MEDIA KIT
Who We Are: DreamPlanGo fills the void in online travel marketing. We help travelers answer the question where do you want to go? There s plenty of traditional advertising out there competing for travel consumers attention. But what people really want is content and a sense of community...a trusted place where they can dream and discover exciting new places and services, plan their adventure, and then have the confidence to go! Our Commitment To You: We ll tell your amazing story to our audience of over 21 million U.S. consumers who love to travel. Your destination, hotel, resort travel attraction or service has a story to tell, and eager travelers looking for ideas need to see it. We can help tell your story through our native advertising platforms that works to guide potential visitors through all phases of travel consideration and inspires them into action. What You Can Expect: Whether your desired outcomes are to build awareness, generate leads, increase website traffic or gain visibility in the social realm, we ve got you covered. Here s What Our Platform Does: Increases awareness Generates engagement Delivers qualified leads Boosts website traffic Get To Know DreamPlanGo s Travel Audience: Our audience includes highly-engaged travel enthusiasts. We over index in women 35+ with children, College or post college educated, and average HHI of $100k+. DreamPlanGo Audience Numbers Audience Reach------------------21 Million U.S. Consumers Website------------475,000 Monthly Visitors Page Views-------------1,028,849 Per Month Opt-in Newsletter Subscribers---------------------------------220,000 Facebook Likes-------------------------485,000+ Twitter Followers------------------------38,000+ Highest Geographic Areas Florida California New York Pennsylvania Illinois Minnesota Georgia Texas Arizona Example DreamPlanGo Partner Campaign Results CTR----------------------------20.63% Unique Visitors to Website------------------13,682 Total Engagements ------25,852 Engagement Rate------265.58% Avg. Social Media Engagement------------------1,500 Avg. Time Spent----------2m 37s
A Solution That s Right For You Our unique native advertising platform helps our clients place their brands top of mind with consumers who are seeking new travel ideas or specific destinations. Through a variety of components we ll take a look at your goals and create the most efficient solution. Your native advertising strategy can include: Integrated Content Engage and qualify your audience through an interactive page of content and rich media elements. Social Media Integration Attract and engage a highly active travel consumer. Enewsletters Reach a large and growing travel audience through our Dedicated or Spotlight email options. Media Network Attract consumers through our network of partner sites. Custom Content Articles Collaborate with our experienced in-house writers to tell the story of your destination, airline, or cruise line. Site Sponsorship Influence travel consumers through a variety of placement options designed to showcase your brand, imagery or promotion across Dreamplango.com. DPG Site Showcase Page Your Site Social Media Geo Targeting + Contextual Targeting + Self-Selection DPG Travel Newsletter DPG Media Network
Integrated Content This marketing solution tells your travel brand s amazing story to a guaranteed target audience, engages that audience with an interactive page of content dedicated to you, and drives key actions to the high impact areas of your website. Leveraging the power of custom content, each campaign is optimized to drive specific key outcomes as indicated by you. These outcomes may include the following and much more: Increased bookings Lead generation Increased newsletter registrations Site visitor growth and engagement Vacation planning tool interaction This 100% SOV marketing solution tells your story to a guaranteed target audience, engages that audience with an interactive page of content dedicated to you, and drives key actions to the high impact areas of your website. Each showcase page can include: Custom content article Video gallery Photo gallery Custom widget Downloadable brochures, guides and newsletters Banner placement Interactive booking tools and social media feeds Custom links Unparalleled Engagement! Average Time Spent nearly 3 minutes Average Engagement Rate over 200% Pass Through Engagement Rate over 2 minutes
Social Media Integration Attract our highly active and growing social community of travel enthusiasts. With an audience of hundreds of thousands of engaged consumers, our social platform integrations have become proven drivers of viral reach, third party endorsements and social proof! Our active community provides access to a fresh audience of travel enthusiasts.
Enewsletters Distributed weekly to a highly qualified opt-in travel audience, you can choose to promote your offer or destination through our dedicated promotion or variety of weekly Enewsletter placements. Hero Shot Weekly Enewsletter: Distributed once per week (Saturday) to an audience of opt-in travel enthusiasts. Multiple placements available including hero image, spotlight, 300x250 banners and editorial callouts. Dedicated Enewsletter: 100% SOV with no competing messaging. The dedicated Enewsletter is distributed on the date of your choice to an audience of opt-in travel enthusiasts. Spotlight Banner Placement Editorial Callout
Custom Content Article Promote your destination, air or cruise line or attraction and drive engagement from our audience of travel enthusiasts. Sponsor Editorial Feature Article: A great way to feature multiple topics of interest through custom content and imagery. Sponsor Listicle Article: An ultra-engaging and proven click magnet. A listicle article allows you to feature amazing imagery and cover a variety of potential destinations, attractions and cultural interests. The benefit of a list format is that it feeds in to the content consumption patterns of today s modern readers.
