Smart advertising in a wide range of NZZ products

Transcription

1 Smart advertising in a wide range of NZZ products For clients outside Switzerland

2 2 Contents NZZ media group Page 3 Neue Zürcher Zeitung Page 6 NZZ am Sonntag Page 14 NZZ Online Page 22 NZZ Folio Page 28 Z Die schönen Seiten Page 34 NZZ campus Page 36 NZZ Chronik Page 38 Bücher am Sonntag Page 39 NZZ Fokus Page 40 Swiss Equity Magazin Page 41 NZZexecutive Page 42 NZZdomizil Page 46 Combinations Page 48 Cross-media options Page 50 Contacts Page 52

3 NZZ media group 3 A modern media company NZZ is a modern media company that not only publishes Neue Zürcher Zeitung, NZZ am Sonntag, NZZ Folio magazine, Z Die schönen Seiten, NZZ campus and the Swiss Equity Magazin, but also has interests in other newspaper pub lishing and printing companies. In addition, NZZ is behind the famous book publi shing house, NZZ Libro. The company is also a major player in the electronic media market. NZZ Film und Fernsehen, for instance, produces regular television programmes broadcast in Switzerland and Germany, and NZZ Online is one of Switzerland s most successful information platforms. The NZZ media group comprise two companies : NZZ and FPH (Free Press Holding). The NZZ business arm includes all the activities and products of the NZZ AG parent company and is particularly geared to the national market, while the FPH holding manages all of our interests in other regionally significant and wellestablished media companies.

4 NZZ media group 4 NZZ media group AG for Neue Zürcher Zeitung (holding) Neue Zürcher Zeitung AG (100%) NZZ Deutschland GmbH (100%) Swiss Equity Medien AG (75%) Presse TV AG (30%) PrintOnline AG (25%) dctp Entwicklungsgesellschaft für TV-Programme GmbH (12%) FPH Freie Presse Holding AG (75%) Zürcher Unterland Medien AG (100%) St. Galler Tagblatt AG (95%) LZ Medien Holding AG (80%) Zürichsee Presse AG (40%) Zürcher Oberland Medien AG (38%) Tagblatt der Stadt Zürich AG (15%) Management Digital Data AG (50%) Swiss Printers AG (25%)

5 NZZ media group 5 Product portfolio of Neue Zürcher Zeitung AG Newspapers Neue Zürcher Zeitung NZZ am Sonntag Online media nzz.ch nzz.ch/finance nzzexecutive.ch nzzdomizil.ch nzzvotum.ch nzzcampus.ch nzzglobal.ch nzzpodium.ch ebalance.ch se-magazin.ch Magazines/periodicals NZZ Folio Z Die schönen Seiten NZZ Fokus NZZ campus NZZ Chronik Swiss Equity Magazin/ Specials Bücher am Sonntag TV/radio NZZ Format Presse TV 1 NZZ Standpunkte dctp GmbH 2 Books/calendars/specialist publications/miscellaneous NZZ Libro NZZ Podium Swiss Equity Days Newspaper printing NZZ Print Product portfolio AG for Neue Zürcher Zeitung (holding) Contract printing/prep work Swiss Printers AG 1 Management Digital Data AG 1 1 Associated company (20 50%) 2 Minority shareholding (<20%)

6 Neue Zürcher Zeitung 6 Better informed to face the day Neue Zürcher Zeitung is famous in Swit zerland, Europe and to many people around the world as a thoroughly infor m- ative, liberal voice with a long-standing tradition. This quality daily newspaper is geared to sophisticated readers, who are not looking for cheap headlines but in-depth articles, sound analysis and intelligent commentary. Neue Zürcher Zeitung is particularly widely consulted and highly valued by top executives in government, business and culture as an indispensable source of information. The Stock Exchange and Markets section has been extended to the point where it is now one of the most comprehensive in the business. Our intelligent and varied range of reading material is enhanced by special weekly themes like Mobile Digital, Research and Technology or Education and Society. Thanks to NZZ Global, the complete digital version of Neue Zürcher Zeitung can also be accessed online from anywhere in the world.

