Power On! Maximize Your Business With Greater Exposure

Transcription

1 Power On! Maximize Your Business With Greater Exposure

2 Business Television Network is positioned to become the leader in business information distribution, through an integrated infrastructure combining the power of Television, Internet and Print distribution into a single multipurpose advertising solution. Every aspect of our network has been carefully designed to build and reinforce public awareness of distributed information. Business Television Network s mission is to provide increased visibility and promotion opportunities for small to mid sized companies, while increasing consumer education for our clients products and services. Business Television Network while new to the airways, have test marketed our business model in select Philadelphia DMA markets over the previous two years. From our headquarters in the Delaware Valley we have access to 3 million homes in the Philadelphia DMA, 12.5 million homes in the Mid Atlantic region and 45 million homes nationally. Our planned network distribution of Business Television Network programs relies on purchased airtime from national broadcast carriers at timeslots that correspond to the viewing habits of our target audience. Program Format Local Avails: 3 minutes per 28:30 program :60 hard break following program lead-in and introduction. :60 floating break between :12:00-18:00 :60 hard break prior to program sign-off. Broadcast Distribution Information Local potential subscribers: 3 million homes Mid Atlantic potential subscribers: 12.5 million homes National potential subscribers: 45 million homes Service Type: Purchased airtime through established broadcast carriers Launch Date: June 2008 Ownership: Independent, Privately held, Entrepreneurial Spirit LLC Web Distribution Information Potential 380 million English language speaking homes Web Radio: Launch June 2008 Web TV: Launch June 2008 Web Magazine: Launch June 2008 Print Distribution Information Local subscribers: 30 thousand copies of premier issue Local growth projection: 75 thousand copies after 3 months. Regional and national growth projection: to mirror growth of television programs Service Type: free distribution via central locations and subscriptions Launch Date: June

3 Benefits to Advertisers 1. Business Television Network Targets C-level executives: Business Television Network provides access to an independent viewpoint of business insights to enable business owners to become more successful by connecting them to a target audience. C level executives are concerned with the growth and well being of their businesses. Our program segments are designed to be of interest to banking, finance, retail, healthcare, insurance, law, telecommunications, science, emerging technology and to the consumers of their products and services. 2. Business Television Network crosses traditional market boundaries: By making direct consumer connections, our programs will cross all prevailing audience boundaries to include every segment of the business, entrepreneurial and consumer market place. This includes diversity markets and women s markets. 3. Business Television Network Targets Consumers: Through strategic product placements and consumer education segments, Business Television Network programs distribute information in an engaging magazine style. 4. Business Television Network Viewers will be informed and involved: By design our program segments are created to keep our viewers fully engaged while watching our programs, thereby creating a trustworthy environment for advertising. 5. Business Television Network reaches out to consumers in receptive formats: Including web and print formats into our information distribution network, Business Television Network reaches consumers with the news medium of their preference. Research Information Target Viewer Persons Target Viewer Profile Household Income - $65,000 - $200,000 + Lifestyle Active Financial focus Investing in their future. Educational level College education 2

4 Philadelphia Regional Demographics 3

5 US National Demographics 4

6 World Internet Demographics Blue indicates countries with a majority of English speaking internet users Gold indicates countries where English is the primary language for internet usage but a second spoken language. Network Contacts National Ad Sales Business Television Network Entrepreneurial Spirit LLC 1 Innovation Way, Suite 301 Newark, DE FM Director National Ad Sales Charles Attle Regional Director Magazine and Web Ad Sales Website Information Consumer Website: 5