Sponsorship Proposal

Transcription

1 Sponsorship Proposal

2 TABLE OF CONTENTS EECUTIVE SUMMARY 3 AIMS AND OBJECTIVES 4 CATEGORY OPTIONS 4 OPERATIONS & EVENTS 5 Media Launch 5 Call for Nominations 5 Judging 6 Awards Gala Presentation Dinner 6 PRIZES 7 MARKETING & PUBLIC RELATIONS CAMPAIGN 7 Public Relations 7 Exposure 7 MARKETING & PUBLIC RELATIONS 8 Television 8 Press 8 Radio 8 Printed Literature & Direct Mail 9 Website 10 Social Media 10 VALUATION & SPONSORSHIP BENEFITS TABLE 11 SPONSORSHIP PROPOSAL 12 CONCLUSION 13 Tasmanian Young Achiever Awards - Sponsorship Proposal Page 2

3 EECUTIVE SUMMARY It gives me great pleasure to invite to become a category sponsor of the prestigious Tasmanian Young Achiever Awards. We would be pleased to offer a contra printing agreement for you to provide our printing requirements in return for full category naming rights sponsorship. See Proposal Section on page 12 for further details. The aims and objectives of the Awards are to encourage, acknowledge and reward the valuable contribution young people up to the age of 28 are making throughout Tasmania. Southern Cross Television, SeaFM, The Advocate and The Examiner are our media partners along with other supporting media assist us to identify recognise and acknowledge our young achievers. There will be further opportunities for exposure and branding for across Tasmania. The Awards, entering their 28 th year, are Tasmania s most prestigious youth Awards Program. The Hon Will Hodgman MP, Premier of Tasmania is Patron of the Awards. Our marketing and promotional campaign utilise all areas of the media, social media, direct mail, local government and corporate and community involvement. As a Category sponsor, can be assured of receiving extensive positive recognition and branding throughout Tasmania for a nine month period. Tasmanian Young Achiever Awards - Sponsorship Proposal Page 3

4 AIMS AND OBJECTIVES The Tasmanian Young Achiever Awards aims to recognise, encourage and reward Tasmania s most vital resource, its young people and making them role models for others. Each year the Awards seeks out and promote the incredible achievements on young individuals that creates a sense of state pride, unity and inspiration through their example as mentors and role models to the wider community. The aims of the Awards are to: Acknowledge and highlight the achievements of young Tasmanians Educate the general public with examples of youth achievement Motivate young people at all levels in their chosen field of endeavour Develop a sense of pride in being Tasmanian Build self-confidence through rewards for excellence Provide role models and mentors for youth by highlighting their achievements and the pursuit of excellence Encourage leadership and life skills in young Tasmanians The Awards culminate at the Awards Gala Presentation Dinner recognising the category finalists and the naming of the category winners and the overall State winner - the Premier s Young Achiever of the Year. With the media support from Southern Cross Television, SeaFM, The Advocate and The Examiner and numerous local media supporters we are able to reach across Tasmania providing many opportunities for exposure and branding for. CATEGORY OPTIONS Below are a variety of available category options you may wish to consider for naming rights sponsorship: Science and Technology Award Small Business Achievement Award Youth Group Award Indigenous Achievement Award Sports Award Online Achievement Award Agriculture Award Encouragement Award As a category naming rights sponsor you will have the option to work with us to create your own category. If you feel there is a more appropriately aligned category for your philosophy and mission, we will assist you to create a category description and judging criteria to help shape the nominations received for your category. The categories can be viewed on the awards website: Tasmanian Young Achiever Awards - Sponsorship Proposal Page 4

5 OPERATIONS & EVENTS MEDIA LAUNCH The launch is a public call for nominations to gain media and community support for the Awards. The event will be a free community networking function attended by Members of Parliament, Mayors, local dignitaries, young people and community members. The event will introduce your partnership with the Awards. will have an opportunity to speak and outline your involvement with the Awards, and receive exposure through the launch publicity. CALL FOR NOMINATIONS The Awards office will undertake an extensive three month promotional campaign, including telemarketing, direct mail, news editorials, television commercials, radio and social media marketing to encourage nominations. will receive extensive exposure throughout the marketing campaign and will be encouraged to develop your own promotional leverage campaign. Extensive media exposure of the Tasmanian Young Achiever Awards is achieved through: Television commercials aired by Southern Cross Television Ad/coupon displayed by The Advocate, The Examiner and supporting newspapers SeaFM and other supporting radio stations will run ads and interviews throughout the State Nomination Brochure Tasmanian Young Achiever Awards - Sponsorship Proposal Page 5

