Your Connection To The Industry

Transcription

1 2015 Integrated Media Kit A Plumbing Engineer s Ultimate Resource Your Connection To The Industry

2 American Society of As the official publication of Plumbing Engineers Plumbing Engineer magazine remains the leading brand reaching consulting, specifying and design engineers nationwide. Our subscribers design and specify mechanical systems in commercial, institutional, municipal and industrial applications. These systems encompass the plumbing, hydronic, solar, PVF and fire protection market segments. * magazine digital editions e-newsletters website social media Plumbing Engineer magazine delivers a strategic platform of data and media products to meet and enhance your 2015 marketing objectives. With a 40 year tradition of editorial excellence, unmatched circulation and leading digital properties, Plumbing Engineer is the clear number one choice among engineers and advertisers. ** * Publishers Own Data ** July 2014 Publishers Readership Survey 2

3 Plumbing Engineer reaches more recipients with specifying authority than any other industry publication. * Where They Work ** Specifying Percentage By Market Segment Consulting Engineering Design Engineering Architectural Engineer Mechanical Contracting Firms Government Building Owners / Engineers Public Utilities Hydronics/Radiant/Solar * Boilers 99% Radiant Systems 98% Circulator Pumps 97% Controls & Valves 92% Plastic Pipe, PEX Tubing 86% Solar Thermal Systems 75% Fire Protection * Fire Protection Systems 99% Sprinkler Heads 98% Backflow Preventers 97% Fire Protection Piping 92% Fire Protection Pumps 87% Wall Hydrants 73% Plumbing * Piping Systems 99% Drains 97% Toilets 96% Faucets 96% Flush Valves 95% Water Heaters 95% Valves 94% Hangers & Supports 94% Mechanical Couplings 93% Pumps 90% Water Cooler & Fountains 89% Gas Systems 73% * Publishers Own Data ** June 2014 BPA Circulation Statement 3

4 Print is by far the best and most effective medium for building brand recognition, acceptance and preference. Plumbing Engineer reaches the largest print audience. total print circulation * Plumbing Engineer* 25,250 PM Engineer ** 18, % Qualified within 1 Year 10.5% Qualified within 2 Years 75.4% Qualified within 1 Year 24.6% Qualified within 2 Years * June 2014 BPA Circulation Statements ** PM Engineer s Total Circulation 25,000 which includes 6,355 Digital Subscribers 4

5 There are now more ways than ever to connect with customers and prospects so why does it seem so difficult? New for 2015! Close the Gap with Plumbing Engineer - Connect Lead Generation To answer the million-dollar question commonly asked by advertisers: How did our ads perform? Plumbing Engineer introduces Connect Lead Generation. Our service closes the gap between print advertising and lead generation. We will deliver your sales teams qualified leads easier and faster! Improve your sales success by merging your print ads with customized, ad-specific landing pages and unique phone numbers. In today s digital and mobile world, it is crucial to give your print ad a strong digital and mobile edge that can help boost your sales teams results. A landing page is a standalone temporary web page that is distinct from your website, and is specifically designed for a single focused sales & marketing objective. Landing pages directly lead your target audiences to your intended conversion goal. LANDING PAGE BENEFITS Professionally designed by Plumbing Engineer to help convert readers into leads Same-day sales leads sent directly to your inbox Accomplish your sales & marketing objectives: a. Document/file download b. Product/service video c. Lead generation for tradeshows and events Connect your TMB landing pages with other online marketing initiatives to maximize your return: campaigns, PPC, social media, etc. Monthly campaign reporting Phone Number Benefits Achieve greater transparency by identifying where sales calls originate Track phone calls that your print ad has generated Gain insights into which ads, products, or offers are more effective Route phone calls directly to your sales team for faster follow-up For further details about Plumbing Engineer Connect Lead Generation, contact your sales representative. 5

6 Capturing the predominant share of market is a testament to the loyalty of our audience and advertisers. Plumbing Engineer has remained the market leader for seven consecutive years. Number of Ad Pages Plumbing Engineer * Current Share of Market 70% PM Engineer * Current Share of Market 30% ** Plumbing Engineer * PM Engineer * * Publishers Own Data ** Counts Through 8/14 ASPE Convention 6

