Media Group Media information 2016 BLUE NEWS BLUE MEDIA BLUE EVENTS BLUE JOBS
CONNECTING THE DOTS Maritime Technology Transport Public Sector Resources from the sea Maritime Danmark Research & Education Maritime Service Leisure & Tourism
magasinet for fiskesektoren BLUE NEWS MARITIME DANISH MAGAZINE July 2015 No. 3 DKK 49,50 August 2015 NR. 8 17. ÅRGANG DKK 49,50 DANMARK maritimedanmark.dk DKK 49,50 59. årgang februar 2015 nr. 1-2 ROYAL ARCTIC LINE Renewing its fleet SHIP DESIGN Wärtsilä EFFICIENSEA 2 Merging Technologies REGNSKABSANALYSE Sådan klarede de sig i 2014 STÆRK FORMAND Portræt af Per Jørgensen CYKELLØB Cykler i centrum på Fayard Danske fiskere kvæles i bureaukrati Stortrawler indkøbt til Thyborøn Regeringen freder havbund Issues: 6 per year Print: 3,320 E-magazines: 2,092 Total: 5,412 Issues: 12 per year Print: 4,181 E-magazines: 3,097 Total: 7,278 Issues: 12 per year Print: 3,182 E-magazines: 1,694 Total: 4,876 + www.maritimedanmark.dk www.maritimedenmark.dk 744,500 articles read per month 310,000 visits per month 81,000 users All news channels are free for users * Audited circulation for the calendar year 2014
RESULTS FROM THE LATEST USER SURVEY maritimedanmark.dk: The Magazine Maritime Danmark: Newsletter (Danish): 76% visit the website daily 93 % are satisfied/very satisfied with the website 63 % have a household income of 399,000 999,999 DKK on average 12 % have a household income of more than 1,000,000 DKK on average 91 % read the magazine online or in print 78 % think that the Magazine Maritime Danmark is a good and professional magazine Danish Maritime Magazine: 90 % read Danish Maritime Magazine online or in print 66 % think that Danish Maritime Magazine is a good and professional magazine 10,200 receive the Danish newsletter daily 66 % read the newsletter every day 91 % consider the news in the newsletter to be good quality and relevant Newsletter (English): 2,608 receive the English newsletter
FREE MARITIME NEWS maritimedanmark.dk and maritimedenmark.dk gives its users an instant overview of the most important developments in the maritime world, both domestically and abroad. Every Day! 1 The editorial staff follow the flow of information closely the whole day and continuously select the news items that are most relevant. Shipping, offshore, ports or the maritime industry all sectors are included. You only have to look at one site to get it all. In all of the eight years that the news portal has existed, it has been the Danes preferred maritime media resource, regardless of where in the world they are. 2 maritimedanmark.dk maritimedenmark.dk - maritime news right here and now Banner prices and sizes 1 3 Top banner 760 x 90 px 1,100 per month Left banner 140 x 350 px 475 per month Right banner 160 x 600 px 950 per month Content banner 610 x 250 px 950 per month 2 4 3 3 months -10 % 6 months -15 % 12 months -20 % 5 NEWSLETTER Is sent out every day at 12 PM 4 Banner prices and sizes 5 Top banner 760 x 90 px 800 per month Bottom banner 760 x 90 px 550 per month
August 2015 17. ÅRGANG NR. 8 DKK 49,50 59. årgang februar 2015 nr. 1-2 July 2015 EFFICIENSEA 2 No. 3 DKK 49,50 DKK 49,50 ROYAL ARCTIC LINE Renewing its fleet MARITIME DANISH MAGAZINE SHIP DESIGN Wärtsilä Merging Technologies DANISH MARITIME MAGAZINE Profile English language magazine that provides information to foreign readers about new developments in the Blue Denmark. Contains relevant portraits of innovative Danish companies and key players who plot the course not only for Denmark, but also for the whole of the global maritime sector. Target Audience Decision makers in foreign maritime companies shipping companies, ship yards, agencies, organizations, and trade organizations. International organizations, the EU Commission as well as central Danish and foreign EU politicians. Frequency The magazine is sent out 6 times per year and is distributed via post directly to key players in the field, companies, organizations, and Danish representatives abroad. Distributed at leading trade fairs and conferences globally. Circulation Print: 3,320 E-magazines: 2,092 Total: 5,412 Danish Maritime Magazine DANMARK REGNSKABSANALYSE STÆRK FORMAND Sådan klarede de sig i 2014 Portræt af Per