USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0
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1 USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS Version September 2012
2 What We Will Cover Today Overview of the Mobile Market SMS QR Codes Location Based Services Native apps Mobile websites Augmented reality Mobile Commerce
3 More connected than ever before Using Mobile Technology to Grow your Business
4 Businesses are taking notice.. Using Mobile Technology to Grow your Business
5 Businesses are taking notice.. Using Mobile Technology to Grow your Business
6 3 C s of the mobile web Cost It can be expensive or it can be cheap! Content Navigation, page size, images etc. Context What does you content add to a users mobility, how to you add value?
7 Typical Questions Is mobile important? Should I be building iphone apps? Should I have a mobile website? Are people really using mobile to book holidays, hotels etc?
8 Where phones have come from first wireless call $3,995 phone cost 2.5 pounds 10 inches tall
9 Our new computer Using Mobile Technology to Grow your Business
10 Smartphone Breakdown.. (US) Using Mobile Technology to Grow your Business
11 The mobile user Type with their thumbs Use it on the go No patience! Screen size Download speed
12 But also this.. Likes great interfaces Smaller screen than desktop Experience is different than a desktop
13 Consider the mobile user Screen size Download speed No Mouse Time available Content volume Navigation
14 Stats 80% use mobile for misc downtime 80% use mobile waiting in line 62% use mobile watching TV 64% use mobile at work
15 Stats Mobile is 17.4% of all traffic to travel sites Increased by 72% in last 6 months of 2011
16 The Charles Hotel Using Mobile Technology to Grow your Business
17 Creating a Mobile Strategy Mobile Apps Mobile Commerce MMS / SMS Social Media Mobile Strategy (QR Codes) Location Based Mobile Advertising
18 Mobile.. 5 Billion phones, 1 Billion Smart 2013 more internet phones than desktop UK Smartphone 52.6% Irish Smartphone 35% 14% of all Google queries are from mobile phones (4% last year)
19 A lot of mobile.. Using Mobile Technology to Grow your Business
20 Trip Advisor Using Mobile Technology to Grow your Business
21 and Mobile Versions of websites.. Using Mobile Technology to Grow your Business
22 Research Increasing number of visitors have smart phones Over 55 group generally did not have smart phones Increasing number of people booked while in the location Travel apps used by more and more Over 50% started on mobile with a search query 20% had ipad Devices
23 Google Analytics 20% of visitors from mobile devices
24 SMS Using Mobile Technology to Grow your Business
25 SMS Stats year olds text more than voice 94% of text messages read immediately 80% consumers keep their mobile with them. Their over 55 group had basic phones with texting
26 SMS Advantages High open rate Everyone has a phone Cost effective Timely high chance they ll see it
27 Group Texting Service Using Mobile Technology to Grow your Business
28 Example Shortcode Who won the 2006 World Cup? a) Brazil b) France c) The Faroe Islands. Text WORLDCUP followed by your answer to 51444
29 Practical How would you use SMS services to promote your business?
30 Charles Hotel Possible services Improve custom relations Directions, booking details Promotions Last minute deals, cross sell services Instant Feedback Are you enjoying your stay
31 QR Codes Using Mobile Technology to Grow your Business
32 Types of QR Codes Web Code The most common type of code used. Bring the user to your mobile enhanced site. SMS / MMS / Automatically opens a message or with the address and subject fields filled in. Note Sends a simple message directly to the phone, no need for additional SMS or messages. Menu Page Offer multiple experiences in one code. Scan-to-Call Automatically initiates a pre determined call without the need for the user to take down the number. Business Card Sends contact info such as name, address, and phone number directly to the phone s address book.
33 QR Examples... Using Mobile Technology to Grow your Business
34 QR Examples... Using Mobile Technology to Grow your Business
35 Examples of use Using Mobile Technology to Grow your Business
36 Generate your own Using Mobile Technology to Grow your Business
37 Group Exercise 1. In pairs or groups, install a QR Code Reader application on to one of your phones. 2. Using the reader scan the codes in the exercise sheet. 3. Generate your own QR Code
38 Blippar Using Mobile Technology to Grow your Business
39 Charles Hotel. Guest Reviews Seasonal Deals on their brochures (saves reprinting) Map of facilities in the hotel Treasure hunt for fun!
