Search Engine Optimization & Social Media
|
|
- Alison Armstrong
- 8 years ago
- Views:
Transcription
1 Search Engine Optimization & Social Media , School of Management Fribourg Evelyn Thar, CEO Amazee Metrics Amazee Metrics AG / Förrlibuckstr. 30 / 8005 Zürich / evelyn.thar@amazeemetrics.com
2 Agenda 1 What Is Search Engine Optimization? 2 How Does Search Engine Optimization Work? 3 How Does Social Media Influence Search Engine Optimization?
3 What is Search Engine Optimization?
4 Why Search Engine Optimization? 4
5 Organic Revenue August 2014, B2B, US Market: 5
6 Organic vs Paid Search Results Paid Search Results: AdWords Paid Search Results: AdWords Organic Search Results: 6
7 Search Engine Optimization (SEO) SEO helps you to rank well within the organic results for the relevant keywords. 7
8 Search Engine Result Pages (SERP) Title URL Meta Description Meta Description: Too long Perfect Replaced by Google 8
9 Search Engine Result Pages (SERP) 2 Sitelinks Knowledge Graph / Google My Business 9
10 Search Engine Market Share Switzerland h"p:// von- suchmaschinen_396 10
11 How Does a Search Engine Work? 1. Crawling 2. Indexing 3. Ranking
12 Crawling Spiders/Bots looking for content. Goal: Find all websites in the world.
13 Indexing After crawling search engines index the websites and their content. Websites and their content are indexed and rated based on keywords.
14 Search engines compare websites and rank them based on topic and relevance. Ranking
15 Target Market and Language German Search Query Target Market: google.ch French Italian English Search Query Target Market: google.de German 15
16 How Does Search Engine Optimization Work?
17 SEO: Previous and Current Process Previous Process: Meta Tags Links schemes, link farms Article spinning Comment spamming Keyword stuffing Current Process: On-Site Audit: Technical audit, mobile audit, indexing audit, usability quick check Link building strategy Blogs, news Social media strategy (SEO perspective) Well written website content Optimized for Machines Black Hat SEO Optimized for Humans Content Marketing and Link Building
18 SEO Process 1. Step: Off-Site Analysis 2. Step: On-Site Audit 3. Step: Continuous Optimizations
19 1. Off-Site Analysis 1. Step: Off-Site Analysis 2. Step: On-Site Audit 3. Step: Continuous Optimizations Keyword analysis (Content SEO Check) Competitive analysis Link analysis Social media strategy International/multilingual SEO strategy Goal: Relevant SEO Keywords Definition SEO Strategy
20 Content SEO Check
21 2. On-Site Audit 1. Step: Off-Site Analysis 2. Step: On-Site Audit 3. Step: Continuous Optimizations Technical Audit Mobile Audit Indexing Audit Usability Quick Check Goal: Analysis and recommendations for technical SEO implementation
22 Presentation of the SEO Audits 1. Step: Off-Site Analysis 2. Step: On-Site Audit 3. Step: Continuous Optimizations Presentation SEO Results SEO Issues SEO Recommendations
23 3. Continuous Optimizations 1. Step: Off-Site Analysis 2. Step: On-Site Audit 3. Step: Continuous Optimizations Link-Building Technical Improvements Content Improvements Goal: Increase Ranking Positions: Sustainable SEO efforts need at least 4-6 months. The more effort invested, the faster the visible results.
