entrepreneurs. This groundbreaking event is designed to help suppliers better understand the rapidly shifting healthcare landscape while also providing the tools and strategies they need to more effectively communicate and partner with providers and insurers. Attendees can expect a day of tightly focused sessions that will give an inside look at the changing needs of providers and insurers, their purchasing patterns and the best ways to approach them. Session offerings will also include best practices from other suppliers, including how to expand offerings across the continuum of care. Educational Takeaways Will Include: Insights from C-Suite leaders of well-known healthcare organizations A deeper understanding of the forces reshaping healthcare, including the shift from volume to value, the move from inpatient to outpatient and the growing focus on population health management Tips from successful suppliers Guidance about providers changing purchasing practices Strategies for working with emerging hospital alliances and other collaborative networks A nuts-and-bolts perspective on the impact of new delivery models, such as ACOs EVENT DETAILS Date: Tuesday, April 5, 2016 Time: 8:00am 6:00pm Location: Westin Buckhead, Atlanta, GA Attendance: 150* *estimated Program Overview 2

3 AUDIENCE A Captive Audience For Sponsors Sponsorship of the Supplier Strategies Summit provides the opportunity to broaden your competitive advantage by increasing your credibility, image and prestige. You ll be able to reach a specifically targeted market of leaders in healthcare and benefit from 10 hours of education, networking and attendee/sponsor interaction! Who Will Attend Decision makers in support of Innovation, Purchasing, Supply Chain, and Transformation Executive and senior leadership of industry supplier and service organizations Sales leadership Types of Organizations Represented IT Companies Medical Device Manufacturers Pharmaceutical/ Biotech Group Purchasing Organizations Staffing and Recruitment Firms Investment Firms Venture Capital Firms Healthcare Providers Healthcare Accelerators and Incubators Start-ups Program Overview 3

4 AGENDA Networking Coffee 8:00 am - 9:00 am Opening Keynote 9:00 am - 10:00 am Morning Concurrent Sessions 1 & 2 10:10 am - 11:10 am Business Development and Sales: New Models of Success (Session 1) Jason Brown, Vice President, Corporate Business Development, Valence Health John Kerndl, Senior Vice President and Chief Financial Officer, Operations, LifePoint Health Pam Arlotto, President & CEO, Maestro Strategies Provider Alliances and Collaborations: New Relationships and Changing Purchasing Practices (Session 2) Dr. Ninfa Saunders, President and CEO, Navicent Health Plenary Session 11:20 am - 12:20 pm Accountable Care: A Game Changer for Suppliers? Dr. Mark Wendling, Medical Director, Valley Preferred Lunch 12:30 pm - 1:30 pm Plenary Session 1:30 pm - 2:30 pm Direct from the Source: Top Leaders Weigh In Joe Colonna, Vice President, Supply Chain, Piedmont Healthcare Michael Rowan, President of Health Services Delivery and COO, Catholic Health Initiatives Marcia Howes, Vice President and Chief Supply Chain Executive, BJC Healthcare Jim Budzinski, President, WellStar Health Network ACO; Executive Vice President and Chief Financial Officer, WellStar Health System Lee Perlman, President, GNYHA Ventures; Chief Financial Officer and Executive Vice President, Greater New York Hospital Association Afternoon Concurrent Sessions 1 & 2 2:40 pm - 3:40 pm Providers and Suppliers: Forging Strong Partnerships (Session 1) Brian Pellegrini, Managing Director, Spend Performance, Solutions, Advisory Board The Changing GPO Business Model - and What it Means for Suppliers (Session 2) Jeremy Belinski, Chief Operating Officer, Amerinet Closing Keynote 3:50 pm - 4:50 pm John Bardis, Founder, Retired Chairman, President and Chief Executive Officer MedAssets Networking Reception 5:00 pm - 6:00 pm Cathy Denning, Senior Vice President, Sourcing Operations, Novation Tim Marlette, Chief Purchasing Officer, Community Health Systems Program Overview 4

