& MEDIA KIT CHICAGO AMA SPONSORSHIP SIG. Events. Website Advertising. Newsletter/ Advertising NEA. Marketing Resource Directory MRD

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1 CHICAGO AMA SPONSORSHIP & MDIA KIT Chicago Chapter, American Marketing Association vents Newsletter/mail Advertising Marketing Resource Directory s MTC

2 vents Reach Your Target Audience with the Chicago AMA Newsletter/mail Advertising MTC Achieving results in today s segmented and fast-paced world presents new challenges to advertisers especially when it comes to reaching marketing professionals. Connect to a network of more than 10,000 experienced marketers that includes leading marketing academics, researchers and professionals from every industry! The Chicago AMA is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive training and targeted networking, the Chicago AMA helps marketers deepen their marketing expertise, elevate their careers and, ultimately, WHO IS TH CHICAGO AMA? Over seventy-five years strong, the Chicago AMA delivers cutting-edge marketing programming, and connects with over 10,000 Chicagoland marketers across all disciplines and business industries achieve better results. Brand Awareness Influence customer buying behavior by giving your brand the recognition it needs. The AMA offers you a wealth of advertising opportunities to reach your intended audience. Lead generation Deliver leads and increase your ROI for your company through many of the Chicago AMA s new product and service offerings such as our With Chicago as an epicenter for marketing excellence today and tomorrow, no other organization connects as many marketers with as many opportunities as the Chicago AMA. OUR PRSNC IS STRONG Marketing Resources Directory. The Chicago AMA delivers high quality leads at a very attractive cost per lead. Face-to-Face Interaction Meet existing customers and new clients at the multiple highly-attended events throughout the year. Over 50 events annually #1 in SO for Chicago Marketing

3 VNTS vents Newsletter/mail Advertising MTC Conference and vent Sponsorship With over 50 events a year, Marketing leaders across all disciplines count on Chicago AMA for their ongoing education and professional development. With a presence at these conferences and programs, you can showcase your services and connect face to face with your target audience. Chicago AMA offers a variety of opportunities, from exhibit booths to sponsorship of receptions, meals, breaks and much more. vent sponsorships range from $250 to $1500. You can also work with the AMA to develop thought leadership events, co-branded programs and sponsor collaborations. Whatever your goals, we will work with you to create a program for the best results. Sponsorship Attendees One Time Annual Opportunity BrandSmart 200 $1500+ Mar. 20, 2014 Momentum $1000+ Nov. 5, 2013 Sunrise xecutive $250 $1,250 Series (3-4 a year) vening with an xpert $750 $2,000 Series (3-4 a year) Chicago AMA Connex $500 $3,000 Houses (12-15 a year) or vents $250 $1,000 (2-5 mtgs. per year/per ) Chicago AMA vening With An xpert series tackles relevant marketing technology and communication issues, and features top marketing thought leaders who provide attendees actionable take-aways. This series is done in partnership with 1871, where digital start-ups get their start, followed by a cocktail reception. September 9, 2013 February 13, 2014 June 26, 2014 The Sunrise xecutive Series is a Chicago AMA members only exclusive that brings top marketing executive thought leaders to the membership to share their thoughts on the latest trends in marketing in a collaborative style fireside chat setting in the classic upscale setting of Gibson s on Rush. After the presentation, attendees engage in active dialogue with the CMOs and other attendees in a roundtable type session. October 3, 2013 January 15, 2014 May 14, 2014