24 How Does Social Media Influence SEO?
25 Are Social Media Signals a Ranking Factor? Google officially denies that Social Media signals are a ranking factor. Nevertheless Social Media activity influences traffic volume, brand awareness and online visibility of a domain. Fresh and new content is shared mostly on social media Google also wants to show new content to the users. 25
26 What is a Ranking Factor? Criteria to rate the topic and relevance of a website and use this to perform a ranking among the websites. 26
27 Ranking Factors Study Searchmetrics Study based on 10'000 information oriented keywords in Germany and the US. Which factors distinguish high ranking websites from those with lower positions in Google search results? Causality Correlation. 27
28 Ranking Factors 2014 for Germany 28
29 Most Important Ranking Factors
30 Differences between Germany and the US The most important factor is the Click-Through Rate, that is new this year. This factor is even more important in the U.S. Google +1s are more important in the U.S. than in Germany. Proof Terms are less important in Germany than in the U.S. The Word Count in Anchor Texts has more significance in Germany. The Share of Backlinks from the same country has more weight in Germany. The Bounce Rate has more influence on the ranking in Germany. Pinterest is more important for the ranking in the U.S. Sitespeed has a greater impact in the U.S. While Keywords in H1 are beneficial in Germany, they are penalized in the U.S. 30
31 Social Ranking Factors Four social networks can be considered as ranking factors: Facebook, Google+, Twitter and Pinterest. Social Signals have still the highest correlation. Slight decrease of social signals in 2014 for the first time after 2012 and
32 Facebook as a Ranking Factor Facebook is for SEO the most important social network. Website on position 1 has the most Facebook shares, comments and likes. Websites ranking lower on Google have a lot less Facebook signals. 32
33 Google+ as a Ranking Factor Graph looks similar as the one for Facebook. In 2014 the +1s increased the most compared with all relevant social media networks. 33
34 Twitter as a Ranking Factor Number of tweets is much lower than Facebook signals and slightly lower than Google +1s. Graph looks similar as the one for Facebook and Google+. 34
35 Pinterest as a Ranking Factor The absolute number of social signals from Pinterest is very low. Graph looks similar as the one for the other social media networks. 35
36 SEO Recommendation for Social Media Check your Social Media Spread. Include as many as possible of these four Social Media networks in your Content Marketing Strategy. Social Media Spread for heg-fr.ch: 36
37 SEO Recommendations for 1. Facebook pages are indexed in Google. 2. Optimize your URL to match your brand or company name (no extra keywords). 3. Choose the correct category and up to 3 subcategories for your page. 4. Optimize the About section with an informative description including relevant keywords and make sure your address is correct. 5. Share high quality content there is a need for. 6. Link to your Facebook page from your website to verify the Facebook page. 37
38 SEO Recommendations for 1. Optimize your URL using custom Google+ page URL. 2. Use relevant keywords in your business information. 3. Use a headline for all posts: The headline will show up as title tag of your post in SERPs. 4. Use targeted sharing option in addition to "public" (add "your circles and select individuals"). This triggers a notification for users the post was shared directly with. 5. Use hashtags and invent new ones. 6. Use the publisher tag to verify your website. 38
39 SEO Recommendations for 1. Optimize your username (max. 15 characters). 2. Link to your real website and do not shorten the URL. 3. Optimize your Twitter bio (max. 160 characters) using relevant keywords. 4. Use a descriptive name for your Twitter profile photo. 5. Tweets should contain keywords and hashtags. 6. Use Twitter lists (make them public, use keywords, post them on the blog). 7. Use pictures and videos. 8. Link to your Twitter account from your website. 9. Use the follow button on your website. 39
40 SEO Recommendations for 1. Optimize your username (max. 15 characters). If your business name is already taken, use a memorable, easy-to-spell keyword related to your brand. Use the same username as for the other social media accounts. 2. Optimize the About section (max. 200 characters) Use it for keyword rich description of who, what and where. 3. Search Privacy in Settings Make sure you activated the option to make it possible for search engines to show your Pinterest profile in search results. 4. Make sure you have a strong Pin description (max. 500 characters, use hashtags). 5. Use unique titles for your boards. 6. Use descriptive image names and keywords in the alt text. 7. Verify your profile: 40
41 Questions?
Web School: Search Engine Optimization
Web School: Search Engine Optimization Today s Goals Provide a foundational introduction to SEO, including on-page tactics and off-page tactics Give tactical guidance for improving your site in CQ Connect
More informationSEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE
SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization
More informationSEO Workshop Today s Coach Lynn Stevenson. SEO Analyst
SEO Workshop Today s Coach Lynn Stevenson SEO Analyst Overview Introduction to SEO Importance of Content SEO Content Best Practices Keyword Research Optimizing Content Common Pitfalls Social Media and
More informationDIGITAL MARKETING TRAINING
DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationSearch Engine Optimization
Search Engine Optimization Workshop Yes!Delft Willem Blom Expand Online BV @expandonline October 2013 Expand Online Introduction: Willem Blom @willem_blom Expand Online 2 Introduction: Expand Online Specialist
More informationInternet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI)
Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)
More informationPage One Promotions Digital Marketing Pricing
Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth
More informationSEO for Financial Advisors
