CHARLESTON NEWSPAPERS MARKET BOOK

Transcription

1 CHARLESTON NEWSPAPERS MARKET BOOK

2 OUR GEOGRAPHY CHARLESTON, WEST VIRGINIA is located less than 500 miles from major cities throughout the eastern United States, including New York, Washington, D.C., Pittsburgh, Cleveland and Atlanta. Charleston, the capitol of West Virginia is the center of attention for the entire state. As the area s most trusted media source, Charleston Newspapers delivers comprehensive coverage of news, powerful advertising and effective marketing. [1] 250 MILES 500 MILES 2 CHARLESTON NEWSPAPERS MARKETING BOOK

3 PRIMARY MARKET Putnam Kanawha Putnam Kanawha Lincoln Boone Clay CBSA The Core Based Statistical Area (CBSA) is defined by the U.S. Census Bureau. Historically, the CBSA has been only Kanawha and Putnam counties. Based on finding from the 2000 Census, the U.S. Census Bureau officially changed the Charleston CBSA to reflect five counties. DMA THE CBSA COUNTIES ARE: Kanawha, Putnam, Clay, Boone and Lincoln The Charleston/Huntington Designated Market Area (DMA) is made up of 34 counties in West Virginia, Ohio and Kentucky. DMA RANKINGS [1] DMA NATIONAL SOUTHEAST WEST VIRGINIA Population 914, Lewis Carter Elliot Scioto Magoffin Greenup Johnson Boyd Lawrence Floyd Vinton Jackson Lawrence Wayne Martin Gallia Pike Cabell Mingo Athens Meigs Mason Lincoln Putnam Logan Jackson Boone Kanawha Wirt Roane Calhoun Clay Braxton Nicholas THE DMA COUNTIES ARE: WV- Kanawha, Putnam, Cabell, Clay, Nicholas, Boone, Logan, Lincoln, Mingo, Wayne, Mason, Jackson, Roane, Wirt, Calhoun and Braxton counties. OH- Lawrence, Gallia, Scioto, Jackson, Vinton, Meigs and Athens counties. KY- Lewis, Greenup, Boyd, Carter Lawrence, Elliot, Johnson, Martin, Magoffin, Floyd and Pike counties. [2] TOTAL Household Income $48,416,862,500 Automotive Sales $1,360,280,000 Home Improvement Sales $1,318,271,000 Clothing Sales $253,427,800 Home Entertainment Sales $181,533,175 Furniture Sales $159,266,975 Fine Jewlery Sales $38,955,450 CHARLESTON NEWSPAPERS MARKETING BOOK 3

4 A MOBILE MARKET METRO AREA COMMUTERS Putnam Kanawha OVER 11,000 people commute from Putnam County to Charleston everyday for work. [1] Putnam Kanawha OVER 4,000 people commute from Boone and Lincoln counties to Charleston everyday to work. [1] Lincoln Boone BUSINESSES IN KANAWHA COUNTY There are over 6,000 businesses in Kanawha County representing more employment possibilities than any other West Virginia county. Charleston s labor draw area consists of nine counties and approximates a 30-to 55- mile radius with a commuting time to Charleston of less than an hour. Loyal readers of Charleston Newspapers spend their money throughout the metro area. In addition to commuting for work, they also travel to these same locations to shop, dine, and enjoy a litany of entertainment opportunities throughout Charleston. 4 CHARLESTON NEWSPAPERS MARKETING BOOK

5 CHARLESTON / HUNTINGTON DESIGNATED MARKET AREA & PRIMARY MARKET DEMOGRAPHICS [2] DMA Kanawha County Putnam County Total Adults 914, ,814 43,58 Sex Male 48% 48% 53% Female 52% 52% 47% Age % 23% 19% % 22% 30% % 32% 24% 65 or older 21% 23% 27% Education College graduate or more 15% 21% 27% Some college 24% 21% 25% High school graduate 46% 47% 45% Less than high school graduate 15% 11% 3% Annual Household Income Less than $20,000 17% 14% 7% $20,000-34,999 25% 20% 18% 35,000-49,999 20% 21% 24% 50,000-74,999 14% 18% 13% 75,000-99,999 11% 16% 18% 100,000 or more 11% 11% 20% Home Ownership Own home 77% 75% 87% Rent/other 23% 25% 13% Household Size One person 15% 16% 9% Two people 35% 37% 36% Three people 23% 23% 22% Four people 16% 14% 10% Five people 6% 7% 11% Six or more people 5% 3% 11% Children in Household Under age 2 5% 4% 9% Age % 7% 13% Age % 12% 28% Age % 19% 11% Length of Residence Less than a year 7% 4% 8% 1-5 years 20% 21% 13% 5-10 years 19% 18% 24% years 21% 21% 21% 20 years or more 33% 36% 34% Marital Status Married 56% 53% 66% Divorced/Seperated 15% 15% 13% Widowed 9% 8% 7% Never Married 20% 24% 14% Race White 96% 92% 96% Black 1% 5% 1% Hispanic 1% 1% 1% Asian 1% 1% 1% Other 1% 1% 1% Occupation White Collar 25% 26% 34% Blue Collar 23% 20% 24% CHARLESTON NEWSPAPERS MARKETING BOOK 5