4 March 20, 2014 at Morningstar USA Global HQ vents Newsletter/mail Advertising MTC Sponsor xperience Chicago AMA s BrandSmart sponsorship program puts your company, products and services in direct, personal contact with corporate branding and marketing practitioners. In addition to 10 hours of direct access to 300 high level marketers, you are assured maximum exposure through highly-targeted , direct mail, advertising, social media and website linkage that will reach over 10,000 Chicago marketers. PR-VNT Reach 10,000 Chicago marketers though our 2-month long event campaign: n integrated media channels n website promotion n direct mailing campaigns n partner communications n social media platforms n print brochure AT TH VNT ngage with 300 high-level marketers in-person and face-to face: n Sponsor tables placed in break & reception area (3+hours) n Interactive opportunities to engage the audience from the podium POST VNT Connect with 10,000 marketers again, and re-connect with attendees: n Feature your message in our recap that goes out through all our media channels including and social media n Integrate your brand and pov in the Playbook which will give attendees secrets to implementing new tools no matter their size or budget. n Connect with attendees after getting a detailed attendee list including full contact information and permission for one- blast to the list. RSRVATIONS Be a Part of BrandSmart: Sponsorship slots are limited and are sold on a first come, first served basis. Contact Michael Long, Chicago AMA xecutive Director at michael@chicagoama.org or by phone at to reserve your spot today!

5 BrandSmart* Sponsorship Packages Sponsorship Packages Basic Sponsorship Package (18 slots) $2,000 Brand Storytelling Workshop Leaders (4 available) $2,000 $3,000 with xhibit Table Upgrades Introduce Keynote Speaker $500 Morning Coffee $500 Afternoon Break $500 Lunch $1000 Reception Bar/Mixologist $1000 Speaker Lounge $1000 Registration Desk Greeter $500 Additional xhibit Area Only Attendee $125 Basic Sponsorship Package Includes: Sponsor logo featured in all pre and post-event communication Sponsor logo, description, and contact information featured on BrandSmart website Standard 6 foot exhibit table 1 Full conference registration 1 exhibit area only attendee registration

6 November 5, 2013 Microsoft Technology Center vents Newsletter/mail Advertising MTC Sponsor xperience Chicago AMA s Momentum sponsorship program puts your company, products and services in direct, personal contact with corporate branding and marketing practitioners. In addition to 6 hours of direct access to 175 high level marketers, you are assured maximum exposure through highlytargeted , direct mail, advertising, social media and website linkage that will reach over 10,000 Chicago marketers. PR-VNT Reach 10,000 Chicago marketers though our event campaign: n integrated media channels n website promotion n direct mailing campaigns n partner communications n social media platforms n print brochure AT TH VNT ngage with 175 high-level marketers in-person and face-to-face: n xhibit tables placed in break & reception area (2+hours) n Interactive opportunities to engage the audience from the podium POST VNT Connect with 10,000 marketers again, and re-connect with attendees: n Feature your message in our recap that goes out through all our media channels including and social media n Integrate your brand and pov in the Playbook which will give attendees secrets to implementing new tools no matter their size or budget. n Connect with attendees after getting a detailed attendee list including full contact information and permission for one- blast to the list

7 RSRVATIONS: Be a Part of Momentum Sponsorship slots are limited and are sold on a first come, first served basis. Contact Michael Long, Chicago AMA xecutive Director at michael@chicagoama.org or by phone at to reserve your spot today! xhibit table only (12 slots ) Roundtable moderator (6 slots) (1 free attendee) Introduce keynote speaker (2 slots) (1 free attendee) (2 free VIP Customer Tickets) Distribute CRM related white paper on website and on conference website $500 (additional attendees $75 per person) $1250 $1500 w/exhibit table (additional attendees $75 per person) $1250 $1500 w/exhibit table (additional attendees $75 per person) $500 (sponsor/exhibitors only) Coffee break sponsor Reception Sponsor (2 free attendees) (5 customer attendee tickets) Dedicated blast to 7,000 subscribers (2 free attendees) (3 VIP Customer Tickets to Pass out) $500 add on, sponsors, exhibitors only $1500 $1750 w/exhibit table (additional attendees $75 per person) $1500 (sponsor/exhibitors only) Dedicated social media activity promoting sponsor s paper or link $500 (sponsor/exhibitors only) VIP Customer Tickets $ 75 per ticket up to 5 5 for $ for $500 Hosted Dinner - your choice of attendees + Chicago AMA President Year Listing in Chicago AMA Digital (one time offer)#1 SO for Chicago Marketing Cost, plus $2000 (25% off list price with $500 purchase or more) $75 Silver $150 Gold $225 Platinum (50% off with $1000 purchase or more) $50 Silver $100 Gold $150 Platinum (Free with $2,000 purchase or more)

