Spincycle Sports would like to invite you to take part in an exciting opportunity that will benefit the health and wellness of local residents. Our goal is to capitalize on the speed, adrenaline and excitement of professional cycling and use it as a platform from which to promote and encourage family fitness, health, and wellness. August 2, 2014, 600 cyclists and 10,000+ spectators will descend upon the streets of DOWNTOWN DULUTH for a distinctly American brand of bike racing. What is a Criterium? The Criterium is cycling's short fast adrenaline filled answer to Nascar a 45 minute circuit race around a ¾ mile course that makes fans as much a part of the action as the riders. This is not cycling you watch its cycling you feel, and we want you to be a part of it! The Georgia Cup Duluth Twilight Pro Criterium is more than a professional cycling race. It is a festival of fitness, health, and wellness to promote preventative health. During the races, families will benefit from entertainment and fun, free family programming that will help combat the health issues like diabetes and heart disease that affect a disproportionately high percentage of residents in Metro-Atlanta. About Duluth Twilight will host an exotic culinary excursion featuring mobile food vendors that will capture your taste buds. A beer garden full of all of your favorite beverages to quench your thirst while watching the cyclists race for the title of Georgia Cup - Duluth champion. Live music will flow through the air and children s laughter coming from the Kids Corner featuring inflatables, face painting, games and more Sponsorship Request and Benefits The Georgia Cup presents a unique promotional opportunity for sponsors an opportunity for marketing exposure to thousands and an opportunity to demonstrate your support for a healthier community of families and children. Please become a Sponsor of the Georgia Cup today by contributing to this important cause. Sponsorship packages begin at $500 and benefits vary depending on your level of sponsorship. Benefits of sponsorship include complimentary booth space at the event, tickets to the course side VIP Twilight Club, banners, naming rights to turns and races, and more. Sponsorship offers exposure to the 10,000+ spectators, publicity through print and online promotional materials, and promotion within the community a market that tends to fall in the upper income brackets.
A fantastic Sponsor Opportunity! By coming on board as a Georgia Cup Duluth Twilight sponsor you link your organization to an exciting and dynamic event that will see all participating sponsors receive quality exposure. This document gives you more detail about our unique sponsorship opportunities. If there is any further information you require, please do not hesitate to contact me. James Lowe Event Organizer Consider the following statistics: 90 million cyclists in the US 65 million people attend competitive cycling events 6 million bicycle commuters 250,000 competitive adult cyclists 8.3 million Avid cyclists (those who ride at least 52 times/year) Median price for a racing bike: $3,500 The average US cyclist is young and affluent: 85% are between 25-54 63% are between 25 and 44 55% are male; 45% are female 63% professionasl/managers 90% have attended college 39% have post-graduate degrees 52% rate brand loyalty as high $95,000 Median household income 53% Married Source: Bicycle Business Journal
Internet and Social Networking The Duluth Twilight represents an excellent sponsor opportunity through social networking allowing us to offer our sponsors even more exposure! Building on our 10+ years of experience, the Duluth Twilight and sponsors will be promoted extensively on the Internet. Our dynamic website, complete with extensive video, blog and social media, will be where riders, volunteers, sponsors and spectators turn for event information! This will create strong excitement around the event which in turn will give sponsors additional exposure and click-through traffic. The key elements of the Internet marketing strategy include: an updated website a collection of race promotional videos on YouTube and the Duluth Twilight website a Duluth Twilight blog page keeping fans informed and building excitement promotion on a Duluth Twilight Facebook page using the new format to full advantage Twitter marketing
Sponsorship Why should you become a Duluth Twilight sponsor? What is in it for you? The Georgia Cup - Duluth Twilight provides a range of programs to present your products or services to a broad target audience. Sponsor benefits can be customized to meet your specific business objectives and include the opportunity to: Gain positive public profile as a company committed to sport development and family oriented community events. Leverage your existing marketing and promotions programs. Engage with consumers of all ages in fun and creative ways by incorporating your company promotions and entertaining activities as part of the event program. Help promote health & wellness to greater Gwinnett County and our surrounding neighbors We believe in building long term relationships with our sponsors by working with each of them to achieve their specific marketing and corporate objectives, and linking those in with our exciting marketing and public relations strategies. Multi-year sponsorships are available. Craft your own All components of the sponsorship can be customized to suit your organization s needs. So do not hesitate to discuss your sponsorship suggestions with us as almost any request can be accommodated.
