DIE WELT Online Media data DIGITAL MEDIA

DIE WELT Online Media data Outline DIE WELT Online introduces itself Short Introduction of ASMI DIE WELT Online: concept, coverage and target group Advertising formats and offered packages Advertorials and Microsites Title Specials Keyword Targeting Channel Presenting Rates/Contact 2

Our formula guarantees one thing: Great results. We make success an absolut term Over 105 mill. contacts* Powerful reach Over 50 Print titles as well as online and mobile offerings* Consistent networking 8,800 personel customer discussions** Maximum customer service * ma 2012 press II (gross reach) Total, AWA 2012 (gross reach) Total, AGOF internet facts 2012-09 (Overlapping not considered) Base ma+agof: german population over 14 years; base AWA: german population over 14 years ** Publisher Information, Period: May 2008 to May 2009 3

Strong Brands @ Axel Springer Media Impact Our Digital Portfolio 4

DIE WELT New brand structure Since September 2012 the newspaper, online, mobile and app-offers of the WELT Group have been unified under the brand DIE WELT. As a multimedia brand DIE WELT does not stand for a media channel, but for up-to-date, high quality content across all channels and for different situations of use. 5

The Prime Site seal of approval DIE WELT Online as a guarantee for quality DIE WELT Online was awarded (the coveted Prime Site seal of approval) by the Association of German magazine Publishers (VDZ). This label stands for*: High quality advertising environment First class original content Loyal users with profiles that are known and can be approached Professional marketing with State of the Art Advertisement High data security The evaluation criteria include journalistic content and its topicality, retention, brand image, as well as data security, advertising formats and their exclusivity. * The certificate is awarded on the basis of a measurement of various criteria by the VDZ. Detailed information on www.vdz.de 6

The editorial concept The premium news portal of DIE WELT-Group Page Impressions 1 125 m DIE WELT Online is the premium news portal of the WELT Group. DIE WELT Online is produced by the largest multimedia digital editorial office in Germany. Broad news coverage Main editorial sections: politics, economy, finance, sports and panorama Various lifestyle topics covering subjects from travelling, motoring, culture and games. Strongest reach among digital offerings of a quality newspaper in Germany and represented on all devices and in all relevant social networks Visits 1 Unique User 2 40,3 m 8,99 m 1 IVW February 2015 2 AGOF internet facts 2014-12; Base 10+ years, single month 7

Socio-demographics of DIE WELT Online user The typical user: male, well educated, well paid Via DIE WELT Online your campaign reaches 8,99 mill. Unique Users index 59% male 112 64% aged between 20-49 112 46% have a high level of education* 127 17% corporate decision makers (FSLAB)** 117 41% have a monthly house net income of 3,000 and above 111 34% have a monthly net income of 2,000 and above 113 *Source: AGOF internet facts 2014-12, base: Onliner WNK 14 years and more, 52,79 m *min. German Abitur ** Freelancer, self-employed, executives and officials 8

WELT Online user profile High affinity to online entertainment, computers and rental cars Paid-for music or films from the internet 130 Computer software (not inc. games) 130 Computer hardware or accessoires 127 Train tickets 123 Weblogs/Blogs 121 Computer or Video Games 118 100 * Source: AGOF internet facts 2014-12, base: Onliner WNK 14 years and more 52,79 m Index vs Internet users interested in products & services: I am (very) interested 9

Special Advertising Formats Supreme Ad Our guarantee of full attention and high visibility! Extra long stage for your communication in the Halfpage ad position Plenty of space for your message Provides structured communication through the merging of three modules into one form of advertising Placement Homepage/Channel/ROS Format 270 x 460 px 270 x 220 px 270 x 220 px 11

Special Advertising Formats Cascade Ad Attract the user through multiple messages step by step! The advertising format will be delivered in prominent Billboard position One format three surfaces: the branding surface folds out up to two times via Click. Thereby one gains the maximum amount of advertising space Ideal for multimedia content, which amplifies the user s engagement Placement Homepage/Channel/ROS Format 960 x 250 px 12

