webmethods Mobile Designer June 2011

Transcription

1 webmethods Mobile Designer June 2011

2 Agenda Software AG Mobile Strategy Introduction to Metismo Value Proposition How to identify customers and engage Questions

3 Feb Forrester asked 80 Companies: What do you consider strategic?

4 The size of the mobile market Published by istrategy. 2010

5 Enterprise Mobile Devices to plan for

6 3 legged strategy Traditional Interactions Human Voice SMS Mobile Web Customized web (WAP) Dynamic HTML5 Mobile Applications Native applications Always on Dynamic

7 Native mobile use cases

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9 Metismo acquired by Software AG Founded in July 2007 (incorporated as a UK private limited company) Headquartered in Eastleigh, Hampshire UK (Southampton area) Profitable in 2010 with minimal sales activities, debt free Bedrock Technology used in millions of units sold via Apple AppStore, Google Marketplace, Nokia Ovi, BlackBerry App World & operator portals Award winning Executive team with over 50 years mobile experience Technology to be branded as webmethods Mobile Designer 7 July

10 Traditional native mobile development approach 7 July

11 Metismo advantage: develop once - deploy many 7 July

12 webmethods Mobile Designer USPs Single development source code base in Java Largest range of platforms on market Retains native graphical look and feel on target devices Access full feature set of handsets with embedded native calls 7 July

13 Target Platforms 7 July

14 How does it work? 7 July

15 Native User Interface Application functionality can be standardized but user interactivity is improved if look & feel is native to that device Every platform has its own user interface expectations Our technology provides a common interface that allows developer to make use of different native APIs for each device 7 July

16 ProcessWorld Demo Bedrock High level overview Coolness Vote App flowchart Eclipse environment, launching handset simulator Demonstrates our Native UI agnostic skin Demo of app running on iphone Demo of app running on Android device MashZone updating based on server interaction with devices Platform summary 7 July

17 Screenshots 7 July

18 Screenshots 7 July

19 Screenshots 7 July

20 References IT services to event organisers including registration, badges & lead management Two Way Lead Recording Project - Existing solution uses barcode scanner hired by exhibitor to scan badges of visitors to their stand, available to sales team post show Expensive hardware, no realtime access to data Solution uses webmethods Mobile Designer to create cross platform mobile application to scan barcodes with smartphone camera and provides realtime access to attendee information via server connection over 3G or WiFi No hardware to hire, immediate access to data Service can be extended to attendee s in order that they can capture information on exhibitors David Pearson, Commercial Director, Interchange Comms

21 References Web based CRM system for 11,000 enterprises, ~150,000 end-users SuperOffice Pocket CRM developed as JavaME client by mbricks webmethods Mobile Designer used to extend offering to Smartphones Over 1000 pre-existing java classes in codebase Cross-Compiled Smooth integration with existing mbricks user interface widgets SuperOffice Pocket CRM won Rosing Design Philosophy Award 2010 Svein Therkelson, CEO mbricks

22 References Mobile application developer Has been using technology for four years across J2ME, iphone, ipad, Brew, HP/Palm webos, Android, Windows Mobile and RIM BlackBerry and Playbook platforms Allows broader range of mobile devices to be supported at lower cost with more efficiency Sample projects include Deadliest Catch application, based on Discovery Channel show, launched in North America which won the Superstar Award in the Consumer App: Game category of the Mobile Star Awards Match & News Centre for Liverpool Football Club Battleship for Electronic Arts, Top-5 title on iphone & ipad Suite of titles teaching English as a foreign language for Cambridge University Press Fergus McNeill, CEO, FinBlade

23 Value Proposition Extend BPM and integrations to outside the company walls Task interaction Data gathering System monitoring Process initiation Enables always connected processes Push alerts Immediate response Enables new business models Consumer focused GPS and photo enabled

24 How to identify and qualify opportunities Identification Mobile workforce Current Software AG customer Support multiple end devices Time criticality Increased visibility Suffering with support of multiple devices now Qualification How many end users How many projects Defined need with value

25 Launch Overview Q Q Q Q Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Sales Enablement Tech Training Sales Training Sessions Tech Training Events Process Worlds CEBIT PR/AR Mobile Strategy FCS Campaigns/ Other PW Sessions Customer Announcement

26 Questions?

27 Thank you!