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1 The Professional's Training Course to SEO The Professional's Training Course to SEO as seen in... First of all, welcome to the exciting world of Search Engine Optimization and how your website can gain a piece of the free web traffic and sales the search engines can provide for your website if implemented properly! The Professional's Training Course to SEO is not only a theoretical approach, but a very practical and organized format of how to gain top rankings for your website. The training course is based on strategies that produce real tangible results in the search engines (which are based from testing and experiments since 1998). The training starts out with the more fundamental search engine optimization concepts to ensure that everyone will properly understand the process from the beginning. It will then move forward to more advanced Search Engine Optimization practices, which are necessary to gain higher placements. Once you have gone through all the modules, you will be very knowledgeable, understand the process, as well as be able to position your website in the top of the major search engines. The strategies that you learn are White Hat, meaning they abide by the search engine guidelines. Who has Developed this Online Training Course Johan Hedin, the Managing Director at Marketing Ignite Co. Ltd, has spent thousands of hours and over one year to develop an easy to understand Online SEO Training Course that teaches anyone the depth and process of getting top placements in the search engines. He set up this training course to teach webmasters, business owners, affiliate marketers, bloggers, and IT students on how to gain free web traffic from the search engines. He has a B.B.A and M.B.A in Marketing from the United States and has worked with major online marketing giants such as renowned Commission Junction/ValueClick Inc. He has search engine optimization experience since 1998 and has positioned over 200 websites in the top of the search engine result pages in Google (SERPs). 1

2 Once you have completed The Professional's Training Course to SEO you can... Save lots of money and gain valuable knowledge by doing the SEO yourself Provide SEO services for your own clients and make good money Be up-to-date, educated and avoid the trap of hiring lousy and inexperienced SEO firms, which is a waste of your time and money (knowledge is power) Gain free web traffic and sales to your website for years to come (good business investment) Significantly increase the chance of getting a job in this profession (IT people) The Professional's Training Course to SEO consists of 12 Training Modules (in PDF format) along with Monthly Updates for a Whole Year! What is Search Engine Optimization (SEO) and why this is important to generate free and targeted web traffic for your business Understanding the Search Engine Result Pages (SERPs) Module 1 (Preface - Understanding the Search Engines) Important Search Engine statistics and facts worldwide (find out how you can get the most out of your SEO campaign) Learn the underlying factors about how the Search Engines really work and what their motives are for ranking websites (crucial in order to set your strategies correct from the start) Some Important Search Engine History Unethical Search Engine Optimization Practices and its negative consequences (Black Hat SEO) Ethical Search Engine Optimization Practices and its positive long term benefits (White Hat SEO) 2

3 Learn how to set up a Search Engine Optimization campaign from scratch Keyword research strategies and techniques (important components on how to gain long term and stable results) Module 2 (Preface - Setting up your SEO Campaign) Important keyword research tools and step-by-step instructions on how to properly use them for accurate keyword analysis Competitive research (Find out your true competition, learn techniques on how to rank quicker based on your competitive research analysis). This one goes hand in hand with module 10. Keyword screening selection process (find out your most optimal keywords) Website structure (establish expertise within your own content to boost relevance) What is a Title tag and why this is important in Search Engine Optimization Title tag optimization best practices for optimal search engine ranking and click through in the SERPs (learn creative ways and avoid getting truncated by Google etc.) Module 3 (On-Site Optimization) Meta Description tag optimization best practices (important considerations and what you need to know about this tag to gain high click through rates in the SERPs) Keyword Meta tag optimization techniques and why this tag is considered of less relevance in the Search Engines Learn how to put them all together properly (Title, Description and Keyword tag) for optimal effect in the search engines 3

4 Good and bad practices of how to optimize your content properly The negative consequences of over optimization Module 4 (On-Site Optimization Cont.) Heading tag optimization best practices and its implications in the search engines today Word count and keyword density factors (its implications and importance in the ranking process) Image optimization best practices to rank higher in Google & Yahoo image search (gain extra web traffic from having your images properly optimized) How to get picked up in Google Universal for your images Cross linking optimization strategies (learn how to become more relevant in the search engines and your visitors) Help the search engine spiders accessing your content quicker Learn anchor text link optimization practices and its importance in the ranking process Module 5 (On-Site Optimization Cont.) Find out how Google sees your website and if they have properly indexed your latest web content in their database Internal site navigation linking (learn the various forms of structural navigation options and how you can make your website more relevant for the search engines) How to make your website easy to crawl for the search engines Introduction to Google Page Rank. Important facts you need to know about its history and relevancy in today's search engine industry Google Page Rank sculpting (hoarding) best practices and what you need to know 4

5 Learn how to optimize your URLs to make them search engine friendly Duplicate (dynamic) content issues and its negative implications in the search engines Module 6 (On-Site Optimization Cont.) Learn how to standardize your URLs for optimal search engine performance and an easy to understand step-by-step instruction on how to resolve your duplicate content issues (canonicalization,.htaccess, canonical link elements) Myths and facts in regards to duplicate content issues what you need to know Learn how to claim content ownership in the search engines and how to prevent spammers (copy scrapers) benefiting from your work (goes hand in hand with module 7) Fundamental link building strategies (learn how the search engines place value on back links, which is a key metric to higher rankings) What is a trusted (authority) website and what qualities does it possess (why trusted websites dominate the search engine rankings and how you can set up strategies to build your reputation and trust) Module 7 (Off-Site Optimization Strategies) The importance of establishing your website as an expert in the eyes of the search engines and its positive implications on your website's rankings Relevancy of link building and how to establish it Link positioning on page learn which links count the most in the search engines Learn how to look from a search engine's perspective in regards to link value to pass on relevancy Deep linking and its importance in gaining many top rankings for all your internal web pages. How to develop deep linking strategies for your website and how it can protect your web content from copy scrapers (spammers) Anchor text link important practices (dos and donts) 5