Special Advertising Formats Curtain Ad Curtain up for a great show: We present to you the Curtain Ad! Our latest Homepage Staging! A prominent branding platform for your brand Skyscrapers are placed on the right and left side of the Homepage The content page is covered with a layer, which will open up like a curtain to the sides after a certain time Placement Homepage/Channel/ROS Format 2x 160 x 600 px + 960 x 600 px 13

Special Advertising Formats Pushboard (Billboard with a pushdown mechanism) The Billboard with a certain something! We improved the best: the Pushboard is delivered in the Billboard position and pushes the content below it down for 7 secs. This generates even more space for your exciting and eye-catching brand message Placement Homepage/Channel/ROS Format 960 x 250 px to 960 x 487 px 14

Special Advertising Formats Portrait Ad More information on article pages, as well as more text, more picture and more video! Large branding format next to content pages Multiple container spaces are possible within the advertising format, e.g. gallery, videos, text content Hover the cursor over the container space and it will expand to the left Placement Format Homepage/Channel/ROS 300 x 600 px, Container sizes upon request 15

Special Advertising Format Sidekick Ad Moves your advertisement to the centre of attention! With a click the ad pushes the content to the left and is fully visible The ad returns to the start position after 10 seconds or a click on the close-button. Placement Homepage/Channel/ROS Format 300 x 250 px to 800 x 600 px 200 x 600 px to 800 x 600 px 16

Special Advertising Formats Slider Ad Set the scene for your advertisement! The SliderBar (Sticky Ad) is placed at the bottom of the screen and is moved to the left by clicking on it It is then followed by an large Slider Ad as if you had a whole stage for your communication The advertising format closes with a close button or after 10 seconds. The Slider Bar remains on the page A recall of the ad is possible Placement Homepage/Channel/ROS Format 960 x 90 px 800 x 600 px 17

Special Advertising Formats Transparent Video Layer You can t get more awareness! We proudly present: the most exciting way to present a PreRoll! The transparent Video Layer covers the whole page with a video Via mouseover the video becomes transparent and clickable navigation appears Any Homepage advertising format can be set as a fallback Placement Homepage/Channel/ROS Format On request 18

Special Advertising Formats Interstitial The ultimate Homepage Event The commercial break that no-one switches off: The Interstitial is the most prominent Advertising Format which appears when the user changes the page on our website The interstitial will fade in before the actual page does and fades out again after about 12 seconds Placement Homepage/Channel/ROS Format 800 x 600 px, 960 x 600 px, max. 120 KB 19

Special Advertising Formats Billboard Our Billboard: The most popular advertising format on DIE WELT Online! The prettiest way of presenting a brand: the Billboard combines a clear and aesthetic format insertion with a high degree of advertising impact The advertising format is placed in the centre of the immediately visible space of DIE WELT Online It is not without reason that the Billboard counts as our most popular advertising formats Placement Homepage/Channel/ROS Format 960 x 250 px, max. 80 KB 20

Special Advertising Formats Takeover Fireplace plus Billboard For the most impressive media performance you sometimes need more than just a regular Wallpaper Through the combination of Fireplace and Billboard the website will be effectively adapted to your brand s Look & Feel The elegant fusion of Superbanner, 2x Skyscraper and our Billboard results in an impressive opportunity for your brand communication Placement Homepage/Channel/ROS Format 120 x 690 px, 960 x 90 px, 120 x 690 + 960 x 250 px 21

Special Advertising Formats Pushdown Ad Slides into the centre of attention: The Pushdown Ad! One of the latest advertising formats on DIE WELT Online The Pushdown Ad is placed in the Superbanner position of the and pushes the entire content of the site downwards for 6 seconds That way there will be a lot of space for your brand message Placement Homepage/Channel/ROS Format 960 x 90 px On 960 x 300 px, max. 80 KB 22

