3/10/2015. Three Cost Saving Tech Trends: and is becoming faster, cheaper and easier to use! 1. Software has become cloudbased

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1 T 3/10/2015 Doing More with Less The Rise of Low Cost Tech Tools for Events Corbin Ball, CSP, CMP Corbin Ball Associates Three Cost Saving Tech Trends: 1. Software has become cloudbased and is becoming faster, cheaper and easier to use! Course Notes: corbinball.com/assets/more-sgmp.pdf Corbin Ball Associates Trends: Cloud-based Software Management Benefits: Accessible (24/7 anywhere) Standard interface (browser) Cross-platform (pc/mac) Limited IT support needed Works better with other programs (interoperability) Development tools much cheaper and faster Total cost of ownership ( freeconomics ) Web-based Events Management Exhibition Management Sales/Catering Management Web Sites Social Media Promotion RFPs Housing/Travel Customer Relations Management (CRM) Project Management Low Cost Web-based Management Open source web sites: wordpress.org joomla.com Vancouverconventioncentre.com themeid.com Free / low cost web tools: eventexpresso.com eventbrite.com floorplangenie.com Business Insider, Aug

2 3 Cost-Saving Events Technology Trends: 2. Social media are transforming how events and venues are marketed, managed and experienced. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it is the people who are in control. Rupert Murdoch Global Media Entrepreneur Social Media Growth 90% online consumer trust recommendations from people they know. 14% trust advertising. Econsultancy Experien, August, 2013 What social channels to you use? 70 million users 1.23 billion users 554 million registered users (271 million active monthly users) 200 million users 1 billion monthly users Social Media for Events, November million users 2.1 million groups 1 billion users 2

3 Mobile/Social Transformation Social engagement expected Mobile Social Media 680 million mobile Facebook users -- Facebook news release, Feb, 2013 Twitter: 75% Access From Mobile Devices Monthly -- TechCrunch Oct, 2013 Instagram: 40.5 million users on smart phones Forbes, March Mobile/Social Transformation Mobile expected Mobile/Social Transformation Interactivity required. Social Engagement Attendee to Participant! 18 3

4 3 Cost-Saving Events Technology Trends: 3. New mobile technology is transforming events, venues and society in general. In 2014: More mobile devices than people! Cisco Visual Networking Index Forecast 1 billion smart phones shipped in 2013*. 2.5 billion in use by 2015! The average smartphone user.. Checks their phone 150 times per day. Spends 127 minutes/day using apps. Has 65 apps installed. *IDC Mobile Phone Tracker, Jan Nokia and T-Mobile USA Mobile Apps for Events and Exhibitions 1.3 million apps 23 Agenda / program Alerts / messaging Analytics Appointments Area information Audience polling Brochures Conference program Conference video Exhibit guide Floor plans /mapping Lead exchange Meetings logistics Micropayments Networking Registration Session handouts Surveys Ticketing 4

5 Event app usage: MPI Survey: 85% of meeting planners are using or will soon use mobile event apps for their meetings. October, 2014 Event app usage: (9% in 2011 MPI Future Watch) Low Cost/Free (DIY) Apps: bizzabo.com guidebookapp.com leebug.com Registration Company Apps cvent.com etouches.com certain.com ungerboeck.com Analytics: Onsite Meetings Past: The black hole of event data management Analytics: Onsite Meetings Today: Every touch is trackable in real-time! Soon every movement will be! 5

6 Geofencing - ibeacon ibeacon A virtual perimeter in a realworld geographic area. en.wikipedia.org/wiki/geo-fence en.wikipedia.org/wiki/ibeacon Low-power Bluetooth technology (BLE) Battery life: one year or more Low cost: US$10/beacon 50 meter range Apple and Android en.wikipedia.org/wiki/ibeacon ibeacon for Events & Exhibitions Scavenger hunts and gamification Wayfinding map location services Lead exchange/tracking Exhibit booth dwell times Automated check-in badge printing Welcome and alert notifications Social media networking CEU tracking Automated demos/videos Ticketing/access control USE IBEACON IN DIFFERENT WAYS 1. Push Important Messages 2. Solicit Feedback 3. Promote Exhibitors or Sponsors 4. Encourage Action Wearable Computing Miniature electronic devices worn under, with or on top of clothing. 6

7 Wearable Computing Google Glass NFC rings Smart bracelets / watches Smart clothing Smart earbuds Implantable chips???? Mini-teleprompter Face-recognition/networking CEU tracking Access control Note taking Augmented Reality A view of a real world supplemented by computer generated sensory input (sound, video, graphics, GPS data) Augmented Reality Google Glass Translations: wordlens.com Product Demos: youtube.com/watch?v=xxv_qfxebww Magazines and paper Resources: Course Notes: corbinball.com/assets/more-sgmp.pdf Corbin s Favorites File corbinball.com/bookmarks Corbin s Article Database corbinball.com/art Corbin s TechTalk Newsletter corbinball.com/techtalk Contact Info: Web: corbinball.com Blog: corbinball.wordpress.com Facebook: facebook.com/corbin.ball LinkedIn: linkedin.com/in/corbinball Twitter: twitter.com/corbinball Course notes: corbinball.com/assets/more-sgmp.pdf Corbin Ball Associates Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quote in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI s International Supplier of the Year and MPI s International Chapter Leader of the Year awards. Corbin has been named in 2012 as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine, the 5 th time he has received this award. Corbin Ball Associates th Street Bellingham, WA Phone: corbin@corbinball.com Web: 7