7 Readership surveys Which of the following magazines offers you the most information on plumbing & design engineering? * 94% Plumbing Engineer 6% PM Engineer How do you prefer to receive information regarding the industry in which you work? * 95.6% Prefer the printed magazine In the past year have you specified a product as a result of an ad in Plumbing Engineer Magazine? * While reading Plumbing Engineer Magazine do you look at advertisements? * 82.8% Said YES 96.2% Said YES * July 2014 Publishers Readership Survey 7

8 The industry s most respected editorial team SUSTAINABLE DESIGN Winston Huff CODE CLASSROOM Ron George DESIGNERS GUIDE Timothy Allinson Jim Schneider, Editorial Director Led by Editorial Director Jim Schneider, LEED AP and the valued contributions of ASPE, Plumbing Engineer s dedication to its audience is further illustrated by its continued commitment to ensure that the publication never stagnates and is always on the cutting edge of current specification market trends and plumbing / hydronic technology and systems. SUSTAINABLE SOLUTIONS Max Rohr SOLAR SOLUTIONS Bristol Stickney geothermal Jay Egg ALTERNATIVE ENERGY Bob Hot Rod Rohr MECHANICAL ENGINEERING Peter Kraut FPE CORNER Samuel S. Dannaway 8

9 January February March April May June Issue Focus 2015 AHR / Int l Builders / KBIS Convention Issues Drainage Systems Health Care Projects Commercial Building Hospitality Annual Fire Protection / Safety Issue Highlights Pumps Boilers Water Heaters Valves Kitchen & Bath Drains Piping Fittings Sump Pumps Scald Prevention PEX Systems Balancing Valve Commercial Piping Hands Free Pumping Systems Controls Tankless Water Heaters Boilers Plumbing Fixtures Grease Separators Emergency Fixtures Circulator Pumps Pipe Hangers / Supports Sprinklers Added Value Bonus Distribution + Banner Ad (728x90) International Builders / KBIS January Las Vegas, NV AHR Convention January Chicago, IL + White Paper + Product Spotlight + Online Video + White Paper + Banner Ad (728x90) PVF Roundtable February 10 Houston, TX Forte February Indian Wells, CA MCAA Convention March 8-12 Maui, HI WQA Aquatech USA April Las Vegas, NV NFSA Convention April 30 - May 2 Orlando, FL NFPA Convention June Chicago, IL Closing Dates Reserve by 12/8 Materials by 12/12 Reserve by 1/7 Materials by 1/14 Reserve by 2/6 Materials by 2/13 Reserve by 3/6 Materials by 3/13 Reserve by 4/6 Materials by 4/13 Reserve by 5/4 Materials by 5/11 9

10 July August September October November December Issue Focus 2015 Manufacturer s Spotlight Issue Annual Heating Season ASPE Tech Symposium Education Facilities Greenbuild Convention 2015 Engineer Profile Highlights Plastic Pipe Drains Backf low Prefabricated Systems Water Heaters Boilers Venting PVF Plumbing Systems Valves Hands Free Fittings Emergency Fixtures Pumps PEX Grease Interceptors Tankless Water Conservation Mixing Valves Restroom Design Pipe Joining Top Hydronic Products Top Plumbing Products Added Value Bonus Distribution + BONUS ISSUE 2-for-1 + Product Spotlight + Online Video + White Paper + Product Spotlight + Banner Ad (728x90) ASPE Technical Symposium October 1-4 St. Louis, MO IAPMO Annual Conference September 27 - October 1 Las Vegas, NV AFSA Convention October Phoenix, AZ PMI Fall Meeting October San Antonio, TX Greenbuild Convention November Washington, DC Closing Dates Reserve by 6/8 Materials by 6/15 Reserve by 7/7 Materials by 7/14 Reserve by 8/10 Materials by 8/14 Reserve by 9/5 Materials by 9/14 Reserve by 10/6 Materials by 10/13 Reserve by 11/9 Materials by 11/16 10

