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1 refuelnow.com

2 Source: Scarborough data prepared by the Newspaper Association of America. Includes readers of print, e-editions and Websites. 2

3 160 MILLION IS EQUAL TO Sources: U.S. Census Bureau, Nielsen, Scarborough 3

4 NEWSPAPERS ARE 4

5 WITH OTHER MEDIA, CONSUMERS BATTLE ADS TO GET TO CONTENT tv radio banners social skipped commercials changed stations tunnel vision intrusion 5

6 6

7 PRINT NEWSPAPERS TRANSPORT READERS 7

8 PRINT ENGAGEMENT DRIVES CONSIDERATION AND ACTION Print is a relaxing way to read the newspaper. Print provides a satisfying reading experience Find weekend newspaper advertising to be somewhat or very useful Notice the advertising in print newspapers. Have shopped at an advertised store. Sources: NAA/Frank N. Magid Associates, Newspaper Multiplatform Usage 2012; GfK MRI 2012 Doublebase 8

9 DIGITAL/MOBILE MEAN NEWSPAPERS ARE ALWAYS ON, ALL DAY LONG When do you usually read or use a local daily newspaper on weekdays and in which format(s)? (among past week readers) Source: NAA/Frank N. Magid Associates, Newspaper Multiplatform Usage

10 NEWSPAPERS BUILD COMMUNITIES In towns and cities where there is a strong sense of community, there is no more important institution than the local paper. --Warren Buffett Source: NNA/Reynolds Journalism Institute at the University of Missouri School of Journalism, 2013 Community Newspaper Readership Study 10

11 NEWSPAPERS DELIVER VALUE BY REACHING COMMUNITIES IN WAYS MASS MEDIA CAN T Through a combination of zoned circulation and niche-focused content, newspapers provide a path directly to your consumer s door efficiently, effectively, with no waste. 11

12 NICHE NEWSPAPERS SERVE KEY MARKETS WITH RELEVANT CONTENT FOUND NOWHERE ELSE of Hispanics read a Hispanic newspaper once a week or more. of students have read a campus newspaper in the last month. of military households have read a base paper in the last five weeks. of all African Americans read an African-American newspaper a few times a year or more. Sources: Alloy Access 2008 Hispanic Newspaper Study, 2011 re:fuel College Newspaper Study, 2013 re:fuel Military Explorer; Alloy 2010 African American Media Study 12

13 NOBODY DOES NEWSPAPER BETTER THAN RE:FUEL MEDIA GROUP Throughout our history, re:fuel Media Group has consistently demonstrated the importance, effectiveness and incomparable value of print media. No other firm beats our breadth of services or our depth of knowledge. Exclusive research on the benefits and impact of newspaper advertising A proprietary database featuring comprehensive information on newspapers with an ability to target all audiences including affluent consumers, college students, military personnel and multicultural households. The most economical rates available garnered through skilled negotiations, placement volume and long-standing publisher relationships. Experienced, knowledgeable and dedicated account service teams that are equipped to handle all aspects of your media campaign efficiently. Strategic planning and analytics that ensure the effectiveness of your newspaper campaign. 13

14 RE:FUEL OFFERS A NEWSPAPER FOR EVERY CONSUMER 14

15 DATA-DRIVEN STRATEGY We know that accurate and timely research is vital to your business. re:fuel employs a full-time team dedicated We also possess complete research and entirely to the data needs of our newspapers. planning tools necessary to create a media This team is devoted to ensuring that our data campaign to fulfill your exacting needs. is complete and up-to-date which, in turn, Our holdings include MRI, Nielsen, Scarborough ensures that your ads run as ordered. and Arbitron data and more. We also have Detailed maps of store locations, ethnic extensive access to public data from the Census population penetration, media reach, etc. are Bureau, Bureau of Labor statics, National Center available to substantiate and refine targeted for Education Statistics and Department of newspaper recommendations. Defense, to name a few. 15

16 THE VALUE OF NEWSPAPER TARGETING We work with you to determine your targeting needs, deploy our targeting resources and create a campaign that delivers laser-focused, waste-free impressions for your brand. Your Target Needs Demographic Psychographic Store Locations/ Trade Area Our Targeting Data Niche Content ZIP Code Zoned Circulation Robust Readership Data A hyper-targeted campaign that effectively reaches your consumers with no waste 16

17 COMPREHENSIVE REPORTING Complete campaign recaps available online with re:fuel electronic proof-of-performance. Comprehensive: Each digital epop report contains details on each execution for a complete overview of your campaign. Current: Updated to match billing for thorough analysis and ease of payment. Customizable: Data organized based on your specific needs by DMA, by target, etc. Scanned copies of each newspaper ad are provided. Online format allows for immediate delivery, pain-free distribution to key members throughout your organization and 24/7 access. 17

18 STRONG PARTNERSHIPS ARE KEYS TO SUCCESS 18

19 NEWSPAPERS AND RE:FUEL MEDIA GROUP A WINNING COMBINATION Newspapers are read. 160 million Americans read newspapers each week. From local communities to college campuses, from military installations to ethnic neighborhoods, newspaper are read, respected and relied upon. Newspapers rise above the noise. Unlike other media, newspapers provide content without interruption, without roadblocks, without intrusion. Newspaper ads incite action. Readers are engaged with newspapers in an environment where ads are considered and responded to. We are driven by data and the value it delivers. We know newspapers, and we use that knowledge to create the optimal, targeted campaign reaching your consumer, without waste. We deliver superior service. Our team of newspaper specialists is devoted to the success of your advertising campaign. Let us handle the details, while you save time and money. We offer the largest database and the lowest rates. No other firm offers this breadth of niche market newspapers, dailies or community weeklies or wields the same level of negotiating power. We are THE one-stop shop for newspapers. 19

20 refuelnow.com