DreamPlanGo.com Inclusions Homepage, Destination, and Theme Page Rotator: * Showcase your imagery in a variety of premiere placements across our Homepage, Theme Page, and Destination Page rotators. Position your brand among some of the most desirable settings in the world. 300x250 Banners: Leverage placement throughout the entire DreamPlanGo site with 300x250 banners. Each banner includes a direct link back to a high impact area of your website. Section Sponsorship: * Place your logo front-and-center with section sponsorship on Dreamplango.com. Offering a variety of placement options, logo inclusion is ideal if you re focused on awareness and brand impact. * Destination sections available: North America, South America, Africa, Europe, Asia, Oceania Theme Pages Available: Family, Romance, Tropical, Adventure, Getaways, Food & Wine
DreamPlanGo Theme Weeks Put Your Desintation In The Spolight! What s a Theme Week on DreamPlanGo? A complete, laser-focused, one-week takeover that makes DreamPlanGo the hub-spot for a particular travel theme. Examples include Ski Week, Europe Week, Road Trip Week, Beach Week and more. We survey our audience, learn their travel planning preferences, then provide content tailored to their favorite travel topics. You need to be in front of these self-selecting travel consumers showing interest in themes relating to you! Put your name in front of thousands of travelers that are dreaming and planning their next trip and ready to go! What You Get From A DreamPlanGo Theme Week Promotion: High Social Engagement: Posts during Theme Weeks see over 1,300 Facebook Likes, 20+ comments and 70+ shares, on average. People talk about your destination or service. Ultimate Exposure: Previous Theme Week promotions see over 38,000 pageviews with over a minute and a half average time spent per page. Travelers get to know you. We Deliver On Your Goals Whether your goal is to build brand awareness, increase brand social engagement or following, gain highly qualified leads or boost website traffic, our Theme Week promotions deliver a measurable return on your investment. Case Study: Ski Week Campaign Performance: Winter Park Challenge: Promote Winter Park Resort destination and multiple sweepstakes giveaways. Goals: Build brand awareness and increase clicks to PlayWinterPark.com. Solutions: Developed a highly targeted social media promotion for Winter Park s article and giveaway to our audience of over 480,000 travel enthusiasts and beyond. Results: Delivered 5,200 article views and over 680 clicks to the website in just 7 days.
Measurable Outcomes Available around the clock, our robust reporting platform includes overall campaign performance on visitors, engagement, time spent, rich media interaction, geographic targeting and heat map technology. DreamPlanGo s Turnkey Solution Each native advertising campaign includes all levels of support from custom content creation to daily monitoring and optimization. You also receive world class customer service from the DreamPlanGo team. Support includes: In-house account management team In-house team of travel writers Social media team to ensure your promotion attracts our audience Customer service support Creative team to design and build content specific to the needs of your campaign
Client Testimonials We are thrilled with the immediate results and the sizable spike in both the website visits and brochure orders from our first DreamPlanGo effort. And they are still coming in! Your writers and creative team made an emotional connection to our adventure cruises and we have already planned our next DreamPlanGo promotion. - Brad Olsen Director of Marketing Global Voyages Group Everyone we worked with at DreamPlanGo to fulfill our campaign needs was easy to work with. With our campaign we were able to drive more traffic to our website, achieve a lower bounce rate and increased visitors time on site. We are very pleased with the outcomes DreamPlanGo was able to provide us. - Megan Heron Experience Kissimmee Everyone I ve interacted with at DreamPlanGo has been bright, professional, friendly and passionate about their work. The entire team is knowledgeable about their products and were able to comfortably discuss the platform with clients, like me, who are not familiar with all the aspects of a digital campaign like this. Everyone has been extremely patient and diligent in ensuring I understand what s going on with our campaign. I appreciate them offering a number of pricing options for our first campaign, so we were able to come in at a level that worked with our budget. I can say that every aspect of working with DreamPlanGo has been a pleasure and has exceeded our expectations. - Erin Hawkins, Columbus, Indiana Area CVB The DreamPlanGo team showed enthusiasm and willingness to go above and beyond to insure a maximum return on our investment to connect with our audience. I was very happy with the results I ve seen and would recommend DreamPlanGo to other branches of luxury hotels and within our brand. - Major Luxury Hotel Brand in Hawaii The DreamPlanGo team asked great questions about the resort and did their research, adding unique and advertorial aspects to the creative work. - Tracey Welsh, General Manager Red Mountain Resort
Sample List of Clients