Special Advertising Formats Video Cube Ad Here everything revolves around your campaign! A large and eye-catching branding format The Video Cube Ad entices the user to interact with the advertising and ensures a high level of engagement It offers many possibilities for a flexible and varied advertising message Placement Homepage/Channel/ROS Format On request 23

Special Advertising Formats Fireplace Set the frame and benefit from our fireplace! DIE WELT Online is a browser centred news website Because of this fireplace shines as a very eyecatching advertising format Booking is possible on the whole of DIE WELT Online, as a fixed placement on the homepage, on a channel, as well as on rotation Placement Homepage/Channel/ROS Format 1200 x 90 px & 2x 120 x 600 px, max. 120 KB 24

Standard Advertising Formats Wallpaper What used to be a special advertising format is now a classic: the Wallpaper! The combination of Superbanner and Skyscraper results in a large special format through which you can be sure of a great advertising impact The Wallpaper can be placed on the homepage on a fixed price basis as well as a CPM booking on a channel or on rotation Placement Homepage/Channel/ROS Format 1120 x 90 px / 160 x 600 px 1160 x 90 px / 200 x 600 px 25

Standard Advertising Formats Halfpage Ad Not medium anymore but well done : The Halfpage Ad! A format that receives a high level of attention and is prominently placed The Halfpage Ad is placed directly next to the content on the right side It is ideal as a supporting branding advertising format Placement Homepage/Channel/ROS Format 300 x 600 px, max. 120 KB 26

Standard Advertising Formats Banderole Ad Wrap our website in your campaign: The banderole ad! This advertising format is well suited as a rotation ad, for quickly growing coverage The banderole can be booked on a fixed position on the homepage, as well as a CPM booking on a channel or on rotation Placement Homepage/Channel/ ROS Format 770 x 250 px, max. 40 KB 27

Branding & Branding DIE WELT Online as a guarantee for quality Now available thebranding twin pack on DIE WELT Online Choose between an extension in ROS or in a specific setting The Branding packages can only be booked in combination with a fixed daily placement on the Homepage and can be customised as you wish The Branding packages are immediately delivered with the fixed daily placement Clients and campaigns must stay the same 28

Offer package: Branding & Performance Image and reach perfectly combined Branding & Performance instead of Branding OR Performance Utilise the branding effect of a homepage event for the performance extension Rising click and transformation rates as well as increasing brand awareness Delivery of a performance package on an AGOF certified surrounding 29

Offering-package: Branding & Performance Prices Package Guaranted AIs Discount Package Price Package S 1.000.000 70% 9.000 Package M 1.500.000 75% 11.250 Package L 2.000.000 80% 12.000 The Performance Packages are only available in direct connection with a fixed daily placement on the homepage The Performance Packages will be delivered as soon as the daily fixed placement is set Client and campaign must remain the same Delivery depends on the availability of the advertising set: Superbanner, Skyscraper, Medium Rectangle Optimisation of the campaign by advertising format, click rate and category 30

Offer package: Reach Packages Four types of advertising formats at bargain prices Benefit from our up to 50% discounted coverage offers: Your advertisement in a premium surrounding For a booking of 500.000 AIs we already grant a 40% discount Placement: Run of Site Advertising form 500,000 AIs 1 Mill. AIs Fixed prices match 40% discount 50% discount Superbanner 9,000 15,000 Skyscraper 9,000 15,000 Medium Rectangle 12,000 20,000 Wallpaper 19,500 32,500 31

Advertorials and Microsites Successful advertising in an editorial surrounding Description: The integration of content in particular allows the display of product highlights, launches and services Benefit from the appearance and editorial force of one of the best known media brands in Germany in order to present your products and achieve your communication goals The Advertorials on DIE WELT Online consist of one article page The article page offers individual and versatile options for design through the integration of: Video player, pictures, text, communication function and surveys 33

