* Our circulation is approximately 2,000. The bulk of of this this is is subscribers and and advertisers
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1 Dear Advertisers Advertising and Prospect Advertising Prospects Here s our media kit. It It contains the basics a bit about who we are and whom we reach, our publication schedule, and rate sheet. Here s a check-list a of of some some of of the the advantages of advertising of with with us: us: * It s the oldest, established and most respected publication in in the industry. Our readers are are loyal (80% (80% renewal renewal rates) rates) so loyal so in loyal fact in they fact pay they to read pay to the read magazine! the magazine! * Our circulation is approximately 2,000. The bulk of of this this is is subscribers and and advertisers (represent- (representing the established the established players in players the industry), the industry), but we will but also we be ing digital digital sample sample promotional promotional copies to 1,000 1,500 people each issue. These largely represent new entrants into the the industry. We We sample sample to ARDA to ARDA convention attendees attendees and and to to participants at recent at recent seminars seminars (e.g. (e.g. Ragatz s Ragatz s fractional fractional seminars, Interval s seminars, Resort Interval s and Resort Investment and Investment Conference, Conference, etc.). We buy etc.). the We lists buy and the rinse lists them and rinse for subscribers for and subscribers advertisers. and But advertisers. the point But is, the point magazine is, the is magazine going out is to going the established out to the blood established and the them blood new blood and alike. the new This blood is an alike. important This is consideration an important in consideration an industry undergoing an industry the substantial undergoing changes the substantial we are now changes experiencing. we are now experiencing. * Our core audience is exactly whom you want to reach with an an ad: the top top executives and and decision makers in the industry. (Who decides whether to purchase your services?) * The coverage in the magazine is broad, spanning development, sales and marketing, finance, resort resort operations operations and management. and management. So, if you re So, if you re involved involved with with,, we are we in are front in front of your of audience. your audience. * Value: Advertising in Vacation Ownership WORLD is a better value than advertising in in other indus- industry publications. publications. Realize Realize significant significant savings, savings, and still and reach still reach the audience the audience you re you re after: after: owner- and high-end and high-end leisure leisure executives, executives, professionals, professionals, vendors, vendors, and investors. and investors. So comparison So comparison shop. Compare the Compare price; compare the price; the compare value. the shop. value. * Advertisers receive priority coverage. While we report on the issues, trends, and developments with with the biggest the biggest impact impact on the on industry, the industry, advertisers advertisers get priority get priority coverage. coverage. This means This that means newsworthy that press newsworthy releases sent press by your releases company sent have by your a very company high likelihood have a very of high appearing likelihood in the of magazine. appearing This in the raises magazine. the profile This of your raises company. the profile of your company. * There are additional benefits. For For example, to to guarantee guarantee we we are are getting getting front in front of who of who you want you want to reach to with reach an ad with you an can ad provide you can us provide with an us ing with an list ing (in Excel) list and (in Excel) we ll and we ll the magazine the to magazine them! Or to we ll them! send Or you we ll a PDF send copy you of a the pdf magazine copy of the and magazine you can and send you it yourself! can send To it whomever yourself! To you whomever want! Your you ad is want! going Your out to ad your is going specified out to audience your specified and we audience are getting and additional we are getting prospective additional subscribers prospective to the subscribers magazine. Also, to the magazine. advertisers Also, magazine receive discounts advertisers on receive all advertisements discounts on on all our advertisements website. on our website and the blog we are launching in 2015.
2 Who and What We Are THE VACATION OWNERSHIP WORLD DIFFERENCE Vacation Ownership WORLD's content is unique, value-added information readers can use. This coverage attracts a core readership of the industry's leaders and producers from top management to sales executives to project directors to resort managers. The decision makers. Precisely the audience you want your advertisements to reach. ABOUT US Experience and know-how. Editor/Publisher Scott Burlingame, widely considered the most authoritative journalist in the field, has been reporting on the business, in both North America and Europe, for over 25 years. An American Resort Development Association (ARDA) member, he has been a featured speaker and session moderator at the association's annual convention. Industry s most authoritative independent magazine. It is not sponsored by any association or industry vendor. It is edited solely in the interests of its industry subscribers. We report objectively and with no strings attached. They pay to receive it. Vacation Ownership WORLD is the only paid circulation publication serving the timesharing industry your assurance that it gets read. HOW VACATION OWNERSHIP WORLD COVERS THE INDUSTRY 100% and related industries. All editorial content deals with timesharing, fractionals/private residence clubs (PRCs) and related products (eg. private membership clubs, condo hotels, short-term programs, travel clubs). What the leaders are doing. Incisive analysis of the companies pointing the way in and how they re doing it. Resort management and operation. Every-issue coverage of key resort management issues resales, exchange, point system operations, etc. Product evolution. Tracking the rapid evolution of the timeshare product points systems, clubs, trial membership programs, fractionals, and other innovations. Marketing, sales trends. In-depth coverage of new marketing and sales methods, techniques, and technologies. Surveys and market analysis. Our widely circulated, exclusive annual sales leaders survey, plus regular reviews of key research studies that detail emerging trends in timesharing. Plus regular features such as PRC/Fractional THE ONE THEY READ These are the basic reasons for Vacation Ownership WORLD s appeal to developers, marketers, and professionals throughout the industry and why the magazine has been referred to as the one they read. eworld@comcast.net Web:
