READERS OF MAGAZÍN DNES + TV, TOP KOMBI MAGAZÍN AND TOP KOMBI MAGAZÍN + ONA DNES. a d v e r t I s I n g p r e s e n t a t I o n
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1 READERS OF MAGAZÍN DNES + TV, TOP KOMBI MAGAZÍN AND TOP KOMBI MAGAZÍN + ONA DNES a d v e r t I s I n g p r e s e n t a t I o n
2 MEDIA RATINGS SURVEY Sole respected source capable of bringing information about readers Reflects the success of a title among readers, identifying them MEDIA PROJEKT National ratings survey of the media in the Czech Republic set jointly by daily and magazine publishers joined in the Publishers Association and Association of Communication Agencies (AKA): The survey is conducted by an independent association of survey agencies GfK Praha and Median The inhabitants of the Czech Republic between of age are represented by respondents randomly selected in one year The survey intends to reveal also the demographic characteristics, activities (employment, leisure time), attitudes views and basic consumption The survey is considered to be a single currency of the printed media ratings
3 MAGAZÍN DNES + TV HAS THE WIDEST READERSHIP AMONG: Educated individuals Individuals with higher income Individuals from the highest socioeconomic groups Individuals on managerial positions Decision makers Source: National Media Ratings Survey Media Projekt, Median GfK Praha, SKMO, 3rd 4th quarter 2009 Your advertising message gets across not only to those who read it but mostly to those who are able to respond.
4 READERSHIP OF SUPPLEMENTS Overall number of readers of the last issue in 3rd 4th quarter 2009 in thousands of readers Increase to TOP KOMBI MAGAZÍN + ONA DNES Increase to TOP KOMBI MAGAZÍN Magazín DNES + TV Blesk magazín TV magazín (total) Magazín DNES + TV Magazín Právo + TV ONA DNES Aha! TV Dům & bydlení TV pohoda (total) Pátek Lidových novin Sport magazín Moje rodina Styl pro ženy IN magazín (HN) Víkend (HN) Note: The overall number of readers of the advertising combination TOP KOMBI MAGAZÍN (Magazín DNES + TV and Pátek Lidových novin) reaches million individuals and million individuals for the TOP KOMBI MAGAZÍN + ONA DNES combination. The number of readers of TV magazín and TV pohoda includes both inserted issue and freely sold issue. Source: Media Projekt, 3rd 4th quarter 2009
5 CIRCULATION SOLD AND PRINTED We consider the information about the number of copies sold and printed to be an indicator of the publisher s ability to place its title on the market and sell it. We use data audited by the Audit Bureau of Circulations (ABC ČR).
6 CIRCULATION OF MF DNES AND TOP KOMBI SOLD Average daily number of copies sold, verified by the Audit Bureau of Circulations (ABC ČR) Average daily number of copies sold (in copies) MF DNES MF DNES with Magazín ONA DNES (Monday) MF DNES with Magazín DNES + TV (Thursday) TOP KOMBI (MF DNES and LN) TOP KOMBI MAGAZÍN (Mag. DNES + TV and Pátek LN) TOP KOMBI MAGAZÍN + ONA DNES Note: Average number of copies sold from July December 2009 Source: ABC ČR
7 READERS OF MAGAZÍN DNES + TV AND THEIR COMBINATIONS ACCORDING TO THEIR SEX For Magazín DNES + TV and combinations TOP KOMBI MAGAZÍN and TOP KOMBI MAGAZÍN + ONA DNES, the proportion of men and women is balanced. Magazín DNES + TV TOP KOMBI MAGAZÍN TOP KOMBI MAGAZÍN + ONA DNES Women 45,8% Men 54,2% Women 45,5% Men 54,5% Women 47,3% Men 52,7% Source: Media Projekt, 3rd 4th quarter 2009
8 READERS OF MAGAZÍN DNES + TV ACCORDING TO THEIR AGE Regular readers of Magazín DNES + TV, as compared to the entire population, are more represented by individuals in age groups from 20 to 59, i.e. in their working age. Increase to TOP KOMBI MAGAZÍN + ONA DNES Increase to TOP KOMBI MAGAZÍN Magazín DNES + TV AGE STRUCTURE The classification of regular readers of Magazín DNES + TV according to their age, indicated in the pie chart, shows very well the predominance of readers in the working age % % % % % % % Source: Media Projekt, 3rd 4th quarter 2009
9 READERS OF MAGAZÍN DNES + TV ACCORDING TO THEIR EDUCATION Regular readers of Magazín DNES + TV, as compared to the entire population, are more represented by individuals with higher education. The proportion of graduates from secondary schools among the readers is 1.5 times higher than in the entire population; the proportion of college and university graduates is more than 2.4 times higher. Increase to TOP KOMBI MAGAZÍN + ONA DNES Increase to TOP KOMBI MAGAZÍN Magazín DNES + TV READERS EDUCATION The pie chart shows well than a half of regular readers of Magazín DNES + TV have higher education University graduate 22% Elementary 9% Highschool graduate 42% Vocational / Highschool not graduate 27% Elementary Vocational / Highschool not graduate Highschool graduate University graduate Source: Media Projekt, 3rd 4th quarter 2009
10 READERS OF MAGAZÍN DNES + TV ACCORDING TO THEIR INCOME Regular readers of Magazín DNES + TV, as compared to the entire population, are more represented by individuals from households with a higher income. The proportion of readers with a net household income exceeding CZK 30,000, as compared to the proportion of these readers + in the Entire population, is 1.3 times higher. Increase to TOP KOMBI MAGAZÍN + ONA DNES Increase to TOP KOMBI MAGAZÍN Magazín DNES + TV 28 NET MONTHLY HOUSEHOLD INCOME The structure of regular readers who have disclosed the monthly income of their household is shown in following chart Up to 10 thous. CZK 2% thous. CZK 4% thous. CZK 10% thous. CZK and more 54% thous. CZK 30% Up to 10 thous. CZK thous. CZK thous. CZK thous. CZK 30 thous. CZK and more Source: Media Projekt, 3rd 4th quarter 2009
11 READERS OF INSERTED SUPPLEMENTS WITH AN INCOME EXCEEDING CZK 20,000 Magazín DNES + TV and the advertising combination with Pátek LN as well as the combination TOP KOMBI MAGAZÍN + ONA DNES have the greatest readership among individuals with a minimum monthly income exceeding CZK 20, Increase to TOP KOMBI MAGAZÍN + ONA DNES Increase to TOP KOMBI MAGAZÍN Magazín DNES + TV Magazín DNES + TV Blesk magazín TV TV magazín (total) ONA DNES Magazín Právo + TV Sport magazín IN magazín Aha! TV TV pohoda (total) Víkend Dům & bydlení Pátek Lidových novin Moje rodina Styl pro ženy Source: Media Projekt, 3rd 4th quarter 2009
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