USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0
|
|
|
- Lawrence Porter
- 8 years ago
- Views:
Transcription
1 USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS Version September 2012
2 What We Will Cover Today Overview of the Mobile Market SMS QR Codes Location Based Services Native apps Mobile websites Augmented reality Mobile Commerce
3 More connected than ever before Using Mobile Technology to Grow your Business
4 Businesses are taking notice.. Using Mobile Technology to Grow your Business
5 Businesses are taking notice.. Using Mobile Technology to Grow your Business
6 3 C s of the mobile web Cost It can be expensive or it can be cheap! Content Navigation, page size, images etc. Context What does you content add to a users mobility, how to you add value?
7 Typical Questions Is mobile important? Should I be building iphone apps? Should I have a mobile website? Are people really using mobile to book holidays, hotels etc?
8 Where phones have come from first wireless call $3,995 phone cost 2.5 pounds 10 inches tall
9 Our new computer Using Mobile Technology to Grow your Business
10 Smartphone Breakdown.. (US) Using Mobile Technology to Grow your Business
11 The mobile user Type with their thumbs Use it on the go No patience! Screen size Download speed
12 But also this.. Likes great interfaces Smaller screen than desktop Experience is different than a desktop
13 Consider the mobile user Screen size Download speed No Mouse Time available Content volume Navigation
14 Stats 80% use mobile for misc downtime 80% use mobile waiting in line 62% use mobile watching TV 64% use mobile at work
15 Stats Mobile is 17.4% of all traffic to travel sites Increased by 72% in last 6 months of 2011
16 The Charles Hotel Using Mobile Technology to Grow your Business
17 Creating a Mobile Strategy Mobile Apps Mobile Commerce MMS / SMS Social Media Mobile Strategy (QR Codes) Location Based Mobile Advertising
18 Mobile.. 5 Billion phones, 1 Billion Smart 2013 more internet phones than desktop UK Smartphone 52.6% Irish Smartphone 35% 14% of all Google queries are from mobile phones (4% last year)
19 A lot of mobile.. Using Mobile Technology to Grow your Business
20 Trip Advisor Using Mobile Technology to Grow your Business
21 and Mobile Versions of websites.. Using Mobile Technology to Grow your Business
22 Research Increasing number of visitors have smart phones Over 55 group generally did not have smart phones Increasing number of people booked while in the location Travel apps used by more and more Over 50% started on mobile with a search query 20% had ipad Devices
23 Google Analytics 20% of visitors from mobile devices
24 SMS Using Mobile Technology to Grow your Business
25 SMS Stats year olds text more than voice 94% of text messages read immediately 80% consumers keep their mobile with them. Their over 55 group had basic phones with texting
26 SMS Advantages High open rate Everyone has a phone Cost effective Timely high chance they ll see it
27 Group Texting Service Using Mobile Technology to Grow your Business
28 Example Shortcode Who won the 2006 World Cup? a) Brazil b) France c) The Faroe Islands. Text WORLDCUP followed by your answer to 51444
29 Practical How would you use SMS services to promote your business?
30 Charles Hotel Possible services Improve custom relations Directions, booking details Promotions Last minute deals, cross sell services Instant Feedback Are you enjoying your stay
31 QR Codes Using Mobile Technology to Grow your Business
32 Types of QR Codes Web Code The most common type of code used. Bring the user to your mobile enhanced site. SMS / MMS / Automatically opens a message or with the address and subject fields filled in. Note Sends a simple message directly to the phone, no need for additional SMS or messages. Menu Page Offer multiple experiences in one code. Scan-to-Call Automatically initiates a pre determined call without the need for the user to take down the number. Business Card Sends contact info such as name, address, and phone number directly to the phone s address book.
33 QR Examples... Using Mobile Technology to Grow your Business
34 QR Examples... Using Mobile Technology to Grow your Business
35 Examples of use Using Mobile Technology to Grow your Business
36 Generate your own Using Mobile Technology to Grow your Business
37 Group Exercise 1. In pairs or groups, install a QR Code Reader application on to one of your phones. 2. Using the reader scan the codes in the exercise sheet. 3. Generate your own QR Code
38 Blippar Using Mobile Technology to Grow your Business
39 Charles Hotel. Guest Reviews Seasonal Deals on their brochures (saves reprinting) Map of facilities in the hotel Treasure hunt for fun!