3 Market and Circulation REACH THE TIMESHARE INDUSTRY S MOST ACTIVE COMPANIES AS A VOW ADVERTISER. Dozens of executives and managers of some of the vital firms listed here subscribe to Vacation Ownership WORLD, and over 80% of readers have renewed regularly some since the magazine began publication in With a circulation of approximately 2,000 over 10% of which is foreign Vacation Ownership WORLD effectively delivers your message to timesharing and travel and hospitality professionals around the world, with coverage of the leading events and trends shaping this industry. Our subscribers represent nearly every company category (development, sales and marketing, finance, information technology, HOAs, resort operations and management, vendors, etc.) and profession (from CEOs to students) in the and travel and hospitality industries. Here s a partial list of the leading companies that subscribe: eworld@comcast.net Web:
4 Market and Circulation eworld@comcast.net Web:
5 Publishing Schedule Vacation Ownership WORLD is published 9 times annually August, and November December issues. Special issues, in addition to those shown, to be announced. See Who and What We Are fact sheet for outline of regular editorial content. Issue Reservations Deadline Ad Artwork Deadline Publication Date January 12/5/14 12/6/13 12/20/13 12/19/14 1/2/15 1/3/14 the year ahead. One of our most widely read and circulated issues we receive requests for copies all year long. February 12/26/14 12/27/13 1/3/14 1/2/15 1/23/15 1/24/14 an industry standard. Another of our most popular issues which we receive requests for all year long. March April 1/30/15 1/31/14 2/14/14 2/13/15 3/6/15 3/7/14 ARDA Convention issue additional distribution at the 2015 ARDA Convention & Exposition in Las Vegas, NV April 11 15, 6 10, the world s largest industry meeting. May 3/20/15 3/21/14 4/4/14 4/3/15 4/24/15 4/25/14 Articles relevant to the and related industries, plus regular features such as PRC/Fractional June 5/1/15 5/2/14 5/15/15 5/16/14 5/20/15 5/30/14 Articles relevant to the and related industries, plus regular features such as PRC/Fractional July August 6/12/15 6/13/14 6/26/15 6/27/14 7/17/15 7/18/14 Articles relevant to the and related industries, plus regular features such as PRC/Fractional September 7/24/15 7/25/14 8/8/14 8/7/15 8/28/15 8/29/14 Fall ARDA Conference issue. Feature articles(s) addressing the leading legal/regulatory developments affecting the industry. Additional distribution. October 8/28/15 8/29/14 9/12/14 9/11/15 9/25/15 9/26/14 Articles relevant to the and related industries, plus regular features such as PRC/Fractional November December 10/23/15 10/24/14 11/6/15 11/7/14 11/27/15 11/28/14 Articles relevant to the and related industries, plus regular features such as PRC/Fractional eworld@comcast.net Web:
6 Advertising Rates ALL AD PRICES ARE COST PER AD according to the number of ads run in a 12-month period. Black and White -Color (black + one color) Cost Per Ad Ad Size 1-Time 5-Time 9-Time Full page $ 1,680 $ 1,600 $ 1,515 2/3 page 1,420 1,370 1,295 1/2 page 1,090 1, /3 page /6 page Inside front cover 2,000 1,965 1,930 Inside back cover 2,000 1,965 1,930 Back cover 2,195 2,150 2,105 -Color Mechanical Specs Cost Per Ad Ad Size 1-Time 5-Time 9-Time Full page $ 1,380 $ 1,300 $ 1,220 2/3 page 1,125 1,075 1,015 1/2 page /3 page /6 page /12 page Cost Per Ad Ad Size 1-Time 5-Time 9-Time Full page $ 1,990 $ 1,910 $ 1,825 2/3 page 1,735 1,680 1,610 1/2 page 1,400 1,345 1,285 1/3 page 1,205 1,185 1,160 1/6 page Inside front cover 2,310 2,280 2,230 Inside back cover 2,310 2,280 2,230 Back cover 2,495 2,460 2,420 TO EARN A FREQUENCY DISCOUNT: Provide written commitment indicating the number of issues that will be used during a 12-month period. If fewer issues are used, the advertiser is short-rated i.e., the advertiser will pay the difference between the number of issues scheduled and the rate for the number of issues actually used. BLEED: No additional cost but available only for full- 3/8" of outside edges of the page. SPECIAL POSITION: Add 15% (except covers). PUBLISHING SCHEDULE: December issues (see Publishing Schedule). CIRCULATION: AGENCY COMMISSION: Standard 15% discount on display ads to recognized advertising agencies. ADVANCE CASH PAYMENT/TERMS: Advertising of property for sale and first-time advertisers must pay in advance of publication. Billed advertising invoices are payable when received; accounts carried over 30 days subject to late charges of 1 ½% per month on the outstanding balance. GENERAL CONDITIONS: Publisher reserves the right to reject any advertising. The advertiser and/or agency assumes full responsibility for any claims that may arise from statements, graphics, and any other material that appear in an advertisement, and will indemnify the publisher against such claims. Ad Space W x H (inches) Full page 7 ½ x 10 2/3 vert x 10 1/2 horiz. 7 ½ x /3 square x Ad Space W x H (inches) 1/3 vert x 10 1/3 horiz. 7 ½ x /6 page x /12 page x ONLINE ADVERTISING: Online advertising is avail- information is posted on the advertising section of our website, eworld@comcast.net Web:
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