7 7 We specialise in well-founded, accurate and in-depth reporting on international, national and regional events. In collaboration with more than 50 exclusive correspondents right around the globe, our journalists offer authentic reporting, intelligent analysis, clear commentary and fascinating features every day. MarkusSpillmann,Editor-in-Chiefof NeueZürcherZeitung Sections Swiss edition 1 st section International Switzerland Zurich and Region Zurich Culture Opinion and Debate Miscellaneous 2 nd section Business Stock Exchange and Markets Investment Funds (published Tue Sat) Sport 3 rd section Features Radio/TV Weather Special topics International edition 1 st section International Business Exchanges Opinion and Debate Miscellaneous 2 nd section Features Literature and Art (Sat) Zurich Culture Switzerland Sport Weather Games Supplements Weekly features Monday Education and Society (with Campus and Careers) Tuesday Media Wednesday Research and Technology Thursday Mobile Digital Friday Travel and Leisure Saturday Literature and Art, Games Marketplace (as a separate section) Friday NZZdomizil (property) Saturday NZZexecutive (recruitment) Special supplements and special topics See separate list on our website : Magazines NZZ Folio (monthly) Z Magazine (8 times a year) NZZ campus (4 times a year) NZZ Chronik (once a year)

8 Neue Zürcher Zeitung 8 Media data 2010 rates Print run Total copies Switzerland copies International copies Readership German-speaking Switzerland readers Reach German-speaking Switzerland 7.3% Swiss edition CHF Swiss edition CHF Total edition CHF Total edition CHF /1 page, b/w 1/1 page, colour 1/1 page, b/w 1/1 page, colour CPT 1 b/w CHF colour CHF For full details of our rates, please go to : 1 Cost per thousand (net) Sources : MACH Basic , WEMF-Auflagen-Bulletin 2009

9 Neue Zürcher Zeitung 9 Readership data : composition (1) Gender Female 37% Male 63% Source : MACH Basic German-speaking Switzerland Age 55 to 99 35% 14 to 34 26% 35 to 54 39% Source : MACH Basic German-speaking Switzerland Level of education University 40% Up to apprenticeship 31% University entrance, higher vocational training 29% Source : MACH Basic German-speaking Switzerland

10 Neue Zürcher Zeitung 10 Readership data : composition (2) Employment status Not earning/ studying 34% Self-employed 11% Manager 29% Employee 26% Source : MACH Basic German-speaking Switzerland Gross household income Up to CHF % CHF or more 46% CHF 6000 to CHF % CHF 8000 to CHF % Source : MACH Basic German-speaking Switzerland Place of residence Rural 14% City or built-up area 86% Source : MACH Basic German-speaking Switzerland

11 Neue Zürcher Zeitung 11 Readership data : affinity with interest areas Affinity with interest areas Very strong interest in subject area Business, stock exchange and financial markets National and international politics Technology, science and research Computers and IT Art and culture Foreign countries and travel Residential market and property Home living, interior design and furniture Jobs, workplaces and careers Education and further training Literature and philosophy Basler Zeitung Berner Zeitung BZ Bilanz Blick Finanz und Wirtschaft Handelszeitung Mittelland-Zeitung Neue Luzerner Zeitung Neue Zürcher Zeitung St. Galler Tagblatt Stocks Südostschweiz (Die) Tages-Anzeiger Weltwoche (Die) Zürcher Landzeitung Source : MACH Basic (LpA figures) German-speaking Switzerland Index : 100 = average

12 Neue Zürcher Zeitung 12 Readership data : income of leaders and top leaders Gross annual income Leaders Top leaders Total reach CHF to CHF to CHF to CHF or more Total reach CHF to CHF to CHF to CHF or more Leaders (in 1000s) LPA REACH % Basler Zeitung Berner Zeitung Bilanz Finanz und Wirtschaft Handelszeitung Neue Zürcher Zeitung Stocks Tages-Anzeiger Weltwoche (Die) Top leaders (in 1000s) LPA REACH % Basler Zeitung Berner Zeitung Bilanz Finanz und Wirtschaft Handelszeitung Neue Zürcher Zeitung Stocks Tages-Anzeiger Weltwoche (Die) Source : MA Leader 2009 German-speaking Switzerland