8 vents Main Website Horizontal Full Banner: 468 x 60 pixels One banner position. May rotate with up to 3 ads total. Newsletter/mail Advertising Horizontal Full Banner: 468 x 60 pixels MTC Vertical Banner Ad: 120 x 240 pixels Two banner positions. Rotates with up to 3 ads in each position. Button Ad: 120 x 90 pixels Six possible positions. Rotates with up to 3 ads in each position. Square Ad: 250 x 250 pixels Positions: on content pages Rotates with up to 3 ads in each position. Vertical Banner Ad: 120 x 240 pixels Button Ad: 120 x 90 pixels Square Ad: 250 x 250 pixels Placement Location Cost (3, 6, 12 months) Horizontal Top $300, $500, $1000 Horizontal Bottom $200, $300, $500 Vertical Navigation Pane all $300, $500, $1000 Pages Left or Right Button Navigation Pane all $200, $300, $500 Pages Left or Right Square Directory Pages $200, $300, $ x 248 Slider with Text Directory Homepage $300, $500, $ % discount if hyperlink links to listing to in the Chicago AMA

9 Newsletter/mail Advertising e-newsletters vents Deliver your message directly to your audience! Chicago AMA offers a variety of e-newsletters with broad and targeted positioning. Choose from a variety of pricing and distribution choices to fit your marketing plan and budget. Newsletter/mail Advertising Whether marketers are interested in branding, B2B marketing, CRM or social media or anything in between, the Chicago AMA s newsletters are on marketers must-read list. 8,000 Subscribers and growing MTC 3 Newsletter Options AMAConnection Bi-Weekly Spotlight Quarterly Marketing Career Quarterly - Quarterly Top Banner (680 x 80) 2nd Position (450 x 60) (450 x 130) Skyscraper (120 x 240) HTML Yes Yes Yes Yes Price $750 $500 $750 $250 TOP BANNR (680 X 80 pixels) SCOND POSITION (450 X 60 pixels) (450 X 130 pixels) SKYSCRAPR (120 X 240 pixels) MAIL Blast to Subscriber List One time use of subscriber list as a sponsored message to full subscriber list. Header indicating this is a sponsored message will be provided for your creative team to incorporate into the message. This message will must come with both HTML and Text files. Content must be approved by Chicago AMA. Chicago AMA will send to full subscriber list and provide a full clickthrough/open report within 7-10 business days after the message is sent. Only one sponsored message allowed quarterly. Cost is $2,000.

10 Market Resource Directory vents Newsletter/mail Advertising MTC Chicago AMA s new marketing directory service which is now available online to suppliers and vendors that serve the marketing industry including agencies, marketing communication products and services, web and digital design firms, promotional product suppliers, printers, and more the Chicago AMA puts your company a mouse click or phone call away from marketers when they are looking to source vendors. Categories Advertising Agency Awards and Incentives Branding and Strategy Career Services Creative Services Data Management & CRM Digital Marketing ducation & Training Marketing Consultants Marketing Research Marketing Software Printers & Direct Mail Video Production Web Design Why Advertise with Chicago AMA? #1 SO site for Chicago Marketing 150 unique visitors monthly 10 listing views per visitor Visit the directory at: Levels: Bronze - $49 Sliver - $99 Gold - $199 Platinum - $299 Platinum listings get premium exposure by being listed on the homepage of the directory, logo expo sure, and video demos imbedded in the listing.