40 Conclusion This is still a new technology and whether it catches on or not has yet to be seen. There are a lot of unique applications to improve customer interaction and satisfaction. I think it s worth a shot because It s innovative and interactive It doesn t cost anything to produce Saves money on printing advertisements
41 Mobile website or App Using Mobile Technology to Grow your Business
42 Developing a Mobile App Within 2 years 60% of digital advertising worldwide will be directed to mobile platforms compared to 2% today IDC July 2010
43 Google Quote No mobile strategy, No Future Ian Carrington Google Director of Mobile
44 Developing a Native App Using Mobile Technology to Grow your Business
45 Smartphone Breakdown.. Using Mobile Technology to Grow your Business
46 Why build a native app? Faster Access to phone specific functionality Revenue model Discovery Available offline (think Roaming)
47 Phone specific functionality Answer incoming call Dial a number Vibrate the phone Use Bluetooth Use camera Access contacts, calendar etc.
48 How do I monetise? Subscription Once off, regular payment In App Purchases Ads Interactive Banner Video
49 Hotel Royal Using Mobile Technology to Grow your Business
50 Visit Dublin Using Mobile Technology to Grow your Business
51 Google Googles Using Mobile Technology to Grow your Business
52 Building an App Think of an idea where a group of businesses could come together and develop a tourism based mobile application that would benefit your businesses?
53 Mobile Application Using Mobile Technology to Grow your Business
54 Advantages of a mobile app.. Available on all phones Cheaper Quick to build
55 Why build an optimised mobile Website? Familiar navigation Supports thousands of devices Flash elements of your website will not render on most mobile devices, notably the iphone Make use of the unique possibilities on mobile: touch screens, voice and location capabilities, click to call Ability to focus on the key messages and elements
56 Options New Mobile Website Simple Adapt Existing Website (i.e. Responsive Design)
57 New Mobile Website Advantages You can make it very simple Cheap to Build Disadvantages Not designed for a range of different size devices 2 sets of content to manage Different experience than desktop
58 Responsive Design Advantages Content adjust based on screen design One set of content Disadvantages Too much content at times Could be simpler e.g. not purposely designed for mobile
59 Advantages of a mobile website.. Go to Go to Go to m.bookassist.com/bewleyshotels
60 Book assist Using Mobile Technology to Grow your Business
61 Mobile Application Go to and check out: m.thebrehon.com m.discoverireland.ie
62 Charles Hotel Exercise Go to In groups of 3-4 discuss what you like or don t like Compare the mobile app to their website and discuss what you would do differently to make it better
63 Digiweb Using Mobile Technology to Grow your Business
64 Using Mobile Technology to Grow your Business
65 Using Mobile Technology to Grow your Business
66 Strategy Exercise Take a look at the strategy exercise
67 HTML 5 More advanced functionality Local Storage Cross Platform
68 Cross Platform Tools Using Mobile Technology to Grow your Business
69 Location Based Marketing Using Mobile Technology to Grow your Business
70 Consumer habits changing Priceline Hotel and rental car negotiation app 82% of mobile customers booked within 1 day of arrival 56% were within 20 miles of the hotel 35% within 1 mile of the hotel 79% booked 1 day versus non mobile which was 62%
71 Features Checking in Awards/Badges Leaderboard Deals/Promotions
72 Foursquare Using Mobile Technology to Grow your Business
73 Foursquare... "Tell Foursquare where you are and it will tell you who and what is nearby.
74 Check-In Take a look at the current checkins happening on foursquare.com..
75 Check-In Using Mobile Technology to Grow your Business
76 Earn points for checking in.. Discover a new place Out 2 nights in a row Checkin 4 places Bringing in 6 friends Users compete on a Leaderboard that resets weekly
77 Tips Tips from previous visitors, like try the Sweet Chilli Chicken...it s yummy!!! Short Twitter like recommendations.
78 Facebook Places Using Mobile Technology to Grow your Business
79 Facebook Checkins.. Using Mobile Technology to Grow your Business
80 Checking in Using Mobile Technology to Grow your Business
81 Place created.. Using Mobile Technology to Grow your Business
82 Place created.. Using Mobile Technology to Grow your Business
83 Exercise Check out listing a location with your Facebook update
84 Group Exercise Think of 3 innovative ideas for running a location based marketing campaign
85 Charles Hotel.. Check in to the Hotel and get 10% off the spa Group checkin to get a discount Loyalty checkin 5 checkins get a free room
86 Facebook on Mobile Go to m.facebook.com
87 Near Field Communication 850 million enabled phones by
88 Mobile Commerce Using Mobile Technology to Grow your Business
89 Swedish Hotel.. Using Mobile Technology to Grow your Business
90 Augmented Reality Using Mobile Technology to Grow your Business
91 Augmented Reality Using Mobile Technology to Grow your Business
92 Trip Advisor.. Using Mobile Technology to Grow your Business
93 Keep in Contact Facebook Online Resources Courses Available Business Tools For any other questions, contact the Business Supports team on Fáilte Ireland Amiens Street Dublin 1 Ireland Lo-Call:
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