AIRS Media Strategies

Transcription

1 AIRS Media Strategies 05

2 05 AIRS Media Strategies Reach Millions of Recruiters and HR Professionals AIRS is a human capital solutions company, offering seminars, workshops, cutting-edge software and revolutionary programs centered on talent acquisition, advancement and career transition. AIRS is the leading innovator and premium brand in the marketplace, with more than 2,000 public seminars and corporate trainings since its founding and 55,000 alumni, including 70 percent of the Fortune and Global 500 companies in virtually every industry. REACH When you choose AIRS media services, your message will reach a highly targeted group of recruiters and HR professionals with decision making authority. AIRS Training has over 55,000 alumni. AIRS News is ed to over 75,000 daily subscribers. AIRS Web site serves over 300,000 page views each month. The average user session on the AIRS Web site is over 15 minutes. The AIRS Web site receives over 20,000 unique visitors each week. AIRS products reach over 600,000 recruiter desktops each month. QUALITY The AIRS audience of alumni, AIRS News subscribers and information seekers is a deep, highly focused group of third party, corporate and contract recruiters, researchers, executive search and HR professionals. These individuals are e-recruitment strategists and decision makers with significant budget authority who are influential product scouts for their businesses, determining where dollars are spent on recruitment tools, products and services. STRATEGY AIRS has developed one of the strongest brands in the recruitment space by providing cutting-edge training, award-winning technology tools and the industry s most trusted news and information. For this reason, it has earned the trust of recruiters around the globe by consistently delivering what they need to succeed. When you partner with AIRS, you address an audience open to your message. FOR MORE INFORMATION CONTACT AIRS Nancy J. Cromwell 58 Fogg Farm Road White River Junction, Vermont e. ncromwell@airsmail.com p ext f

3 Media Services 2005 Make An Impact With AIRS Reach the widest audience of top-quality recruiters and HR professional. Dollar for dollar, there is no better advertising value in the recruitment industry DIVERSITY SOURCING & RECRUITING SUMMIT Advertising through E-Marketing AIRS e-marketing Services provide a series of turnkey marketing solutions designed to give advertisers unprecedented access to AIRS marketing lists. Use an AIRS e-marketing campaign to deliver your message directly to your prospects desktops. 1. LEAD GENERATION Ideally suited for campaigns that have a distinct call to action, you identify the target(s) and AIRS promotes your marketing message across all properties, driving submissions/registrations to a specific form designed with fields to meet your leadcapture needs. 2. STAND ALONE SENDS Choose to target only corporate or 3rd party recruiters or send your message to both groups via . AIRS will manage your campaign. All you need to do is respond to the inquiries. 3. ONLINE NEWSLETTER ADVERTISING Recruiters and HR professionals from around the globe visit AIRSdirectory.com to read industry news, view guided content and career information, and participate in discussion forums. Collected by editors and put into context by industry experts, AIRS News is used by recruiters to stay informed and hone their craft and competitive skills. Your sponsor message appears in both text and skyscraper form to 50,000 recipients every week. Event Sponsorships When you sponsor an AIRS industry-leading event, you display a commitment to professional development. Thousands of recruiters and HR professionals are exposed to your message as they strive to further their careers and better our industry. Speakers and panelists from AIRS events in the last 12 months were drawn from more than 70 of America s leading companies including: Clorox, National Semiconductor, Lifescan, Wellpoint Hilton Hotels, Microsoft, Starbucks, Cingular, Turner Broadcasting System, Cisco, Texas Instruments, Lockheed Martin, Booz Allen Hamilton, National Security Agency, Bear Stearns, Coors, Blue Cross, Blue Shield of Massachusetts, The TJX Companies, The May Department Stores, Anheuser-Busch Companies, Medtronic, General Mills, Cargill, Daimler Chrysler, Domino s Pizza, Grainger, Accenture, PSEG Services Company, GlaxoSmithKline and more. UPCOMING EVENTS INCLUDE: 1. EXECUTIVE BRIEFING: HOW TO BUILD A STRATEGIC RECRUITING ORGANIZATION (SUMMER 2005) Corporate America is hiring again... and you can see the strain in most recruiting departments. Requisitions are piling up, hiring managers are beginning to complain about candidate quality and responsiveness, and cost-per-hire is starting to creep up to levels not seen since But a handful of savvy recruiting leaders are ahead of the game - they have built strategic staffing AIRS Media Strategies