40 Conclusion This is still a new technology and whether it catches on or not has yet to be seen. There are a lot of unique applications to improve customer interaction and satisfaction. I think it s worth a shot because It s innovative and interactive It doesn t cost anything to produce Saves money on printing advertisements
41 Mobile website or App Using Mobile Technology to Grow your Business
42 Developing a Mobile App Within 2 years 60% of digital advertising worldwide will be directed to mobile platforms compared to 2% today IDC July 2010
43 Google Quote No mobile strategy, No Future Ian Carrington Google Director of Mobile
44 Developing a Native App Using Mobile Technology to Grow your Business
45 Smartphone Breakdown.. Using Mobile Technology to Grow your Business
46 Why build a native app? Faster Access to phone specific functionality Revenue model Discovery Available offline (think Roaming)
47 Phone specific functionality Answer incoming call Dial a number Vibrate the phone Use Bluetooth Use camera Access contacts, calendar etc.
48 How do I monetise? Subscription Once off, regular payment In App Purchases Ads Interactive Banner Video
49 Hotel Royal Using Mobile Technology to Grow your Business
50 Visit Dublin Using Mobile Technology to Grow your Business
51 Google Googles Using Mobile Technology to Grow your Business
52 Building an App Think of an idea where a group of businesses could come together and develop a tourism based mobile application that would benefit your businesses?
53 Mobile Application Using Mobile Technology to Grow your Business
54 Advantages of a mobile app.. Available on all phones Cheaper Quick to build
55 Why build an optimised mobile Website? Familiar navigation Supports thousands of devices Flash elements of your website will not render on most mobile devices, notably the iphone Make use of the unique possibilities on mobile: touch screens, voice and location capabilities, click to call Ability to focus on the key messages and elements
56 Options New Mobile Website Simple Adapt Existing Website (i.e. Responsive Design)
57 New Mobile Website Advantages You can make it very simple Cheap to Build Disadvantages Not designed for a range of different size devices 2 sets of content to manage Different experience than desktop
58 Responsive Design Advantages Content adjust based on screen design One set of content Disadvantages Too much content at times Could be simpler e.g. not purposely designed for mobile
59 Advantages of a mobile website.. Go to Go to Go to m.bookassist.com/bewleyshotels
60 Book assist Using Mobile Technology to Grow your Business
61 Mobile Application Go to and check out: m.thebrehon.com m.discoverireland.ie
62 Charles Hotel Exercise Go to In groups of 3-4 discuss what you like or don t like Compare the mobile app to their website and discuss what you would do differently to make it better
63 Digiweb Using Mobile Technology to Grow your Business
64 Using Mobile Technology to Grow your Business
65 Using Mobile Technology to Grow your Business
66 Strategy Exercise Take a look at the strategy exercise
67 HTML 5 More advanced functionality Local Storage Cross Platform
68 Cross Platform Tools Using Mobile Technology to Grow your Business
69 Location Based Marketing Using Mobile Technology to Grow your Business
70 Consumer habits changing Priceline Hotel and rental car negotiation app 82% of mobile customers booked within 1 day of arrival 56% were within 20 miles of the hotel 35% within 1 mile of the hotel 79% booked 1 day versus non mobile which was 62%
71 Features Checking in Awards/Badges Leaderboard Deals/Promotions
72 Foursquare Using Mobile Technology to Grow your Business
73 Foursquare... "Tell Foursquare where you are and it will tell you who and what is nearby.
74 Check-In Take a look at the current checkins happening on foursquare.com..
75 Check-In Using Mobile Technology to Grow your Business
76 Earn points for checking in.. Discover a new place Out 2 nights in a row Checkin 4 places Bringing in 6 friends Users compete on a Leaderboard that resets weekly
77 Tips Tips from previous visitors, like try the Sweet Chilli Chicken...it s yummy!!! Short Twitter like recommendations.