SEO for Financial Advisors This guide is designed to help give financial advisors a roadmap to better SEO success, gaining you more local attention and, eventually, customers. 2 CORPORATE BROCHURE BUILD
More informationDIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
More informationSEO Guide for Front Page Ranking
SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are
More informationSEO. Module 1: Basic of SEO:
SEO Module 1: Basic of SEO: Internet and Search engine Basics Internet Marketing Importance of Internet Marketing Types of internet Marketing Method Importance of Search Engines SEO is an art of Science
More informationGOOGLE ANALYTICS TERMS
GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates
More informationGeo Targeting Server location, country-targeting, language declarations & hreflang
SEO Audit Checklist - TECHNICAL - Accessibility & Crawling Indexing DNS Make sure your domain name server is configured properly 404s Proper header responses and minimal reported errors Redirects Use 301s
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More information77 Top SEO Ranking Factors
77 Top SEO Ranking Factors If you ve downloaded this resource, it suggests that you re likely looking to improve your website s search engine rankings and get more new customers for your business. Keep
More informationMY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
More informationSEO CASE STUDY: TOM S OF MAINE. Prepared by: Reva McEachern Principal, REVA Digital Media LLC
SEO CASE STUDY: TOM S OF MAINE Prepared by: Reva McEachern Principal, REVA Digital Media LLC COMPETITIVE SEARCH LANDSCAPE Analysis of paid and organic 2 ADVERTISING TOTAL KEYWORDS Tom s of Maine has a
More informationcometis AG SEO Search Engine Optimization Wiesbaden, May 2012 Seite 1 von 19 2012 cometis AG
cometis AG SEO Search Engine Optimization Wiesbaden, May 2012 Seite 1 von 19 Agenda Steps of Search Engine Optimization 1. Analysis of the company 2. Key word analysis 3. On-Site optimization 4. Off-Site
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationOnline Marketing Company INDIA Digital Marketing Training
Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing
More information2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com
2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.
More information[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing
More informationInternet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program
Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL
More informationStrategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social
Strategic Execution for Restaurant Rewards App Implementation of content strategy spanning search, blog, and social Company Overview Our sample company is a restaurant rewards startup with e-card app membership
More informationSearch Engine Optimization Webinar
BROUGHT TO YOU BY YOUR Visionary Partners Program April 20, 2016 Search Engine Optimization Webinar Search Engine Optimization (SEO) is the process of Improving the visibility of a website or a web page
More informationWhy Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
More informationWhat Does Your Search Engine Results Mean To You
SEARCH ENGINE OPTIMIZATION BASIC 101 SEO Considerations we can impact today Why Bother with SEO > 85% of all web visitors arrive through search 60% of all queries today are 3 words or more 87% of click-through
More informationThe Power of Social Media Marketing. Steven R. Van Hook, PhD
The Power of Social Media Marketing Steven R. Van Hook, PhD Where are the users? More Statistics In Millions Networking Data Pew / 2012 Internet users under 50 are particularly likely to use a social
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationSearch Engine Optimisation Managed Service
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
More informationWhy SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:
Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationSearch Engine Optimisation Managed Service
Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your
More informationSEO Tutorial PDF for Beginners
CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO
More informationPromoting Your Business Online
Chapter 3 Optimizing Your Website for Local Search If you have a service based or retail business, you should know that traffic to local search results now account for as much as 30% of total searches
More informationSEO National Plans Value Bronze Silver Gold Platinum
ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12
More informationAuthorship and SEO Search, Social and Tools to Promote You and Your Authors
Authorship and SEO Search, Social and Tools to Promote You and Your Authors Marshall Simmonds Define Media Group, Inc. Marshall@DefineMG.com Google Growth Google says it has found more than 30 trillion
More informationSearch Engine Optimization Techniques. For Small Businesses
Search Engine Optimization Techniques For Small Businesses Introduction Online marketing is a valuable way to market your business Your business must absolutely be online Your strategy must include Search
More informationSocial Media Management Checklist
Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct
More informationSreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com.
Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com 1 SEO Syllabus Now you can get yourself or your web specialist trained
More informationSOCIAL SEARCH. SEO Best Practices&Tips
SOCIAL SEARCH SEO Best Practices&Tips January 2012 Lead Contributors Winston Burton SEO Director Havas Media US winston.burton@havasmedia.com Rob Griffin Global Director Product Development Havas Media
More informationBret Phillips. Web Consultant. bretwp@webdevils.biz. @bretwp. http://webdevils.biz http://bretphillips.com. Web Devils offers the following services:
Bret Phillips Web Consultant bretwp@webdevils.biz @bretwp http://webdevils.biz http://bretphillips.com Web Devils offers the following services: Web Development Social Media Management Search Engine Optimization
More informationWilling To Bring Top Ten Ranking in Search Engine (Google, Yahoo and Bing)? Thinking to Start Your Online / Virtual / Website Businesses?
