The Ultimate Consumer Connection December 3-4, 2016 Walter E. Washington Convention Center Washington, DC MetroCookingDC.com Organized By: Supported by:
Expand Your Market and Generate New Business at MetroCooking DC 2016! MetroCooking DC is the Washington Metropolitan area s number one consumer event for the specialty food, culinary, and entertaining community. This two-day culinary extravaganza provides a one-of-a-kind experience for a wide range of cooking enthusiasts, from the aspiring home cook to the expert holiday entertainer. MetroCooking DC entices over 15,000 consumers to shop, sip and sample. Attendees are eager to try new products, discover and learn about cooking and entertaining techniques, and engage in hands on experiences. The Washington, DC region is one of the fastest growing culinary cities in the United States. MetroCooking DC provides exhibitors with the ideal platform to connect with new customers, grow your consumer database, expand Why Exhibit? market reach, and increase overall brand awareness. MetroCooking DC delivers the results and visibility your company needs to stay competitive in the fast growing food and home entertaining markets. This is the branding and holiday buying event your company won t want to miss! MetroCooking DC has found the perfect formula to attract engaged and qualified consumers passionate about the specialty food, beverage, culinary, and home entertaining industries. Through our targeted marketing campaigns, celebrity personalities and strategic partnerships we are able to reach the audience needed to bring both brand awareness and a return on investment to our sponsors, exhibitors, and partners. Who Should Exhibit? Reach 15,000+ targeted and qualified buyers during the peak holiday season Bakeries & Patisseries Food Commissions & Associations BBQ & Grilling Cookware, Tools, & Accessories Holiday Chocolate & Confections Generate On-Site Sales: Promote and sell your products directly from the show floor Caterers & Event Planners Home Décor & Specialty Gifts Coffee, Tea & Specialty Beverage Companies Kitchen Design Expand Your Network of Contacts: Grow your consumer database and increase your social media following Build and expand brand awareness: sample your products and educate the consumer Engage in direct face-to-face interaction with motivated buyers Build Business Relationships: Network with other industry professionals and vendors to expand your regional and national reach Cooking & Entertaining Publications Cookware & Cutlery Culinary Schools Grocers & Specialty Markets Holiday Tableware & Linens Natural Products Manufacturers Small Appliances & Kitchen Tools Specialty Food Manufacturers Wine and Bar Tools/Accessories
2015 ATTENDEE PROFILE Purchasing Power: 37% of attendees spent at least $100 at the event 18% spent over $250 Attendees spent $1.2 million on products during the two-day event The average attendee spent 4 hours shopping and experiencing the event Demographics: 61% Female; 39% Male 62% of attendees are homeowners 88% of attendees are over the age of 25 13% 15% Geographic Breakdown: Virginia Other Maryland 33% 25% 6% Washington, DC Average Household Income Over $100,000+ $50,000 - $100,000 13% $25,000 or below 15% $25,000 - $50,000 The MetroCooking DC show gives a small business like ours a big stage to introduce ourselves to new customers and build industry relationships. Jason Story Co-Owner Straw, Stick and Brick Delicatessen
Connect with over 15,000 Culinary and Entertaining Consumers An Interactive Attendee Experience: MetroCooking DC engages the consumer by creating a unique culinary experience for those who are passionate about food, fun, and entertainment. The event brings together the area s largest presentation of specialty food, breweries, wineries, restaurants, and purveyors all under one roof. This interactive event features a variety of parallel activities including: Celebrity Chefs Book Signings and onsite Bookstore James Beard Foundation Demos Beer, Wine, and Spirits Tastings BBQ Bash Cooking Classes Grand Tasting Giveaways Taste Talks Workshops 5,000+ Facebook Fans And more! MetroCooking DC is the perfect venue for Daregal to reach a huge consumer audience who can sample and learn about our products. In just 10 days post show, we saw a substantial increase in our online sales. SOCIAL MEDIA OUTREACH 50,000 Email Subscribers 2,700+ Twitter Followers 900 Instagram Followers Christine Cooney Director, Retail Division Daregal Gourmet MetroCookingDC.com
Participation Options: Exhibit Space: Basic Package Space: Available at $12.50 per sq. ft. (100 sq. ft. minimum) Includes: Pipe/drape, standard exhibitor name sign and carpet. Premium Package Space: Available at $16.50 per sq.ft. (100 sq. ft. minimum) Includes: Basic Package plus, one 6-foot table, two standard chairs, one waste basket, and one 120v electric outlet Raw Space: Available at $11.00 per sq. ft. (100 sq. ft. minimum) All booths must be carpeted. (Exhibitor to furnish carpet) *Corner Up Charge: $125 per corner The MetroCooking DC show once again provides an excellent avenue to feature and market our unique brand to Metro DC! Linda Carter Events Director Way Better Snacks Advertising Opportunities: Enhance your exposure and drive traffic to your booth through an array of on-site advertising opportunities. For a complete list of options, contact your sales representative today! Sponsorship Opportunities: Build your brand and boost your profile through a variety of tailored sponsorship opportunities. If you are looking for maximum exposure and promotional opportunities and want to market to a coveted and targeted audience, we can create a custom sponsorship package to meet you company s goals. Enjoy the benefits of a sponsorship and demonstrate leadership in the industry. To learn more, contact Vicki Salamon at salamon@ejkrause.com CONTACT US TODAY! MetroCooking DC is the fastest growing consumer food show in the nation. It is the number one opportunity to connect face-to-face with Washington metropolitan area foodies. FOR EXHIBIT OR SPONSORSHIP OPPORTUNITIES CONTACT: Rosemari Famiglietti E.J. Krause & Associates 301.493.5500 famiglietti@ejkrause.com Vicki Salamon E.J. Krause & Associates 301.493.5500 salamon@ejkrause.com Caroline Zimmerman FOODTEMPS/E.J. Krause & Associates 301.493.5500 caroline.zimmerman@ejkrause.com
6430 Rockledge Drive, #200 Bethesda, MD 20817-1847 Address Service Requested Promote Your Seasonal Products! FOLLOW US: Graeter s found MetroCooking DC to be in excellent demographic alignment of our upscale educated female shopper. We sampled a consumer base that were truly discerning about what they ate and where they shopped. A real nice fit for us. George Denman Vice President Sales Graeter s Ice Cream MetroCookingDC.com