F L O R I D A H A R D W A R E

F L O R I D A H A R D W A R E SPRING 2015 DEALER MARKET DOUBLETREE CONVENTION CENTER - ORLANDO, FL MOVE IN / SET - UP Friday February 13, 2015 8:00am - 5:00pm SHOW DATES Saturday February 14, 2015 8:00am - 5:00pm Sunday February 15, 2015 8:00am - 3:00pm* *(early breakdowns are prohibited) LOCATION DoubleTree Convention Center Universal Center Exhibit Hall 5780 Major Boulevard Orlando, Florida 32819 VENDOR PROGRAMS Programs are Due Nov 21st, 2014! See Attached for Details Target Specials - Discounted Core Warehouse Items Money Tree Deals - 50%+ off Displays Drop Ship Programs LODGING DoubleTree Hotel at the Entrance to Universal 5780 Major Boulevard Orlando, Florida 32819 Toll Free Reservations (800) 327-2110 Reserve your room before January 13, 2015 to guarantee a $124 plus tax per night room rate. You must ask for the Florida Hardware Group price. Exhibitors will receive a voucher from Florida Hardware for a discount on hotel rooms. $40.00 per full both reservation* * Eligibility only for room nights reserved under the Florida Hardware Group with the DoubleTree Hotel at the Entrance to Universal Orlando. BOOTH REGISTRATION Register by Nov 14, 2014 and receive a $50 Discount on your booth! The Spring 2015 Dealer Market registration cost is $1,050.00 per 8 x 10 booth. Each booth includes: (1) Draped Table (2) Chairs (1) Waste Basket (1) Identification Sign per Vendor (2) Catered Lunches (Sat. & Sun.) Florida Hardware reserves all rights on booth placement. Priority placement in the show hall will be given to Platinum Vendors (see attached for details on how to become a Platinum Vendor) An exhibitor packet will be sent to you once we receive a completed show contract. This kit includes information on ordering additional signs, audio/visual equipment, electrical service, pegboard and shipping information for samples. RETURN REGISTRATION & PROGRAMS: By Fax: (904) 783-4556 Attention : Show Coordinator By Email : dealermarket@floridahardware.com IMPORTANT DUE DATES! Nov 14, 2014 - Registration Due! Nov 21, 2014 - Programs Due! - Room Reservations! Florida Hardware LLC - 436 Cassat Avenue - Jacksonville FL, 32254 - Phone: (904) 783-1650 Fax: (904) 783-4556

SPRING DEALER MARKET NOV 14th & 15th, 2015 --How can we attract more dealers to the show with money to spend?-- What is a Gator Buck? GATOR BUCKS! Each show Florida Hardware distributes over $20,000 Gator Bucks to be spent at Premier Vendor Booths! A Gator Buck is Florida Hardware s special currency given to dealers who attend the Spring 2014 Dealer Market. They can only be redeemed, in person, at Premier Vendor Booths on the Saturday or Sunday of the show for warehouse or drop ship purchases. Gator Bucks are paid to the dealer as a Florida Hardware credit and involve no other expense to you than the Premier Sponsorship. How Gator Bucks work for the dealer: Each of Florida Hardware s customers will accrue a percentage of their warehouse purchases toward Gator Bucks. Each dealer can accrue up to $250 per dealer, per show, in the form of Gator Bucks. How Gator Bucks can work for the Vendor: Gator Bucks are only redeemable at the show with Premier Vendors The Premier Vendor Program has two levels: PLATINUM LEVEL: $500 Special booth signage with the Premier Gator Bucks participating vendor designation. Prominent display of your Company Logo on all show literature. First preference for coupons on core warehouse items. Announcement of Premier Vendor Sponsors during Show opening address on Saturday and Sunday. Prominent booth position in the show hall. Listing on the Premier Vendor Banner with Company Name and Logo hanging at the convention entrance. GOLD LEVEL: $350 Designation in the booth as a Gator Bucks Participating Vendor. Florida Hardware LLC - 436 Cassat Avenue - Jacksonville FL, 32254 - Phone: (904) 783-1650 - Fax: (904) 783-4556

BOOTH REGISTRATION FORM One vendor per sheet - Please photocopy this form for each additional vendor Vendor Name Vendor Representative Phone Billing Address City State Zip Email Address Booths @ $1,050.00 Per Booth (Per 8 x 10 booth) Early Registration Discount ($50.00 per booth before November 14, 2014) Gator Bucks Premier Vendor Sponsorship (Platinum $500.00, Gold $350.00) Total **READ THIS - Early breakdown on Sunday will result in a $250.00 charge against all vendors represented in the booth.** METHOD OF PAYMENT: BADGE REQUEST: Check Enclosed (USD drawn on a US Bank) Payable to: Florida Hardware LLC PO Box 6759 Jacksonville FL 32236-6759 OR Invoice my Company Attention **All Vendors must pay booth fee before January 16, 2015.** **Drop ship only vendors must pay booth fee by check (no credit memo) before Jan 16, 2015.** 1. First Name Last Name Nick Name (if used) Factory/Agency Name 2. First Name Last Name Nick Name (if used) Factory/Agency Name Fax or Email Completed forms to dealermarket@floridahardware.com or fax: (904) 783-4556