SEO Training Course: IF you are interested in following scope, then you are at the right place to Join SEO Training Classes Now from the heart of Pakistan Karachi Here the list is Willing To Bring Top
More informationSearch Engine Optimization & Marketing I: An Introduction. June 17, 2009
Search Engine Optimization & Marketing I: An Introduction June 17, 2009 Welcome Our First eacademy Webinar Two ways to listen: Call in with the number provided in your registration email With speakers
More informationWhat to do Post Google Panda
What to do Post Google Panda 1 Google Panda Update Panda, also known as Farmer, was an algorithm update from Google that first appeared in February 2011. This update restructured many search results and
More informationA Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform
More informationLOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale
LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences
More informationGET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationCertified Digital Marketing Professional VS-1217
Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing
More informationSEO National Plans Value Bronze Silver Gold Platinum
ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12
More informationsucceed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide
succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local
More informationGOOGLE AUTHORSHIP IS DEAD
BEST PRACTICES TO IMPLEMENT HTTPS FOR SEO GOOGLE AUTHORSHIP IS DEAD SEARCHMETRICS RELEASED SEO RANKING FACTORS FOR 2014: IS CONTENT REALLY THE KING NOW? TWITTER WITH ANOTHER EFFECTIVE HELPING TOOL - TWEET
More informationOptimizing Your Magento Store for best SEO Practices
Optimizing Your Magento Store for best SEO Practices Ronald Dod CEO/Owner of Grey Umbrella Marketing Overview of Presentation 1. Magento Store Basics 2. Best On Page Optimization Practices 3. Best Off
More informationSEO Best Practices Checklist
On-Page SEO SEO Best Practices Checklist These are those factors that we can do ourselves without having to rely on any external factors (e.g. inbound links, link popularity, domain authority, etc.). Content
More informationLocal Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood
Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationLO C AL S E O. Cheat Sheet
LO C AL S E O Cheat Sheet What is local SEO? As a result of the rapid growth of mobile, local SEO has grown significantly in recent years with businesses aiming to take advantage of the improved connectivity
More informationHousekeeping. Agenda. Welcome to How to Blow Away Your Competition SLOW AND STEADY WINS THE SEO RACE ANCIENT PROVERB
Housekeeping Welcome to How to Blow Away Your Competition on Google Search Results Presenter: Stephanie Erickson SEO Strategist & Founder AuDseo Digital Marketing for Hearing Aid Practices www.audseo.com
More informationTHANK YOU. Mia Araminta,
THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions
More informationSEO & CONTENT MARKETING SERVICES
SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search
More informationIncrease ROI through SEO
Increase ROI through SEO White paper All techniques used in the online campaign are meant to improve ROI (Rate on Investment). SEO (search engine optimization) stands out from other promotion elements
More information80 % Section I: Web Page Analysis TOP 5 WORDS URL DESCRIPTION TAG TITLE TAG SPEED COPY. ocean19.com
Section I: Web Page Analysis This section analyzes the specific web page at the URL you entered within your website or competitor's website, and determines how optimized it is for the keyword(s): chicago
More informationGet in Touch 9999491895. Session - 1. Digital Marketing - Introduction & Overview
Digital Marketing - Introduction & Overview Session - 1 Module - 1 Website Creation How To Book A Domain, Deciding On Hosting, How To Install A CMS ( Word press ) How To Decide Ona Perfect Theme For Your
More informationIgnite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1
Ignite Visibility Consulting How to Blog Prepared by John Lincoln Copyright 2013 Ignite Visibility Page 1 Introduction... 3 What is a Blog?... 3 Technical Checklist... 3 Important Promotional Notes...
More informationThe Cambridge Web Marketing Co
Service Guide 2015-2016 0800 644 0196 www.cwmc.biz talk@cwmc.biz @cwmc.biz Contents Pay Per Click Campaign Managment (AdWords)...3 Content Creation... 4 On-site Optimisation...5 Link Building... 6 Conversion
More informationSEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE
SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE A BIT ABOUT US SCHOOL WEBSITE Digital marketing agency with 10+ years dedicated to the education market We re a team of over 50 experts offering
More informationSearch Engine Optimization Content is Key. Emerald Web Sites-SEO 1
Search Engine Optimization Content is Key Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key 1. Search Engines and SEO 2. Terms & Definitions 3. What SEO does Emerald apply? 4. What SEO
More information05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115
05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?
More informationPizza SEO: Effective Web. Effective Web Audit. Effective Web Audit. Copyright 2007+ Pizza SEO Ltd. info@pizzaseo.com http://pizzaseo.