5 OPPORTUNITIES { } OPPORTUNITIES Opportunities presented in our packages* allow for achieving several goals at once Sponsors of this year s Supplier Strategies Summit have the opportunity to increase brand awareness, generate consumer preference and foster brand loyalty with a targeted and influential audience of healthcare marketing leaders. ENHANCE IMAGE & CREDIBILITY Sponsoring this well-attended event will generate a positive association with your brand. DRIVE SALES Packages include the opportunity to showcase products and services, and distribute samples or trial offers. MEDIA EXPOSURE Event marketing done by Modern Healthcare generates media exposure through print, digital, and social media. DIFFERENTIATION FROM COMPETITORS Through category exclusivity, sponsorship allows organizations to create competitor differentiation. DEVELOP BUSINESS, CONSUMER AND VIP RELATIONS During the various networking opportunities available at the conference, sponsors are able to dramatically influence customer relations. LEAD GENERATION The list of conference attendees provides a valuable resource of leads. *NOTE TO ALL SPONSORS: To take full-advantage of all sponsor deliverables, commitment should be made prior to January 8, All sponsors are eligible for a 25% discount on additional tickets to attend conference. Not all sponsor packages offer the same level of exposure Program Overview 5

6 PACKAGES { PRESENTING } Logo recognition as Presenting Sponsor in a minimum of 3 full-page, 4-color print conference promotions Logo recognition as Presenting Sponsor in digital promotion (when size allows) Logo recognition on promotional s for conference Logo recognition and direct link on the event registration area of ModernHealthcare.com Top square banner ad (250W x 250H pixels) and logo recognition on event reminder Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Social media strategic partner Opportunity to contribute up to 200 qualified addresses to the conference invitation database Exclusive sponsorship/recognition at the Welcome Reception the evening prior to the conference 1 Logo visibility as Presenting Sponsor on general conference signage Logo visibility as Presenting Sponsor on backdrop screen during opening and closing keynotes Recognition as the Presenting Sponsor from the podium by the Publisher of Modern Healthcare at conference opening and closing Opportunity to make 260 word introductory comments at opening and closing keynotes 2 Opportunity to have a staffed company table in registration area Opportunity to provide premium item for guest take away Logo visibility on attendee name tags Full page ad in printed conference guide/agenda Logo visibility and 250 word description in printed conference guide/agenda 5 tickets to attend conference Opportunity to include single sheet collateral item in attendee registration materials List of conference attendees 3 Top square banner ad (250W x 250H pixels) and logo recognition on post-conference thank you Logo inclusion in post conference thank you ad which will appear in Modern Healthcare magazine Post-conference report including key highlights from survey results with feedback from attendees Option to include one question in the post-event survey Rights Product/Category exclusivity 4 First right of refusal for up to 3 months following conference date 1 Welcome Reception will be held the night prior to the conference and is different than the day-of reception. 2 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional. 3 List of event attendees includes name, title, organization and address ( s included in final list only). List will be provided 1 week prior, 1 day prior and 1 week following event. 4 Category exclusivity includes up to 5 competitors Program Overview 6

7 PACKAGES { SUPPORTING } Logo recognition as Supporting Sponsor in a minimum of 3 full-page, 4-color print conference promotions Logo recognition as Supporting Sponsor in digital promotion (when size allows) Logo recognition on promotional s for conference Logo recognition and direct link on the event registration area of ModernHealthcare.com Square banner ad (250W x 250H pixels) and logo recognition on event reminder Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 100 qualified addresses to the conference invitation database Logo visibility as Supporting Sponsor on general conference signage Logo visibility as Supporting Sponsor on backdrop screen during a session 1 Recognition as the Supporting Sponsor from the podium during a session 1 Opportunity to make 260 word introductory comments before a session 2 Opportunity to have a staffed company table in registration area Opportunity to provide premium item for guest take away Half page ad in printed conference guide/agenda Logo visibility and 100 word description in printed conference guide/agenda 3 tickets to attend conference Opportunity to include single sheet collateral item in attendee registration materials List of conference attendees 3 Square banner ad (250W x 250H pixels) and logo recognition on post-conference thank you Logo inclusion in post conference thank you ad which will appear in Modern Healthcare magazine Post-conference report including key highlights from survey results with feedback from attendees Rights First right of refusal for up to 3 months following conference date 3 AVAILABLE 1 Sponsor can select their session for introductory comments and logo visibility based on availability at time of contract execution. 2 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional. 3 List of event attendees includes name, title, organization and addresses ( s included on final list only). List will be provided 1 week prior, 1 day prior and 1 week following event Program Overview 7

8 PACKAGES { CONFERENCE RECEPTION } (at conclusion of conference) Logo recognition in a minimum of 3 full-page, 4-color print conference promotions Logo recognition on promotional s for conference Logo recognition and direct link on the event registration area of ModernHealthcare.com Sponsor and logo recognition on sent to registrants highlighting the conference reception Logo recognition on event reminder Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 100 qualified addresses to the conference invitation database Exclusive logo visibility as Conference Reception Sponsor on signage and table cards during reception Opportunity to provide premium item for guest take away at the reception Logo visibility on general conference signage Logo visibility and 50 word description in printed conference guide/agenda 2 tickets to attend conference Opportunity to include single sheet collateral item in attendee registration materials List of conference attendees 1 Logo recognition on post-conference thank you to attendees and registrants Post-conference report including key highlights from survey results with feedback from attendees 1 List of event attendees includes name, title, and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event Program Overview 8

