2015 Media Kit. Contact Us. Follow Us Online. Print Advertising. Digital Advertising. Website Advertising

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1 2015 Media Kit Converting Hotline was first introduced in 1996 and is now the most comprehensive converting and graphic equipment listing publication produced. It was designed primarily for the entrepreneur whose primary objective is to buy or sell equipment, materials and services. From our print to website to blasts, Converting Hotline offers distinct advertising opportunities to deliver your promotional message. Our growing social networking presence via Twitter and YouTube compliments our overall presence. Multimedia Solutions Through a diverse portfolio of media solutions, Converting Hotline assists buyers in finding valuable resources for products and services and provides a profitable tool for businesses to advertise directly to a converting specific audience. Print Advertising Converting Hotline is mailed monthly nationwide. As an added benefit to our advertisers, Converting Hotline is distributed at major manufacturing trade shows throughout the year showcasing your message to additional buyers. Digital Advertising Contact Us Converting Hotline P.O. Box Central Avenue, Suite 200 Fort Dodge, Iowa Local: Fax: Follow Us Online Digital Media plays an essential role in delivering information to converting professionals. Digital editions are an exact duplication of the print issue but with added digital interactivity such as clickable web and links, videos, and access to view anywhere via laptop, tablet or PC. The digital editions are deployed via and also available on ConvertingHotline.com. When you place an ad in the print edition, it is automatically included in the digital edition. This means your ad will be accessible to thousands of additional potential buyers. The digital edition is a great FREE addition to your marketing campaign. Website Advertising ConvertingHotline.com provides users with 24/7 online access to up-to-date event listings, products and services, and more while offering high-impact advertising options for the most cost-effective way to strengthen your print advertising campaign and build your brand.

2 Print Publication Priority Positions Position 4/Color Front Cover Back Cover Inside Front Cover Inside Back Cover Priority Page 3 $1,390 Priority Pages: 5, 7, 9, 11, 13, 15, 17, 19 $1,170 Priority Pages: 4, 6, 8, 10, 12, 14, 16, 18 $1,120 Center Spread $2,050 This publication is mailed twelve times a year. All new ad copy is due on or before the due date on our distribution schedule. Any advertising copy submitted after that time will be placed in the following edition. Cut-off may vary on special show issues, so please consult your marketing consultant for details. 4/Color Rates (per insertion rate) Size Issue Issues Issues Issues Full Page $915 $875 $840 $795 1/2 Page $650 $630 $610 $565 1/4 Page $490 $460 $435 $415 1/8 Page $340 $330 $325 $305 Business Card $280 $275 $270 $255 Rates are net and non-commissionable Circulation by Type of Industry Flexible Packaging 46% Paper, Film, Foil, Plastic, Bags, & Pouches Paperboard Packaging 15% Corrugated Converters, Folding Cartons, Set-up Boxes, Fiber Tubes & Cans Non-Printed Rolls & Sheets 14% Film, Foil, Paper, Paperboard, & Used for further converting Tapes, Labels & Tags 12% Other Converting Products 13% Office Products, Sanitary Products, & Manufacturers of Converting Machinery Our rates and CPM are among the most competitive and the lowest in the industry. Your rate also includes FREE 4/color graphic design assistance if needed.

