2015 HOLIDAY SPONSORSHIP DETAILS

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1 2015 HOLIDAY SPONSORSHIP DETAILS

2 Dear friends and colleagues, Happy Holidays! This is my first holiday letter to author. Etiquette guides for holiday letters tell me to resist the urge to brag about accomplishments in a holiday letter. Yes, I googled it. I hope that you ll bear with me as somewhat ignore that recommendation. When I started the pop-up shops in 2012, I had no idea that we would gain the momentum and support that we have over the last few years. Many of you have shopped weekly each season or contributed sponsorship dollars to the event thank you for helping us make this event so special. After three years, thousands of customers have stepped foot in our shops to meet these wonderful business owners that bring creativity and diversity to our Oklahoma business landscape. It s a huge responsibility to produce an event worthy of this and it inspires me more every year that we do it. We boasted our highest sales and foot traffic (an est. 40,000 people) last year and, with News 9 s help, contributed several thousand dollars to the Regional Food Bank s Food for Kids campaign. Participating shops reported that they were able to introduce new customers to their permanent location and gain a long-term following out of the event. Our event helps these shops succeed and, not only is that my mission, I believe that it s important to Oklahoma also. No two years of the Holiday Pop-Up Shops has been the same. In 2013, we reopened in Midtown and added the domes and the Bishop John Carroll Christmas Tree lot. In 2014, we relocated to the corner of 10th and Hudson and the Midtown Christmas Tree appeared. This year, we want to re-engage the community that has supported us. Expect more live music, more events at the pop-up shops, more giving back and most importantly, the largest impact that we can make in the local community. I hope that you ll join us as we celebrate another year of supporting local shops in downtown Oklahoma City. Cheers! Holiday Pop-Up Shops Producer

3 IN THE MEDIA We share our event details and shops with customers through Oklahoma City s most relevant media outlets. In addition to paid advertising, we are grateful to have been featured in: The Oklahoman Small Shops in Oklahoma City use creative marketing to lure Black Friday traffic Pop-Up Shops to Return in Oklahoma City s Midtown Oklahoma Gazette STYLE: Business owners can experiment at Holiday Pop-Up Shops Pop Goes the Shop Journal Record Vendors selected for Midtown Pop-Up Shops Pop-Up Shops provide boost for new retailers Metro Family Magazine Shop OKC s Pop-Ups This Christmas Sooner Catholic Magazine Saint Anthony s Holiday Pop-Up Shops humanize, revive Christmas Shopping, Volunteers relish tradition of BJCS Christmas Tree Lot News Stations: News9, KOCO, KFOR, FOX25 YELP: Featured on weekly . KOSU/SPY: Social media & regular programming Holiday Pop-Ups social media connections: Instagram followers, Twitter followers with 1000 interactions during the holiday season, likes on Facebook.

4 2015 SPONSORSHIP DETAILS Be the One. Reserved for one highlighted sponsor... NORTH POLE SPONSOR $15,000 This sponsorship is reserved for no more than one sponsor that wants to have a featured role at the Pop-Up Shops. They get to enjoy the perks of hearing their name mentioned with the Holiday Pop-Up Shops all season long online, in the media and displayed in our event logo. Our North Pole sponsor receives: Brand association with the event on all press and marketing material - your logo included on our event branding all season An opportunity for promotional space at event An opportunity for a press interview about the Holiday Pop-Up Shops Resevation of a prime date in the special event lounge, on site at the Holiday Pop-Ups. This holiday soiree spot is perfect for parties small and large. Events can be scheduled during or outside of Pop-Up Shop hours.* All other relevant sponsorship benefits of the Dome, Glacial, Ice and Snowfall sponsorship levels *Some restrictions on special events apply. Reservation includes space only - additional items can be coordinated!

5 See your name in lights. On a dome. DOME SPONSOR $5,000 Our Dome level sponsors establish the foundation for the main attraction at the event... the shops! There are six available, one for each of the domes. Throughout the season, your brand will be the name of the dome. Our Dome sponsors receive: Brand association with a specific dome, including using your brand as an identifier on social media. ex: Visit the pop-up shop in the...<your awesome company name>... dome. Your logo on a sign in front of your dome Inclusion as a sponsor in media releases Your logo on the event poster, distributed to over 100 locations All other relevant sponsorship benefits of the Glacial, Ice and Snowfall sponsorship level Merry and bright! SOLD OUT! TREE SPONSOR $5,000 Our Tree level sponsor adds that extra holiday spirit to the event. We have one tree, so only one sponsorship is available in this category. Our Tree sponsor receives: Brand association with the Christmas tree, including using your brand as an identifier on social media. ex: Take a photo in front of the...<your company name>... tree. All Dome sponsor level perks, but attached to the tree All other sponsorship benefits of the Glacial, Ice and Snowfall sponsorship levels

6 Shine bright like a diamond. GLACIAL SPONSOR $1,000 Our Glacial level sponsor adds a layer of holiday shimmer to the event. Glacial sponsors receive: Your logo on the Shops website Your logo at the event A personalized social media post from the Holiday Pop-Ups account All other sponsorship benefits of the Ice and Snowfall sponsorship levels What s cooler than cool? Ice cold. ICE SPONSOR $500 Our Ice sponsorship is for those small businesses whose logo is important to brand recognition. Ice sponsors receive: Your business name on a sign at the event Your logo on the Shops website All other sponsorship benefits of the Snowfall sponsorship level There s no business like snow business... SNOWFALL SPONSOR $250 Our Snowfall sponsorship is perfect for restaurants and small businesses with ties to Midtown. Snowfall sponsors receive: Your business name on the Shops website Retweets and shares from the OKC Pop-Ups social media account Warm fuzzies

7 All sponsors... receive a Dropbox full o digital goodies containing logos, posters, cards, photos and things like that. We ll make it easy to outfit your social media profiles and show your support for the Shops! To reserve your sponsorship, please contact [email protected] or register through our website, okcpopups.com/support. Cheers!