Orange Fast Facts Mobile NFC & Orange Money. Orange is committed to rolling out mobile NFC services in all its European territories:
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1 Orange Fast Facts Mbile NFC & Orange Mney Key Facts Orange is cmmitted t rlling ut mbile NFC services in all its Eurpean territries: Orange annunced in December 2010 its intentin t deply a new generatin f SIM cards and handsets that will facilitate the develpment f mbile NFC services, and since then has taken a leading rle in develping NFC in Eurpe. Orange is rapidly deplying slutins and making services available in Orange markets: In 2011, Orange was the nly peratr glbally t have launched cmmercial mbile NFC services, bth in France (Cityzi May 2010) and the UK, (QuickTap May 2011) as well as run trials in all its majr Eurpean markets. Pland has launched in Nvember 2012 Orange Cash mbile payment ffer in partnership with mbank and MasterCard Eurpe. Spain will be the next Orange market t deply the infrastructure t manage SIM-based NFC services, and launch services in their territries. Orange is seeding the market with handsets and NFC SIMs: Orange sld mre than 3 millin ( ) NFC phnes by end 2012 in its 4 main Eurpean markets: France, UK, Spain Pland and frecasts 10 millin by end Frm 2010 t end 2012,Orange sld 3,7 millin NFC phnes (cumulated sales) In Orange grup catalgue 40% f smartphnes references are NFC cmpatible in Q Orange has industrialised its NFC prductin chain t qualify NFC handsets fr cmpatibility with SIM-secured services. In 2010, the slutin was fr Java phnes nly. In 2011, the SIM-based slutin was extended t Andrid and RIM phnes. In 2012, extensin t Windws Phne 8 In the secnd half f 2012, Orange qualified and ranged ne phne every secnd week. NFC SIM-cards available in France, Pland and UK. 20 NFC phnes are available in France tday including best sellers like HTC Windws Phne 8X, Samsung Galaxy S2 and S3, Sny XperiaT, Nkia Lumia 920 : Orange is driving glbal interperability f MNO-supprted SIM-based services: On February 21 st 2011 many f the wrld s leading mbile peratrs (15 in ttal) including Orange annunced their cllective cmmitment t SIM-based mbile NFC and intentin t launch cmmercial mbile NFC services. In Nvember 2011, the Chinese MNOs increased the mmentum f supprt t SIM based NFC. In January, GSMA cmmunicated that mre than 60 MNOs nw supprt these initiatives. The GSMA-led annuncement als utlined the rganisatin s rle in develping the necessary certificatin and testing standards t ensure glbal interperability f mbile NFC services In Q3 2011, Orange, tgether with the GSMA and several ther peratrs, cntributed t a new specificatin fr NFC handset APIs & requirements t prmte the glbal interperability f
2 mbile NFC services. These specificatins were updated and imprved in 2012 by the GSMA NFC Wrking grup. In December 2012, Orange and China Mbile have signed a memrandum f understanding (MU) that aims t accelerate the cmmercializatin f mbile cntactless services by integrating standardized technical prtcls based n the SIM card int their respective services. The tw cmpanies have agreed t wrk tgether. France The Cityzi pass (as trialled in Nice) was launched cmmercially by Orange in 2011, making it ne f the wrld s first mass-market cmmercial NFC services. After Nice (May 2010) and Strasburg (Sept 2011), mre lcal authrities plan t develp Cityzi services in their areas. Services include buying and validating transprt tickets, paying fr purchases in shps (up t 300 ), string lyalty pints, r accessing infrmatin In 2012, the French gvernment has given a strng signal f its supprt t mbile NFC by granting 20 millin eurs f innvatin funds t 15 lcal authrities t rll-ut Cityzi services in their territries. Nvember 2012 NFC annuncement by S Richard (shw Hell Innvatin) NFC payment rll-ut in France : Orange is wrking with 3 banks wh are currently prpsing mbile payment slutins t their clients: BNP Paribas, Credit Mutuel, CIC. Sciété Générale will jin in 2013 In the transprtatin area, Orange is wrking with Air France and SNCF t prpse simplified custmer jurney with the NFC : buy yur tickets with yur mbile and access directly t the train