6 Learn how to stay away from bad neighborhood community of websites banned by Google. Learn how to identify characteristics and protect your website from being part of it Learn how to identify, stay away from Link farms (FFA sites) and find out what kind of IP network they form together Module 8 (Off-Site Optimization Strategies SEO Bad Practices) Learn dangerous link building strategies to avoid at all cost (even some SEO companies partake in these practices) Link Exchanges and its relevancy in today's industry Three-way link building and its implications What you need to know about automated link building practices in blogs and forums What you need to know about automated submissions to search engines and directories Learn methods of how to go about getting high quality back links in the link building process Learn the power of link baiting and strategies on how to gain back links naturally (without asking for it) Learn how to create content and publish it on other websites in order to gain high quality back links. Also learn important optimization strategies on how to optimize your article properly to make your keywords more relevant for the search engines Module 9 (Off-Site Optimization Strategies) How to gain back links using the paid model. What you need to keep in mind if you pursue this method (pros and cons). Learn about safer paid strategies that you can implement to keep your domain name from getting penalized Learn important facts on how to get your back links to pass on more link juice Learn about Directories and what they are Learn important Directory quality control factors that are key ingredients in passing on link juice Submission and optimization techniques on how to get the most out of your directory listing (a Yahoo Directory submission example) 6

7 Module 10 (Off-Site Optimization Competition Research Analysis) Competitive Research Analysis ind out what your competitors are doing and their marketing strategies Learn step-by-step how to use free link competitive tools and how to use them to your advantage to extract intelligent back link data Important considerations to understand in regards to competitive back links (pros and cons) Module 11 (Off-Site Optimization - Competition Research Analysis) Find out ways to measure web traffic and popularity of a website (useful when checking out your competition, setting benchmarks, or for back link/advertising purposes etc.) Introduction to important and free traffic popularity tools. Learn how to use them properly to check the popularity of a website (step-by-step instructions)most out of your directory listing (a Yahoo Directory submission example) Learn about the important web analytic metrics and how to interpret them properly in order to make well informed decisions Module 12 (Webanalytics - Performance Measurements) Learn about the various web analytic options available Learn how to compliment a ranking report with your web analytic program to improve your Search Engine Optimization campaign further Learn how to overall measure, improve, and track success in your SEO campaign from a global perspective as well as other internet marketing initiatives 7

8 What You Will Get For a One Year SEO Training Membership: The complete 12 Training Modules to The Professional s Training Course to SEO in an easy to understand PDF format (see above what each module includes) Free Monthly updates of the latest and most important Search Engine changes and best practices. Let us do the monthly research for you so you can focus on your business. You will be notified by every month once the member area is updated (Normally $69/month A total of $828 savings for one year) Free Online Support for one whole year!! Once you have completed the SEO training course, you can take the online SEO exam to ensure that you have understood the concepts and best practices to carry out a successful Search Engine Optimization Campaign. Once complete, the system will automatically calculate your score and let you know what questions you failed. You can then retake this test until you get 100% Share your thoughts and ideas in the member area (using the feedback features), so we can help customize more to your specific needs Most importantly, you will learn intelligent and practical Search Engine Optimization strategies from a credible source and a long time experienced and recognized SEO expert since 1998 to ensure accuracy of information The Professional s Training Course to SEO: Normally, I would charge companies US$15,000 for a personal 3 day session to train clients live at their site (and this does not include free updates for a whole year). I understand that most business owners, webmasters, IT students, bloggers cannot afford this. 8

9 This is why I have put together a comprehensive online stepby-step approach of intelligent Search Engine Optimization practices that anyone with basic computer skills can learn, but for a fraction of the cost. It s my desire that you will understand the process and learn everything you need to position your website in the top of the search engines. In this course I have given all that I got, but you will also be updated every month on important search engine optimization strategies. Special Promotional Price: ONLY a one-time fee of US$ 395 (Membership access for one whole year). (A Total Retail Value of US$ 1,323 (US$ US$495 + S828 one year monthly updates) Click Link Below to get Started Today (with the above promotional discount): Please Note: We will start the monthly subscription charge soon for all the research and updates, so take advantage of this opportunity while it s still free. By signing up today, you can rest assured that you will NOT be charged for any monthly updates for the whole year. 9

10 100% Risk Free This training course comes with a 100% Money Back Guarantee within 7 days of purchase (a maximum of 2 modules can be downloaded to be entitled for a refund). I am looking forward to speaking with you soon. Kind Regards, Johan Hedin Managing Director Find Us Here Marketing Ignite Co. Ltd. 41st Floor United Center Bld. 323 Silom Road, Silom, Bangrak Bangkok, Thailand URL: Twitter: Tel: +66(0) Tel: +66(0) (Mobile) Fax: +66 (0) Whilshire Blvd C1105 Los Angeles CA U.S.A. Tel: + 1 (310)

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