78 Facebook Places Using Mobile Technology to Grow your Business
79 Facebook Checkins.. Using Mobile Technology to Grow your Business
80 Checking in Using Mobile Technology to Grow your Business
81 Place created.. Using Mobile Technology to Grow your Business
82 Place created.. Using Mobile Technology to Grow your Business
83 Exercise Check out listing a location with your Facebook update
84 Group Exercise Think of 3 innovative ideas for running a location based marketing campaign
85 Charles Hotel.. Check in to the Hotel and get 10% off the spa Group checkin to get a discount Loyalty checkin 5 checkins get a free room
86 Facebook on Mobile Go to m.facebook.com
87 Near Field Communication 850 million enabled phones by
88 Mobile Commerce Using Mobile Technology to Grow your Business
89 Swedish Hotel.. Using Mobile Technology to Grow your Business
90 Augmented Reality Using Mobile Technology to Grow your Business
91 Augmented Reality Using Mobile Technology to Grow your Business
92 Trip Advisor.. Using Mobile Technology to Grow your Business
93 Keep in Contact Facebook Online Resources Courses Available Business Tools For any other questions, contact the Business Supports team on Fáilte Ireland Amiens Street Dublin 1 Ireland Lo-Call:
MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
OVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
INTRODUCTION TO THE WEB
INTRODUCTION TO THE WEB A beginner s guide to understanding and using the web 3 September 2013 Version 1.2 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 3 How Does the
GUIDE TO SEARCH ENGINE OPTIMISATION
GUIDE TO SEARCH ENGINE OPTIMISATION How to drive more traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 4 What is Search Engine
Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support
Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances
GUIDE TO GOOGLE ADWORDS
GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What
Why have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
Amazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
BUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY
BUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY Version 2.1 20 August 2012 Today s Agenda Introductions Digital Marketing Strategy Ingredients Digital Revenue Planning Tea/Coffee Break @ 11am SEO & PPC
Mobile Technology For Tourism
Topic Social Media Tutorial 50 Mobile Technology For Tourism Mobile technology is fast becoming vital for tourism businesses. This tutorial explains how travellers are using smartphones and how you can
Mobile marketing and advertising strategies in tourism and hospitality industry
Mobile marketing and advertising strategies in tourism and hospitality industry Tomislav Car, MSc, Assistant Faculty of Tourism and Hospitality Management Opatija, University of Rijeka Mislav Šimunić,
Running Effective Email Marketing Campaigns Agenda Day 2
DAY 2 Version 1.0 28 August 2012 Running Effective Email Marketing Campaigns Agenda Day 2 Creating Engaging Content E-Mail Marketing Mobile Running Effective Email Marketing Campaigns Day 1 Exercise Digital
- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015
Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct
What is Text Message Marketing?
What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The
Digital marketing strategy
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
Smartphone Interpretation. How does it work?
Smartphone Interpretation How does it work? Smartphone fgf Technology With mobile web browsing costs and payment plans becoming cheaper almost by the month, Smartphone contactless technologies have a strong
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you?
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations
The Evolution of Online Travel. Angelo Rossini Euromonitor International
The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
platforms Android BlackBerry OS ios Windows Phone NOTE: apps But not all apps are safe! malware essential
Best Practices for Smartphone Apps A smartphone is basically a computer that you can carry in the palm of your hand. Like computers, smartphones have operating systems that are often called platforms.
Landing page copy. Web design & Development. Tagline: Heading 2: Sub-text: Page copy: +353 1 557 13 21 hello@friday.ie www.friday.
+353 1 557 13 21 hello@friday.ie www.friday.ie 28 Great Strand Street Dublin 1 Ireland Landing page copy Web design & Development Intelligent design and development can change how you do business online
Mobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology
Mobile Apps for Your Business Increasing Customer Response With this Cutting Edge Mobile Technology 1 Why Mobile? By the end of 2011, over 50% of all US adults will have a smart phone Web searches from
Changing The Face! Of Business! (Websites & Mobile Apps)!