Advertorials and Microsites Building Reach and Awareness Description: Each Advertorial can be reached directly via a sub menu entry. For the duration of an advertorial a suitable tab is placed in the navigation of the main channel. This supports the findability of advertorials and emphasises the credibility through an integration into the structure of the site. Your linking components: Medium Rectangle (entire term, ROS) Content bar (1 week, in relevant topic environment) Teaser (1 week, Homepage) 34

Advertorials and Microsites A whole channel for your message Description: Along with the landing page, microsites contain up to five additional article pages for broader information concerning the product or topic. All designed in the Look & Feel of DIE WELT Online The stage allows an integration of video players, text, commentary functions and surveys as well as contests and votes 35

Advertorials and Microsites Prices Advertorial/ Microsites Components AIs Package Price Recommended duration Advertorial L Entry into sub menu, Medium 1,5 m 15.000 4 weeks Advertorial XL Rectangle (ROS), fixed placed Content bar in the topic related environment, 2,5 m 23.000 4 weeks Microsite Teaser on Homepage 3,5 m 29.000 4 weeks Standard advertising formats (except Homepage): 50% discount for a link Extension Print and Mobile: individual calculation Max. duration of 6 month. Individual arrangements are possible Additional set up costs (incl. Creating Teaser, Medium Rectangle, Content bar) Advertorial: 1,790 ; Microsite: 5,980 36

Keyword Targeting Functionality Your advertisement will be placed as a function within a very special editorial surrounding, which you define beforehand through the selection of keywords. The placing of keywords occurs through the editorial department and concerns articles that are placed on a channel homepage as well as articles that are published in a special channel. The delivery of advertising formats as a function of certain themes in an individually defined environment, allows pinpoint customer targeting and reduces wastage. The keywords can, but don t have to be applied on the own company. E.g. one can also chose terms of competitors to target their customers. 38

Keyword Targeting Example, Prices and Advertising Formats Example: Customer/ Branch: Automobile Company Targeting-Keyword: Geländewagen (SUV) The advertisement will be delivered in all articles that concern the topic Geländewagen (SUV) and that contain the term as a keyword Base for the calculation is the Channel CPM for the chosen advertising format Targeting has an additional fee of 20% Calculation Example Wallpaper Channel-CPT: 85.00 Targeting fee: + 20% Wallpaper Targeting: = 102.00 39

Channel Presenting Flash Intro IS PRESENTED BY Your logo SCHLIEßEN I can be swaped Benefit from the relevant environment of DIE WELT Online and become a channel presenter. On every page of the chosen channel a Fireplace, Header and Medium Rectangle is placed with the sponsoring of your brand. You appear as the exclusive sponsor of the chosen channel on DIE WELT Online Flash Intro: Before the first call up (FC 1 per visit) the user experiences an approximately 15 second intro introducing the sponsor on the chnnel CPM: 90.00 Format: on request 40

Channel Presenting Fireplace, Header and Medium Rectangle Presenting Package: On every page of the channel there is a permanent and fixed Fireplace, Header and Medium Rectangle that are integrated with your sponsoring TripleAd Discount: 129,50 CPM Minimum duration: 1 Month Every Channel Presenting will be calculated individually according to the channel s reach Calculation on request Advertising format Fireplace Header Medium Rectangle Format 120 x 600 px / 1200 x 90 px / 120 x 600 px 940 x 47 px 300 x 250 px 41

Channel Presenting Example offer * Object Placement Ad format Duration AIs CPM/ fixed price Pre-tax price Special discount Net after special discount Agency discount Net after agency discount AE AE-Netto DIE WELT Online Channel Travel Flash Intro 1 month 600,000 90.00 54,000.00 10% 48,600.00 15% 41,310.00 15% 35,113.50 DIE WELT Online Channel Travel Presenter Package 1 month 1,000,000 129,50 129,500.00 10% 116,550.00 15% 99,067,50 15% 84,207.38 1,600,000 190,500.00 171,450.00 145,732.50 123,827.63 * Every Channel Presenting will be individually calculated, depending on the favored channel and reach. 42

