2O15 Media Planning Guide. NEW for 2O15:

Transcription

1 ENERGY-EFFICIENT SOLUTIONS FOR HIGH-PERFORMANCE BUILDINGS NEW for 2O15: Mobile App Sponsorships Data Center Cooling Seminar Sponsorships Mobile-friendly enewsletter Advertising 2O15 Media Planning Guide

2 Energy-Efficient Solutions for HVACR Engineering Professionals Engineered Systems (ES) is your #1 HVACR engineering media serving the commercial, industrial and institutional building market. 1 Application-oriented editorial and our circulation of proven purchase-influencers 2 combine to ensure ES is your best advertising value in print, in person and throughout our popular digital media... Trust ES magazine to influence specifiers for new construction/retrofit projects: 44,800 total qualified subscribers, including 12,500+ receiving a digital edition % direct request circulation % influence the design, specification or purchase of mechanical systems and/or components % are managers. 2 2,275 subscribers are members of the Association for Facilities Engineering % Consulting Engineering Firm % Control Contracting/Systems Integration (includes Mechanical Contracting Firms) % Facility Engineering/In-house Engineering, Mechanical Engineering, Electrical Engineering, Operating Engineering, Systems Engineering, and Other Engineering Firm 2 Engineered Systems readers specify your HVAC products & systems: 3 Air Conditioning Equipment...82% Ventilation Equipment...77% Pumping, Piping and Valves... 74% Heating Equipment - Air... 73% Building Management Systems/ Energy Management Systems...68% Heating Equipment - Hydronic... 64% Insulation (Duct & Pipe)... 59% Refrigeration Equipment...56% HVAC Professionals Prefer ES 3 Which one magazine is most useful to you in your mechanical systems industry work? 8 % 6 % HPAC Engineering 8 % Building Operation Management Consulting-Specifing Engineer 8 % Other 28 % ASHRAE Journal 42 % Engineered Systems Smoke and Fire Control (Dampers, Louvers and Ducts)... 53% Heating Equipment - Steam... 46% 2 1 Publisher s own data. 2 ES June 2014 BPA Brand Report, TQ: 44,800 (31,805 print + 12,995 digital). 3 ES Reader Preference/Profile Study, April ES Subscribers hold purchase influence over these products/services.

3 2O15 Media Planning Guide Online Advertising: HVACR engineers worldwide rely on for news, new products and energy-efficient solutions. Capture their attention with sponsorships including the ES Insights blog, the Critical Facilities microsite, Social Media and more. Traditional run-of-site and topic page advertising includes: c Leaderboard Ads c Video Ads c Rectangle and Medium Rectangle Ads c Skyscraper Ads, and more! Contact your regional sales manager or visit to see our full rich media advertising inventory with complete size specifications. 29,670 Average Monthly Page Impressions 1 9,719 Average Monthly Unique Browsers 1 1 ES June 2014 BPA Brand Report. ASK ABOUT SOCIAL MEDIA SPONSORSHIPS! New! ES Magazine Mobile App Reach HVACR engineers on the go The all-new ES Magazine mobile app gives readers access to ES content anytime, anywhere! Specifically designed for smartphones and tablets, the ES app features breaking news, new products, feature articles, videos and more! Limited ad positions provide a high share of voice for marketers seeking a deeply engaged, highly targeted audience. Contact your sales rep for details! Ads include: Embedded Banner c Full metrics reporting (impressions & clicks) c Displays on all Mobile article pages Full Screen Interstitial Ads c Full metrics reporting (impressions & clicks) c Displays between Mobile article pages Download the ES Magazine mobile app at 3