11 MTC vents Newsletter/mail Advertising MTC 50 percent of IT spending outside of the IT budget goes through marketing departments. There isn t a single customer touchpoint that isn t impacted by technology. Our marketers are spending big dollars on technology and they want to know more - they need insight, they need data, they need benchmarks and they need access to best practices. They want to make smarter technology decisions. Our marketers can help each other. SUMMARY: The Chicago AMA s brings together professionals and skills that promote collaboration and best practice usage around marketing technology domains (Marketing Automation, Search, PPC, SO, Social Media, Mobile, Analytics/Measurement, Project Management, CRM, Analytics/Big Data, CMS, etc.). The goal of the is to drive best-in-class insights and actionable business results for marketers and Chicago AMA members. ROLS: What are the roles of the (MTCo)? Support The Chicago AMA membership will provide subject matter experts and peer-to-peer expertise for each domain. Guidance Technology partners and other domain experts will supply standards, methodologies, tools and knowledge repositories. Shared Learning Technology partners/vendors will offer discounts on training and certifications, skill assessments, demos and other forums to encourage shared learning. Measurements including methodology, adoption, training, best practices and lessons Want to Be an Innovator? Chicago AMA is looking for marketing technology solution providers who wish to partake in the MTCo. Solution providers must be deemed viable participants by the MTCo Committee, contribute financially to the underwriting of the project, and contribute staff time and intellectual capital to the development of best practices. Sponsors in name only - $1,000 Contributing sponsors with intellectual recognition - $2,500+ If you have interest in finding out more, please contact Michael Long, Chicago AMA xecutive Director at michael@chicagoama.org or at

12 The Chicago AMA align along industry or marketing channel technologies. They hold two to five events a year, and provide sponsors a unique opportunity to strategically position their organization in the niche they serve. sponsorship begins at $250 an event. Consumer Packaged Goods xploring the best practices that enable CPG marketers to inform marketing and media plans through shopper insights and tell the brand s story through consumer engagement. Financial Services Building a community of dynamic marketing practitioners that explore key issuers and share the latest thinking, trends and techniques in financial services marketing. Healthcare Marketing Providing education and networking opportunities to share best practices and lessons learned in healthcare marketing, communications and planning. Integrated Marketing & Communications xploring IMC s strategic blend of advertising, public relations and marketing tactics to grab customers attention and build a strong brand. Sharing methods to contract, analyze and measure customer-centric, data-driven marketing plans. Market Research Sharing the tools and methodologies enabling researchers to measure marketing effectiveness, tell a story from gathered data, and inform and improve marketing and business decisions. Marketing Higher ducation Creating a community for marketing and communications professionals in the higher education industry to share ideas, information and practices. Nonprofit Marketing Cultivating a community of nonprofit marketing professionals; connecting, learning and collaborating on marketing strategy and tactics in the areas of fundraising, philanthropy and social advocacy. Young Professionals/Up & Comers Connecting young marketing professionals with the right people and companies. Providing a forum to reach their full potential through marketing education and professional development.

13 vents Newsletter/mail Advertising MTC Mailing One Time Use Must Use Independent Mailing House 1,000 Names - $300 2,000 Names - $500 Chicago AMA Demographics When you sponsor or advertise with the AMA you reach: 1,100 members 8,000 subscribers 4,000 Twitter followers 3,500 LinkedIn Group Members 6,000+ unique web visitors (Chicago AMA is #1 in SO for Chicago Marketing 2,000+ vent Attendees Annually Chicago AMA Members and ducation Program Attendees report being: 50% are Director level or higher Over ¾ are Manager level or higher Over 25% make decisions about MarCom strategy and implementation Over 20% are responsible for branding for their companies I think the best part of being a ChicagoAMA sponsor is the exposure you get to some of the best marketing talent the city has to offer. The sponsorship has allowed our team to help those marketers learn about our passion for storytelling, and how we can help their marketing campaigns. Bottom line... we have new clients today thanks to the sponsorship. Tony Gnau