r the plane (barding pass n yur mbile). Take the bus r the Tramway with yur mbile will be a reality in Caen and Strasburg in summer In the retail sectr :Carrefur supermarkets will accept mbile payment in France in 2013 Examples f NFC-based services that simplify everyday life (2012) The Tuluse Blagnac airprt has launched a trial that enables passengers t pass seamlessly thrugh the airprt using just their mbiles phnes (May 2012) Stade de France NFC experimentatin (May 2012): cntactless mbile technlgy is transfrming the way in which spectatrs can access stadiums, receive infrmatin and take part in exclusive events. The M-Stadium in Caen ran a similar trial Rland-Garrs: Orange has deplyed NFC services at the Rland-Garrs tennis turnament (French Open) with mbile payment available in the restaurants, guidance t places f interest n-site, and access in real-time t the match scres. Museums: Quai Branly Museum in Paris (June 2012): NFC smartphnes are lent fr free and allw visitrs t access t audi and vides cntent t hear the sund f histrical musical instruments in the museum s cllectin
3 Cité du Patrimine et de l architecture in Paris (April t August 2012): NFC technlgy prvides access t vide cntent and t persnalised turs by the exhibitin cmmissiner City f Sarlat in France is using NFC t prmte turist sites and mnuments. NFC tags have been deplyed in the city n histrical mnuments Cityvx is using NFC stickers t enable Cityvx users t view reviews and ratings at mre that 1,500 restaurants in France. UK Quick Tap In May 2011, Orange and Barclaycard launched Orange Quick Tap the UK s first mbile NFC payments service, allwing cnsumers t make purchases n the high street using their mbile phne Custmers can make purchases f 15 and under natinwide by simply tapping their Quick Tap mbile handset against a cntactless reader at ver 50,000 stres Using Barclaycard s cntactless payment technlgy, custmers will be able t pay fr items anywhere they see the cntactless payments symbl, including shps and cafes like Pret A Manger, EAT and Subway Quick Tap uses a secure SIM-based apprach fr mbile payments, prviding a single pint f cntact fr custmer care as well as ensuring enhanced payment security fr custmers Initially Quick Tap was available n the Samsung Tcc (Java) and the Samsung Wave (BADA) and nw recently available n best seller Samsung Galaxy S3 Quick Tap is much mre than payments - Everything Everywhere launched the Quick Tap Treats prmtin, earlier in 2012 with EAT t launch the UK s first NFC-pwered prmtin. WEVE jint venture, frmerly knwn as Prject Oscar in the UK Weve is a jint venture between the UK s three largest mbile netwrk peratrs (MNOs) EE, Telefnica UK (O2) and Vdafne UK. Between them, they represent ver 80% f UK mbile custmers, a user base unmatched by any single handset vendr r technlgy cmpany. The jint venture was frmed by the three sharehlders t create and accelerate the develpment f mbile marketing and wallet services in the UK. Thrugh Weve, they have created the ability fr advertisers, retailers, banks and many ther rganisatins t cnnect t a large-scale mbile cmmerce platfrm via a cnsistent set f technlgies and standards, withut having t duplicate effrt. Weve s sharehlders have unrivalled experience f engaging with mbile custmers. They understand the cmplex and very persnal relatinship their custmers have with their devices and hw they use them bth tday and in the future. At the same time, they have unmatched experience n rlling ut services acrss a myriad f devices and their relatinship with custmers will play a vital cmpnent in ensuring the rapid grwth f the market. Each sharehlder understands that any successful m-cmmerce business will need t wrk at scale, acrss millins f custmers individually n a multitude f devices. Weve brings these unique
