PRODUCT CATALOG 2015 PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS Total access to the top plastics industry decision-makers in Latin America Informative Branch of Anipac Strategic Latin American partners of @tecplastico www.plastico.com/mediakit
PRINT ADVERTISING 30 Years Experience in Latin America! Tecnología del Plástico is the only publication covering the Latin American plastics industry on a pan-regional basis, reaching 20-countries throughout Mexico, Central and South America, and the Spanish-speaking Caribbean. The magazine publishes 6 issues per year and 3 special industry-segments supplements sections. PERMANENT EDITORIAL FEATURES: TECHNICAL FOCUS: Film and Sheet Extrusion Additives, processing aids and compounding Injection Molding: Energy Efficiency Elastomers, TPS and LSR Injection molding process integration Pipe and profile extrusion aterial handling equipment iopol mers Technical Polymers PC Materials and processing technologies SHOW COVERAGE AND/OR BONUS DISTRIBUTION: Plastimagen Norte 15, Monterrey-Mexico NPE 2015, Orlando-USA Feiplastic 15, Sao Paulo-Brazil ExpoPack 15, Mexico City Autoparts Manufacturing Event, Queretaro-Mexico Andina Pack 15, Bogota-Colombia DIRECTORIES: irector of istributors 6 ource oo / u er s uide SPECIAL LATIN AMERICAN INDUSTRY REPORTS: Latin American Rigid Plastic Packaging Manufacturers Latin American Sheet & Film Processors Raw Material: Demand and Trends in Latin America Latin American Consumer Products Injection Molders 2
WEB ADVERTISING E-MAGAZINE Top Content & Instant Delivery! ABOUT THE PRODUCT Tecnología del Plástico Digital offers the same content available in the print magazine with the added value of an expanded circulation that reaches beyond the subscriber base of the print media. It offers powerful multimedia communication capabilities such as Videos, PowerPoint presentations, Sponsorship banners and Theme Tabs that add life to your commercial messages and trigger immediate communication from potential buyers. AVAILABLE ADVERTISING PRODUCTS Digital Magazine Sponsorship View Presentations Buttons Theme Tabs Live Links ROI METRICS: The New Digital Magazine engine allows real-time reporting of the page-view and click activity generated by users. Activity on the Sponsorships, View Presentation and View Video buttons, as well as activity on the Theme Tabs will be properly accounted and reported by the system. Page-views and clicks on your ad s URL, email, or any other live link presence will be recorded and reported as well. Note: Activity related to the PowerPoint presentations will not be tracked by the system, with the exception of the page-views and clicks related to the buttons that trigger these pieces. 3
ONE-TO-ONE MARKETING Personalized Twin Covers & Inside Front Cover Ad 4 Contact your Sales Representative at www.plastico.com/mediakit/sales_reps
ONE-TO-ONE MARKETING Personalized Twin Covers & Inside Front Cover Ad eneral escription ac age escription The twin cover* resembles the real cover of the magazine with a catchy and personali ed headline allusi e to the ad ertiser s name and technolog and a full-page advertisement in the inside front twin cover that can also include variable data ersonali ation ia digital ariable data printing can be applied to both the cover and the clients own inside front twin cover ad. The twin cover will be glued to the real magazine cover. The twin co er could be deli ered to the full circulation run or specific target-groups based on the demographic breakdown of the BPA readership audit. Please refer to BPA Worldwide audit for details of readership size and demographic breakdown for possible selection of target groups. *Please contact your Sales Representative for detailed prices. * reati e co ers different from the main co er image could be allowed based on appro al b the maga ine s editorial team. Contact your Sales representative at www.plastico.com/mediakit/sales_reps 5
ONE-TO-ONE MARKETING: Personalized Info-Letters General Description The Info-Letter consists of a 4-color single or doublesided direct mail letter that includes personalization via he use of digital printing technology. This turnkey project includes production and shipment of the Info-Letter polybagged within one issue of the magazine. 6
ONE-TO-ONE MARKETING Industry Segment Report Sponsorship Contact your Sales representative at www.plastico.com/mediakit/sales_reps 7
SPECIAL REPORT SPONSORSHIP Industry Segment Report Sponsorship General Description Package Description The Special Report sponsorships allow suppliers to be in front of top converting professionals in Latin America, by having a prominent participation in a deep market report that captures the current state of the industry in terms of its performance and business outlook. The advertising package includes: Sponsorship mention and logo in the opening page of the report full page color ad either facing the first page of the report or immediatel following the first page. In either case our ad ertisement will be the first one featured within the report. 8 Contact your Sales representative at www.plastico.com/mediakit/sales_reps
