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1 72% of the population now owns a smart phone* * In the under 35 s it is now 89% (Stats from Deloite) You need an App A brief guide to affordable Apps

2 Mobile Marketing is the most powerful media ever invented! The New York Times According to a recent AT&T Small Business Technology Poll, nearly 40 percent of those surveyed said their business most likely would not survive or would be greatly challenged without mobile Apps.

3 What are mobile Apps? An App is a small application or program that enables smart phones to perform complex tasks. They let someone use their phone to play games, go shopping, learn a language, book a restaurant, or just find information. Apps can tap into the advanced functionality of the mobile device such as GPS tracking, onboard cameras and motion sensing. In fact, Apps can be created to do almost anything. There are four main operating systems for mobile devices, Apple ios, Google s Android, Blackberry and WIndows 8, and each system has an online store (marketplace) where Apps can be purchased or downloaded for free. Today s Smart Phones are much more like PCs or PDAs than mobile phones. They are media intensive and provide unprecedented mobile access to data from around the world right in your customer s pocket. By providing your customers with an app for your business, you will be able to take advantage of the opportunities this mobile revolution will bring. If your business is not mobile now, it will be someday soon or you will lose out to those businesses that are.

4 If you don t have a mobile app you are throwing away a large chunk of your business and things are only going to get worse! Google 72% of the population now owns a smart phone, in the under 35 s it is now 89%* 1 in 3 people prefer to shop via a mobile app, for the under 30 s it is 50%* 40% of people are looking for an app from a business in their location* *(Stats from Deloite)

5 The commerce of tomorrow Mobile Apps tap into a new digital marketing channel that is growing at a faster rate than traditional browser based websites. Once your app is published in the marketplace you have access to a larger pool of customers 24/7 in locations previously not available. Apps offer significant branding advantages. Once a user has your app on their device they are exposed to your logo almost every time they go looking for something on their device. Benefits of your very own Mobile App 1 Information: With a mobile app, you can send general notifications directly to your clients anytime or share essential information with clients, from the launch of a new product to a change in the service offerings. 2 Instant Mobile Reservations: Clients are able to send their reservations/booking straight from their mobile phones while they re on the go. 3 Sales Initiatives: Special offers, coupons or even loyalty activities can all be offered from your very own mobile app. You are in control. Begin your mobile marketing and sales initiatives today! 4 Differentiation: A mobile app provides convenience to your clients and represents an elegant and contemporary approach to customer service unmatched in your area

6 82% of mobile media time is spent in Apps rather than mobile optimised websites. Flurry Analytics Mobile apps are helping businesses increase efficiency. Customers can use small pockets of time that would normally go to waste. Businesses can avoid waste by discounting in the last moments. These little efficiencies result in improvements in the overall experience for users and more revenue for the business.

7 Features (Just a few of the features available) Business Information Display images of your business in a beautiful image gallery specifically optimized for the iphone and Android. Push Notifications Send messages to your customers whenever you d like using our easy to use content management system. e-commerce Integration Direct link from the app to your site to maximize sales and engage users. Map Give your customers turn-by-turn GPS directions to your business from anywhere in the world. One Touch Calling Give your customers one touch calling from inside your app. No numbers to save or remember.? Business Information Ordering Reservations Facebook & Twitter One Touch Calling Integrate any sort of information you d like about your business. Whether it s your food menu or services. Allow clients to order a take-way meal directly from the app. Direct link from the app to your site to maximize sales and engage users. Link to news letters, facebook, twitter, linked in and all types of social media. Create something unique for your customers with bespoke app development

8 Yes I do need an App Call to arrange a no obligation appointment or The Little Glass Studio Ltd provides communications consultancy and design services to local government, housing associations and private business of all sizes LGS 27 Church Street, Sawtry, Cambridgeshire, PE28 5SZ t e.

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