4 2O15 Editorial Calendar ISSUE TOPICS SPECIAL FEATURES FREE BONUS DISTRIBUTION JANUARY Ad Close: Dec. 2, 2014 Editorial Close: Nov. 19, 2014 FEBRUARY Ad Close: Jan. 6, 2015 Editorial Close: Dec. 23, 2014 AHR Expo Show Issue IAQ Fire/smoke control Motors and drives Institutional HVAC VRF cooling Humidification Chiller retrofits AHR EXPO PACKAGE Show Product Guide FREE Specifier Spotlight AHR Expo Jan , Chicago, IL ABMA Annual Meeting Jan , Carlsbad, CA TBA, New York, NY MARCH Ad Close: Feb. 3, 2015 Editorial Close: Jan. 21, 2015 Commercial Retrofits Building automation Smoke and fire control Motors and drives retrofits FREE New Product eblast FREE Mobile Tag Showcase ES China - Spring Edition 26th GLOBALCON March 17-18, Philadelphia, PA APRIL Ad Close: March 3, 2015 Editorial Close: Feb. 18, 2015 HVAC in Critical Facilities Data center cooling Critical facility standby & backup power VAV Air distribution TBA, Montreal, Canada MAY Ad Close: April 7, 2015 Editorial Close: March 18, 2015 K-12 Schools Classroom ventilation Hydronics Chillers Temporary HVAC Engineer s Technical Library Today s Boiler TBA, Atlanta, GA West Coast Energy Management Congress June 3-4, Long Beach, CA JUNE Ad Close: May 5, 2015 Editorial Close: April 20, 2015 College/Universities VRF cooling /water heater retrofits Dehumidification Motors and drives ES China - Summer Edition NFPA June 22-25, Chicago, IL ABMA Summer Meeting June 26-29, Hilton Head, SC BOMA Annual Conference (EBCE) June 28-30, Los Angeles, CA JULY Ad Close: June 2, 2015 Editorial Close: May 20, 2015 Health Care/Hospital Renovations Fire/smoke control IAQ/air filtration Chiller plant upgrades Critical facility standby & backup power FREE Specifier Spotlight FREE New Product eblast 52nd ASHE Annual Conference & Tech Expo July 12-15, Boston, MA AUGUST Ad Close: July 7, 2015 Editorial Close: June 22, 2015 HVAC in Critical Facilities Data center cooling Pharmaceutical HVAC Cooling towers Building automation 2015 Mechanical Products Sourcebook FREE Mobile Tag Showcase ES China - Fall Edition TBA, Seattle, WA SEPTEMBER Ad Close: Aug. 4, 2015 Editorial Close: July 22, 2015 Corporate/Campus Retrofits VRF Motors and drives Radiant HVAC WEEC Sept. 30-Oct. 1, Orlando, FL TBA, Chicago, IL OCTOBER Ad Close: Sept. 1, 2015 Editorial Close: Aug. 22, 2015 Commercial Buildings Chillers/chiller plants Dehumidification Pumps/flow controls Retrofits Engineer s Technical Library AMCA International Annual Meeting TBA TBA, Phoenix, AZ NOVEMBER Ad Close: Oct. 6, 2015 Editorial Close: Sept. 22, 2015 High-Performance Health Care Dehumidification Chillers Ventilation Filtration Today s Boiler ES China - Winter Edition AHRI Annual Meeting Nov , Bonita Springs, FL Greenbuild Nov , Washington, D.C. TBA, Toronto, Canada 4 DECEMBER Ad Close: Nov. 3, 2015 Editorial Close: Oct. 20, 2015 AHR Expo Pre-Show Issue Humidification Pumps and flow controls Radiant heat AHR Expo Video Package TBA, Dallas, TX

5 2O15 Media Planning Guide Special Sections/Targeted Issues Show Product Guide, Engineer s Technical Library Highlight your HVACR products, catalogs and Web sites in these popular special sections. Includes 50 words and a 4/c image, plus live links in the Digital Edition. The Show Product Guide runs in January and the Engineer s Technical Library in May and October. ES China Issues Spring, Summer, Fall, Winter ES will translate and publish four special edition issues distributed to HVAC engineers in China. Contact us for more information on ad placement and translation services! Today s Boiler May, November The Official Publication of the American Boiler Manufacturer Association mails with ES in 2015! Target HVACR engineers who design and work with hydronic systems in this exclusive publication. The Today s Boiler enewsletter will also deploy in Ask for more details. Mechanical Products Sourcebook August Dedicated exclusively to HVAC mechanical systems engineering. In print, digital edition and online, your Sourcebook listings generate leads, clicks and important brand awareness. Call to request Listing Package details. Value-Added Bonuses FREE Specifier Spotlight Space FREE New Product eblast January/February, July Total 2 ad pages or more in January and February to get a bonus FREE Spotlight page in February! In July, run a ½-page or larger and receive equal-size Spotlight space FREE in the same issue. March, July Place a full page ad or larger in March or July and we ll include you in our exclusive New Products eblast. Includes up to 50 words, one 4-color product image and a URL link deployed to all available ES subscribers. AHR Expo Video Package December/January Run your ads in both the December AHR Expo Pre-show issue and the January Show issue to receive a discounted turnkey video ad opportunity. We ll film your video on the AHR Expo show floor! Ask us for more details. Mobile Tag Showcase March, August Place a full page ad or larger and we ll create and place a Mobile Tag for you in a special showcase section appearing in the same issue. We ll link your mobile tag to your video, Web site, webinar, podcast, or any digital media. 5

6 ES enewsletters generate brand awareness Place your banners, rectangles and video ads on three monthly ES enewsletters. Our new responsive design allows for optimal viewing so your ads have maximum impact and will look great across any device. c Clean Air Focus: Covering indoor air quality solutions. Your ads reach 9,300+ average opt-in subscribers. 1 c The Production Line: Nothing but new HVAC products reaching 9,850 average subscribers. 2 c Controlling Interest: All about building controls and efficient automation. Your ads reach 9,000+ average opt-in subscribers. 1 Mobile-friendly advertising inventory includes: Banner 468 x 60 Rectangle 180 x 150 Leaderboard 728 x 90 Video Box 300 x 250 Medium Rectangle 300 x 250 Advertorial 50 words or less NEW RESPONSIVE DESIGN! 1 Publisher s own data; aggregate total July ES June 2014 BPA Brand Report. Content marketing services 3 High-Impact Strategies to Connect with Readers and Earn Leads Orangetap equips your brand with the editorial and publishing resources of Engineered Systems to help market and capture the attention of your customers. We ll promote your content to our readership, co-branded with ES, to improve deliverability and open rates. We take the work out of generating leads: 1 1) Content Blast: Promote proprietary editorial or educational content on your site 2) High-Value Media Download: Connecting readers to download a content piece on your site 3) Interactive Product Spotlights: Readers explore your product with this engaging multimedia experience Need Content? We can help. c Blogs, Articles or Technical Papers c Case Studies c Press Releases 2 NEW 3 To learn more about our services or to quote out a project, please contact your ES sales representative. 6

