OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process?

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1 OBTIMIZATION SEO Services Many people call SEO (Search Engine Optimization) an art form, but at Customer quaors, we realize it s really just the perfect combination of understanding Google s algorithm and years of experience. After all, SEO happens to be our specialty here, and the foundation from which our business has been built. So, what is SEO anyway? Simply put, SEO is the practice of making a website more helpful, relevant, and trustworthy in the eyes of the search engines in order to achieve maximum visibility in search. The purpose, of course, is getting more people to your website and in front of your message. So how s it done? At the end of the day, the main job of a search engine is to provide users with the web pages considered most relevant to their search. That s why regardless of your vertical or the immensity of your target audience, the main principle of search engine optimization will always stay the same: make your website relevant. SEO is imperative to ensure each page of your website is super-focused and topically relevant to the information you re offering. A bonus here is that properly optimizing your website means that users as well as search engines will be more likely to regard it as valuable, increasing your visibility in search as well as your customer base! After all, if your clients can t find you online, there s a good chance you re missing out on a significant chunk of business. What s Your Process? As a top SEO company, we take a hands-on approach to become your SEO vendor as well as consultant. We review the current status of all clients prior to recommending an SEO strategy because we want to know and understand your marketing needs and goals. The more we can learn about you, the more targeted and customized our marketing plan can be.

2 EARNING SERVICES Crawling and organizing the entire Web is a search engine s first priority, and links help make that process manageable. If you visualize the Web as an enormous road map, links would be the streets that connect each and every point, from Web pages to files and images. In an effort to categorize the world s information, search engines use links to get from Point A to Point B and beyond, as well as to gain an understanding of the relation and importance of the websites on each end of the link from google ''our site s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links influences your ranking. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. Beware of Link Building Schemes Be wary of SEO services that promise X number of links per month using questionable link placing tactics such as bookmarking, text link ads, a focus on anchor text, etc. from google Any links intended to manipulate a site s ranking in Google search results may be considered part of a link scheme. This includes any behavior that manipulates links to your site, or outgoing links from your site. Manipulating these links may affect the quality of our search results, and as such is a violation of Google s Webmaster Guidelines. Google recommends that you EARN your links. From google-quaors The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. While there are still a few forms of acceptable link building methods, we recommend heeding Google s guidelines and creating great content. Why Does it Matter to Me? To start with, Google has been extremely successful in cracking down on various forms of manipulative link building. Over time, they ll only continue to improve these efforts. Manipulating rankings using these link building tactics means risking your website being penalized. The concept of link earning, when done properly, will generate far better results in the long run. After all, what good is a manipulated top rankings if your visitors end up looking at mediocre website content and bouncing anyway? Improving your website content and focusing on a real content strategy will not only attract more visitors and unsolicited inbound links, it will also lower your bounce rate, lengthen your average visitation times, and best of all, increase your conversions. That s where Customer quaors comes in. We outline link earning strategies based on each client s needs and combine a variety of long-term inbound marketing methods: from content creation, to community building efforts on social media, and more. Want to chat about creating a link earning strategy to improve your visibility online?

3 Reputation management Reputation is Everything Monitor Your Brand Online Research is critical to the online buying process. Buyers have such rich resources available to them now that they hardly ever make a purchase without shopping around, comparing prices, and checking out reviews sometimes even while they re out shopping in real life. We all know not everything on the Internet is true, but when it comes to unfavorable reviews, articles, blog posts, or event blatant smear campaigns, potential clients will often run the other direction instead of taking a chance. And like it or not, anyone can tarnish your reputation. Imagine losing just 4.5% of your potential business because of negative sentiment... what would that equal in lost revenue? To Protect and Defend The reputation of your business. Monitoring, protecting, and defending your reputation online is a necessary part of any well-rounded marketing campaign. That s why it s key to know what s being said about your business, whether that sentiment is positive or negative. Quaors will monitor the Web for mentions of your company on a continual basis, identifying where replies are in order, as well as opportunities to collect feedback and provide mediation. This form of prevention can make a world of difference, both to your business and to the people talking about it. It will also help us to pinpoint the ideal time to ask for reviews from customers speaking highly of your business. The Internet Never Forgets However effective, we realize that sometimes prevention isn t all it takes. For extreme cases, we can design a more aggressive, long-term reputation management strategy. Depending on your exact needs, we ll form a plan to combat negative sentiment in the search engines by pushing down undesirable results, and revealing more favorable content like positive reviews, creative content, press releases,social media accounts, and other online properties. With a well-formulated strategy, we can dramatically suppress the negative results plaguing your company. Our reputation management team will also work to ensure that future efforts to sabotage your business are blocked before they can gain momentum.

4 PAID SEARCH Do you want to put your business in front of customers who are ready to buy? An effective pay per click (PPC) campaign is the fastest way to do just that. Pay per click advertising is ideal for ultra-precise targeting, so companies can reach clients of a particular geographical area, language group, or demographic with ease, and at a fraction of the cost of traditional forms of marketing like radio and television. Best of all, you can take advantage of existing demand and only pay for relevant traffic! Businesses all over are leveraging the power of paid search because of its precision and quick results, which makes effective pay per click management imperative. While the pay per click model is fairly simple to understand, a poorly executed campaign can become costly and cumbersome. Customer Quaors is a full-service marketing agency that has been providing full-service PPC setup and management for various verticals and platforms since 2009, ensuring a successful campaign with maximum returns. Here are just a few of the services we offer: - Keyword research and selection - Strategic campaign development based on client goals and objectives - Ad budget review and optimization - Ad planning, placement, and scheduling (even mobile advertising!) - Landing page design and implementation - A/B testing and conversion rate obtimization (CRO) - Bid management - Conversion tracking and reporting detailed monthly reports - Trust Experience Businesses all over the world trust the paid search experts with their pay per click campaigns. We re a google adwords Certified Partner as well as a Bing Ads Accredited Professional. Interested in finding out what we can do to grow your business?

5 LOCA SEO Services Find local businesses, if you re not there when they need you, your competition will be. With the advent of mobile and social media, online search has become the #1 way consumers look for products and services. If your website comes up on the first page when you search for your products or services, you may be in the clear here, but for many businesses still relying on phone books and positive energy to keep their doors open, that s just not the case. When it comes to marketing to local business, we understand the importance of getting the most exposure from your marketing dollars. Attracting qualified leads online means optimizing your website and your Google Plus Local and Bing Places listings to attract the clients you want! Quaors marketing specializes in getting qualified, local traffic to your website, whether you re a lawyer in Tampa, a landscaper in Grand Rapids, or a nationwide company with locally-focused branches across the United States. If you re looking for local SEO services, contact us today for more information and customized research. We look forward to helping you reach your business goals! / QUAORS.COM

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