13 13 Working with the language is thinking work Particularly in these turbulent times, people value competent business reporting that is neither sensationalised nor trivialised. Neue Zürcher Zeitung is not superficial. It offers intelligent analysis, clear commentary and captivating reading. Naturally the same applies to coverage of politics, society, culture and sport. The annual subscription includes the NZZ Folio, NZZ campus, Z Die schönen Seiten and NZZ Chronik magazines, a wide range of fascinating special supplements and online access to NZZ Global, the digital version of Neue Zürcher Zeitung. For information and subscription orders: Tel. +41 (0) , leserservice@nzz.ch or

14 NZZ am Sonntag 14 Competence on Sunday The world does not stand still on Sundays and this is particularly true of the business world. NZZ am Sonntag provides a high standard of reporting on business, politics, sport, science, culture, society plus a wealth of background reading so that its readers are better qualified than ever to voice their own opinions. With its detailed research, journalistic skill and intelligent analysis, the Sunday edition keeps our dis cerning readers well informed about the key happenings of the past week and ideally prepared for a good start to the new one. NZZ am Sonntag is a well-balanced and indispensable asset for anyone wanting to keep on top of things seven days a week and from anywhere in the world, if so desired, thanks to our digital version with the same layout.

15 15 NZZ am Sonntag reports on the latest weekend happenings and gives expert and varied coverage of topical world issues. Our own research and background reporting make this publication the leading Sunday newspaper for all aspects of politics and business, without neglecting the entertainment factor. Every week we let you know on Sunday what the feature articles for Monday will be. FelixE.Müller,Editor-in-Chiefof NZZamSonntag Sections Sections and themes 1 st section : Current Affairs 2 nd section : Background 3 rd section : Business 4 th section : Sport 5 th section : Knowledge 6 th section : Culture 7 th section : Society 8 th section : Style Supplements Weekly supplement NZZexecutive (recruitment) Monthly supplement Bücher am Sonntag (Books on Sunday) Special supplements and special topics See separate list on our website : nzzas Magazine Z Magazine (8 times a year)

16 NZZ am Sonntag 16 Media data 2010 rates Print run Switzerland copies 1/1 page, b/w, 1 st section CHF Readership German-speaking Switzerland readers Reach German-speaking Switzerland 11.9% CPT 1 b/w CHF colour CHF /1 page, colour, 1 st section CHF /1 page, b/w, 2 nd to 8 th section CHF /1 page, colour, 2 nd to 8 th section CHF For full details of our rates, please go to : Sources : MACH Basic , WEMF-Auflagen-Bulletin Cost per thousand readers (net)

17 NZZ am Sonntag 17 Readership data : composition (1) Gender Female 47% Male 53% Source : MACH Basic German-speaking Switzerland Age 55 to 99 31% 14 to 34 30% 35 to 54 39% Source : MACH Basic German-speaking Switzerland Level of education University 31% Up to apprenticeship 40% University entrance, higher vocational training 29% Source : MACH Basic German-speaking Switzerland

18 NZZ am Sonntag 18 Readership data : composition (2) Employment status Not earning/ studying 34% Self-employed 10% Manager 25% Employee 31% Source : MACH Basic German-speaking Switzerland Gross household income Up to CHF % CHF or more 40% CHF 6000 to CHF % CHF 8000 to CHF % Source : MACH Basic German-speaking Switzerland Place of residence Rural 18% City or built-up area 82% Source : MACH Basic German-speaking Switzerland