3 Print Publication Artwork Specifications Full Page Ad Bleed Size...7-7/8" x 11" Page Trim...7-5/8" x 10-3/4" Live Matter...7" x 9-13/16" 2 Page Spread Bleed Size /4 x 11-1/4 Page Trim /4 x 10-3/4 Live Matter /16 x 9-13/16 Front Cover Bleed Size...7-7/8" x 11 Page Trim...7-5/8" x 10-3/4" Live Matter...7" x 6-13/16" Artwork Submission Advertising materials can be supplied by: to FTP FTP: ftp://es-pub2.com Username: iahawks Password: GoHawks!1 Disk 809 Central Ave, Suite 200 Fort Dodge, IA When sending us a CD, include a laser or color copy of contents. Back Cover Bleed Size...7-7/8" x 7-7/8 Page Trim...7-5/8" x 7-3/4" Live Matter...7" x 7-5/16" Half Page - Horizontal: 7" x 4 13/16" Half Page - Vertical: 3 3/8" x 9 13/16" Quarter Page: 3 3/8" x 4 13/16" 1/8 Page: 3 3/8" x 2 13/16" Business Card: 3 3/8" x 1 13/16" Camera-ready art specifications Software QuarkXpress V8.0, Photoshop V3.0 or higher, Illustrator V5.0 or higher Supported Formats PDF, TIFF, EPS and JPG PDF s: When preparing your PDF, distill the PDF at 240 dpi, embed all fonts Images Photos should be processed at a resolution of no less than 240 dpi and at 100% of the printing size. Full Page Half Page Horizontal Half Page Vertical Recommended Resolutions of Original Scans Color Images - cmyk: dpi Black & White Line Art: 900 dpi Grayscale Images: 240 dpi We Can Not Accept Corel Draw, Word Perfect, Powerpoint, Excel, Pagemaker, Microsoft Publisher, True Type Fonts, or Window Fonts. Quarter Page 1/8 Page Business Card

4 2015 Distribution * Show distribution is tentative and subject to change January 2015 Ad Copy Due: 12/18/15 Shows: ICE USA - February Orlando, FL WestPack/Plastec West - February Anaheim, CA Pack Expo East - February Philadelphia, PA FPA 2015 EHS Summit - January St Petersburg Beach, FL 3D Print World Expo - January Burbank, CA The Packaging Conference - February Atlanta, GA Pre-Show Graphics of the Americas Super Association Distribution February 2015 Ad Copy Due: 1/29/15 Shows: 2015FLEX - February Monterey, CA The NBM Show - February Orlando, FL Graphics of the Americas - February Miami Beach, FL FPA Annual Meeting - March Naples, FL TLMI Converter Meeting - March Sea Island, GA Expo Pack Guadalajara - March Guadalajara, Mexico Paper March Chicago, IL Pre-Show NPE 2015 March 2015 Ad Copy Due: 2/26/15 Shows: NPE March Orlando, FL ISA International Sign Expo April Las Vegas, NV 3D Print Show NYC April New York, NY Converters Expo - April 16 - Green Bay, WI Graphics Canada - April Toronto, Canada PaperCon April Atlanta, GA Post-Show ICE USA & Pack Expo East Post-Show WestPack/Plastec West April 2015 Ad Copy Due: 3/26/15 Shows: 2015 SVC TechCon - April Santa Clara, CA Inkjet Summit - April Ponte Vedra Beach, FL AWA Int l Sleeve Label Conf. & Expo - April Miami, FL Info*flex May Nashville, TN PLASTEC New England - May Boston, MA IADD*FSEA Odyssey - May Schaumburg, IL The NBM Show - May Arlington, TX Pre-Show EastPack/Plastec East Post-Show Graphics of the Americas May 2015 Ad Copy Due: 4/23/15 Shows: EastPack/Plastec East - June New York, NY Global Pouch Forum - June Miami, FL Post-Show NPE 2015

5 2015 Distribution (continued) June 2015 Ad Copy Due: 5/21/15 Shows: Pack Ex Toronto/Plast-Ex - June Toronto, Ontario Expo Pack Mexico - June Mexico City, Mexico July 2015 Ad Copy Due: 6/25/15 Shows: Super Association Distribution Pre-Show Graph Expo August 2015 Ad Copy Due: 7/30/15 Shows: TLMI Technical Conference - September Chicago, IL Graph Expo - September Chicago, IL Pre-Show Pack Expo Pre-Show TexasPack/Plastec Texas September 2015 Ad Copy Due: 8/27`/15 Shows: Pack Expo - September Las Vegas, NV Philly Pack/Plastec Philadelphia - October Philadelphia, PA TLMI Annual Meeting - October Colorado Springs, CO TexasPack/Plastec Texas - October Houston, TX October 2015 Ad Copy Due: 9/24/15 Shows: SGIA Expo November Atlanta, GA Pre-Show SouthPack/Plastec South Post-Show Graph Expo November 2015 Ad Copy Due: 10/22/15 Shows: SouthPack/Plastec South - November Orlando, FL Post-Show Pack Expo December 2015 Ad Copy Due: 11/19/15 Shows: Super Post-Show Distribution January 2016 Ad Copy Due: 12/17/15 Shows: Super Association Distribution Post-Show SouthPack/Plastec South

