Media Kit HYBRID MEDIA SOLUTIONS FOR TECHNOLOGY VENDORS

Transcription

1 Media Kit HYBRID MEDIA SOLUTIONS FOR TECHNOLOGY VENDORS istart Technology in business

2 istart Readership Profile Welcome to istart. ROLE IN ORGANISATION Since 2001 we ve been showcasing the benefits of better technology to a business and IT audience. We aim to inform, educate and motivate buyers of IT solutions. Our perspective is the buyers, system owners and users, and our language is business, not IT. We actively publish technology related news, research and thought leadership through digital, social and print channels across A/NZ. If you are an IT vendor (or their agency) with customers singing your praises, a solution to advertise or a need for more sales leads then you ve come to the right place. IT 34% BUSINESS 66% We appreciate you taking the time to explore. What follows is a bit more about our audience and how we can represent your offerings through istart, and what we ask for in return. Hayden McCall Director and GM, istart EXPOSURE 13% 11% 15% 19% CEO CxO/Business Manager CFO/Finance Manager Director 8% 19% 7% 8% CIO IT Manager IT or Business Support Other CHANNEL CIRCULATION FREQUENCY NZ Magazine 5,000 Quarterly enewsletter 12,500 7 days Online visits 20,000 Monthly impressions INDUSTRY VERTICALS Online visitors 6,500 Monthly unique browsers Magazine 5,000 Quarterly AUS enewsletter 12,500 7 days Online visits 5,000 Monthly impressions Online visitors 1,500 Monthly unique browsers TECH INTENSIVE INDUSTRIES Social 3,215 Daily posts Source: Nielsen SiteCensus, Twitter, LinkedIn REGIONAL BREAKDOWN 1% Agriculture 21% IT/Technology QLD 18% OTHER 5% CHCH 10% 3% Energy/Utility 20% Manufacturing 12,500 SUBSCRIBERS VIC 35% NSW 47% WGTN 25% AUCK 60% 11% 8% 2% 1% Financial/Business Services Govt - Central/Local/Educational Hospitality Import/Export 5% 6% 5% 17% Media/Marketing/Comm. Retail Transport/Distribution Other AUS NZ Source: 2013 A/NZ istart Investment Intentions Survey n = 424

3 Services Overview istart s services are delivered via four primary channels digital/ social, print, webinar and edm. We constantly maintain and enhance our subscriber database to ensure messages get to the right place. As an independent technology publisher, we pride ourselves on providing professional service and value for money. Our goal is to build subscriber loyalty with interesting, credible and useful content and leverage that to help vendors achieve their marketing objectives. SERVICES BREAKDOWN PRICING* Digital/ Social Vendors showcase their content in exhibits (micro-sites) within solution pavilions on the istart Australia and New Zealand sites. Exhibits contain vendor and product details and a library of case studies and other thought leadership content. As an exhibitor you receive: Creation and maintenance of the online exhibits (micro-site). Online publication on istart of all vendor case studies or thought leadership articles. Publication of vendor articles via istart s weekly enewsletters. Promotion of vendor events via the istart diary and enewsletters. Inclusion in the relevant annual istart magazine Buyers Guides for ERP, CRM or BI etc. Inclusion of all stories on istart s outbound Twitter and LinkedIn social media feeds. Sponsorship positioning on weekly enewsletters. News updates online and in print (in the Up Front or AppWrap sections of the mag). Inclusion in the vendor directory in the print magazine. Reporting of online traffic and named click-through leads from the enewsletter. Discounts on other istart products and services. $795 per month for a single exhibit on either istart.com.au or istart.co.nz +$395 per additional exhibit Or $995 for a single exhibit on both istart.com.au and istart.co.nz Print istart Technology in Business magazine is printed quarterly and mailed directly to owners and C-level managers across Australia and New Zealand. Independent professional journalists are assigned to provide in-depth feature articles alongside a range of contributed opinion pieces from thought leaders. News, research and analysis further enhance the platform for client-sponsored case studies, credible content and advertising. A standard case study/article placement is a double page spread. Premium advertising placement options include inside front cover, inside back cover and outside back cover and we offer a range of other options including inserts. $3,995 ad-hoc case study placement $3,595 client rate single case study placement $2,995 client rate campaign placement (4 case studies per year) Content creation istart s case study write-up service is conducted by our professional technology journalists and is a quick and easy process to developing valuable marketing content. The process is simple and straightforward - our journalist will contact you to gain your perspective and requirements, conduct the interview with the end user(s) and present a 1000 word case study for you to approve. As you own the IP, the content can be published via any media publisher. Exhibitors receive client rates for case study write-up. $1,495 case study write-up ad-hoc rate $1,195 case study write-up client rate (* terms and conditions apply. Refer to the full price list on page 4)

