High Country Host Marketing Partnership. June 2012 Television Advertising. Charlotte Greensboro Raleigh Columbia

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Noreen Vivian Kelley
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1 High Country Host Marketing Partnership June 2012 Television Advertising Charlotte Greensboro Raleigh Columbia Target market is Adults with at least average annual household income ($50,000 or more) All four markets have a 3-week campaign, with Charlotte running the most comprehensive schedule due to its large prospect pool in the target market. Weeks are June 4, June 11 and June 18. Morning news programs are utilized for this campaign because of their cost-effective performance, even in summer months. Mornings are the one time of day when activities remain the same during summer -- i.e., adults still get up for work even though their evenings might be different during months with longer daylight hours and warmer temperatures. Broadcast channels run only in Charlotte and Columbia, and cable's News 14 Carolina runs in Charlotte, Greensboro and Raleigh. Note that News 14 Carolina is the default "instant-on" channel for all Time Warner Cable subscribers. Columbia cable does not offer a local news channel. Fox News and the Weather Channel are included instead. Charlotte, Greensboro and Columbia media are all providing nocharge promotional coverage. Descriptions provided by the media are included in this packet. Campaign Total: $41, Fairview Rd Ste 305 Charlotte NC fax

Morning news programs are utilized for this campaign because of their cost-effective performance, even in summer months.

2 HIGH COUNTRY HOST MARKETING PARTNERSHIP TARGET MARKET: Adults with at least average annual household income ($50,000 or more) Paid schedule to air weeks of June 4-6, June and June Broadcast TV, CHARLOTTE MON TUE WED THU FRI SAT SUN Totals WSOC, 6-7AM Local Morning News, : ,265 WSOC, 7-9AM Good Morning America, : ,402 wsoc-tv.com, "pre-roll" :15 (website only) WBTV, 6-7AM Local Morning News, : ,950 DAILY TOTALS Weekly Total Weekly Units 7, Cable News 14 Carolina, ALL NC MARKETS MON TUE WED THU FRI SAT SUN Totals 6-9AM Local Morning News, :30 - CHARLOTTE AM Local Morning News, :15 - CHARLOTTE , AM Local Morning News, :30 - GREENSBORO AM Local Morning News, :30 - RALEIGH ,875 DAILY TOTALS Weekly Total Weekly Units 4, Broadcast & Cable TV, COLUMBIA MON TUE WED THU FRI SAT SUN Totals WOLO, 7-9AM Good Morning America, : WOLO, 7-9AM Good Morning America, : Cable, 6-9AM Weather Channel, : Cable, 6-9AM Fox News Channel, : DAILY TOTALS Weekly Total Weekly Units 1, Weekly Total, All 4 Markets: 3-week Total, All 4 Markets: 3-week Units, All 4 Markets: $13,682 $41, Prepared by Collins, Haynes & Lully Advertising

com, "pre-roll" :15 (website only) 1 200 WBTV, 6-7AM Local Morning News, :30 1 1 1 1,950 DAILY TOTALS 5 5 5 0 0 0 0 Weekly Total Weekly Units 7,817 15 Cable News 14 Carolina, ALL NC MARKETS MON TUE

3 Weather on the Ones News 14 Carolina brings viewers a complete local forecast every ten minutes. News 14 s meteorology team uses the latest weather technology including Precisioncast and local radar to provide up-to-the minute accurate forecasts. No other local station comes close to providing local weather every ten minutes, 24 hours a day, seven days a week. Over the past 10 years WOTO has become a very popular segment and a trusted brand throughout North Carolina. Weather on the Ones airs :01, :11, :21, :31, :41 and :51 after each hour As a sponsor, High Country Host will receive: 30 ten second billboards per week during your June ad campaign 3 weeks and 90 billboards total i.e. Weather on the 1 s is brought to you by North Carolina High Country Host. Plan your summer getaway in the North Carolina Mountains today at High Country Host dot com.

No other local station comes close to providing local weather every ten minutes, 24 hours a day, seven days a week.

4 WBTV is pleased to offer High Country Host :05 billboards to supplement your June campaign. The billboards rotate throughout local news programming and will include the following message with logo: brought to you by High Country Host dot com - Plan your North Carolina mountain getaway today! High Country Host will receive five (5) :05 news billboards each week of the campaign (6/11, 6/18 and 6/25). Contact: Kevin Russell krussell@wbtv.com One Julian Price Place, Charlotte, NC 28208

High Country Host dot com - Plan your North Carolina mountain getaway today!

5 Additional Value for High Country Host GoCarolinas is a resource within delivering comprehensive regional information on what s going on in and around Charlotte. Users can find content on restaurants, events, attractions, travel, shopping and more. This section of our site is new and will be promoted on air and on line soon.

Users can find content on restaurants, events, attractions, travel, shopping and more.

6 High Country Host will receive a Main Page Feature! Your story will rotate in the feature for 4 weeks in June and will link to your Slide Show (minimum 10 shots) Additional content that you provide such as info on where to stay, what to do, directions, etc. Video of your area Story you provide us with (or we can write it with your input) Area attraction map All linked to your website(s) Highlight your attractions as Trips on a Tankful for summer travel

Additional content that you provide such as info on where to stay, what to do, directions, etc.

7 Social Media for GoCarolinas GoCarolinas Facebook Page High Country Host will receive 3 mentions of your attractions during the month of June, all linked to your FB page(s) We look forward to sending our web visitors to you!!!!! Aleta Worzella Cox Media Group

the month of June, all linked to your FB page(s) We look forward

705,140. 78.6% of local adults

705,140. 78.6% of local adults Why TV? Why Sinclair Broadcast Group? We are a multi-media company and reach a diverse group of viewers across our 3 stations, social media platforms and websites. Using the power of broadcast television