Prices DIE WELT Online Standart Advertising Formats Advertising formats Format (Pixel) KB Homepage fixed placement/ Price per day 800.000 AIs Homepage Plus fixed placement/ Price per day 1.200.000 AIs Channel price Rotation price Superbanner 728x90 40 n.v. n.v. 40 30 Skyscraper (auch Sticky) max. 200x600 40 n.v. n.v. 40 30 Ad-Bundle 300x250 40 n.v. n.v. 40 30 Medium Rectangle (MR) 15.000 18.000 55 40 Halfpage Ad 1 300x600 40 20.000 24.000 85 65 Pop Up / Under 400x400 / 800x600 bzw. 640x480 40 n.v. n.v. 85 65 Wallpaper (WP) 1120x90 / 160x600 1160x90 / 200x600 80 20.000 24.000 85 65 Layer Ad 4 400x400 40 20.000 24.000 85 65 Banderole Ad 770x250 40 20.000 24.000 85 65 Sitebar 300x600 80 20.000 24.000 85 65 Tandem Ad Triple Ad Surcharge Unit price less 20 % Tandem discount Unit price less 30 % Triple discount Expandable Ads Unit price plus 25% surcharge 15 surcharge Video PreRoll / Mid Roll (up to 20 sec.) Format: 4:3 or 16:9; 30 MB, max 30 sec. 100 90 PreRoll / Mid Roll (up to 25 sec.) Format: 4:3 or 16:9; 30 MB, max 30 sec. 110 100 PreRoll / Mid Roll (up to 30 Sec.) Format: 4:3 or 16:9; 30 MB, max 30 sec. 110 100 Interactive PreRoll (up to 20 sec.) 2 115 105 Post-Roll Format: 4:3 or 16:9; 30 MB, max 30 sec. 60 50 Predictive Behavioral Targeting TechnicalTargeting On request Frequency Capping 3 (<1 / day) 10 TKP Aufpreis Plattform Targeting 10 CPT 1 Cannot be booked on channel overview pages of ICON and PS-WELT 2 als bookable with spot duration of 25 sec. and 30 Sek.; CPT+ 5 3 Surcharge takes effect on a FC per week, month or per campaignduration, this does not affect a FC per day or session; 4 playout with FC 1 All prices are fixed prices per day or CPM-Prices, less AE, plus MwSt 44

Prices DIE WELT Online Special Advertising formats Advertising formats Format (Pixel) KB Homepage fixed placement/ Price per day 800.000 AIs Homepage Plus fixed placement/ Price per day 1.200.000 AIs Channel price Fireplace 1200x90 + 2x 120x600 120 30.000 36.000 100 80 Pushdown Ad 960x90 to 960x300 80 30.000 36.000 100 80 TakeOver - Wallpaper + MR 1160x90 / 200x698 + 310x250 120 30.000 36.000 112 84 Rotation price TakeOver - Wallpaper + Layer 1160x90 / 200x698 + 400x400-960x600 120 30.000 36.000 136 104 Billboard 960x250 40 30.000 36.000 100 80 Portrait Ad 300x600; Container on request 80 30.000 36.000 100 80 Sidekick Ad 300x250 to 800x600 or 200x600 to 800x600 80 30.000 36.000 100 80 Slider Ad 960x90 / 800x600 80 30.000 36.000 100 80 Supreme Ad 270x460 / 270x220 / 270x220 40 30.000 36.000 100 80 Pushboard (Billboard mit Pushdown- Technologie) 960x250 auf 960x487 80 30.000 36.000 100 80 Video Cube Ad auf Anfrage auf Anfrage 35.000 42.000 120 100 Cascade Ad 3x 960x250 120 35.000 42.000 120 100 Curtain Ad 2x 160x600; 960x600 120 35.000 42.000 120 100 Billboard plus Layer Fireplace plus Layer 960x250 + 400x400 1200x90 + 2x 120x600 + 400x400 160 35.000 42.000 120 100 160 35.000 42.000 120 100 Fireplace plus Billboard 120x690 / 960x90 / 120x690 + 960x250 160 35.000 42.000 120 100 Fireplace plus Pushboard 120x600 / 1200x90 / 120x600 + 960x250 160 35.000 42.000 120 100 Interstitial / Fullscreen 800x600 / 960x600 40 35.000 42.000 120 100 Transparent Video Layer On request 120 35.000 42.000 120 100 Surcharge Expandable Ads Unit price plus 25% surcharge Zzgl. 15 TKP Keyword-Targeting Quantitative Targeting 20% Targeting surcharge Time, Region, Frequency Capping, etc. no surcharge All prices are fixed prices per day or CPM-Prices, less AE, plus MwSt. 45