11 Plumbing Engineers website is designed to enhance the user experience and better integrate online advertisements into one complete package. BRAND AWARENESS RICH MEDIA LEADERBOARD * Size: 728 x 90 3 Months $4,600 gross 6 Months $7,100 gross 12 Months $9,900 gross PAGE CURL Contact your sales rep for this exclusive opportunity BOOM BOX * Size: 300 x Months $3,900 6 Months $6, Months $8,800 Click through rates are up 47% from 2013 * Home Page Twitter Sponsorship (exclusive) Size: 300 x 600 Run of site 5 tweet maximum Monthly sponsorships only $1,550 gross / month Year to date metrics Combined TMB reach * Online videos $645 gross / month BUTTON Size: 125 x Months $1,450 gross 6 Months $2,550 gross 12 Months $4,100 gross 94,334 Return Visits 183,610 Unique Visitors 218,690 User Visits SECTION SPONSORSHIPS $5,000 gross / quarter All banner rates are gross * +$1,250 gross for expandable * Google Analytics from 2013 thru August

12 Mobile visits are up 13% and increasing every month! * BRAND AWARENESS MOBILE ADVERTISING The exciting mobile-optimized version of the website improves the online experience for our visitors and provides even more online marketing opportunities for our advertisers. Remember the mobile phone is the one device users are likely to have with them at all times Mobile advertising builds BRAND AWARENESS Our competitive mobile rates help integrate mobile marketing into your other advertising campaigns Unlike our competitors, Plumbing Engineer uses Responsive Design to ensure the ultimate reading experience on mobile devices Mobile Web Banner Size: 300 x 50 1 Month $650 gross 3 Months $1,550 gross 6 Months $2,700 gross 12 Months $4,400 gross COMBINED Year to date metrics * New for 2015! ONLINE BUNDLES Buy 1, 3, 6 or 12 months of Boom Box, Leaderboard or Box Ad and get mobile ads for 50%! 15,363 Mobile Visits * Google Analytics from 2013 thru August

13 BRAND AWARENESS Digital Opportunities MARKETING Sponsored e-newsletters E-newsletter sponsors receive a 120 x 600 Skyscraper ad, an introductory paragraph with website link and either a word news release or a 75-word product release with an image Digital distribution of 13,712 ** Each sponsorship is exclusive Open rates range between 12% - 16% ** Recipients are engaging with content ** Plumbing Engineer uses Responsive Design to ensure the ultimate reading experience on mobile devices The combined TMB distribution lists of over 89,630 s are cleaned regularly to ensure your message is reaching your target audience * $2,025 gross / each $1,640 gross each / 3-pack Direct Promotion Customized electronic e-blasts offer you total and exclusive company branding to our digital distribution list of 13,712. Let Plumbing Engineer handle the distribution while you supply all of the exclusive content. $2,990 gross New for 2015! Lead blitz! Custom blast that will promote your product, promotion, giveaway, etc. recipients will be prompted to click on a link to receive more info, sign up for promotion, etc. Manufacturers will receive qualified leads with complete contact info! $3,525 gross * Publishers Own Data ** June 2014 BPA Brand Report 13

14 BRAND AWARENESS Digital Edition Sponsorship MARKETING Distributed to our digital circulation and instantly available to all plumbingengineer.com visitors, our digital edition offers the ultimate in reach and frequency. Sponsorship includes: OPTION A Placement of an image widget that is 300 x 300, which a reader can close anytime and continue reading. The image can be linked and appear anywhere in the sponsored issue. OPTION B Placement of an iframe widget (you control the images shown and we point to a url where you store the image and specific size within the iframe). A reader can close the widget. OPTION C TMB can rebuild the magazine interface to include a fixed iframe header. This header iframe displays information placed on url. Limited to one sponsor per month $2,400 gross COMBINED Year to date metrics * 7:44 Avg. Session Duration Pages / Session 212,221 Page Views * Google Analytics from 2013 thru August

