STAR105.COM. Star WZSR-FM 8800 US Highway 14 Crystal Lake, IL Office: Fax: Facebook.

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1 Facebook.com/Star1055fm Twitter.com/Star1055 STAR105.COM Star WZSR-FM 8800 US Highway 14 Crystal Lake, IL Office: Fax:

2 Overview Station WZSR-FM Star Promotional ID Format Coverage Website Your Music Variety Kelly Clarkson, Pink, Jason Mraz, Lady Gaga, Katy Perry, Train, Maroon 5, Rihanna, Daughtry, Bruno Mars, Adele, Nickelback Taylor Swift & more Star105.5 has a 60 mile coverage area across the north & northwest suburbs. Listeners can stream us online from our website and via mobile devices 24/7 Star105.com On-Air Personalities Joe Cicero & Tina Bree Frank Monroe Molly J Mojo 5am 10am 10am 2pm 2pm 7pm 7pm 12am

3 Personalities STAR MORNING SHOW w/ Joe & Tina Joe Cicero & Tina Bree were both born and raised in the Chicago area. As a father of two, Joe talks about his parenting dilemmas, life observations and anything local that affects daily life here in the Chicago suburbs. Tina Bree is also the station s Promotions Director who won't be caught dead without a stylish pair of heels on. Joe & Tina are in high demand by both advertisers and listeners. Frank is no stranger to the Chicagoland area. He was born in Aurora, is a graduate of Columbia College, and currently lives in Wicker Park. He s a music geek and spends his free time running, golfing, and reading. When he s not on the air, Frank also serves as Star s Production Director. FRANK MONROE MOLLY J Crystal Lake native and a graduate of Columbia College, Molly started her radio career as the afternoon host of Columbia s radio station and quickly landed a full time job at Star She plays all your favorite tunes and keeps you laughing through your work day, into afternoon drive. Mojo was born and raised in the Chicago burbs and is Star s Promotions Assistant by day and DJ by night. Mojo is the youngest member of the Star team and loves every minute of her time on the air and in the community. MOJO

4 Demographics Gender 40% 60% Demographic Breakout 17% 8% 72% 310,000+ Listeners Each Week Occupation White Collar 52.1% Professional & Related Occupations 23.7% Sales & Office 17.5% Blue Collar 16.1% Management, Business & Financial Operations 10.8% Service 7.9% Production, Transportation & Material Moving 7.0%

5 Demographics Education 40% Completed College or Post Grad 29% Completed Some College 28% Completed High School Household Income $75, % $50,000 - $75, % $25,000 - $50, % Under $25, % Home Ownership Marital Status 86% Married 60% Single 25% Divorced/Separated 11% Widowed 4% Households with Children 48%

6 Market Competition COVERAGE Radio is intrusive marketing. Your ad stands out because it does not share space with other channels or pages. Cable can only reach people watching the specific channel your ad will air on. Newspaper can only reach consumers reading the exact page your ad is located on. MOBILITY Radio can be listened to at home, in the car, at work, and with streaming and mobile apps, can be taken anywhere! Cable can only be watched at home as you cannot take your cable-wired TV with you to work or on the road. Newspaper is generally read only at home. You can t read a paper while working or driving. SHARE Radio is installed in most every vehicle for free, plus many workplaces play the radio all day. Cable is only installed in paid subscribers homes, and not in the homes of dish subscribers. Cable is not playing at work. Newspaper readership has steadily decreased each year. VALUE Radio gives you many ads on one dedicated channel offering superior frequency. Cable requires you purchase ads on several channels to reach the same number of consumers. Newspaper gives you just one ad that shares space with other features in the newspaper. Frequency is low.

7 Coverage Map - WZSR LOCAL ADVERTISING = LOCAL CUSTOMERS

8 Cost-Effective Suburban Reach Downtown Chicago radio stations broadcast from the Hancock Building or Willis Tower. Nearly half their primary coverage is over Lake Michigan and Northern Indiana. Star105.5 broadcasts to McHenry, Lake and Kane Counties, the heart of the Northwest suburbs. The entire primary coverage serves the Chicago suburbs with no waste. For suburban businesses looking for the most targeted way to advertise, this is an example of how Star105.5 compares to WTMX Chicago s audience in the suburbs: Adults 25-54, Monday-Friday, 6am 7pm Persons 12+, Monday-Friday, 6am 7pm Average Listeners Daily Listeners Prime Ad Cost Average Listeners Daily Listeners Prime Ad Cost WTMX FM ,100 $600+ WTMX FM 1,300 17,300 $600+ WZSR FM 1,900 18,700 $80 WZSR FM 3,000 31,500 $80 WTMX Chicago versus Star ratings. Source: Arbitron PPM ratings Apr-May-Jun 2012 STAR = BEST VALUE

9 Serving Our Clients

10 Serving Our Community Turning Point Radiothon

11 Star Social Networking

12 Client Testimonials Over the eight years we have tracked our customers who have heard about us on Star we have maintained, every year, a 30-35% increase in sales just due to radio exposure. We receive 60% of our new customers just from radio advertising alone. Rick Sperando President, Black Diamond Plumbing Classic Cinemas has worked with Star for several years. They have proven on a regular basis that they can bring out a crowd of listeners to make our events successful. Star is a great value and an important part of our overall marketing plan for Classic Cinemas. Ed Doherty Promotions Manager, Classic Cinemas We started our Monday Night Football Best Seat in the House promotion with Star 105.5, and it's been 10 years. We continue this promotion in both our McHenry County locations, as well as with a sister station in three of our Lake County locations and they have consistently helped us improve our numbers throughout the years. If you want to build your business in McHenry County, the best place to start is with Star " Vicki Frantz Marketing Director, Buffalo Wild Wings

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