Changing The Face! Of Business! (Websites & Mobile Apps)! Introduction! BIO! Attended Rowan University (Double Major Economics & Mathematics)! Member Of Phi Beta Sigma Fraternity! Owner Of MobileFusionSoft.com,
TheImportance ofa MOBILEFRIENDLY WEBSITE
TheImportance ofa MOBILEFRIENDLY WEBSITE Copyright Notice The Importance of a Mobile Friendly Website NOTICE: You DO NOT Have the Right to Reprint or Resell this Report! You Also May NOT Give Away, Sell,
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2
How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers
How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.
Firefox for Android. Reviewer s Guide. Contact us: press@mozilla.com
Reviewer s Guide Contact us: press@mozilla.com Table of Contents About Mozilla Firefox 1 Move at the Speed of the Web 2 Get Started 3 Mobile Browsing Upgrade 4 Get Up and Go 6 Customize On the Go 7 Privacy
The changing face of the mobile phone and its implication for marketing
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES
Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.
in Winchester Helping Tourism Businesses Succeed Media Awards GROUP SHOWS Your Partnership Benefits COURSES Discounts Winchester TRAINING Trade
Helping Tourism Businesses Succeed B2B Networking Trade in Winchester Your Partnership Benefits Discounts Media & PRESS TRIPS Visit Winchester Accredited Schemes Awards FOR EXCELLENCE Digital Marketing
Impressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
Search Engine Marketing(SEM)
Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine
Website Marketing for Customer Gain and Retention. Rural Cellular Association
Website Marketing for Customer Gain and Retention Rural Cellular Association October 13, 2010 Agenda I) Introduction II) Keys to Successful Web Marketing A) Web Design B) Web KPI s C) Web s relationship
Online Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
Theme Parks: Riding the Social Media Rollercoaster
Theme Parks: Riding the Social Media Rollercoaster Introduction Social media marketing is the fastest growing form of marketing in history Dynamics between brands and consumers have changed Todays consumers
Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood
Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past
How big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
Grow Your Business wi w t i h a a Mobil i e l A p A p
Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create
presented by Maxmail
presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this
Q A. CWT To Go. Question Categories
This is an interactive document. Click on each question category for a series of questions and answers to help you learn more about s features. Question Categories Overview: A General information Registration
Customer experience, cost, and communication: here s what you need to look out for if you re considering unbundling your self care app.
Customer experience, cost, and communication: here s what you need to look out for if you re considering unbundling your self care app. Written by Alistair Woodward, 22nd July 2015 There s a new trend
Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing
Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited
Key Consumer Insights for Effective Hotel Marketing Strategy
Key Consumer Insights for Effective Hotel Marketing Strategy Effective Hotel Marketing Strategy / 2 Introduction RezNext recently conducted a survey among leading hoteliers in India on their digital marketing
Mobile Marketing for the Restaurant & Retail Industries
Mobile Marketing for the Restaurant & Retail Industries The restaurant and retail industries require frequent consumer engagement in the forms of advertisements, promotions, direct mail, email marketing
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version
Mobile App Proposal. - Table Mountain - info@web2web.co.za. May 30, 13. Direct Contact. Email. Table Mountain Proposal 2013
Mobile App Proposal - Table Mountain - May 30, 13 Direct Contact 021 823 8383 Email info@web2web.co.za Web2Web is pleased to submit a proposal for the development of a mobile app to Table Mountain. The
HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
Location marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
Website Design Worksheet Form
Website Design Worksheet Form COMPANY INFORMATION Company: Date: Contact Name: e-mail: Address: City: St: Zip: Work Phone: Fax: Cell Phone: Category: Small Business Large Business Public Interest Non-Profit
to get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
The Website Essentials That You Will Need For A New Website Design or A Website Upgrade
The Website Essentials That You Will Need For A New Website Design or A Website Upgrade MyIT Web Design www.myit.ie For any business the decisions to go online, stay online and be effective are hugely
Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
Post & Promote Your Next Event
Presented by EVENTS Post & Promote Your Next Event Use Benchmark to create and manage your events for free Social, Political, Conference, Festival, Sporting, Religious, Fundraiser, Performing Arts Events
Get up to Speed with Superfast Broadband Business Engagement Activity Ideas
Get up to Speed with Superfast Broadband Business Engagement Activity Ideas Get up to Speed programme can provide a range of activities for businesses A talk or seminar to your business or business group
starting your website project
starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.
