Jacksonville Facts Jacksonville s Core Based Statistical Area includes Baker, Clay, Duval, Nassau and St. Johns Counties. Population 1.37 million - 41st in nation Population Growth 4.16% increase 2012-2017 Number of Households 537,534-41st in nation Median Age 36.4 men 39.1 women One of the youngest major cities in Florida Florida Times-Union Circulation 106,014 Monday - Friday 158,490 ABC Audit, June 2011 Average Effective Buying $52,281 Automotive Parts New/Used $110 million - 48th in nation Ports of Choice 2nd to NY/NJ for foreign car ports Jacksonville Port Authority Retail Sales $24.8 billion - 43rd in nation Median Household $61,860 money.cnn.com, 2012 Households with Disposable $150,000+ 31,826-50th in nation Military Bases Naval Air Station Jacksonville - Payroll: $915 million Naval Station Mayport - Payroll: $629 million Naval Submarine Base Kings Bay, Georgia - Payroll: $449 million Regional Shareholders Report, U.S. Navy SE Headquarters and Major Employers Acosta Sales Armor Holdings, Inc Blue Cross Blue Shield of Florida Body Shops of America Crowley Liner Services CS Corporation Fidelity National Finance, Inc. Gate Petroleum Haskell Company Landstar Systems, Inc. Prudential Rayonier Ring Power Stein Mart Venus Swimwear Winn-Dixie Stores Sports Jacksonville Jaguars Gator Bowl Georgia-Florida Game The Players Championship Jacksonville Suns AA Baseball PGA Hall of Fame World Golf Village
County Circulation Circulation Baker 1,152 637 Clay 17,880 9,824 Duval 83,724 52,551 Nassau 7,296 4,201 St. Johns 16,635 10,346 Circulation hip: FTU (per copy) 96,968 245,606 2.5 155,087 426,839 2.7 hip is based on readers per copy (RPC). The industry standard for RPC are 2.4 daily and 2.5. RPC is determined by dividing readership by circulation for CBSA 126,687 77,559 CBSA 126,687 77,559 Bradford 297 196 Camden, GA 3,018 1,318 Charlton, GA 353 175 for RTZ 130,355 79,248 RTZ 130,355 79,248 Columbia 917 623 Putnam 2,482 1,363 Union 313 155 Brantley, GA 468 118 Glynn, GA 3,215 1,371 Pierce, GA 668 322 Ware, GA 1,428 480 for DMA 139,846 83,680 Outside DMA 4,698 2,134 Digital Edition 10,543 11,154 Grand 155,087 96,968 City Zone ** 106,153 66,025 *RTZ: Retail Trade Zone ***City Zone includes Duval, northeast Clay County, Baker, and northern St. Johns County. Source: Audit Bureau of Circulation, Audit Report. The Florida Times-Union, Average Paid Circulation, 12 months, ending June 30, 2012. *hip: Scarborough 2013/R2, DMA
60% 45% 30% 15% 0% Top Morning Drive Radio Station Cume Top Prime Time TV Station Cume 7-Day Sun Times-Union 5-Day 7-Issue Cume INA Radio reach is based on cume listeners M-F Morning Drive Time, (6-10am) for leading morning station WEJZ am-fm. Television is based on cume viewership prime time, (8-11pm) for WTEV (CBS), the leading prime time station. INA Integrated Newspaper Audience: Combined print and online is unduplicated reach of 7-day newspaper readers and 7-day online visitors. Source: Scarborough 2013/R2, CBSA
Reader Demographics CBSA CBSA - Core Based Statistical Area CBSA: 5 Florida Counties: Baker, Clay, Duval, Nassau, and St. Johns Counties CBSA 30-day Men 497,632 22.1% 38.3% 47.1% 25.4% 54.2% Women 539,490 23.3% 40.2% 49.4% 23.7% 55.5% Married 565,375 23.5% 41.9% 50.3% 25.4% 56.3% Single/Div/Sep 471,747 21.8% 36.2% 45.8% 23.5% 53.1% Employed full time 443,317 20.2% 35.9% 47.9% 32.4% 57.2% Own residence 739,107 24.1% 41.7% 49.9% 26.7% 56.9% 18-34 310,800 12.3% 31.8% 39.0% 26.7% 46.4% 35-54 385,668 19.4% 36.0% 47.3% 37.1% 55.9% 55 & older 340,654 35.9% 50.0% 57.9% 14.5% 61.4% $35,000-$49,999 197,819 24.6% 38.1% 45.9% 13.3% 49.8% $50,000-$74,999 223,464 19.2% 42.9% 51.6% 25.3% 57.2% $75,000 or more 332,351 25.5% 41.2% 52.2% 38.1% 64.0% High School 359,572 22.8% 45.0% 51.2% 17.8% 56.3% Some College 338,725 25.0% 36.7% 50.0% 28.2% 56.0% College Grad. 249,178 25.6% 39.8% 48.0% 33.2% 58.0% TOTAL 