6 JUDGING A judging panel will meet to select the finalists and category winners for each Award. A representative from is invited to be on the judging panel along with representatives from other sponsors and partners of the program, community leaders and an expert/head judge for each category. All nominations are reviewed through our online system, hosted on our website. From the category winners, one is also selected to become the overall State winner the Premier s Young Achiever of the Year. This selection is made at the end of the judging day by the Executive Judging Panel who sits in on each category. AWARDS GALA PRESENTATION DINNER The Awards Gala Presentation Dinner, attended by approximately 300 people, will promote and acknowledge the community contribution made by our outstanding young people. The winners and finalists will be announced with category sponsor branded profiles produced by Southern Cross Television for each of the finalists, which will be shown on screen at the Presentation Dinner. A representative from will be invited to make a speech, present the finalists in your category with framed certificates and then present the winner with a trophy and their prize money. Six complimentary tickets to the event will be available to as part of your sponsorship. Southern Cross Young Achiever of the Year Joshua Lowe and Premier Will Hodgman MP Tasmanian Young Achiever Awards - Sponsorship Proposal Page 6

7 PRIZES Presented at the Gala Presentation Dinner, the winners of each category will receive a magnificent trophy with logo printed on it and $1,000. The overall state winner, the Premier s Young Achiever of the Year will receive an additional $1,000 from the Tasmanian Government and a holiday package for two in Australia provided by Wrest Point and Qantas (conditions apply) and a State trophy. All nominees, semi-finalists, finalists and winners will receive a letter of congratulations and a certificate of achievement for their nomination. In addition to the finalists, all nominees and semi-finalists attending the Awards Gala Presentation Dinner will be personally presented with their certificate on stage. MARKETING & PUBLIC RELATIONS CAMPAIGN PUBLIC RELATIONS Our extensive marketing and public relations campaign assists us to generate interest in the Awards whilst promoting our sponsors as good corporate community citizens. The public and community support of the Awards will provide many positive opportunities for sponsors to be aligned with a wide range of community and individual activities. Our promotional campaign enables us to reach nearly all metropolitan and regional areas within Tasmania. The Tasmanian Young Achiever Awards will be supported by an extensive marketing and public relations campaign consisting of exposure covering all mass media: Television Press Radio Printed material and direct mail Interactive website Social Media Public events E Marketing EPOSURE Sponsors will find significant opportunities for exposure within: Leading corporations and businesses Local and State Government Special interest groups within Community groups and associations Business networks and associations General public, through significant mass media exposure Farming and rural organisations Environment and conservation groups Tasmanian Young Achiever Awards - Sponsorship Proposal Page 7

8 MARKETING & PUBLIC RELATIONS TELEVISION Our Television partner Southern Cross Television is committed to a call for nominations campaign of 30 second ads to seek nominations across Tasmania. The ads will feature and commence immediately after the launch and run for approximately 11 weeks until the close of nominations. A profile of each of the finalists will be produced for the Awards Gala Presentation Dinner and shown on the large screens. will feature in the profiles for the finalists as category sponsor. will also feature in the 30 second congratulations to winners ad aired by Southern Cross Television for approximately four weeks after the Awards Presentation Dinner. PRESS The Tasmanian Young Achiever Awards continue to enjoy a close association with The Examiner and The Advocate as our State press sponsors. The Examiner and The Advocate will run regular display advertisements during the call for nominations period. As a category sponsor, will feature in the ads and editorials where possible and will receive extensive press exposure throughout the marketing campaign. All newspapers across Tasmania will also receive the opportunity to promote the Awards through regular media releases and ads highlighting their involvement and seeking nominations. Press coupon RADIO A community service announcement will be produced and aired by SeaFM. Other radio stations throughout Tasmania, will also be invited to run call for nomination ads. A mail-out to all radio stations is undertaken before the Launch of the Awards, resulting in the Awards receiving essential support from numerous metropolitan and regional radio stations and networks. Further to the radio CSA s, numerous interviews are also sought and conducted promoting the various stages of the Awards. These interviews include mention of the presenters, category and prize sponsors where possible. Tasmanian Young Achiever Awards - Sponsorship Proposal Page 8

9 PRINTED LITERATURE & DIRECT MAIL The Young Achiever Awards will be heavily promoted through direct mail and E-marketing to businesses, organisations and associations throughout Tasmania. As category sponsor, logo will be featured on all printed and advertising literature. Significant exposure will be achieved across community and youth organisations/networks, State and Local Government Associations and commercial organisations who will be encouraged to become involved in the Awards Program through invitations to the launches, calls for nominations and attending the Gala Awards Presentation Dinner. Sponsors are asked to display posters and make available nomination brochures in branches and offices throughout Tasmania. A comprehensive list of the printed literature can be found in the sponsorship benefits table and design proofs will be supplied to you for approval prior to production. Printed Material A3 Poster, Gala invitation front and back, Letterhead Tasmanian Young Achiever Awards - Sponsorship Proposal Page 9

