WHAT IS GEO-FENCING? (415) I I

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1 WHAT IS GEO-FENCING? Brown Pelican Group, a leading event Wi-Fi and technology company, in partnership with Experi-Tech, experts in cutting edge interactive tech for events, tradeshows, mobile tours, and retail environments, is pleased to introduce their newest offering - geo-fencing for events using an Indoor Locating System (ILS) and location-enabled app. Geo-fencing for an event is similar to what we all experience outside when we use GPS. We navigate by having our GPS system guide us to a desired location, display points of interest in our proximity, or access information about a destination. A geo-fenced environment takes this a step further, as it provides a virtual boundary around a specific area for a specific reason. Now, take this concept in your mind, and apply it to a large event. Today, event apps are a must-have, and attendees are willing to opt-in to have immediate and realtime access to information wherever they are in the venue. In fact, attendees expect it. And now, with a location-enabled app using geo-fencing, the attendee experience is optimized, they make a stronger connection to the brand, and marketers can measure effectiveness.

2 HOW DOES GEO-FENCING WORK? The geo-fencing technology uses an indoor locating system (ILS) and works hand-in-hand with a secure event Wi-Fi network, and a custom developed, location-enabled event app. The event app can include information such as: Schedules Venue Map Speaker Bios Session Abstracts Social Media Updates Vendor to Attendee Offers Networking Opportunities Ancillary Events Information Interactive Games The ILS includes tracking nodes deployed throughout the venue and a cloud-based server that accurately detects and tracks the location of Wi-Fi enabled devices throughout the venue. This system allows attendees to dynamically interact with the elements of the environment by using geo-fenced areas.

3 GEO-FENCING IN ACTION EXAMPLE #1 As an attendee passes near one of the ILS nodes, proximity detectors allow content within the location-enabled app to be delivered to their device, or appear on digital signage. "Hey Joe, stop by the Company XYZ area in the next 7 minutes we have a free gift especially for you." EXAMPLE #2 The amount of content delivery is based on client requirements to ensure the attendee has the most robust experience possible. Auto deliver limited-time offers as attendees approach your space, send special guest bios, announce new products offered only at the event as they approach. The possibilities are endless EXAMPLE #3 QR codes can be incorporated into the interaction, to allow the attendee to access additional information of particular interest to them. Place strategic physically printed QR codes throughout the event space, or along the trail leading to YOUR area, offering something special or new to potential visitors to your site.

4 HOW DOES GEO-FENCING WORK? ILS works in the background, quietly and unobtrusively locating Wi-Fi enabled devices, and tracks their position in real-time, and historically over time. These devices (stations) are tracked within the coverage area that is determined by a network of tracking nodes. The only requirement is that their Wi-Fi radios be turned on, and they have the app installed. Examples of stations that can be tracked include: Smart Phones Laptop Computers Tablets Wi-Fi tags And any other device with a Wi-Fi interface

5 BENEFITS FOR MARKETERS In an event space or on a trade show floor, engagement can be enhanced by automatically pushing out PDF, video, or graphical content when the attendee is in proximity of specific areas or exhibit booths. Display an indoor map on the attendee's device within a geo-fenced area, and provide for navigation. The user interface is similar to outdoor navigation using GPS. Marketers have the ability to see real time analytics like first time vs. repeat users, heat maps, user trails, etc. on an admin dashboard. Measurement statistics include historical metrics reports to indicate user history, overall trends, etc. BENEFITS FOR ATTENDEES/USERS Imagine attendees walking through the venue having proprietary content automatically delivered to their smart phone, tablet, laptop, or even to digital signage as they pass by. Perhaps one area with a geo-fence allows attendees to access information about new products, complete with having the specs and sales materials for those products seamlessly delivered to their device. Another geo-fenced area might contain displays about company history, technological developments, latest news, etc. As the attendee gets within the geo-fences, information is sent to their device about that specific topic. Gaming scenarios can be amplified using geo-fences. For example, by creating a scavenger hunt experience throughout the venue. Networking areas can be set up so that when attendees enter a specific area, information about other attendees can be sent to them.

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