1,037,122 22.7% 39.9% 48.3% 24.5% 54.9% CBSA hip 30-day Visitors Men 497,632 110,039 190,679 234,561 126,622 269,684 Women 539,490 125,485 216,860 266,307 127,950 299,421 Married 565,375 132,767 236,946 284,612 143,726 318,541 Single/Div/Sep 471,747 102,757 170,593 216,256 110,846 250,384 Employed full time 443,317 89,462 159,166 212,407 143,681 253,574 Own residence 739,107 177,891 308,015 368,935 197,084 420,474 18-34 310,800 38,318 98,681 121,059 82,909 144,122 35-54 385,668 74,922 138,685 182,417 122,165 215,652 55 & older 340,654 122,284 170,173 197,392 49,498 209,151 $35,000-$49,999 197,819 48,580 75,465 90,875 26,279 98,575 $50,000-$74,999 223,464 42,842 95,960 155,400 56,612 127,715 $75,000 or more 332,351 84,683 137,031 173,564 126,712 212,631 High School 359,572 82,133 161,677 184,153 63,986 202,436 Some College 338,725 84,574 124,209 169,404 95,579 189,609 College Grad. 249,178 63,886 99,275 119,582 82,714 144,480 TOTAL 1,037,122 235,524 407,539 500,868 254,572 568,925 Source: Scarborough 2012/R2 CBSA
Reader Demographics DMA DMA - Designated Market Area DMA: 15 Counties: Baker, Bradford, Clay, Columbia, Duval, Nassau, Putnam, St. Johns, & Union in Florida; Brantley, Camden, Charlton, Glynn, Pierce & Ware in Georgia. DMA 30-day Men 654,373 17.9% 32.3% 39.6% 19.5% 45.0% Women 693,453 19.8% 34.8% 43.0% 19.2% 47.8% Married 703,756 20.1% 37.9% 45.2% 20.7% 50.1% Single/Div/Sep 644,070 17.6% 28.9% 37.1% 17.8% 42.5% Employed full time 538,165 18.3% 32.2% 43.0% 26.9% 50.7% Own residence 952,220 20.3% 36.1% 43.5% 21.0% 49.0% 18-34 402,705 9.5% 26.6% 32.4% 21.2% 38.1% 35-54 491,669 17.0% 30.5% 40.3% 24.9% 47.0% 55 & older 453,452 29.3% 43.2% 50.4% 11.7% 53.2% $35,000-$49,999 262,728 19.8% 31.0% 38.1% 10.6% 41.3% $50,000-$74,999 260,827 17.7% 38.6% 47.4% 21.8% 52.1% $75,000 or more 403,394 22.7% 37.6% 47.4% 31.6% 57.1% High School 499,993 17.8% 35.8% 40.6% 13.3% 44.4% Some College 424,308 21.9% 33.9% 46.2% 23.0% 51.0% College Grad. 293,092 22.8% 35.5% 43.2% 28.8% 51.8% TOTAL 1,347,826 18.9% 33.6% 41.3% 19.3% 46.4% DMA hip 30-day Visitors Men 654,373 117,313 211,073 259,123 127,676 294,415 Women 693,453 137,481 241,646 297,917 133,031 331,506 Married 703,756 141,712 266,571 318,362 145,900 352,291 Single/Div/Sep 644,070 113,082 186,148 238,678 114,807 273,630 Employed full time 538,165 98,220 173,387 231,151 144,888 272,973 Own residence 952,220 192,942 343,435 414,498 200,272 466,861 18-34 402,705 38,318 106,920 130,431 85,344 153,494 35-54 491,669 83,676 149,722 197,977 122,387 231,212 55 & older 453,452 132,800 196,077 228,632 52,976 241,215 $35,000-$49,999 262,728 52,077 81,397 100,161 27,882 108,516 $50,000-$74,999 260,827 46,037 100,608 123,503 56,882 135,818 $75,000 or more 403,394 91,694 151,554 191,262 127,597 230,329 High School 499,993 89,191 178,830 203,051 66,482 221,989 Some College 424,308 92,797 143,877 196,130 97,549 216,335 College Grad. 293,092 66,734 104,161 126,657 84,383 151,724 TOTAL 1,347,823 254,794 452,719 557,040 260,707 625,921 Source: Scarborough 2012/R2 DMA
Mechanical Requirements and Major Sections of The Florida Times-Union Advertising Dimensions for 44-inch Web Order all ads by column width and depth (depth in ¼ increments) Major Sections of The Florida Times-Union Sections Sun Mon Tue Wed Thu Fri Sat Lifestyle ROP and CLASSIFIED (6 Col. 21.5 deep) Columns Inches 1 Col. 1.5556 2 Col. 3.2778 3 Col. 5.0 4 Col. 6.7222 5 Col. 8.444 6 Col. 10.1667 Life gardening, features, travel () H Health + Fitness Taste Jack entertainment, movie listings, First Coast Dining Primetime* Business DOUBLE TRUCK ROP and CLASSIFIED Columns Broadsheet 13 col. x 21.5 deep Tabloid 13 col. x 10 deep Inches 21.25 x 21.5 21.25 x 10 Money Community News Shorelines Special Sections Jobs Career Times homes Drive Insight appears in section A Parade * First Wednesday of the month in the H Health+Fitness section