19 NZZ am Sonntag 19 Readership data : affinity with interest areas Affinity with interest areas Very strong interest in the subject area Business, stock exchange and financial markets National and international politics Technology, science and research Computers and IT Art and culture Foreign countries and travel Residential market and property Home living, interior design and furniture Jobs, workplaces and careers Education and further training Literature and philosophy NZZ am Sonntag Sonntag Sonntags-Blick Sonntags-Zeitung Source : MACH Basic (LpA figures) German-speaking Switzerland Index : 100 = average Readership data : income of leaders and top leaders Gross annual income Leaders Top leaders Total reach CHF to CHF to CHF to CHF or more Total reach CHF to CHF to CHF to CHF or more Leaders (in 1000s) LPA REACH % NZZ am Sonntag Sonntags-Zeitung Top leaders (in 1000s) LPA REACH % NZZ am Sonntag Sonntags-Zeitung Source : MA Leaders 2009 German-speaking Switzerland

20 NZZ am Sonntag 20 Readership data : reading time Average reading time by age Total Under minutes 57 minutes 35 to minutes 55 and older 60 minutes Source : NZZaS Subscription Survey 2008 Pool : 797 people Readership data : media consulted on Sunday Length of time media consulted on Sunday Newspapers 95 minutes Magazines 15 minutes Television Radio 82 minutes 83 minutes Internet 28 minutes Source : NZZaS Subscription Survey 2008 Pool : 797 people

21 21 NZZ am Sonntag offers a wealth of topics to arouse your interest. The Sunday menu includes expertly prepared reports and analysis, but also tasty and entertaining treats and ten times a year our magazine supplement Z Die schönen Seiten. To sample all of this goodness free of charge for a 5-week period, phone +41 (0) For further offers, go to Mit Verstand zu geniessen.

22 NZZ Online 22 The online platform of NZZ NZZ Online is the leading platform for news, background and analysis and one of the most popular internet choices for the target market of Leaders and Top leaders. NZZ Online stands for credible, up-tothe-minute news reporting, and offers a high standard of journalistic quality that is guaranteed by the presence of a strong editorial team, seven days a week and twenty-four hours a day. By running your campaign on our news portal, you gain direct contact to this unique and lucrative target group that can only be good for your business.

23 23 NZZ Online is politics in real time and business with no downtime : news, analysis, commentary, the latest information from the financial markets and individual financial analysis on NZZ Finance. NZZ Online is backed by two great editorial teams. Our own online editorial team writes and edits copy from first thing in the morning to late at night. It also works in close liaison with our newspaper editorial team. FredyGreuter,EditorialHeadofNZZOnline Usage per month 1 Hits (page impressions) 41.6 million Unique clients 1.2 million Visits 9 million Reach Switzerland 12.6% German-speaking Switzerland 16.4% 2010 rates CPT bookings (cost per thousand) Skyscraper (160 x 600 pixels) from CHF 35 Rectangle (300 x 250 pixels) from CHF 45 Fixed placements per week Maxiboard (994 x 118 pixels) from CHF 1000 Teaser from CHF 500 Advertorial from CHF 500 For full details of our rates, please go to : Unique users per month people 1 Sources: NET Metrix Profiles , NET Metrix Audit 2010/1

24 NZZ Online 24 User data : composition Gender Male 62.3% Female 37.7% Source : NET Metrix Profiles (UupM) Switzerland Age 14 to % 20 to % 30 to % 40 to % 50 to % 60 to % 70 or older 4.9% Source : NET Metrix Profiles (UupM) Switzerland Level of education Compul. 6.7% Medium 34.8% High 58.5% Source : NET Metrix Profiles (UupM) Switzerland

25 NZZ Online 25 User data : affinity Employment status (affinity index) Top management level, permanent employee 173 Middle to lower management, permanent employee 125 Entrepreneur, business owner 120 Employee 91 Worker, permanent position 49 Source : NET Metrix Profiles (UupM) Switzerland Income in Swiss francs (affinity index) More than to to to to Less than to Source : NET Metrix Profiles (UupM) Switzerland Top 5 subject areas of interest, very strong/rather strong interest (affinity index) Business 150 National and international politics 141 Technology, science and research 128 Art and culture 122 Careers and workplaces 113 Computers and IT 113 Source : NET Metrix Profiles (UupM) Switzerland

