Enabled Commerce Volume ($B)

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Katrina McCoy
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ebay Inc. enables glbal cmmerce n behalf f users, merchants, retailers and brands f all sizes. We enable cmmerce thrugh three reprtable segments: Marketplaces, Payments and ebay Enterprise.

1 ebay Inc. enables glbal cmmerce n behalf f users, merchants, retailers and brands f all sizes. We enable cmmerce thrugh three reprtable segments: Marketplaces, Payments and ebay Enterprise. Driven by the ubiquity f the Internet and the prliferatin f mbile devices, we believe that the way cnsumers engage with each ther, brands and services is fundamentally changing, blurring the lines between ffline retail and ecmmerce, and effectively creating ne market fr cmmerce and reinfrcing the cnnectins between cmmerce and payments. This trend has expanded ur addressable market. We measure ur ftprint in this addressable market using a metric that we call Enabled Cmmerce Vlume (ECV)**. ECV is the ttal cmmerce and payment vlume we enable thrugh ur platfrms. At ebay Inc. we make an impact thrugh ur rle in cmmerce and payments. $1 in every $5 in ecmmerce glbally is enabled by ebay Inc. *** Enabled Cmmerce Vlume ($B) * 168* 205* % f Retail*** 1.4% 1.5% 1.8% 2.0% % f ecmmerce *** 16.9% 16.8% 17.3% 18.4% *This adjusted number reflects decisin t remve vehicles and real estate GMV frm nging ttal GMV and ECV metrics (previusly stated ECV fr 2013 was $212B, incrprating vehicles and real estate GMV). **We define Enabled Cmmerce Vlume r ECV as the ttal cmmerce and payment vlume acrss all three segments cnsisting f ebay Marketplaces GMV, PayPal Merchant Services TPV and ebay Enterprise Grss Merchandise Sales nt earned n ebay r paid fr via PayPal r Bill Me Later during the perid. ECV excludes vlume transacted thrugh the Magent platfrm. ***Retail excludes Grceries and Travel, ecmmerce excludes Grceries, based n Mrgan Stanley estimates. 1

between ffline retail and ecmmerce, and effectively creating ne market fr cmmerce and reinfrcing the cnnectins between cmmerce and payments. This trend has expanded ur addressable market.

2 ebay Inc. s Strengths Make Us Unique Cmpetitin: We d nt cmpete with retailers Merchant Alignment: We get paid when they get paid Inventry: N inventry = n hlding csts, massive selectin Glbal Brand & Reach: A recgnized cmmerce and payments leader Digital Wallet: Largest installed base f users with multiple funding surces Data: $205B f clsed lp transactin data 2

get paid when they get paid Inventry: N inventry = n hlding csts, massive selectin Glbal

The Pwer f the ebay Inc. Prtfli... ebay Inc. (NASDAQ: EBAY) is a glbal cmmerce leader, prviding a rbust platfrm where users, merchants, retailers and brands f all sizes can cmpete and win.

3 The Pwer f the ebay Inc. Prtfli... ebay Inc. (NASDAQ: EBAY) is a glbal cmmerce leader, prviding a rbust platfrm where users, merchants, retailers and brands f all sizes can cmpete and win. ebay is ne f the wrld's largest nline marketplaces, and allws users t buy and sell in nearly every cuntry n earth; PayPal enables individuals and businesses t securely, easily and quickly send and receive digital payments; and ebay Enterprise enables mni-channel cmmerce, multichannel retailing and digital marketing fr glbal enterprises in the U.S. and internatinally. We als reach millins thrugh specialized marketplaces such as StubHub and ebay classifieds sites, which tgether have a presence in mre than 1,000 cities arund the wrld. As merchants cmpete and win, ebay Inc. is able t grw faster and drive value fr ur sharehlders. The pprtunity ahead f us in the cmmerce market is huge as we expand frm the $1 trillin ecmmerce market t the $10 trillin cmmerce market. Nte: Online Cmmerce = ecmmerce + travel Surce: Mrgan Stanley Our primary fcus is n ur custmers. Our cmpany is nly successful when the custmers and merchants we enable are successful. Whether nline, thrugh the mbile channel r in the physical wrld, we are primarily a transactin-based business that generates revenue frm the transactins and payments that we successfully enable. We als generate revenue thrugh marketing services, classifieds and advertising. In additin, we have created an pen surce platfrm that prvides sftware develpers and merchants access t ur applicatins prgramming interfaces, r APIs, t develp sftware and slutins fr cmmerce. Our develper cmmunity includes mre than 1.8 millin members. As f June 30, 2014, ur Marketplaces segment had 149 millin active buyers and mre than 700 millin listings glbally, while ur Payments segment had 152 millin active registered accunts. 3

receive digital payments; and ebay Enterprise enables mni-channel cmmerce, multichannel retailing and digital marketing fr glbal enterprises in the U.S. and internatinally.

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5 Lking Ahead... ebay Inc. will cntinue t enable cmmerce by executing against the fur key areas f Data, Glbal, Lcal and Mbile. Data Managing lss rates Greater share f checkut Persnalized experiences Glbal Cuntry expansin Translating int lcal language Prviding services in lcal currencies Lcal Greater chice arund delivery including ship frm stre, click & cllect Giving custmers chices in selectin Offline selectin available nline Mbile Greater cnsumer engagement Digital wallet in physical wrld Increasing relevancy in shared ecnmies (als knwn as peer-t-peer ecnmy) 5

in lcal currencies Lcal Greater chice arund delivery including ship frm stre, click & cllect Giving custmers chices in selectin Offline

6 At ebay Inc. we make a difference in the wrld. Hw we wrk is an imprtant as what we achieve... 6

Results-Driven Website Design, Development & Online Marketing ONLINE BUSINESS STRATEGY

Results-Driven Website Design, Develpment & Online Marketing ONLINE BUSINESS STRATEGY Blue Funtain Media 2010 TABLE OF CONTENTS Tw Principles t Online Business Strategy Online Marketing Methds Fur Essential