GiGiGo Mobile Marketing ToolKit

Transcription

1 GiGiGo Mobile Marketing ToolKit

2 Index Gigigo: your mobile partner

3 1 Gigigo Group Madrid Ciudad de México Sao Paulo +100 Professionals 2014 Revenues 6,5MM Business Model Mobile Marketing Agency Business Mobile Apps and Services 2

4 Index Gigigo: your mobile partner

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6 2 Notification Push SDK Available Campaign Builder makes it easy to create sophisticated push campaigns. Capabilities: Audience segmentation, Message composer, Rules and triggers, Campaign scheduling & Geotargeted mobile messaging Targeting. Multiple ways to segment and target your audience so you can deliver relevant messages to your customers that get them engaged with your app. What are the strengths of mobile app and push notifications? App reengagement Geo-targeted mobile messaging Social alerts Transactional messages Update alerts Analytics. Our Platform offers a rich set of push marketing analytics to help you understand and optimize your mobile engagement campaigns. Technology. Our Platform technology is designed to handle billions of push and in-app messages per month. Our architecture scales easily and can deliver up to 10,000 messages per second. 5

7 2 Promo Builder and SDK The platform allows to create powerful promos using a simple workflow structure. You can create promotions by linking these modules: QR Scan, Pincode, Map (with loaded POIS), Camera (UGC), Image Recognition, Login (Coke ID limitations) and Webview Promo builder allows to generate the promos in multiple channels: web, web mobile, apps and sms. PROMO MECHANICS SDK Available Draw Winning Moment SOCIAL (UGC) PROMOTIONAL & CRM Web + Webmobile Strategy: #pillatuburn User Generated content Mechanic: 40 daily winners Participation: 375 pictures (Contest still running) Strategy: Promotional by consumption Mechanic: Loyalty program: accumulation Participation: 4,585 visits Local action on 6 locations in Madrid Accumulation BRANDED CONTENT DISTRIBUTION & CRM Strategy: Benditos Bares, User Generated Coca-Cola places Mechanic: Create, locate and share your favorite bar Participation: 70 bars created 6

8 2 Dashboard and Analytics CMS Available Control Panel where you will find all the stats of your mobile tools 7

9 2 Proximity Marketing SDK Available Outdoor triggers using GPS and Map Fences. This enables an application to become aware of an end user s presence, including arrival, departure and dwell times from the appdefined locations. GPS and Map Fences Indoor/Outdoor triggers using Bluetooth beacons. As the Geofencing works, the beacons can send triggers when users are in or out of the beacon action perimeter. Campaign Management, Report & Analytics, Administration & Workflow, Beacon management. Bluetooth beacons 8

10 2 API Moderation & CMS API Available By setting pre or post moderation we can interact and decide upon the content being created by the user The CMS can also generate a content feed to allow a third party (agency) to moderate content Basic tools for community management are also provided: comments, likes, banning users, etc Pre-moderation Flow Post-moderation Flow U.G.C. MODERATION PUBLISHED U.G.C. PUBLISHED MODERATION 9

11 2 POIS Management API Available Through API Places you can manage Points of Interest in a map and use them for promos or information. The set-up is very simple: 1. Generate a spreadsheet with all relevant information (address, name, ) 2. The Places API uses Google reverse geocoding to place the POI within the map 3. The map and the POI information can be used on any digital asset or channel Import Data Reverse Geo-coding (Google Maps API) Image: bars geo-located. Promo Coca-Cola Fútbol,

12 2 Social Layer LIQUID & LINKED CONTENT User Generated Content Content is the king Trending content highlighted API Available MODULE 1 MODULE 2 WHAT S UP Latest user interaction with friends (likes, comments and mentions) USER PROFILE Social public profile CRM consumer knowledge 11

13 2 EAN & QR Code Scan Platform SDK Available The EAN and QR Scan platform allows to manage packaging interaction easily We can decide what type of interaction can a user do by scanning a bar or QR code It allows you to control first or second scans by providing a much richer user experience The After the scan experience can be controlled: landing page, Facebok account, a promo, etc A full set of analytics is also available within the dashboard 1. Pincode-based promotion 2. Nutritional information 3. Facebook, Twitter Page 4. Exclusive Content (videos) 5. Vending Machine Locator 6. In-App link (go-to section) 12

14 2 Audio Watermark Coca-Cola Second Screen Solutions SDK Available Control Mobile + TV interactivity by inserting an audio watermark to a video (pre-produced video, ad, etc) Use different watermarks to identify video channels (TV Channels, Youtube, etc) When the audio is recognized you can control the user experience. Some examples are: Offering exclusive content in a landing page or youtube Checking on social networks Participating in promos Scanning QR codes KPI s and Metrics are provided by the platform 13

15 Gamification Platform 2 SDK Available Our gamification tool can be easily integrated in mobile apps (SDK) We provide a CMS to set-up the business rules: users, challenges, apps, prizes and point system Available challenges are: movement detection (Coca-Cola Move Example), Quizz, Check-ins, Social Sharing, Playing third party games (SDK) Coca-Cola Move App, México 14

16 2 Content Management API Available Our CMS allows to store and gather content from different channels: webs, apps, This CMS can deliver this content through a customized API to be used in webs and other channels. We can decide what type of content (based on users or/and hashtags) to be fetched from this CMS The CMS can also aggregate and curate content from different sources: Twitter, Facebook, Instagram and Youtube. 15

17 2 Service and Capabilities HTML5 Framework Framework Available Multi-Screen HTML5 / Native Framework. Responsive Design to manage device fragmentation. With very few simple steps you can turn your web-app into a native-app ready to be published on App Stores 16

18 2 Big Data Infrastructure Guide Available Standard Solution for Coca-Cola Spain & Coca-Cola Mexico and already available through a hosting exception This system and platform allows design, management and operation of nextgeneration infrastructure in managing large volumes of data. Features: Open Source Fast & Efficient Really easy to manage and administrate Provide solutions to Geo-location, Data replication & Horizontal scalability and easy backup and migration. Base Technology: MongoDB 17

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