Using Social Media to Build Your Business. John Foley, Jr Grow Socially/interlinkONE, Wilmington, MA
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1 Using Social Media to Build Your Business John Foley, Jr Grow Socially/interlinkONE, Wilmington, MA
2 Overview Social & Mobile Media generate leads and build relationships What s new with social media and mobile marketing
3 John Foley, Jr. CEO/CMO Grow Socially CEO - interlinkone Grow Socially, Inc Support Services Online Marketing/Social Media Plan, Manage, Execute and Measure interlinkone Software Enterprise Marketing Management system Plan, build, manage, execute and measure all marketing activities
4 John Foley, Jr. - Accolades Jetsetter Status on FourSquare Ranked #16 as a Top CMO on Twitter in nd runner up for this year s B2B Twitterer of the Year Award for the B2B Boss Tweet Personality Category Book titled: Business Transformation A New Path to Profit for the Printing Industry Release Date March One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 Inducted into NAPL s Soderstrom Society in 2010
5 John Foley, Jr. - Accolades 7,070 Followers
6 Overview: Walk the Talk, Learn What Needs to Be Done Social Media s Impact Best Practices Prospecting 101 Building Your Network What does mobile have to do with it?
7 Oh ya! We are getting Social
8 Prospecting 101 / 2011
9 Prospecting 101: Define your process Marketing drives inquiries Research inquiries Finding them on Social Media Lead management Nurture Engage, Offer, Follow up Analyze How are we doing?
10 Marketing to Sales Funnel 5 Steps Multi Channel Multi Media Campaigns , Direct Mail, Social Media Provide Target Personalized Direct Mail & Landing Pages Prospect / Customer Pool Inquiry / Leads in Funnel Lead Score Hot, Warm, Cold Lead Nurture Multi Touch Campaign starts Sales CRM CRM Tool Sale! Automated Marketing A. Social Media B. C. Phone D. Direct Mail E. And More Web Social Agent Calls Marketing Automation Measure, Adjust, Redo! Analytics Numbers, Money, Leads, Inquiries, Mail vs. Web, and more
11 CONTENT SUPPORTS NURTURING
12 Social Media Prospecting LinkedIn Make connections Research Follow folks Stay in front of your audience Join in the conversation Blog Post information and possibly comment on their company blog Facebook Find the friend! Post the video and someone subscribes Twitter Follow your prospect Refer to website blog content Share relevant information Website Polls Offers CONTENT (The new King!) Sales reps need content!
13 Building the Network LinkedIn Facebook Twitter YouTube Blog
14 LinkedIn Research leads and inquiries Keep status updated Take part in discussions/groups Integrate Social app s Register your events Share your presentations Share your blog Post your work experience Join your company s network
15 Profile Plus
16 Researching a Lead or Inquiry Learn more about them! Begin the nurturing process!
17 Take Part in Discussions Post your updates in other Groups. Ask questions on topical issues of interest to the members. Never lose sight that it s all about social interaction.
18 Announce Your Events It is posted on your profile It is listed in the event directory You can invite people to attend all through LinkedIn
19 Share Your Personal or Company Blog Stay in front of them!
20 Facebook Connect with the prospect Stay in front of your prospects Post your employer Share: Photos & Videos of Work Functions Tag people who participated Share industry & company news on your wall Connect & Converse Integrate Social Networks
21 Company Page / refer it
22 Stay in Front of Your Prospects: Keep Your Wall Active with Company News
23 You ll Show Up in Your Audience s News Feed!
24 Share photos & videos, you can even use your phone for this!
25 Twitter Engage with prospects Tweet consistently Follow the prospect and their companies Use relevant keywords and hashtags Share relevant content Think thought leader Fill your bio with keywords Don t hard sell Find your Prospects
26 Engage with Prospects- Retweet!
27 Tweet Often and Relevant! : Don t have your tweets get lost in the Twitter-feed, thousands of tweets are posted within seconds.
28 Fill Your Bio with Keywords
29 Add Prospects to List
30 Reminders for Social Media Engage Have the Conversation Listen Share Content Build Relationships
31 YouTube Create your video today Create a company/personal channel Create videos for: Describing your services Event/Product Promotion Various Team Members Testimonials & Case Studies Tag videos with keywords
32 Create Your Own Channel Make it easier for your viewers to find more videos by your company!
33 Tradeshow Marketing Campaign Pre-Event Introducing Yourself What you will promote Where booth will be Your contact information List reasons to visit the booth Show products that will be showcased at event
34 Tradeshow Marketing Campaign During Event Interview colleagues and industry experts Live footage of show Recap of each day 10 keypoints I learned today were What have people been most interested in from your company
35 Tradeshow Marketing Campaign Post-Event Sales Reps thanking everyone who stopped by the booth Recap of how successful the show was If you offered any contests/giveaway s during show, announce the winner via video Great time to talk about upcoming events
36 Testimonials & Case Studies
37 Blog Provide useful information about your area of expertise. Create content that interests your potential clients. Publish articles on a regular basis to develop a loyal and expanding readership Include links to a call to action. New blog readers will impact your lead generation efforts.
38 CRM: Online/Social Intelligence Name: WebSite URL:
39 Tools
40 Reminders for Social Media Engage Have the Conversation Listen Share Content Build Relationships Contribute to SEO!
41 Getting Mobile Your Prospects are on! 70% of daily mobile internet users use social media services including social networks, instant messenger, blogs and forums on their phones as they do on their computer -Internet2Go.net
42 2010- Over 1/3 of people own smart phones -JacobsMedia.com Half of US Population to use smartphones by end of Asymco.com
43 What Are They Doing?
44 So What is Mobile Social Media? Social Networks on Mobile Devices
45 Mobile Phone Apps Applications to put on your Smartphone Managing multiple accounts Social Media Apps Tools - Hootsuite
46 Social Media Platforms to Watch Just as marketers are getting a handle on Facebook, Twitter, and YouTube, new supporting Social Media tools pop up.
47 Users check-in using their location. Alerts their friends of where they are, earn badges.
48 What is Mobile Media Marketing Channel Media Network Mobile Marketing is marketing on or with a mobile device such as an iphone or wireless device. Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
49 Why Should You Mobilize 250+ million Americans carry mobile phones over 80% of the nation's population Source: CTIA Wireless Association Cell phones subscriptions will top 5 billion globally before 2011 Source: International Telecommunication Union 4/5 s of teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life Source: CTIA survey, Teenagers: A Generation Unplugged YOUR PROSPECTS ARE USING MOBILE DEVICES!
50 What s a QR Code? 2D Bar Code Holds more information Download QR Code from App store Print them on printed collateral biz cards, posters and more.
51 QR Codes + + = Possible Connection Connect on - Connect with me on - www. Linkedin.com/in/johnfoleyjr Follow me on
52 Prospecting Direct Your QR Codes to Landing Page(s)
53 iflymobi.com Mobile Offers
54 Types of Mobile Advertising
55 Mobilize your content! iflymobi.com
56 Mobilize your content! iflymobi.com
57 Mobile Social Media Success 1. Get going 2. Learn the Platforms 3. Establish Your Presence 4. Connect 6. Engage With Your Prospects 7. Be Creative 8. Be Prepared to Adapt 9. Mobile Optimize content if driving folks to it
58 Wrap Up Gather Your Prospects with Social Media Nurture Them Through the Sales Funnel Connect, Engage and Converse Using the Mobile Phone
59 Q & A / Contact Me! QRCode iflymobi.com
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How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com