6 ONLINE TRAFFIC IN 2012 [5] 13,773,500 VISITS 4,067,374 UNIQUE VISITS 45,115,911 PAGE VIEWS 8,433,967 VISITS 3,301,200 UNIQUE VISITS 23,795,256 PAGE VIEWS 6 CHARLESTON NEWSPAPERS MARKETING BOOK

7 PRIMARY MARKET REACH Reach of Kanawha and Putnam adults each week with ads in the Charleston Gazette, Charleston Daily Mail and the Sunday Gazett [2] Reach of Kanawha and Putnam adults each week with ads in the Charleston Gazette, Charleston Daily Mail and the Sunday Gazett , wvgazette.com and dailymail.com [2] 67% 84% Charleston Gazette Charleston Daily Mail NEWSPAPER READERSHIP [2] 69, ,600 Sunday Gazett 179,800 UNIQUE ONLINE VISITORS PER MONTH [3] Charleston Gazette/ Daily Mail [5] 440,719 WSAZ.com 252,708 WCHSTV.com WOWKTV.com Herald-Dispatch.com WVAH.com Other Broadcast TV 90,674 55,260 47,993 20,975 18, ,000 ADULTS READ CHARLESTON NEWSPAPERS IN THE PAST 7 DAYS IN PRINT AND ONLINE CHARLESTON NEWSPAPERS MARKETING BOOK 7

8 AN AFFLUENT MARKET Charleston is the state s premier business center due to its industrial diversity and numerous job opportunities. There are over 6,000 businesses in Kanawha County representing more employment possibilities than any other West Virginia county. A stable and abundant workforce enables companies in the chemical, automotive, healthcare, telecommunications, and professional services sector to flourish. THE CHARLESTON CBSA ECONOMIC STRENGTH IS RANKED IN THE TOP 100 OF ALL U.S. CBSA S [1] TH 130 TH THE CHARLESTON CBSA IS RANKED 48 TH 2008 OUT OF 381 in the 2011 list of best performing cities by the Milken Institute. [1] TH 80 TH 2011 CHARLESTON CBSA LARGEST EMPLOYERS [1] LOCAL GOVERNMENT- 13,400 STATE GOVERNMENT- 11,700 CHARLESTON AREA MEDICAL CENTER- 6,800 KANAWHA COUNTY SCHOOLS- 3,750 FEDERAL GOVERNMENT- 2,500 THOMAS MEMORIAL HOSPITAL- 1,300 TOYOTA MOTOR MANUFACTURING- 1,300 IN 2012 KANAWHA COUNTY MADE $3.5 BILLION in total retail sales [6] IN 2012 PUTNAM COUNTY MADE $802 MILLION in total retail sales [6] 8 CHARLESTON NEWSPAPERS MARKETING BOOK

9 ABOUT US The Charleston Gazette is independently and locally owned by The Daily Gazette Company. Established in 1873 as a weekly newspaper, the Chilton family aquired formal interest of the newspaper in The Chilton family still owns The Charleston Gazette today, with Elizabeth Chilton serving as president of The Daily Gazette Company. The Charleston Daily Mail traces its origins back to It was given stable ownership in 1914 by former governor of Alaska, Walter Eli Clark. The Daily Mail ownership was later transferred to the Clay family, who sold it to Thompson Newspapers in Today, the newspaper is owned by Media News Group of Denver, Colorado. The Saturday and Sunday Gazett are combined publications of The Charleston Gazette and Charleston Daily Mail. Under the joint operating agreement of the newspapers, The Charleston Gazette is responsible for the content of these editions while the Charleston Daily Mail shares in the name and profits. MediaNews Group is the second largest newspaper company by circulation in the United States. Driven by our deep heritage in newspapers, MediaNews Group aims to provide the highest quality news and media content to our loyal audience base. OUR PRODUCTS CHARLESTON NEWSPAPERS MARKETING BOOK 9

10 OUR PARTNERSHIPS Charleston Newspapers is proud to not only provide the news to the state, but also help make it better. From sports teams and concerts to art fairs and education, Charleston Newspapers tries to make it their mission to be ever-present in the community beyond the news. Helping West Virginia families since CHARLESTON NEWSPAPERS MARKETING BOOK

11 CONTACT US CHARLESTON NEWSPAPERS 1001 Virginia Street, East Charleston, WV President & CFO Trip Shumate RETAIL ADVERTISING Ad Department Vice President & Advertising Director Jerry Briggs Outside Sales Manager Rich West CLASSIFIEDS ADVERTISING Classified Manager Jennifer Starsick SUBSCRIBER SERVICES VP of Audience Development/ Circulation Director Jim Heady CUSTOMER SERVICE Shelly Neidig MARKETING Marketing Coordinator Grant Smith GAZETTE NEWSROOM DEPARTMENTS City Desk Sports or Photography Business news Obituaries DAILY MAIL NEWSROOM DEPARTMENTS City Desk Sports Photography Business News Obituaries SOURCES [1] Charleston Area Alliance & Charleston Chamber of commerce [2] 2012 Scarborough Report Charleston, WV (2012 Release TWO, Oct Sept. 2012) [3] 2012 West Virginia Press Association [4] Scarborough Research 2013 [5] Google Analytics [6] Claritas CHARLESTON NEWSPAPERS MARKETING BOOK 11

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