6 Online Opportunities Website Advertising Banner Ads Available in many high traffic locations on our website, each banner provides a direct link to your website. Sidebar banners appear on the right hand side of each page. 5 banners spots per page. Only $750 per month. Page Peels appear in the upper right hand corner of our website, looking as if the corner of the web page has been peeled back to reveal your advertisement. This is an attention grabber because it flutters and the motion attracts the eyes of the user. Cost: $2495 per month. Top & Bottom Sponsor Banners appear right on the home page. Only 1 of each available per month. Cost: $1500 per month. Drop Down Sponsor Banner appears on the home page until the user clicks out of it. Only 1 available per month. Cost: $2500 per month. Buyers Guide Can t find a product or service? By visiting our online buyers guide, our readers have access to hundreds of businesses. Only $290 per month. Featured Advertisers & Products List your company/product information, your company logo, as well as a link directly to your website. Only $750 per month. Social Media Team up with Converting Hotline to create a social media strategy that communicates with buyers. Brodcast your company s message to our customer base while driving traffic to your website, reaching potential customers and expanding your audience! Partner with Converting Hotline to build your brand! Videos Feature your company's video on the homepage of our website. Suggested length for video 1 minute or less, if longer let's discuss. Must be under 100 MB. Cost: $2500 per month. Showcase your video on our YouTube channel to ensure that all of our users can see your products in action or learn about your company. This will maximize your exposure to a qualified audience. Cost: $2500 per month. Industry News Spotlight your company news, press releases, and articles on our online industry news page. Buyers look to this page for information on new products, technology and company profiles. Auction Calendar Feature your latest auctions and liquidations on our online auction calendar. For only $100 a week your calendar listing will include a description as well as a direct link to your complete listing. Digital Issue Add-Ons Skyscraper Banner - The skyscraper is another prevalent form of Web advertising. Skyscraper ads, which are tall and narrow, get their name from the tall buildings you often see in big cities. They are placed to the right of the main content on the page. They can contain text advertisement and images. When users click on a skyscraper ad, they are redirected to the advertiser's website. Cost: $1500 per issue Video over Ad - Turn your ad in our digital edition into a live interactive experience by placing your video over your ad. When users flip the page the video will start to play automatically. Cost: $2500 per month

7 Additional Solutions Marketing Custom Blasts - We will out your sales message to our quality list. Your blast can include links to your website and . We can design your blast if needed. Cost is only $250 per thousand with a 2,000 name minimum. List Opportunities exist in the following areas: Metal Working, Construction, Electrical Contractors, Converting, Packaging, Plastics, Material Handling, Heating, Plumbing, Air Conditioning, Refrigeration, and Woodworking. Group Blast - Reach thousands of buyers at once and get a faster response then you would through most other marketing campaigns. Includes a brief description of your company, your phone number and links to your and website. Only $500. Digital Blast Banner - Your animated banner appears in the that notifies subscribers of the latest digital edition. Only 4 available per issue. Cost: $750 per issue. Digital Blast Video - An amazing way to showcase your new product or service to our qualified list of buyers. Only 2 spots available. Only $2500 each. Digital Blast Product Spotlight - List your company/product information, your company logo, as well as a link directly to your website. Only $750 per month. Other Options Show Bags - bags printed with company information on the side that we distribute at major trade shows T-shirts - we can design, print and distribute t-shirts for 1 company or groups of companies at major trade shows Poly Bag - we offer the opportunity to poly bag a printed piece or catalog you have in a plastic bag with our well-established publications - you can provide us with a pre-printed piece or we can coordinate the design and printing of the piece and then poly bag them for you Show Posters - we will print and display poster size reproductions of your ad - available at all of the trade shows we exhibit - these posters are high quality crystal laminate coating with a matte back and grab a lot of attention Promotional Items - we can design, print and distribute promotional items with your company info at major trade shows Insert Cards - we can design, print and insert perforated reply cards or insert cards in any issue of our publication Ad Reprints - we can easily do reprints of your ad for you on any stock of paper and for any quantity

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