Jørgensen Danske fiskere kvæles i bureaukrati Stortrawler indkøbt til Thyborøn Regeringen freder havbund maritimedanmark.dk CYKELLØB Cykler i centrum på Fayard magasinet for fiskesektoren MARITIME DANMARK MAGAZINE Profile A magazine that goes behind the news in the Blue Denmark. In-depth background information and analysis spiced with portraits of innovative Danish companies and the movers who maintain Denmark s place as one of the leading seafaring nations in the world, as well as in the offshore area. FISKERBLADET Profile The 59-year-old magazine that is independent of special interests and goes behind the news in the whole fishing industry. Provides information about new tools and products, presenting portraits of interesting companies and people within the industry. Target Audience Central decision makers within the Blue Denmark. Companies, organizations, trade organizations, trade unions and public authorities. Politicians locally, regionally and at the national level. Frequency Maritime Danmark is sent out 12 times per year and is distributed Target Audience Commercial fishermen, fish farmers, fish processing companies, wholesale dealers and exporters, fish dealers, the industry s schools and research institutions, service and equipment suppliers serving the sector as well as public authorities, organizations and politicians. via post directly to selected persons and a long list of private and public companies, politicians and paying subscribers both domestically and abroad. Circulation Print: 4,181 E-magazines 3,097 Total: 7,278 Frequency FiskerBladet is sent out 12 times per year. Distributed via post specifically to named subscribers. Circulation Print 3,182 E-magazines: 1,694 Total: 4,876 FiskerBladet The Magazine Maritime Danmark * Audited circulation for the calendar year 2014
March May July September November January 2017 Deadline Publication 08.02 29.02 04.04 29.04 01.06 24.06 08.08 02.09 10.10 04.11 04.12 03.01.17 Advertising prices and sizes (width x height) 2/1 page 1/1 page 2 x 210 x 297 mm 210 x 297 mm DKK 25,000 DKK 14,200 1/2 page 190 x 128 mm 90 x 261 mm DKK 7,300 1/4 page 90 x 128 mm 190 x 56,5 mm DKK 4,300 Classified ad 90 x 61,5 mm DKK 2,500 Discount 5 insertions 15 % 10 insertions 25 % (Full Flex) Feb. March April May June July August Sep. Oct. Nov. Dec. Jan. 17 Deadline Publication 11.01 01.02 08.02 29.02 07.03 31.03 04.04 29.04 02.05 27.05 01.06 24.06 04.07 01.08 08.08 02.09 05.09 30.09 10.10 04.11 07.11 02.12 04.12 03.01.17 Advertising prices and sizes (width x heiht) 2/1 page 2 x 210x 297 mm DKK 25,000 1/1 page 210 x 297 mm DKK 14,200 1/2 page 190 x 128 mm 90 x 261 mm DKK 7,300 1/4 page 90 x 128 mm 190 x 56,5 mm DKK 4,300 Classified ad 90 x 61,5 mm DKK 2,500 Discount 5 insertions 15 % 10 insertions 25 % (Full Flex) Advertorials Advertorials create insight into your brand and enhance its coverage. Here you can decide what you should say about your company as well as the message you would like to get across. Advertorials are one of the strongest and most efficient forms of written communication. If you wish, your Advertorial can not only be published in our magazine but we can also handle a special print run for special occasions such as trade fairs or exhibitions. Contact us for more information. Prices from DKK 14.200
IN THE END OF 2013 WE WERE APPROACHED BY MARITIME DENMARK REGARDING ADVERTISING ONLINE AND IN MAGAZINES. AFTER AN INFORMATIVE MEETING WITH A CONSULTANT, WE DECIDED FOR A CROSS PLATFORM STRATEGY, USING THE VARIOUS MEDIAS MARITIME DANMARK OPERATES. WE STARTED WITH A 2 PAGE ADVERTORIAL, DESCRIBING OUR COMPANY AND OUR INNOVATIVE PRODUCT AND FOLLOWED UP BY SMALLER ADVERTISEMENTS IN MAGAZINES AND BANNERS ON THE WEBSITES AND IN THE NEWSLETTERS. WHEN MARITIME DANMARK LATER ANNOUNCED THAT THEY WERE STARTING THE FIRST MARITIME EXHIBITION IN DENMARK, WE WENT INTO DIALOGUE WITH THE CONSULTANT AGAIN AND HE CONVINCED US THAT IT WOULD BE A BENEFICIAL MARKETING PLATFORM FOR US. FOR A SMALL NEWLY STARTED COMPANY WITH AN INNOVATIVE PRODUCT, THE FIRST CHALLENGE FOR US IS TO GET SPEAKING TIME WITH THE DECISION MAKERS AND TO DEMONSTRATE THE POTENTIAL OF OUR INNOVATION. IN THAT RESPECT OUR CO-OPERATION WITH MARITIME DANMARK HAS BEEN VALUABLE. LARS GERNER LUND CHIEF OPERATING OFFICER DASPOS