VENDOR PROGRAM FORM Programs are due by November 21, 2014! SUPPLIER INFORMATION (Required) Manufacturer Name: Representative Name: Phone: Fax: Email: Notes: PROMOTIONAL TERMS (Required) Stock \ Warehouse Full Line Discount: % Normal Terms, Plus Additional Days (check one): +60 +90 Freight Terms: Manufacturers Approval Contact: Show Order Buying Window - multiple orders required, minimum 30 days before and after the show. Signature: TARGET & COUPON SPECIALS (requires submission of high resolution images for each product) These are market leading, core items Target items must be represented on the show floor Stocked in the Florida Hardware warehouse These items will only be offered during show hours to attending dealers Exceptionally priced, reflecting market sensitivities and competitive pressures The coupons must be redeemed in the booth FH Item Model Item Description Unit of Measure Suggested Retail Price Spiff/Rebate Regular Promo Florida Hardware LLC 436 Cassat Avenue Jacksonville FL, 32254 Phone: (904) 783 1650 Fax: (904) 783 4556

MONEY TREE DISPLAYS (requires submission of a high resolution image of the display and excel formatted descriptions and pricing) Small Plan-o-grams, Assortments, Counter Displays, and ¼ Pallets Should be designed to get placement in a store, buy real estate Feature large rebates for buying an entire display Built to drive replenishment business Typically 50%+ in spiffs or discounts Require digital submission of image and product listing Model UPC Item Description Unit of Measure Display Quantity Suggested Retail Price Spiff/Rebate Regular Promo DROP SHIP PROMOTIONS Model UPC Item Description Unit of Measure Display Quantity Suggested Retail Price Spiff/Rebate Regular Promo Florida Hardware LLC 436 Cassat Avenue Jacksonville FL, 32254 Phone: (904) 783 1650 Fax: (904) 783 4556

"Money Tree" Deals 10163 Old Masters Starter Assortment Booth 320 Dating 1% November 1st Shipping: Direct Ship Pool Ship Cash in Booth m pl Spiff: e Warehouse Ship Credit Memo Sa Discount off Invoice Special Cost Tr e e $1,079.54 Money Tree Spiff/Savings ey $600.00 Money Tree Final Cost This assortment is for new dealers. The $600.00 Money Tree savings will be paid as $100.00 cash in booth and a $500.00 discount off the invoice. M on $479.54 Retail Value of Planogram $1,813.64 "Money Tree" Deals Place Dealer Sticker Here 10163 Old Masters Starter Assortment Customer PO# Order Quantity Program ID Dating 23310002 1% November 1st Florida Hardware Company Shipping Spiff Direct Ship Discount Special Price Spiff/Savings $1,079.54 $600.00 Final Cost $479.54

Lawn & Garden Place Dealer Label Here Stock Program Direct Program Pool Program Booth: 410 B&G Equipment Co / Alligator B 3 GALLON POLY SPRAYER DB 3 (030PEXG) UPC/EAN: 6 33759 33553 8 Retail: $38.29 Base: $25.51 Booth: 716 B&G Equipment Co / Alligator B 1 GALLON POLY SPRAYER GB 1 (010PEXG) UPC/EAN: 6 33759 11819 3 Retail: $28.25 Base: $18.80 Booth: 716 Bengal Products Inc 5% Open Stock Discount. 8 Case Drop Ship Prepaid 12 Case 144 Unit Mini Pallet Drop Ship Roach Spray Gold in Dealer Invite at $7.75 Bengal Products Inc BED BUG & FLEA KILLER 17.5 OZ 87560 BENGAL UPC/EAN: 0 84865 87560 7 Retail: $12.69 Base: $8.44 Booth: 410 Pack 60 Order# 13620148 Target: $21.85 Pack 75 Order# 13620210 Target: $15.85 Pack 12 Target Sample Order# 13840710 Target: $6.75 Bengal Products Inc ROACH SPRAY GOLD 11 OZ 92464 BENGAL UPC/EAN: 0 84865 92464 0 Retail: $16.15 Base: $10.74 Booth: 410 Pack 12 Order# 13841667 Target: $7.75 Florida Hardware Company