Contacts ASMI Sales and Marketing (DIE WELT/BM/HA) ASMI Sales: REGION UNIT MANAGER DIGITAL SALES UNIT MANAGER WELT GRUPPE/BM/HA Region Nord (Nielsen I) Axel-Springer-Platz 1 20350 Hamburg Leonhard Sauer Tel: (040) 347 261 36 Fax: (040) 347 261 40 E-Mail: leonhard.sauer@axelspringer.de Marco Hentschel Tel.: (0 40) 347 273 05 Fax: (0 40) 347 273 91 E-Mail: marco.hentschel@axelspringer.de VI Region West (Nielsen II) Neuer Zollhof 1 40221 Düsseldorf Sven Heintges Tel: (0211) 159 268 34 Fax: (0211) 159 268 36 E-Mail: sven.heintges@axelspringer.de Oliver Spiller Tel.: (0211) 159 268 22 Fax: (0211) 159 268 55 E-Mail: oliver.spiller@axelspringer.de II I V Region Mitte (Nielsen IIIa) Mittlerer Hasenpfad 25 60598 Frankfurt am Main Marc Lücke Tel: (069) 962 385 31 Fax: (069) 962 385 34 E-Mail: marc.luecke@axelspringer.de Stefan Jung Tel.: (069) 962 385 45 Fax: (069) 962 385 49 E-Mail: stefan.jung@axelspringer.de IIIa VII Region Süd-West (Nielsen IIIb) Zeppelinstr. 116 73730 Esslingen Daniel M. Seiler Tel: (0711) 319 912 7 Fax: (0711) 319 913 0 E-Mail: daniel.seiler@axelspringer.de Malte Busato Tel.: (0711) 319 915 7 Fax: (0711) 319 913 0 E-Mail: malte.busato@axelspringer.de IIIb IV Region Süd (Nielsen IV) Isartorplatz 8 80331 München Region Ost (Nielsen V + VI + VII) Axel-Springer-Str. 65 10888 Berlin Nationaler Handel (Nielsen I-VII) Axel-Springer-Str. 65 10888 Berlin Daniel Maubach Tel: (089) 211 034 88 Fax: (089) 211 034 30 E-Mail: daniel.maubach@axelspringer.de Daniel Papra Tel: (030) 259 179 021 Fax: (030) 259 179 195 E-Mail: daniel.papra@axelspringer.de Peter M. Müller Tel.: (030) 259 171 2 31 Fax: (030) 259 171 2 33 E-Mail: peterm.mueller@axelspringer.de Andreas Kobza Tel.: (089) 211 034 05 Fax: (089) 211 031 04 E-Mail: andreas.kobza@axelspringer.de Benjamin Schroth Tel.: (030) 259 171 542 Fax: (030) 259 171 543 E-Mail: benjamin.schroth@axelspringer.de ASMI Marketing: Clemens Meran Head of Marketing Digital Media Tel: (030) 259 176 880 Fax: (030) 259 173 770 E-Mail: clemens.meran@axelspringer.de Lisa Neumann Senior Manager Digital Media Tel: (030) 259 179 166 Fax: (030) 259 179 195 E-Mail: lisa.neumann@axelspringer.de 46