4 QUARTER TWO 2011 $11.50 inc GST UNIVERSITY CHALLENGED: Steve Maharey brings Massey University into the digital age CROWNING YOUR BACK TO BASICS: CUSTOMERS: How to cut through Are you treating the hype when your customers buying business (incl the Gen systems Y ners) like royalty? INVESTMENT INTENTIONS SURVEY 2011 CRM BUYERS GUIDE 2011 SHARED SERVICES AND THE BOTTOM LINE: Surprising lessons from the UK government Quarter Two Services Overview MARKETING SERVICES & LEAD GENERATION istart services go beyond a media partner to provide a range of marketing and lead generation services. Options are edms, hosted webinars, telemarketing, collateral design, writing, event support and video case study creation. These services are provided to exhibitors at very competitive rates. Key services are listed below. istart also operates for online directory and direct pay-per-lead activity. SERVICES BREAKDOWN PRICING* edm campaigns Lead generation activity via to istart s insider opt-out database (combined Australia/ New Zealand total approx. 22,000). Includes vendor HTML content inside istart s header/ footer template. Targeted geographic and vertical industry options available on request. From $4,995 Hosted webinars istart Lunchbox webinars promoted to the istart audience with content designed to appeal to the readership. Sponsorship gives you a fully outsourced webinar event. istart engages speakers, creates and tailors content, configures the webinar platform, executes promotional plans and provides an event facilitator. istart ProdCast product demo based webinar hosted by istart and promoted to both the istart audience and the vendors own user community. Lunch Box $7,495 ProdCast $2,995 Software Shortlist provides direct lead generation services under tiered membership options. Leads are generated off vendor content and downloads of buyers guides, RFI/RFP templates and white papers. Deals are available for listings across both istart and Software Shortlist. Please request the separate Software Shortlist Services Overview for more detail and pricing. Gold $800/mth Silver $500/mth Bronze $300/mth Leads $75-$1,000 each EXAMPLE CAMPAIGN PACKAGE 1 x 12 month online exhibit in the relevant industry pavilion (e.g. ERP). 4 x case study placements in the quarterly istart Technology in Business magazine. 4 x case study write-ups by istart s technology journalists. Under a 12 month agreement, bonus activity includes; 1 x one third page advertisement in the istart magazine per edition. 2 x istart two week banner placements online and via enewsletter. A typical approach to utilising istart for demand generation is as follows; 1. A vendor s case study is published in the magazine (and supplied as.pdf and.doc to the vendor for their own collateral purposes). 2. The case study is then added to the vendor s online exhibit. 3. The case study is then published via istart s weekly enewsletter(s) and istart supplies the vendor with named click-throughs as enewsletter qualified cold leads. $1,695 per month istart s MULTICHANNEL MARKETING SOLUTION Magazine RECOVERING CHRISTCHURCH Stories from the Red Zone CASE STUDIES: Toyota Australia Aarque Group Action Traffic Clariant Maton Guitars Seadan Online ICT Vendor Social Media enewsletter (* terms and conditions apply. Refer to the full price list on page 4)

5 Media Price List 2014 ONLINE EXHIBITING - DIRECTORY & ONLINE SERVICES NZ or Aus 1 Both (A/NZ) 1st exhibit (e.g. ERP per month) $795 $995 2nd Exhibit (e.g. CRM) $395 $495 3rd & subsequent neg neg ONLINE - BANNERS & ADVERTORIAL Big Banner - 2 weeks x 600 $1,195 $1,495 Skyscraper - 2 weeks x 120 pixels $1,195 $1,495 enewsletter - billboard x 80 or tile 240 x 240 $1,195 $1,495 enewsletter - advertorial placement $1,195 $1,495 Banner Blast (online, enl and advertorial enl story) $2,995 $3,995 PRINT - CASE STUDIES OR THOUGHT LEADERSHIP A/NZ Double page spread (DPS) case study $3,995 Single Page (SPS) $2,695 PRINT - ADS Full page (FPA) - image: 205 x 255mm (trim: 225 x 275) $2,995 Half page* (HPA) x 125 or 100 x 250 (floating) $1,995 Third page* (TPA) x 90 or 65 x 250 $1,695 Quarter page (QPA) x 60 $995 Inside front cover (IFC) $3,995 Outside back cover (OBC) $3,995 Inside back cover (IBC) $3,295 Inserts per 1,000 $340 *Horizontal or vertical. Please add 3mm for all edges that bleed off the page. LEAD GENERATION istart Insider - edm solus $7,495 istart Lunch Box - webinar hosting - lead sponsor $9,495 istart Lunch Box - webinar hosting - lunch sponsor $2,000 istart ProdCast - product demo webinar $4,995 PACKAGE DISCOUNTS - INDICATIVE 2 Rate card spend per annum $ Discount % 0-5,000 0% 5,000-10,000 10% 10,000-15,000 15% 15,000-20,000 20% 20,000-30,000 25% 30, % Lead generation that works istart Insider edms The paid broadcast did very well by the way - knocked the majority of IT publishers results out of the park. James New, Marketing Manager APAC - Citrix Online We had an amazing result from the previous edm so look forward to seeing how this one goes Daphne Andrews, Marketing Communication Manager - Greentree International And exhibitors appreciate the service We have been particularly impressed by the istart model and their understanding of our marketing needs, and the manner in which they credibly represent our solutions to both IT and business executives within our target markets. Peter Dickinson, CEO - Greentree International I am very pleased with the way Abel Software s case studies are being presented online and in the e-newsletter. I have been able to determine what leads came directly from our Pavilion on the istart site and to see the leads convert into new Abel customers. Jane Mattsen, Business Manager - Abel Software Limited Magazine readers love istart I just finished reading the latest issue of istart...it seems to get better and better for me it s a must read and something I look forward to I wish I could say that about other business reading that comes across my desk! Andrew Ryan-Kidd, General Manager: Finance & IT - ITM 1 Currency is in the client s domestic currency e.g. if based in Sydney, then above is in AUD, Auckland = NZD. 2 Where more than two placements are being considered we will provide a package that may vary from rates above.

6 Contact Us Contact Details NZ Freephone: AU Freephone: International: sales@istart.com.au Physical Addresses 44 Khyber Pass Road, Grafton 1023 Auckland New Zealand 9 Stanley Lane Darlinghurst, NSW 2010 Sydney Australia Offices: Melbourne, Brisbane Postal Address istart Ltd PO Box Grey Lynn 1245 Auckland New Zealand