Mobile Marketing For Small Business. How Mobile Marketing Can Increase Your Profits And Benefit Your Small Business Overall
Mobile Marketing For Small Business How Mobile Marketing Can Increase Your Profits And Benefit Your Small Business Overall INTRODUCTION Thank you for subscribing and here is the promised report on mobile
THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES
273 Walt Whitman Road #321, Huntington Station, NY 11746 tel: 516.680.8529 Leora@LHLcommunications.com LHLcommunications.com FEBRUARY 2014 THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101
Best Practice Guide for constructing a study area in studentcentral which is designed for friendly viewing in Blackboard Mobile Learn
Best Practice Guide for constructing a study area in studentcentral which is designed for friendly viewing in Blackboard Mobile Learn Blackboard state that Blackboard Mobile Learn was designed to provide
Planning a Responsive Website
Planning a Responsive Website Planning a website is important for both web designers and website owners. Planning your website before you start building it can save you time, keep your site code more accurate
Mobile Application Design
Mobile Application Design Lecturer/Convenor: Richard Boateng, PhD. Email: richard@pearlrichards.org Office: UGBS RT18 (rooftop) What Matters? Photo Illustrations from Getty Images www.gettyimages.com 1
10 Ways To Use Social Media To Build Your Email List
Brought to you by: ExtremeDigitalMarketing.com 10 Ways To Use Social Media To Build Your Email List When email, the Original Social Media slams into the new social media you have a unique and powerful
How To Be Successful With Social Media And Email Marketing
Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By
INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF
INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet in North America 1 in 7 people around
Your guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
CONTENT MARKETING FOR ASSOCIATIONS. Roslyn Atkinson Head of Client Services, Mahlab Media
CONTENT MARKETING FOR ASSOCIATIONS Roslyn Atkinson Head of Client Services, Mahlab Media 12 MONTHS FROM NOW Imagine it s a year from now. Your annual report has just come out. What does it say? At the
Comprehensive Guide to Marketing Like Starbucks
Comprehensive Guide to Marketing Like Starbucks 1 Introduction 6 reasons Starbucks Marketing Communications Strategy is so Effective is one of our most popular posts, continuing to be a top performer even
WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?
The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?
www.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com
www.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com July 10, 2012 Contents Introduction: 1 App Problems: 1 Tools for Creation: 2
Going Mobile-does your website work on mobile devices?
Going Mobile-does your website work on mobile devices? Going Mobile-does your website work on mobile devices? It is unlikely to have escaped your attention that people are now accessing the web from a
How To Manage Your Reputation Online
MANAGING TRIPADVISOR & YOUR ONLINE REPUTATION Version 1.0 17 September 2012 It takes many good deeds to build a good reputation, and only one bad one to lose it ~ Benjamin Franklin, 1706-1790 Introductions
Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
Future Trends in Retail Marketing: 2015 Event report SPOTLIGHT. Thursday 18th September 2014. Powered by
SPOTLIGHT Future Trends in Retail Marketing: 2015 Event report Thursday 18th September 2014 Powered by London s Century Club was the unique venue for the latest Tag Spotlight forum. After our successful
END TO END MOBILE BUSINESS SOLUTIONS
END TO END MOBILE BUSINESS SOLUTIONS DIDMO is a market-leading mobile business solutions provider, serving clients and partners by leveraging our proprietary mobile content creation platform, Magmito DIDMO
10 Essential Google Analytics Reports And How They Matter to B2B Executives
10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application
Top 12 Website Tips. How to work with the Search Engines
Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors
Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
Mobile Marketing for Nonprofits. Justin Mastrangelo President, JA Interactive and JA.TXT
Mobile Marketing for Nonprofits Justin Mastrangelo President, JA Interactive and JA.TXT A Warning and a Disclaimer I get excited! Things change fast Page 2 The Tools 1 2 3 4 5 Smartphone Apps Mobile Web
Sample Blog Articles!