26 NZZ Online 26 User data : unique users per month Unique users per month (UupM) of publishing websites (not comprehensive ranking of all websites) Reach (in %) Reach (in thousands) 20min.ch blick.ch tagesanzeiger.ch NZZ Online (nzz.ch) lematin.ch pctipp.ch heures.ch tdg.ch baslerzeitung.ch bernerzeitung.ch beobachter.ch zisch.ch cash.ch a-z.ch letemps.ch schweizer-illustrierte.ch derbund.ch lenouvelliste.ch femina.ch weltwoche.ch dasmagazin.ch thurgauerzeitung.ch annabelle.ch sonntagszeitung.ch handelszeitung.ch stocks.ch tele.ch computerworld.ch wildeisen.ch schweizerfamilie.ch bilanz.ch bilan.ch hebdo.ch fuw.ch lemenu.ch tierwelt.ch shn.ch swissitmagazine.ch woz.ch volksblatt.li landbote.ch illustre.ch ghi.ch Source : NET Metrix Profiles (UupM) Switzerland

27 27 Stay ahead of the rest with the latest information anytime, anywhere you need it. NZZ Online gives you constant updates on all the latest news, background reports and analysis on happenings all over the world, along with financial and share market information, fascinating news coverage, journalistic columns and fact files. Make the most of our comprehensive products and services for the work and leisure market online competence in familiar NZZ quality.

28 NZZ Folio 28 Thoroughly researched and tastefully presented Thoroughly researched and tastefully presented, NZZ Folio is the monthly magazine of Neue Zürcher Zeitung. Unlike most newspaper supplements, NZZ Folio takes a key theme approach. Every month we present one theme from every angle, along with special commentary and co lumns. Whether the focus is on politics, culture or society, business, science or sport NZZ Folio makes a point of combining reliable information with intelligent reading pleasure. We have been producing NZZ Folio since August 1991; the magazine appears as an insert in the Swiss edition of Neue Zürcher Zeitung, Neue Zuger Zeitung and some editions of Neue Luzerner Zeitung and St. Galler Tagblatt and is also available on separate subscription.

29 29 Month after month, one theme from every angle, plus regular features and columns profiling prominent authors from Switzerland and abroad that is the concept that has become the hallmark of NZZ Folio. Our magazine is committed to the highest quality of content and layout. No matter whether a monthly issue tackles the hard facts of a subject supplying arguments that will hold water in any debate or adopts a lighter tone NZZ Folio is always the stylish and skilfully penned product of the finest writers. DanielWeber,EditorialHeadof NZZFolio 2010 publication details Main theme Death Published 4 January Media data 1 Print run Total edition copies 2010 rates 1/1 page, colour CHF Honorary Positions Everything Eco 1 February 1 March Readers German-speaking Switzerland For full details of our rates, please go to : Theatre 6 April readers Mobile Phones Doctors 3 May 7 June Reach German-speaking Switzerland 16.6% Grand Failures Patriotism 5 July 2 August CPT 2 colour CHF Tomorrow s World 6 September Zurich Central Railway Station 4 October The Super Brain 1 November Scene of the Crime 6 December 1 In-house data based on new distribution ( Neue Zürcher Zeitung, Neue Zuger Zeitung plus some editions of St. Galler Tagblatt and Neue Luzerner Zeitung ) 2 Cost per thousand (net) Sources : MACH Basic , WEMF-Auflagen-Bulletin 2009

30 NZZ Folio 30 Readership data : composition (1) Gender Female 44% Male 56% Source : MACH Basic German-speaking Switzerland Age 55 to 99 32% 14 to 34 28% 35 to 54 40% Source : MACH Basic German-speaking Switzerland Level of education University 34% Up to apprenticeship 37% University entrance, higher vocational training 29% Source : MACH Basic German-speaking Switzerland

31 NZZ Folio 31 Readership data : composition (2) Employment status Not earning/ studying 31% Self-employed 10% Manager 26% Employee 33% Source : MACH Basic German-speaking Switzerland Gross household income Up to CHF % CHF or more 41% CHF 6000 to CHF % CHF 8000 to CHF % Source : MACH Basic German-speaking Switzerland Place of residence Rural 17% City or built-up area 83% Source : MACH Basic German-speaking Switzerland