BLUE MEDIA The media planners at Media Group Maritime Denmark s office have deep insight into the maritime business, not only in Denmark, where our own news channels cover the entire maritime business, but also outside Denmark. We have hands on experience in using international maritime medias, both in print and online and we are skilled in utilizing the opportunities in Social Media. On top of this, we have designers who can do the artwork for you, journalists who can write informative and selling advertorials, experienced photographers and video production teams. Finally, we have gathered information about all relevant trade shows on a global scale, including our own, Danish Maritime Fair established in 2014, and we can assist you in deciding where you should be in order to expand your business. Your one stop marketing partner Our ambition is to help you to get your message out, not only in Denmark but also on a global scale. Our one stop marketing solutions are especially attractive for companies without dedicated marketing resources in house. Even experienced marketing profiles, will benefit of our deep understanding of the business and our up-to-date lists of relevant medias and potential customers. Receive a free report with valuable and useful information When you draw up the budget for the coming year, set up up a meeting with one of our skilled consultants who will visit you in order to discuss what you want to accomplish. Based on the feedback, we will shortly after the visit send you a report on relevant medias, events and exhibitions and a proposal for a marketing strategy. GO wide CONTACT US FOR MORE INFORMATION E: sales@maritimedanmark.dk T: (+45) 7020 4155
WITH A CREW OF MORE THAN 1.000 SEAFARERS ON VESSELS IN OUR TECHNICAL MANAGEMENT, WE HAVE A LOT OF FOCUS ON SAFETY INITIATIVES. SAFETY MUST BE APPROACHED WITH CONSTRUCTIVE ADVICE AND A LOGICAL TONE, SUPPORTING KNOWLEDGE, SHARING AND COMMUNICATION. WE WISH TO CREATE A CULTURE WHERE EVERYONE TAKES RESPONSIBILITY FOR THE WELL-BEING OF HIS OR HER COLLEAGUES. SHARING CASES AND EXPERIENCES WITH OTHER SHIPOWNERS IS AN EXCELLENT OPPORTUNITY TO LEARN AND CONTRIBUTE. EMMA WAHLBERG BRANDING & COMMUNICATION MANAGER CORPORATE BRANDING & COMMUNICATION
BLUE EVENTS In 2014 the Media Group Maritime Denmark decided to launch the first professional international maritime exhibition in Denmark, Danish Maritime Fair. The decision was backed up by a number of CEOs and Sales Managers who saw a potential in a professional maritime exhibition in Denmark. Shortly after, a new governmental initiative called Danish Maritime Days was introduced. Danish Maritime Days is one week in Denmark, packed with maritime events, conferences and other maritime activities. The event is targeting all sectors and all levels, from top executives to students. It was a logic decision to integrate the Danish Maritime Fair into the Danish Maritime Days umbrella and only 7 months after taking the decision, we were able to open the doors to a large-scale maritime exhibition in Bella Center in Copenhagen with 180 exhibiting companies. A number of maritime conferences and events backed up the exhibition. The interest from the market was overwhelming and approx. 4.500 maritime profiles from all over the world passed through the entrance. In 2015, we decided to take the step further and organize our own series of conferences, The Danish Shipping & Ship Management Conferences (DSSMC) in co-operation with Maritime Development Centre of Europe (MDCE). At the time of writing, there is two weeks to the next Danish Maritime Fair and more than 210 companies and organizations are ready to exhibit. The Media Group Maritime Danmark will continue the development of the conference and event department. If you consider hosting a workshop, a theme based conference or another type of event with maritime theme, contact us to discuss possibilities. Our experience can save you a lot of time. CONTACT US FOR MORE INFORMATION E: booking@danishmaritimefair.dk T: (+45) 7020 4155