15 BRAND AWARENESS Digital Opportunities THOUGHT LEADERSHIP White papers Plumbing Engineer can help get your company s message out to subscribers by hosting a white paper on plumbingengineer.com. As an added benefit, after a visitor completes a short registration form the opt-in information is saved to our database and mailed directly to you as a lead-generating tool for follow-ups. Submitted white papers can contain any number of pages and any type of information pertinent to your message or brand. Educate industry professionals and supply the information they need to learn more about your product Position your company as an innovator in any category We help provide you with actionable/predictable sales leads $25 per registrant All white papers should be under 1 MB in size and saved as version 1.5 PDF files New for 2015! App Spotlight Electronic release highlighting sponsor s App including 50-word description, specs, video, links for more information as well to the app itself on either the itunes store or Google Play Traffic driver to company website with URL link Social media mentions and links to App $2,000 gross Advertiser to provide: Headline, 50 words of copy, App Image: 147 x 147 pixels, 72 dpi, Contact info + URLs for more-information button and full-version link 15

16 BRAND AWARENESS Social Media Offerings ONLINE OFFERINGS Plumbing Engineer is excited about the growth and potential of social media, so we created a dedicated position at TMB. For questions on how it can enhance your business, please contact our Social Media Coordinator, Ashlei Williams at [email protected]. Thanks for sharing all this information on your site. I have really enjoyed reading about plumbing stuff. Before I started reading all of this stuff, I thought plumbing was just fixing toilets. Now I know that plumbing is much more than that. --Google+ Follower, May 26, 2014 Follow us We had a 58% increase in followers from Become a fan at: facebook.com/plumbingengineer We had a 95% increase in fans from Subscribe to our channel at: youtube.com/tmbpublishing Our channel averaged 1,741 views per month from Also find us on LinkedIn & Google+ *All metrics recorded from June 2013-June

17 BRAND AWARENESS Digital Opportunities THOUGHT LEADERSHIP Online videos Provide a direct connection to a target audience through the use of Custom, YouTube, Webinar, or Google Hangout videos. Content can be tailored to specific markets and link-backs are provided to direct traffic to the advertiser s website. Preferred file formats, in ranking order, include MPEG-4 (.mp4), QuickTime (.mov), Windows Media (.wmv) or Adobe Flash (.flv). $645 gross / month Custom Advertiser provides unedited video files. Plumbing Engineer edits files together, with features including graphics, captions, photographs, etc., for final video to be used at advertisers discretion. YouTube Advertiser provides edited video files to be uploaded on TMB Publishing YouTube Channel. Video link to be used at advertisers discretion, in addition to promotion on Plumbing Engineer social media platforms. WEBINARS Advertiser chooses live, simu-live or on-demand format for webcast up to 30 minutes. Final webcast will live on Plumbing Engineer website for 12 months. Webcast will be question-and-answer format in which 1-4 moderators answer both pre-scripted and follow-up questions from registered attendees. Webcast allows for comprehensive attendee report, chat usage details, and trends. Pre-promotion options include print advertisement, e-blast, e-newsletter, and social media. GOOGLE HANGOUTS ON AIR Advertiser chooses live video call that can stream for up to one hour. Final video will live on TMB Publishing YouTube for lifetime and Plumbing Engineer website for 12 months. Video will be town hall format in which 2-10 participants discuss topic(s) and answer follow-up questions from World Wide Web audience. Video allows for data on views, audience retention, and playback devices. Pre-promotion options include print advertisement, e-blast, e-newsletter, and social media. Ask your sales rep for pricing image is the property of Google Inc. 17

18 High Impact Print & Custom Publishing Options Plumbing Engineer s special print options ensure your important message gets maximum attention and response. Front Cover Page Curl or Star Burst High-impact front-cover advertising lead-in opportunity! Size: 3 x 3 $4,500 gross (Non-show issues) $5,000 gross (Show issues) Advertorial Spread Each month, Plumbing Engineer will feature a full-page advertorial spread to convey a corporate or product message. Contact your sales rep for more details and availability. $5,000 gross Build brand awareness with Plumbing Engineer s unique, high-visibility custom publishing opportunities: BELLY BAND Draw attention to your company s message with a custom wrap around the middle portion of the magazine. You design it and we will do the rest. CUSTOM REPRINTS For clients who have a product application or feature story appearing in an issue of Plumbing Engineer, custom reprints are a great marketing tool. COVER WRAP Utilize all four premium cover positions with your own Plumbing Engineer cover! You design it and we ll print and secure it to the magazine. CUSTOM INSERTS Design your own targeted message as a custom insert within the magazine, ranging in size from a full page to a business reply card. DOTWHACKS / CUSTOM POST-IT A custom dotwhack sticker or post-it is ideal for drawing attention to special deals and announcements. BRAND AWARENESS/ READERSHIP SURVEYS A custom survey can be designed to determine how your brand ranks against the competition. A readership survey can also be done to judge the impact and recall of your ads. POLYBAGGING Perfect for clients who wish to make a big splash with the inclusion of a printed supplement or other media, such as CD-ROMs or DVDs. DOTWHACK Contact your sales representative for rates, availability and additional information on any of our custom print opportunities. 18