Sample Blog Articles! Enclosed are your two sample blog articles >>> www.myfirmsapp.co.uk ios & Android compatiable Blog Article One Send when App is live This is designed to be a blog template you can
Pinterest has to be one of my favourite Social Media platforms and I m not alone!
Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of
CYBERCRIMINAL IN BRAZIL SHARES MOBILE CREDIT CARD STORE APP
CYBERCRIMINAL IN BRAZIL SHARES MOBILE CREDIT CARD STORE APP August 2014 RSA agents recently traced a threat actor advertising a mobile credit card store application. The cybercriminal shared the information
Developing a mobile strategy. How to make the most of new online opportunities
Developing a mobile strategy How to make the most of new online opportunities Contents 3 Executive summary 4 The mobile opportunity 5 A strategic approach 7 Mobile transactions 9 Key takeouts 10 About
Buyer s Guide to Hiring A Mobile Agency
Buyer s Guide to Hiring A Mobile Agency 11/1/2014 10 ESSENTIAL TIPS TO HIRE THE PERFECT MOBILE WEBSITE DEVELOPER By Ryan Boog CEO Happy Dog Web Productions This is not a guide for mobile-savvy folks, or
Paid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
WELCOME! LETS BEGIN. James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858
James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858 Over 15 years of experience in the digital industry. Hello and congratulations on taking the time out to read our booklet.
AnytimeCard. Advancing Your Mobile Marketing Strategy. AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.
AnytimeCard Advancing Your Mobile Marketing Strategy AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.mobi 888-696-8623 AnytimeCard AnytimeCard was founded to provide innovative affordable
WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0
WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES Version 2.0 19 April 2012 Workshop Content Branding for a small business Domain names The principles of excellent website design Content Management
TOP TIPS TO A TIP TOP EMAIL
TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power
Sage CRM 7.2 Enhancing productivity. Enabling success.
Sage CRM 7.2 Enhancing productivity. Enabling success. May 2013 What s new for Sage CRM 7.2? Sage CRM 7.2 has been designed to support busy, growing businesses who want to foster internal collaboration,
An easy guide to... MARKETING FOR CLUBS
An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing
Mobile Website Design 5 Things You Need To Know! by Gabrielle Melisende
Mobile Website Design 5 Things You Need To Know! by Gabrielle Melisende Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted
How To Create A Retail Analytics Platform With Tapway
How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper
Welcome to the Most. Personalized TV Experience
Welcome to the Most Personalized TV Experience Meet TiVo Service from Cogeco 2 Get ready to live the TiVo experience. Welcome to TV like you ve never seen it. With TiVo Service from Cogeco, 1 you get incredible
Grow Your Business with a Mobile App
Grow Your Business with a Mobile App About Us» Web Source International develops Apps and full e-commerce websites for small to intermediate size businesses and K-12 Schools. We Provide Custom Merchant
The Must Dos of Your Digital Strategy
Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want
Mobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com
Mobile Consumers & You How to use mobile to your advantage Driving value from the mobile consumer In the age of the smartphone, brands and retailers cannot succeed without persuading mobile researchers
GUIDE TO EMAIL MARKETING
GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video
Mobile Marketing. has changed. According to a survey conducted by Pew Research Center's Internet &
Emma Hsu February 11, 2014 Mobile Marketing Do you still have any friends who do not have mobile devices or smart phones? In the past, having a mobile device was regarded as a kind of luxury; however,
MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS
MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS How to use Google Analytics to track activity on your website and help get the most out of your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction
EVENT MARKETING. Internet Essentials for Events & Festivals
EVENT MARKETING Internet Essentials for Events & Festivals Presenteded on behalf of Fáilte Ireland Version 1.0 Workshop Content Developing a Marketing Action Plan for your online marketing activities Branding
QUALIFICATIONS SYLLABUS 2013/2014 CAM SPECIALIST UNIT AWARD MOBILE MARKETING IN PRACTICE
QUALIFICATIONS SYLLABUS 2013/2014 CAM SPECIALIST UNIT AWARD MOBILE MARKETING IN PRACTICE CAM PROFESSIONAL MARKETING QUALIFICATIONS This syllabus applies for assessments from December 2013 onwards. UNIT