BLUE JOBS The most important asset in your company is your employees. Hiring the wrong people can be an expensive experience and you want to avoid this. When you are looking at hiring new people, you can break up the process in 3 important steps: 1. Attracting people from the market and generate relevant applications 2. Short list and select the right people 3. Getting your new talent onboard in an efficient and professional way You may add one step more. In some circumstances you may be forced to terminate profiles and in order to allow your employee to continue his career best possible way, you may consider investing in an outplacement procedure. We can help you with all four steps. Our deep insight into both own and external media and social media, will allow us to promote your open position in a way and in medias that reflects the profiles competencies. A job board is normally a great place to look for talents, but in the maritime business, this cannot stand-alone. Unemployment for skilled maritime profiles, in all sectors, are nearly non-existing, so you may in reality be forced to attract people from other jobs. Unlike many marketing and headhunting companies, our roots are in the maritime sector. We don t pretend to know anything about other business areas but within the maritime, we can assist you with a sharp prognose of the task you have in hand. We can help you writing the job add and we can even make sure that the job will be listed on external Medias and LinkedIn. Get a free consultation before you start advertising. WE HAVE TRIED AND TESTED JOB ADVERTISEMENT SOLUTIONS FROM MARITIME DANMARK AND WE ARE VERY SATISFIED WITH THE RESULTS. WE GET RELEVANT CANDIDATES AND WE APPRECIATE THE INPUT WE GET ON POSITIONS THAT ARE HARDER TO FILL. WE RECOMMEND MARITIME DANMARK IF YOU ARE LOOKING FOR A PROFILE WITH A MARITIME BACK- GROUND. LISBETH NOWACK HR MANAGER MAN DIESEL & TURBO CONTACT US FOR MORE INFORMATION E: sales@maritimedanmark.dk T: (+45) 7020 4155
SAVE THE DATES Danish Maritime Fair will be back in 2016 Danish Maritime Days will be back again in week 41 in 2016 and Danish Maritime Fair will be an important part of the concept once again. The venue will be the Train Workshop and the dates is October 11th, 12th and 13th, 2016. If you are interested in being part of the concept, as exhibitor, visitor, contributor to conferences and events or something else, then do not hesitate to contact the organizer team on booking@danishmaritimefair.dk or on +45 7020 4155 October 11TH - 13TH 2016 The Train Workshop
WE WERE EXCITED WHEN WE HEARD THAT MARITIME DANMARK WAS LAUNCHING A NEW MARITIME EXHIBITION TO ENHANCE THE FOCUS ON THE BLUE DENMARK, SO WE DECIDED TO BE A PART OF IT. AS A GLOBAL MARINE INSURANCE PRO-VIDER, WE THOUGHT IT WAS AN IMPORTANT EVENT AND WE WERE PLEASED TO SEE A LARGE AND SATISFIED GROUP OF DANISH COMPANIES FROM THE MARITIME INDUSTRY ON THE LIST OF EXHIBITORS. CONSIDERING THE FACT THAT THE EVENT TOOK PLACE FOR THE FIST TIME, WE WERE SATISFID WITH THE OUTCOME, AND THE VENUE PROVED TO BE USEFUL FOR BUSINESS AND NETWORKING. HELLE LEHMANN SENIOR VICE PRESIDENT HEAD OF SKULD COPENHAGEN
Contact Sale Nordre Strandvej 119 B1, Parterre 3150 Hellebæk Denmark T: +45 7020 4155 E: sales@maritimedanmark.dk Jakob le Fevre Sales- and Development Director M: +45 6160 6062 jlf@maritimedanmark.dk Key Account Manager Johan Sarosh Møller M: +45 6021 3014 jsm@maritimedanmark.dk Office Manager Birgitte Holten Hansen T: +45 7020 4155 bhh@maritimedanmark.dk FiskerBladet Kasper Kristensen T: +45 7610 1144 kk@rosendahls.dk Editorial staff Esplanaden 30.4 1263 København K T: +45 7020 4155 redaktionen@maritimedanmark.dk Editor in Chief Martin Uhlenfeldt +45 2366 2899 mu@maritimedanmark.dk Journalist Bent Mikkelsen bm@maritimedanmark.dk Journalist Brian Petersen bp@maritimedanmark.dk Journalist Finn Bruun fb@maritimedanmark.dk Journalist Jens Nørgaard jn@maritimedanmark.dk Journalist Tina Altenburg ta@maritimedanmark.dk Administration Nordre Strandvej 119 B1, Parterre 3150 Hellebæk Denmark T: +45 7020 4155 adm@maritimedanmark.dk CEO René Wittendorff M: +45 2889 4955 rw@maritimedanmark.dk PA Lone Wulff lw@maritimedanmark.dk DTP Michael Storm ms@maritimedanmark.dk Translation Simon Connell Jakob Schluckebier Jonas Schluckebier Proofreading Birthe M. Christensen Technical support Henrik Hansen