Entertainment Events Duluth Twilight will host an exotic culinary excursion featuring mobile food vendors that will capture your taste buds. A beer garden full of all of your favorite beverages to quench your thirst while watching the cyclists race for the title of Georgia Cup - Duluth champion. Live music will flow through the air and children s laughter coming from the Kids Corner featuring inflatables, face painting, games and more.. The Course Both the ProAm race and the Gwinnett 1K will be on a.75 mile 4- turn rectangular track that brings the crowd closer, making for a exciting event to watch as well as race!
Sponsor Promotion Opportunities The Duluth Twilight represents many promotion opportunities that will give sponsors year-round exposure: Before the Race on Duluth Twilight website, including a Blog, Georgia Cup YouTube channel, Twitter & Facebook Duluth Twilight email newsletter event posters (1000 copies distributed to local businesses Ad in Inside Gwinnett Magazine volunteer information package Ad in Sports Gwinnett Magazine editorials and ads in local press corporate banners radio/tv information bulletins At the Race VIP reception (for major sponsors and VIPs) race program (distributed to spectators) 8 x3 course fence banners along finish-line stretch cyclist s number bibs broadcast announcements by commentator volunteer and racer garments podium ads Live & Promotional You Tube streamed exposition area at athletes village in-kind sponsorships After the Race thank you ad in local newspapers thank you letter and event gift website See following pages for detail breakdown
Sponsorships The Georgia Cup is Metro Atlanta s Only Professional Twilight Criterium with more than $15,000 prizes and over 10,000 spectators! Title Sponsor - $30,000 2014 "Your Company/Organization" Georgia Cup Premier logo placement on the Start/Finish Line banner. Premier logo on all marketing materials. Premier logo on all printed materials 25 VIP Hospitality passes.- parking Promotional table at event. Title logo placement on awards jersey Presenting Sponsor - $20,000 Premier logo placement on the Start/Finish Line banner. Premier logo on all marketing materials. Premier logo on all printed materials. 15 VIP Hospitality passes.- parking Promotional table at event. Logo placement on awards jersey Kidz Zone Sponsor $15,000 Premier logo on all marketing materials. Premier logo on all printed materials. 15 VIP Hospitality passes.- parking. Promotional table at event. Logo placement on awards jersey Platinum Sponsor $10,000 Premier logo on all marketing materials. Premier logo on all printed materials. 10 VIP Hospitality passes.- parking Promotional table at event. Logo placement on awards jersey Gold Sponsor - $7,500 Logo placement on all marketing materials. Logo on all printed materials. Logo on web site and link 7 VIP Hospitality passes - parking. Silver Sponsor $5,000 Logo placement on all marketing materials. Logo placement on all printed materials. Logo on web site and link 5 VIP Hospitality passes - parking. Pace Car Sponsor $5,000 Logo placement on all marketing materials. Logo placement on all printed materials. Logo on web site and link. 2 VIP Hospitality passes - parking. Bronze Sponsor $1,000 Logo placement on all marketing materials. Logo placement on all printed materials. Logo on web site and link. Downtown Sponsor $500 Logo on web site and link. Hospitality Sponsor - In-Kind VIP Tickets - $50 Premier Seating VIP Parking Drink Tickets CUSTOM SPONSORSHIP PACKAGES AVAILABLE
2014 Sponsor Agreement This agreement is made by and between the Georgia Cup - Duluth Twilight produced by Spincycle Sports and ( Sponsor ) and dated this day of, 20. The Georgia Cup - Duluth Twilight agrees to provide the following services and privileges to the sponsor as outlined in the sponsorship prospectus: Twilight Duluth Title Sponsorship $30,000 Twilight Duluth Presenting Sponsorship $20,000 Twilight Duluth Kidz Zone Sponsorship $15,000 Twilight Duluth Platinum Sponsorship $10,000 Twilight Duluth Gold Sponsorship $7,500 Twilight Duluth Silver Sponsorship $5,000 Twilight Duluth Pace Car Sponsorship $5,000 Twilight Duluth Bronze Sponsorship $1,000 Twilight Duluth Downtown Sponsorship $500 Twilight Duluth VIP Tickets $50 x = $ In-Kind Sponsor Other terms mutually agreed upon: Sponsor shall pay to the Georgia Cup - Duluth Twilight the sum of $ Which sum is due and payable upon date below. Please make all sponsorship checks payable to the Spincycle Sports and forward to the attention of James Lowe, Director, Georgia Cup - Duluth Twilight, 5723 Denton Circle, Peachtree Corners, GA 30092 If Sponsor is donating product, the delivery date is: Duluth Twilight Date Sponsor Date