10 WEBSITE The Awards website will feature as a Category sponsor of the Awards. The website offers a fully interactive service, providing comprehensive up to date information about the Awards. The Young Achiever Awards website will have links to and other sponsors websites. The website explains all aspects of the Awards program, including the eligibility criteria with instructions on how to nominate, key dates and the process of nominations. The nomination application is a simple online process. SOCIAL MEDIA We regularly promote and are heavily involved in the use of social media for the Young Achiever Awards, including Facebook, Twitter, Instagram, LinkedIn and YouTube. Bringing awareness to the Awards is implemented by regular updates through the various phases of the awards, sharing and promoting our sponsors posts and pages or websites, endorsing and encouraging all our nominees and those involved in the Awards. Through these Social Media avenues we spread and raise the awareness of the awards, receive more nominations and increase promotion of all our sponsors. A People s Choice Award is also conducted on Facebook, which brought almost 3,000 votes to our Poll in the first week of introduction. Press clipping in Huon News (Franklin) September 2014 Tasmanian Young Achiever Awards - Sponsorship Proposal Page 10

11 VALUATION & SPONSORSHIP BENEFITS TABLE PROMOTION & MARKETING Category Category Naming Rights Social media promotion and advertising Website with links to your website Work with awards coordinator Media Releases and Radio interviews Radio Campaigns Press Advertisements and Editorials Press Coupons in Newspapers LAUNCH & CALL FOR NOMINATIONS Supply own Pull up banner to be displayed at launch & other events Category Pull up Banner Company name feature in TV Ads Logo on Call for nomination CSA s on TV Speaking opportunity at official Launch Acknowledgement during official Launch Generic Nomination E-flyers Category specific Nomination E-flyers ARTWORK & STATIONERY Letterhead Launch/events invitations Posters A3 Colour x 1,000 Nomination information brochures DL folded Colour x 5,000 Gala Invitations & Acceptance Cards x 800 Gala Place Cards Gala Program A4 12 page colour booklet Gala Certificates A4 Colour x 300 Table Numbers Featuring sponsor colour logos Winners Trophy Plate Printed with category sponsor name & logo GALA PRESENTATION Complimentary tickets for Gala Six Acknowledgement at Gala Sponsors Gala Loop Logo displayed on Winners profile TV ads Company name feature in Winner TV Ads Silk Banner Gala Presentation backdrop OTHER Senior representative for judging panel Receive End of Year Report VALUE OF SPONSORSHIP $289,000

12 SPONSORSHIP PROPOSAL It is with great pleasure that we invite to become a category sponsor of the Tasmanian Young Achiever Awards. The Mass Media exposure has been conservatively estimated at: Television throughout Tasmania $90,000 Press Coupons, editorials $70,000 Radio exposure and coverage $50,000 Direct Mail $20,000 Printed and Promotional material $17,000 Public Events $42,000 TOTAL: $289,000 Category Sponsorship Fee: Contra printing Printing required is as follows: * Letterheads (A4, 4 colour, 1 side, 80gsm Bond) - 4,000 * DL Envelopes (1 colour 1 side, without window, Self Seal) - 1,000 * DL Envelopes (1 colour 1 side, window faced, Self Seal) - 4,000 * C4 Envelopes (1 colour 1 side, without window, Self Seal) - 1,000 * Posters (A3, 4 colour, 1 side, 170gsm Gloss) - 1,500 * Nomination forms (A4, 4 colour, 2 sides, folded to DL size, 110gsm Matt Art) - 6,000 * Award Certificates (A4 size, 4 colour, 1 side, 200gsm Matte Art) * Presentation Invites (200 x 210mm, 4 colour, 2 sides fold to DL, 250gsm Gloss) * Presentation Acceptance (DL, 1 colour, 1 side, 170gsm Gloss) * Presentation Place Cards (10cm x 12cm, 1 colour, 1 side, scored, 250gsm Gloss) * Presentation Program (2 x A3 size, 4 colour, 2 sides, 250gsm Gloss folded and stapled to A4) * Table setting allocation Poster (2 x AO, black & white, 100gsm, Matte) 2 * Table numbers (2 sets of 50, 170 x 95mm 4 colour, 2 sides, 250gsm Gloss) * Freight to Head Office in Melbourne No further costs are involved in the program. Tasmanian Young Achiever Awards - Sponsorship Proposal Page 12

13 CONCLUSION It gives me great pleasure to invite to become a Category sponsor of the Tasmanian Young Achiever Awards and make a difference to young Tasmanian lives. Our promotional campaign utilises all areas of electronic and press media, direct mail, government, corporate and community involvement and is a proven and successful marketing strategy. You can be assured that your continued association in the Awards, will receive comprehensive coverage through all forms of the media throughout Tasmania. I strongly believe that will continue to benefit from involvement in the Awards and share in the recognition, branding, success and community acceptance of this prestigious program through sponsorship as a Category sponsor. These commercial realities, coupled with the opportunity to recognise and acknowledge the valuable contribution of individuals throughout Tasmania will promote as a responsible leading corporate citizen providing inspiration for all Tasmanians. Thank you for your consideration. Kind Regards Geoff Griffin Awards Director Mobile: Website: Tasmanian Young Achiever Awards - Sponsorship Proposal Page 13