ONE-TO-ONE MARKETING Wrap Around The 1/2 wrap-around consists of a 4-color one sided piece that sits on top of the cover and is glued to the advertiser s ad within the folio of the magazine. This high impact advertisement captures the attention of the reader right on the co er and allows this attention to continue to ow to the ad ertiser s ad within the folio of the magazine. The 1/2 wrap-around could be designed using the power of personalization via the use of digital printing processes. This turn-key project includes production and shipment of 1/2 wrap-around with one issue of the magazine. 9 Contact your Sales representative at www.plastico.com/mediakit/sales_reps
ONE-TO-ONE MARKETING Wrap Around 1/2 Wrap Around attached to clients advertisement The photos shown here illustrate a / without personali ation printed on gram paper. 10
ANNUAL BUYER S GUIDE PRINT BUYER S GUIDE Enhanced Listing Options Be a part of the most complete Medical International Industry Directory for companies serious about selling in Latin America. Enhance your basic company listings via multiple product-listing ads in the various Product Category Sections of the guide and via special features designed to highlight your company s Alphabetical Listing. To register your company in the online Buyer s Guide, or to review/update your current listings, please log-in to www.plastico.com/buyersguide. We can only guarantee the inclusion in the print issue to advertisers in this edition. PLATINUM LISTINGS 4 Color logo EQUIVALENT TO A ¼ PAGE 4 Color Photo Text (max 180 words) 4 Color logo Text (max 180 words) Tel + Fax, E-mail Contact, Web Site, Reader Service GOLD LISTINGS EQUIVALENT TO A 1/6 PAGE SILVER LISTINGS 4 Color logo Tel + Fax, E-mail Contact, Web Site, Reader Service 11 Contact your Sales representative at www.plastico.com/mediakit/sales_reps
ANNUAL BUYER S GUIDE INFO - FILES ALPHABETICAL LISTINGS Infofile: Offer your product literature or showcase a picture of your website, with a color photo and 50 words (we translate them into Spanish free), as well as your company information. Price: $1,040 4-Color logo: I $270 u er s uide advertisers get extra attention with their directory listings Yelow ighlight I $180 ENHANCED ONLINE BUYERS GUIDE LISTINGS Logo (*) Videos I TI I I TI $5,280 Full year escription Includes ideo icon in all u er s uide searches to differentiate companies that have videos from those that do not. esults from u er s uide earches will display companies with Enhanced Listings first in alphabetical order including the company description to increase your company visibility and click-through rate. Links to CALL FREE, Showrooms and Videos are also provided when applicable. 12
CALL FREE BUTTON CALL FREE BUTTON Connecting Buyers & Suppliers by Phone and Free of Charge! The Call Free button is a new feature that allows Suppliers that advertise in our print and online media, to receive phone calls from potential buyers in Latin America, free of charge to either party. VALUE ADDED SERVICE TO MULTIMEDIA ADVERTISERS The Call Free button is featured in the print and digital magazines, as well as in key areas of the portal to facilitate one-to-one conversations between you and your potential buyers: SURVEY RESPONSE INCENTIVES & SAMPLE QUALITY CONTROL: Off and online links to www.plastico.com/contactthesupplier page where an Advertiser s Index including the live CALL FREE BUTTON is available. ONLINE MEDIA: Results from Buyer s Guide searches Your Buyer s Guide listing Your Showroom* The Advertiser s Index in the new Contact the Supplier section of the portal In the Supplier News Modules of the Newsletters *Limited to Showroom advertisers only This service is available exclusively to Advertisers who invest a minimum of US $13,000 in the current calendar year. The service will be provided as long as the advertising program is active. If a cancellation that lowers the minimum investment requirement occurs, the Call Free button will be deactivated. It is highly recommended participating Advertisers allocate a Spanish speaking person to answer the phone calls that will be originated from Latin American buyers. It is also recommended participating Advertisers provide an automatic answering service with a message in Spanish for calls received outside Latin American countries, as well as between Latin American and North America, Europe and Asia, will require the use of an answering machine with a message for calls outside office hours. It is recommended that international suppliers use the phone number of a central office or master distributor in Miami, or in a major city in Latin America, to improve the opportunities of receiving live calls during the normal office hours of the people generating the calls. These central offices and/or master distributors must be advised of this new service and be instructed to route the lead to the appropriate person within the organization. 13 Contact your Sales representative at www.plastico.com/mediakit/sales_reps