1 Table of Contents 1 (X)HTML Code / CSS Code 1.1 Valid code 1.2 Layout 1.3 CSS & JavaScript 1.4 TITLE element 1.5 META Description element 1.6 Structure of pages 2 Structure of URL addresses 2.1 Friendly
More informationSearch Engine Optimization Services Overview
Search Engine Optimization Services Overview This presentation and its contents are the Intellectual Property of Quenzel & Associates, Inc. Its distribution in written format is for the sole purpose of
More informationSEO Packages. SEO Manager: Eva Gundermann
SEO Packages SEO Manager: Eva Gundermann SEO vs.sem/ppc 2 Definitions Search engine optimization= to prepare the website in order to be on the top pages in Google 3 Advantages of SEO More Visits More contacts
More informationA Quick Start Guide On How To Promote Your Site Using the SEO Tool Belt
A Quick Start Guide On How To Promote Your Site Using the SEO Tool Belt Welcome to SEO Tool Belt, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts
More informationSEO Training SYLLABUS by SEOOFINDIA.COM
1 Foundation Course SEO Training SYLLABUS by SEOOFINDIA.COM Search Engine Optimization Training Course Internet and Search Engine Basics Internet Marketing Importance of Internet Marketing Types of Internet
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationUBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com
UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically
More informationSearch Engine Optimization
Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationSocial Media Marketing and Managing Proposal
Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step
More informationFirst Page Google Results Through Blogging
First Page Google Results Through Blogging Get First Page Google Ranks by simply Writing and Posting a Blog Article Copyright Randombyte. All Rights Reserved. Writing blog articles that land on Google
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationAffordable SEO Services
Affordable SEO Services (949) 542-6050 Mobile App Global SEO Programs Basic Silver Gold Platinum Pricing & Services $995/mo. $1750/mo. $2750/mo. $3750/mo. w/6 month commitment. w/6 month commitment. w/6
More informationSearch Engine Optimisation (SEO)
WEB DESIGN DIGITAL MARKETING BRANDING ADVERTISING Keyword Research Definitely number one on the list; your entire search engine optimisation programme will revolve around your chosen Keywords. Which search
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationServices & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8
(888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS
More informationSEO Techniques for Enhancement of Site Visibility
Middle-East Journal of Scientific Research 24 (Techniques and Algorithms in Emerging Technologies): 18-23, 2016 ISSN 1990-9233; IDOSI Publications, 2016 DOI: 10.5829/idosi.mejsr.2016.24.TAET23314 SEO Techniques
More informationA Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a turn-key SEO Platform with state-of-the-art reporting functionality and the ability to go 100%
More informationDigital Training Search Engine Optimization. Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto
Digital Training Search Engine Optimization Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto Why Is Search Important Why search is important? Total Internet users in Indonesia
More informationGenerating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING
Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports
More informationSEO AUDIT REPORT On #ecommerce Website# Dubai, UAE
SEO AUDIT REPORT On #ecommerce Website# Dubai, UAE Prepared by Shahan 0 563 178 260 Dubai SEOmid.com shahan@seomid.com Overview: #Consultation Service# provides this website marketing plans for #ecommerce
More informationInstructions for Performing a Self-Audit
Instructions for Performing a Self-Audit We believe in the power of the Internet and we believe anyone can turn their website into a profit center. It just takes a little introspection, some knowledge
More informationA Cautionary Tale of Aggressive SEO
A Cautionary Tale of Aggressive SEO How to Avoid Penalties and Fix Things When They Go Wrong Tweet with hashtag #jwc13 and @offordscott to participate on Twitter. A Cautionary Tale of Aggressive SEO Techniques
More informationSEO for WordPress. Ryan Erwin Internet Marketing Chicago LLC.
SEO for WordPress Ryan Erwin Internet Marketing Chicago LLC. Disclaimer The information here reflects my personal opinion and can not be reproduced without my consent. Please contact Ryan Erwin at Internet
More informationSearch Engine Optimization: What You Really Need to Know
Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you
More informationDIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com
DIGITAL MARKETING PROPOSAL www.abccompany.com SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization SEO (search engine optimization) is the process of improving the visibility of a website or a web
More informationAn Advanced SEO Website Audit Checklist
An Advanced SEO Website Audit Checklist A Top Level Overview Easy to download, print, and check off as you go. Test number of indexed web pages - Typically businesses wants their homepage showing as the
More informationCourse Outline. Search Engine Optimization & Social Media Marketing For Professionals
Course Outline Search Engine Optimization & Social Media Marketing For Professionals Who Can Participate? Anyone can join who has the interest to get into the web marketing profession. Prerequisite: Technical
More information