Lead Generation Improve Your Event ROI

Transcription

1 Lead Generation Improve Your Event ROI CES January 2012 Exhibitor lead gen packs, by Poken

2 What we do Tradeshow visitors walk around the show floor, discover new products & companies Our objective is to make them notice you, and want to spend quality time in your booth, interacting with your staff in a high quality information exchange What we deliver is a marketing platform specifically designed for event-based lead generation, lead management, and follow up Our platform also includes content management tools, so you can deploy quality digital data and obtain statistics on who collects what, at which show, and what you ve done to follow up

3 Objectives Draw visitors to your booth Know who is visiting your booth and track what they collect Improve the quality of the interaction with your staff Get visitors to spend more time at your booth, exploring your products Get visitors to discover more of your products, and collect more in depth information about them Distinguish between VIP visitors, and browsers : provide them each with the appropriate experience Maintain the relationship with the visitor post-event, through a branded community site where you can provide them with updated information, personalized follow up, and benefit from other tools Engage participants through fun and games, where appropriate

4 Most exhibitors find it difficult to measure the effectiveness of their trade show presence Visitors come and go, without being identified Visitors skim the outside of the booth, but don t engage with your brand, your products, or your staff. They leave without really knowing what you do Visitors pick up a paper leaflet, a flyer or a catalog but you don t know who they are, or whether the information ends up in the trash a few isles away You don t know if the information provided was sufficiently clear or engaging. You don t know what becomes of these leads

5 Poken is a revolutionary Enterprise Lead Generation and Lead Management System Draw visitors to your booth have them engage with your staff and materials Increase the time they spend learning about your products and services Follow up with them after the show, through an intuitive dashboard, and with metrics

6 Poken is a revolutionary Enterprise Lead Generation and Lead Management System Pack 1: Pack 2: Pack 3: Visitor Touch & Glow Standard Lead Gen Lead Gen Walkthrough Enhanced Lead Gen Collect Visitors Collect Visitors Collect Visitors Answer Survey Answer Survey Answer Survey Take Notes Take Notes Take Notes Touchpoints (NFC, QR) Touchpoints (NFC, QR) Equip Visitors w/ poken Access Reports Visitor Post-Visit Visitor Post-Visit & Branded Portal Access Full Reports Access Full Reports

7 Standard Lead Generation Collect the visitor s identity, take notes/survey about their visit Pack 1 Touch Visitor Iden0fied Capture the visit Answer lead- genera0on survey Take notes Download Poken Pro for your Android phone Using an Android smart-phone, scan the visitor s badge, or scan their business card using the Poken Pro app The visit is recorded in your Exhibitor Account, accessible at All the notes and the survey results that your sales staff fill in are accessible to you in your Exhibitor Account

8 Equip your Booth so Visitors Get Digital Follow-Up Visitors are guided by your sales staff through a journey about your products and services Pack 2 A branded post-visit shows the visitor what he collected during his visit, and allows him to click to view more online Guide your visitor through a visit, touch the products & documents that you want automatically ed to him These are the booth sales & marketing staff met on your booth These are the documents & products collected Accompanied by your sales staff, or by themselves, visitors collect information about the products that interest them Configure Touchpoints that trigger automatic document ing to the visitor Visitors spend more time engaging with your material, and selecting information that they value

9 Equip your Visitors to Collect Digital Information Visitors are given a poken so they can collect information: You gain insight into what they want Pack 3 A branded post-visit shows the visitor what he collected during his visit, and allows him to click to view more online Guide your visitor through a visit, touch the products & documents that you want automatically ed to her Visitors collect information about the products that interest them, and they can find them all in a branded web portal These are the booth staff and products which the visitor collected on your booth Configure Touchpoints that trigger automatic document ing to the visitor Visitors spend more time engaging with your material, both in your booth, and then online in the web portal

10 Poken Pro mobile app Features in detail (1 of 2) Install Download Poken Pro for your Android smartphone or rent a phone on-site. Visitor List Touch a visitor s badge or type in a few of the letters of their name to find them in the list of attendees. Visitor Details Take a profile picture, take notes, add business card details. If you want to equip the visitor with a branded poken, simply touch it to the phone or scan its barcode it s that easy. You will know everything the visitor touched in your booth. Take Notes, Survey Fill in a survey or take notes about the visit. Configure the survey questions through your Exhibitor Account, so all your sales & marketing staff enrich your database of leads. Survey answers and Notes are part of the reports you can access Scan Business Card If a visitor doesn t have a badge, or you want more complete information, take picture of her business card. Automatic server data processing will convert all the text into digital, within a few minutes.

11 Poken Pro mobile app Features in detail (2 of 2) Manage Search for visitors or Add a new visitor on the fly: You can do so by touching an NFC badge or scanning a visitor QR code (badge) The app also contains administration tools for the Touchpoints you ve deployed on your booth Event List Use Poken Pro at all your events, configure each one separately, so you can track and measure all your event statistics, year-round Register On-Site If the event has no NFC badges or QR codes, simply collect visitors by asking for an address, or scanning their business card. Link a Poken To equip a visitor with his very own poken, simply scan the poken (touch it, or scan its barcode) to link it to the visitor s profile. All the data processing is done for you automatically. The visitor then receives automated s with the people & things she collets, as well as her login credentials. Works Anywhere Poken Pro works with or without data connectivity, one you ve loaded a campaign. Don t worry about 3G or Wifi at the exhibition we know it s flaky. You can always rely on Poken, anytime, anywhere.

12 Using Poken s Enterprise Lead Management tools, you can extract all the key metrics about your events Get qualified leads, receive metrics on who collected your media Provide your target audience with quality digital content, update them with news later Extend your communica0on reach by having them explore your company ager the show Be green and print less or no brochures, while saving money on your prin0ng budget