19 2015 Advertising Rates BLACK AND WHITE COLOR CLASSIFIED Standard 1x 3x 6x 9x 12x 24x Full Page $4,184 4,016 3,811 3,580 3,328 3,018 1/2 Island 3,192 3,024 2,871 2,698 2,483 2,231 1/2 Horizontal 2,703 2,572 2,441 2,294 2,136 1,921 1/2 Vertical 2,388 2,268 2,157 2,026 1,884 1,690 1/3 Square 1,769 1,690 1,606 1,506 1,365 1,254 1/3 Vertical 1,438 1,365 1,296 1,218 1,128 1,013 1/4 Page 1,060 1, Per Page or Fraction Extra Per Page Per Spread 2-Color, Black + 1 Standard Color $735 1,155 Matched Color, Per PMS/5th Color 1,050 1,470 4-Color Process 1,522 2,100 Classif ied Rates 1x 6x 12x Per Column Inch $ Blind ads and Forwarding Replies: $30 additional All classif ied ads must be paid in advance of publication. A classif ied ad form can be obtained from our website or contact Danielle Galian by at [email protected] or by phone at (847) ONLINE RATES Boom Box 3 months: $3,900 gross 6 months: $6,300 gross 12 months: $8,800 gross (+ $1,250 gross for expandable) Leaderboard 3 months: $4,600 gross 6 months: $7,100 gross 12 months: $9,900 gross (+ $1,250 gross for expandable) Button 3 month: $1,450 gross 6 month: $2,550 gross 12 months: $4,100 gross Home Page Twitter $1,550 gross / month Sponsorship (exclusive) Online Videos $645 gross / month Page Curl Contact your sales rep for this exclusive opportunity Website Section $5,000 gross / quarter Sponsorships Mobile Web Banner 1 month: $650 gross 3 months: $1,550 gross 6 months: $2,700 gross 12 months: 4,400 gross Digital Edition $2,400 gross Sponsorship Sponsored E-newsletters $2,025 gross / each $1,640 gross / 3-pack Custom E-blasts $2,990 gross Lead Blitz! $3,525 gross App Spotlight $2,000 gross Online Videos $645 gross / month White Papers $25 / registrant Google Hangouts On Air Ask your sales rep for pricing 19

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21 plumbingengineer.com EAST/INDIANA/W. MICHIGAN Brad Burnside, VP-Publisher 2165 Shermer Rd, Suite A Northbrook, IL Tel: (847) , Ext. 204 Cell: (224) Fax: (847) [email protected] MIDWEST/SOUTH/E. CANADA David Schulte, VP-Manager 2165 Shermer Rd, Suite A Northbrook, IL Tel: (847) , Ext. 209 Cell: (847) Fax: (847) [email protected] TMB Publishing Corporate Office 2165 Shermer Rd, Suite A Northbrook, IL Tel: (847) Fax: (847) Website: [email protected] Danielle Galian, Administrative Assistant/ Classified Advertising [email protected] WEST/TEXAS/W. CANADA Diane Spangler, Regional Manager P.O. Box 9802 Fountain Valley, CA Tel: (714) Fax: (714) [email protected] Cate C. Brown VP Operations/Production [email protected] Jim Schneider Editorial Director [email protected] Jim Schaible Managing Editor [email protected] Mark Bruno Digital Media/Prepress Manager [email protected] Ashlei Williams Social Media Coordinator [email protected] 21