32 NZZ Folio 32 Readership data : affinity with interest areas Affinity with interest areas Very strong interest in subject area Business, stock exchange and financial markets National and international politics Technology, science and research Computers and IT Art and culture Foreign countries and travel Residential market and property Home living, interior design and furniture Jobs, workplaces and careers Education and further training Literature and philosophy Bilanz Geo Magazin (Das) NZZ Folio Weltwoche (Die) Source : MACH Basic (LpA figures) German-speaking Switzerland Index : 100 = average

33 NZZ Folio 33 Readership data : income of leaders and top leaders Gross annual income Leaders Top leaders Total reach CHF to CHF to CHF to CHF or more Total reach CHF to CHF to CHF to CHF or more Leaders (in 1000s) LPA REACH % Bilanz Geo Magazin (Das) NZZ Folio Weltwoche (Die) Top leaders (in 1000s) LPA REACH % Bilanz Geo Magazin (Das) NZZ Folio Weltwoche (Die) Source : MA Leader 2009 German-speaking Switzerland

34 Z Die schönen Seiten 34 For all the finer things of life Z Die schönen Seiten is the lifestyle magazine celebrating the finer things of life. It is targeted at intelligent and highspending readers looking for high-quality goods and services. Z magazine was launched at the beginning of It boasts a wide reach and an eye-catching format that makes the magazine one of a kind in Switzerland. Z is published eight times a year and inserted as a supplement in both the Saturday edition of Neue Zürcher Zeitung and NZZ am Son ntag. In a new development, Frankfurter Allgemeine Zeitung and Neue Zürcher Zeitung now produce a major print run of the lifestyle magazine Z Die schönen Seiten, as a joint supplement. Z is published this way four times a year and reflects the high publishing standards of both the NZZ and FAZ editorial teams publication details Main theme Published Spring fashion 20/21 February Watches and jewellery 13/14 March Travel/motoring 8/9 May Home living and interiors 12/13 June Main theme Autumn fashion Wine and fine dining Watches and jewellery Gifts Published 11/12 September 2/3 October 6/7 November 4/5 December

35 35 Z Die schönen Seiten is a high-end lifestyle publication devoted to all the finer things of life and targeted to discerning readers who value the high publishing standards of NZZ. It makes for quality weekend reading and encourages people to linger longer over every page. JeroenvanRooijen,EditorialHeadof Z DieschönenSeiten Magazine sections Sections Content Setting the theme Introduction, opening reflection and content overview Objects of desire Product of the month photographed by Lukas Wassmann Studio Visit to the workshop of a Swiss master craftsperson Art market The latest news from museums, galleries and bookshops Shopping International shopping ideas and surprises Marketplace The latest finds from the whole lifestyle spectrum Sections Content Travel New discoveries, oases of relaxation and places to be Dinner is served Culinary innovations, fine cuisine and the recipe of the month Kaleidoscope Style theme of the month Design Sought-after furniture classics, show stoppers and designer profiles Beauty Look of the month Best friends Swiss celebrities and their closest friends 2010 rates 1/1 page, colour CHF For full details of our rates, please go to : Media data 1 Print run Switzerland copies Readers German-speaking Switzerland readers Reach German-speaking Switzerland 15.6% CPT 2 colour CHF In-house data based on NZZexecutive (MACH Basic ) 2 Cost per thousand (net)

36 NZZ campus Fit for study and career NZZ campus offers you an extraordinary opportunity to reach the highly promising target market of students and graduates (of universities, tertiary colleges and applied sciences universities) via the quality products of NZZ publication details Online 24/7 updates of student news, blogs of university correspondents and podcasts. Newspapers NZZ campus page in NZZ : every Monday NZZ campus page in NZZexecutive ( Neue Zürcher Zeitung and NZZ am Sonntag ) : every Saturday and Sunday. Magazine 4 times a year as a supplement to Neue Zürcher Zeitung : 9 March, 18 May, 28 September and 30 November 2010.