4 cmpnents tgether and translates them int the m-cmmerce space as the cre platfrm fr its business. In practical terms, the JV fcuses n: Creatin f a single ecsystem fr m-cmmerce helping advertisers, retailers and banks t reach cnsumers thrugh their mbile phnes Cnsumers will be able t replace their physical wallet with a secure mbile wallet using Near Field Cmmunicatins (NFC) technlgy t pay fr gds and services Cnsumers will als benefit frm relevant ffers and cupns, delivered direct t their phne Pland Orange Cash In Pland, Orange, mbank and MasterCard Eurpe ffer cntactless payments thrugh mbile phnes Cntactless payments thrugh mbile phnes are becming a reality. Orange custmers in Pland will be the first t use this pssibility. Owing t Orange Cash service, prepared jintly with mbank and MasterCard Eurpe, they will be able t buy prducts and services easily, thrugh cntactless payments with a payment card in the phne, as early as in Nvember Spain In Spain, Orange aims t launch cmmercial NFC services in 2013, a mve that wuld mark the cmpany s furth Eurpean deplyment f the technlgy. In an exclusive interview with Mbile Wrld Live, Thierry Millet, VP Mbile Payments, Orange, says the cmpany has carried ut tw very successful experiments in Spain this year (ne with Banc Santander, and the ther ne with Malaga s transprt authrity EMT) and nw plans t ramp up this activity. We are wrking twards deplyment next year, he reveals. The multibrand wallet develped by Orange and B.Santander, allws payments with VISA and Mastercard n a smartphne, secured by the SIM. It received the Sesames award n the mbility categry at last Cartes summit The transprt slutin deplyed in Málaga, has been qualified by the users with a 8,2 and the highest level f recmmendatin. A NFC tag service has als been installed at 700 bus stps, prviding real time bus arrival infrmatin and nline transprt news. Orange Mney Key Figures Over 6 millin custmers in 13 cuntries Over 100 millin exchanged every mnth Thrughut 2012, the number f Orange Mney custmers has increased by 1.7, while the number f transactins increased by 3 and the value f transactins by 4.
5 We had 10 times mre bills paid and 5 times mre transfer value cmpared with last year. Overview Orange Mney, the Grup's mbile payment service, was first launched in Côte d Ivire in December 2008, and it is Orange s gal t launch the service in all 22 cuntries in Africa and the Middle East where the Grup perates. It has since been made available in Btswana, Camern, Jrdan, Kenya, Madagascar, Mali, Mauritius, Niger and Senegal + Uganda + Guinea + Mrcc In nly eighteen mnths, Orange Mney has quadrupled its custmer base, which nw cvers 14% f all Orange custmers in these 10 cuntries. This equates t ver 4 millin users acrss Africa and the Middle East In Madagascar, half f all custmers have pened an Orange Mney accunt, while in Côte d Ivire daily transactins nw exceed tw billin CFA francs per day. This expnential grwth attests t the strng cnsumer appetite fr this innvative, simple and practical mbile payment service in cuntries where the ppulatin has limited access t bank accunts but is widely equipped with mbile phnes. Access t Orange Mney is very easy: mbile phne custmers may pen an Orange Mney accunt fr free whether r nt they have a bank accunt. It allws custmers t carry ut simple banking peratins and transactins in ttal security. The three key services include: mney transfers: where users can send mney using their phne t any Orange Mney custmer in the cuntry; financial services: including slutins facilitating savings and insurance (accrding t the cuntry); payments: giving users an easier way t pay their bills, as well as prviding a simple way t buy mbile phne credit. These tw last categries f service are grwing quickly. Thanks t partnerships with lcal service prviders, Orange Mney custmers can pay sme f their bills with their mbile phne. This is enables custmers t benefit frm the cmfrt and flexibility f a remte payment system and in many cases allws them t avid a lng and difficult jurney. Fr example, Orange Mney custmers can already pay their electricity bills in eight cuntries, their pay-tv in 5 cuntries, and even traffic fines in Jrdan. In additin t payment, Orange Mney als prvides custmers wh d nt have a bank accunt with a way t save mney. And in three cuntries,, custmers can nw maker their life insurance payments thrugh Orange Mney. It is Orange s bjective t have 30 millin Orange Mney cstumers in 2015.
6 Additinal Infrmatin -ends-
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