7 * It is up to each individual to verify that the course is approved by their state licensing board 2O15 Media Planning Guide ES Webinars: Engaging solutions for quality leads ES webinars are turnkey solutions for increasing brand awareness and interest in your products. These days almost anyone can produce a webinar. But only Engineered Systems offers the expertise, audience, and tools to help your webinar succeed! Webinar Benefits c Leads: Receive 650 qualified registration leads with demographics* c Brand Awareness: Increase interest in your products c Product Management: Every detail is managed by a certified webinar expert c Promotions: A visually appealing and creditable campaign is created and deployed positioning you as a leader in your industry c NEW! Educational: Offers CEUs to attendees generating higher viewership Frequency and advertiser discounts available. For webinar tips, samples and more information, contact your sales rep or visit: Planning Your Cooling in Critical Facilities AHR Expo Seminar Sponsorship January 27th, Chicago Join Engineered Systems and Mission Critical at AHR Expo and sponsor this seminar on Critical Facilities Cooling. Our 2014 standing room only event included industry experts presenting topics such as Hospital Cooling, Cooling & Critical Facilities, and Data Center Cooling! Sponsorships include: How and When To Apply Liquid Desiccant HVAC Systems For Greater Humidity Control and Energy Efficiency WHEN: Wednesday, August 14 at 2 PM ET REGISTER: DURATION: 60 minutes (includes Q&A) CONTINUING EDUCATION: 1.0 PDH credit Certificate of Completion* Featured Speaker: Trevor Wende Vice President Advantix Systems Dry air is essential for human comfort and keeps buildings free of bacteria and mold. In industrial processes, low and/or precise humidity conditions are vital for producing quality products in clean, safe conditions. Learn about liquid desiccant technology s alternative approach to dehumidifi cation and cooling. Starting with a brief look at humidity removal as a critical, growing portion of an A/C s total load, the webinar also explains how liquid desiccant effectively cools, dries and cleans the air using 20%+ less energy than conventional systems. Numerous real life examples in a variety of applications are included. Learning Objectives Explain how the evolving Sensible Heat Ratio (heat removal as portion of total A/C load) has pushed humidity control to the forefront of air treatment challenges Identify applications with acute humidity control concerns in industrial and commercial environments Recognize 4 standard approaches to removing humidity, Brought to you by: addressing benefi ts and limitations of each option Gain understanding of liquid desiccant technology: how it works, energy savings capabilities and applications that most benefi t from this approach For more information, visit or [email protected] *ES Webinar Averages 2013-May c Tabletop booth space near seminar room c Company logo on all attendee marketing materials with Sponsor identification c Lead database of all pre-registered attendee names Don t miss your chance to target key engineers on-site in Chicago! Contact your sales representative for more sponsorship details. 7

8 Contact Us Peter E. Moran Publisher ph: fx: Vic Burriss Eastern Advertising Manager ph: ext: 8523 fx: Dean Dimitrieski Midwest Advertising Manager ph: fx: Russell Barone, Jr. West Coast Advertising Manager ph: fx: Michael O Connor Classified Manager [email protected] ph: fx: Mary Wray Show Product Guide & ETLs [email protected] ph: fx: Judy Wang Asia Advertising Manager [email protected] ph: Kelly Southard Production Manager [email protected] ph: fx: Marketing Services Robert Beverly, Editor Beverly has been with Engineered Systems since 1998, serving as editor for over a decade. Beverly also brings previous experience editing regional cultural magazines to the job. [email protected] ph: James J. Siegel, Managing Editor Siegel started with BNP Media in 2000 as the education and training editor for The News. He is a graduate of Bowling Green State University and a native of Ohio. He works from his home office in San Francisco. [email protected] ph: Clear Seas Research Your industry-focused market research partner providing clear insights to complex business questions focused on: c Brand positioning c Marketing effectiveness c New product development c Customer experience evaluations Capturing feedback via quantitative surveys (online, phone, mail or in-person) OR qualitative experiences (oneon-ones, focus groups, or bulletin boards); we present results that are easily understood, insightful and actionable. GET STARTED NOW. Contact Clear Seas Research at or [email protected]. List Rental The most powerful, responsive list of HVACR engineering professionals is just a call away. Complement your advertising program and introduce new products by renting ES s exclusive subscriber list. Kevin Collopy Sr. Account Manager Ph: [email protected] To view datacards for all lists or to get more information on list rental, please visit Reprints & eprints Use reprints of your advertisement or even articles from Engineered Systems as marketing tools, and let us do the printing for you. For a nominal cost, reprints of advertisements and articles are available upon request for quantities of 500 or less. PDF prints are also available. Contact Jill DeVries [email protected] for a no-obligation quote.