4 organizations that predict the needs of their internal clients, consistently deliver game changing talent, and (best of all) do it on time and on budget. How do these fleet-footed recruiting leaders keep ahead of the curve? Dr. John Sullivan and AIRS CEO Chris Forman will present How to build a Strategic Recruiting Organization - a half day executive briefing during which they will answer this question and explain how to transform your own staffing team into a truly breakaway recruiting organization. 2. SOURCING SUMMIT SERIES (FALL 2005) Sessions designed to target high-level decision makers throughout the recruiting and HR industry, each AIRS Sourcing Seminar features original research, case studies with real world applications, and information exchange centered on the critical, strategic sourcing. Sourcing Seminars provide unique ideas for building talent pools, present timesaving sourcing techniques, and offer strategies for managing workflow processes. 3. DIVERSITY SUMMIT SERIES (SPRING 2006) An interactive forum of peers and practitioners, AIRS Diversity Seminar Series are radically different from traditional conferences. Each event is packed with case studies, the latest research, expert panel discussions, and networking opportunities centered on finding qualified, diverse, local talent. AIRS PUBLICATION ADVERTISING AIRS 2006 Job Board and Sourcing Technology Guide is distributed FREE to 25,000 recruiting professionals from 100 percent of the Fortune 500 companies, the 250 largest hospitals in America, every major staffing firm, the leading contingency and retained search firms, and the 150 largest federal agencies. Get your message in front of the top decision-makers at the nation s top organizations! 2006 JOB BOARD & SOURCING TECHNOLOGY GUIDE (PUBLISHED OCT 2006) AIRS 2006 Board Directory continues to be a valuable tool requested daily by recruiters and HR professionals. AIRS maintains the largest directory of job boards and employment hubs on the market and combines them into a quick reference guide for recruiters, recruiting managers, and employment advertising professionals. Categorized by industry, geography, function, and diversity groups, the AIRS 2006 Job Board and Sourcing Technology Guide is an easy-to-use yellow pages-style resource that recruiters can use to make key purchasing decisions. AIRS Nancy J. Cromwell 58 Fogg Farm Road White River Junction, Vermont e. ncromwell@airsmail.com p ext f

5 05 AIRS Media Pricing LEAD GENERATION Open Rate: 4-month commitment: 6-month commitment: 12-month commitment: $2,500 per month (includes the first 10 leads) $2,250 per month (includes the first 10 leads) $1,875 per month (includes the first 10 leads) $1,500 per month (includes the first 10 leads) * AIRS Premium list (comprised of both corporate and 3rd party contacts) * TARGETED SENDS: 70,000 s $5,250 per send Discounts Available: 2-5 sends: $4,725 per send 6-10 sends: $4,460 per send 11+ sends: $4,200 per send AIRS Corporate list: 40,000 s $3,000 per send AIRS 3rd Party list: 40,000 s $3,000 per send Discounts Available: 2-5 sends: $2,700 per send 6-10 sends: $2,550 per send 11+ sends: $2,400 per send * Skyscraper and text ad Sponsorship carries your message to 50,000 targeted addresses in every issue. * ONLINE NEWSLETTER SPONSORSHIPS Published 3 times per week. $1,495 per month Discounts Available: 2-5 months: $1,345 per month 6-10 months: $1,270 per month 11+ months: $1,195 per month FOR MORE INFORMATION CONTACT AIRS Nancy J. Cromwell 58 Fogg Farm Road White River Junction, Vermont e. ncromwell@airsmail.com p ext f EVENT SPONSORSHIPS Executive Briefing Series/Summer 2005 Sponsor: $10,000 Sourcing Series Sep/Oct 2005 Title Sponsor: $50,000 Refreshment Sponsor: $15,000 Panel Sponsor: $15,000 Diversity Series Mar/Apr 2006 Title Sponsor: $50,000 Refreshment Sponsor: $15,000 Panel Sponsor: $15,000 AIRS PUBLICATIONS Job Board & Sourcing Technology Guide 2006 Platinum Sponsor: $5,995 Ad on Spine: $4995 Section Sponsor: $3,995 Full Page Ad: $2,995 Expanded Listing: $1,295 Media Pricing

6 05 Production Specifications AIRS Media Services 1. Lead Generation Please submit the following advertising properties. The more we have the more we can feature your marketing message. TEXT MESSAGE: Up to 400 characters and eight lines (including spaces and one URL). Because programs are based on plain text and handle formatting in a variety of ways, please do not include lines, stars or other special formatting. BANNER AD: 120 x K max, max 3 loops STAND ALONE SENDS HTML copy: Copy and any corresponding images or files should be sent as a file attachment, not embedded into an message. Text Copy: Please remit a text version of your copy if you are sending HTML. This benefits recipients who are unable to view HTML s. If you choose not to send a text version, please keep in mind that some recipients may not receive anything but a blank message or they will receive your message in raw HTML code, which can reflect negatively on your company. 2. Stand Alone Send: HTML COPY: Copy and any corresponding images or files should be sent as a file attachment, not embedded into an message. TEXT COPY: Please remit a text version of your copy if you are sending HTML. This benefits recipients who are unable to view HTML s. If you choose not to send a text version, please keep in mind that some recipients may not receive anything but a blank message or they will receive your message in raw HTML code, which can reflect negatively on your company. 3. Online Newsletter Advertising: TEXT MESSAGE: Up to 400 characters and eight lines (including spaces and one URL). Because programs are based on plain text and handle formatting in a variety of ways, please do not include lines, stars or other special formatting. BANNER AD 120 x K max, max 3 loops ALL COPY SHOULD BE ED TO NCROMWELL@AIRSMAIL.COM. Production Specifications