9 PACKAGES { LUNCHEON } Logo recognition in a minimum of 3 full-page, 4-color print conference promotions Logo recognition on promotional s for conference Logo recognition and direct link on the event registration area of ModernHealthcare.com Logo recognition on event reminder Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 100 qualified addresses and s to the conference invitation database Exclusive logo visibility as Luncheon Sponsor on signage and table cards during lunch Opportunity to provide premium item for guest take away at the luncheon Logo visibility on general conference signage Logo visibility and 50 word description in printed conference guide/agenda 2 tickets to attend conference Opportunity to include single sheet collateral item in attendee registration materials List of conference attendees 1 Logo recognition on post-conference thank you to attendees and registrants Post-conference report including key highlights from survey results with feedback from attendees 1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event Program Overview 9

10 PACKAGES { NETWORKING/COFFEE } Logo recognition in a minimum of 3 full-page, 4-color print conference promotions Logo recognition on promotional s for conference Logo recognition and direct link on the event registration area of ModernHealthcare.com Logo recognition on event reminder Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 100 qualified addresses and s to the conference invitation database Exclusive logo visibility as Networking Coffee Sponsor on signage and table cards during coffee Opportunity to provide premium item for guest take away at the coffee Logo visibility on general conference signage Logo visibility and 50 word description in printed conference guide/agenda 2 tickets to attend conference Opportunity to include single sheet collateral item in attendee registration materials List of conference attendees 1 Logo recognition on post-conference thank you to attendees and registrants Post-conference report including key highlights from survey results with feedback from attendees 1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event Program Overview 10

11 PACKAGES { INTERNET } Logo recognition on event reminder sent to attendees Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 50 qualified addresses and s to the conference invitation database Opportunity to select vanity password for Wi-Fi access Sponsor and logo visibility as Internet Sponsor in conference guide/agenda Logo visibility and 50 word description in printed conference guide/agenda 1 ticket to attend conference Opportunity to include single sheet collateral item in attendee registration materials List of conference attendees 1 Logo recognition on post-conference thank you to attendees and registrants Post-conference report including key highlights from survey results with feedback from attendees 1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event Program Overview 11

12 PACKAGES { WATER BOTTLE } { TOTE BAG } Logo recognition on event reminder sent to attendees Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 50 qualified addresses and s to the conference invitation database Exclusive logo visibility on custom-printed water bottles distributed to attendees Logo visibility and 50 word description in printed conference guide/agenda 1 ticket to attend conference Opportunity to include single sheet collateral item in attendee registration materials List of conference attendees 1 Logo recognition on post-conference thank you to attendees and registrants Post-conference report including key highlights from survey results with feedback from attendees Logo recognition on event reminder sent to attendees Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 50 qualified addresses and s to the conference invitation database Exclusive logo visibility on custom-printed tote-bags distributed to attendees Logo visibility and 50 word description in printed conference guide/agenda 1 ticket to attend conference Opportunity to include single sheet collateral item in attendee registration materials List of conference attendees 1 Logo recognition on post-conference thank you to attendees and registrants Post-conference report including key highlights from survey results with feedback from attendees Rights First right of refusal for up to 3 months following conference date 1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event Program Overview 12

13 PACKAGES { NOTEPAD } { LANYARD } Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 50 qualified addresses and s to the conference invitation database Exclusive logo visibility on custom-printed notepads distributed to attendees Logo visibility and 50 word description in printed conference guide/agenda 1 ticket to attend conference Inclusion in conference guide/agenda PDF ed to registrants prior to the conference Opportunity to contribute up to 50 qualified addresses and s to the conference invitation database Exclusive logo visibility on custom-printed lanyards distributed to attendees Logo visibility and 50 word description in printed conference guide/agenda 1 ticket to attend conference Rights First right of refusal for up to 3 months following conference date Program Overview 13

14 ABOUT MODERN Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Combining the power of a print publication, 24/7 digital news products, robust research and event platforms, Modern Healthcare reaches the largest and most captive audience of healthcare leaders and influencers. 150 N. Michigan Avenue, Chicago, IL ModernHealthcare.com