37 37 Under the brand NZZ campus, NZZ pools all its publishing and editorial services for students and graduates. The content includes practical advice and information about services. The quarterly magazine helps students and graduates make important decisions about their courses or their entry into the career world, and is also designed to entertain and inform them about the latest university issues. JanMühlethaler,EditorialHeadof NZZcampus Website : The nzz-campus.ch website is full of permanently correspondents provide inside insights updated content about every- into life on campus in their exclusive thing to do with student life. NZZ university blogs. Media data for the magazine 1 Print run Total edition copies Weekly pages Twice a week students can find highly relevant information about the university world : every Monday in NZZ and every weekend in the NZZexecutive section, which is supplied as a supplement to Neue Zürcher Zeitung and NZZ am Sonntag. Magazine This quarterly magazine published as a supplement to Neue Zürcher Zeitung offers comprehensive reports, entertaining columns and also commentary on the serious side of life from different points of view. Some copies of each issue of this magazine are also distributed direct to the target market on campus. Readers German-speaking Switzerland readers Reach Students % CPT 3 b/w CHF colour CHF rates 1/1 page, b/w CHF In-house data based on Neue Zürcher Zeitung (MACH Basic ) 2 University students and graduates (of universities, tertiary colleges & applied sciences universities) <28 years old 3 Cost per thousand (net) 1/1 page, colour CHF For full details of our rates, please go to :

38 NZZ Chronik 38 NZZ Chronik : a review of the year in magazine form. Aside from a comprehensive classic chronology and high-quality journalism illustrated by stunning images, the magazine will contain dedicated feature articles and commentary on the definitive events of such newspaper sections as International, Switzerland, Business, Features and Sport. This review of the year will be produced as a high-quality, perfect-bound magazine with a print run of more than copies. The approximately 140-page long NZZ Chronik will be inserted in Neue Zürcher Zeitung prior to Christmas and also distributed via the usual newsagents. Moreover, NZZ Chronik will also be published in book form (with all advertisements) by NZZ Libro publication date 17 December Media data 1 Print run Total edition copies Within Switzerland copies Outside Switzerland copies Newsagents copies 2010 rates 1/1 page, colour CHF For full details of our rates, please go to : Readers German-speaking Switzerland readers Reach German-speaking Switzerland 7.3% CPT 2 colour CHF In-house data based on NZZ am Sonntag (MACH Basic ) 2 Cost per thousand (net)

39 Bücher am Sonntag (Books on Sunday) 39 This supplement in tabloid form appears on the last Sunday of each month in conjunction with NZZ am Sonntag and offers book fans and literature buffs an overview of the key new releases in fiction and nonfiction. Our non-fiction coverage includes biographies and memoirs, as well as works focusing on topical themes to do with politics, current affairs, culture, science and society. As well as book reviews, Bücher am Sonntag also contains an essay or a major interview, plus a column by a famous author. In addition, there are monthly lists of new fiction and the key dates and venues of book readings, launches and literary discussions publication dates 31 January 28 February 28 March 25 April 30 May 27 June 29 August 26 September 31 October 28 November Media data 1 Print run Total edition copies Readers German-speaking Switzerland readers Reach German-speaking Switzerland 11.9% CPT 2 b/w CHF colour CHF rates 1/1 page, b/w CHF /1 page, colour CHF For full details of our rates, please go to : 1 In-house data based on NZZ am Sonntag (MACH Basic ) 2 Cost per thousand (net)

40 NZZ Fokus 40 NZZ Fokus is published three or four times a year on some of the particularly topical and burning issues of our time. Selected NZZ articles are compiled into a dossier focusing on key themes. NZZ Fokus offers readers the opportunity to gain an in-depth understanding of a key issue and trace the development of events in chronological sequence publication details Media data rates Theme Published Print run 1/1 page, b/w and colour Doping 24 March About copies CHF 4750 Ageing Reunification of Germany 30 June 29 September For full details of our rates, please go to : 1 In-house data

41 Swiss Equity Magazin 41 With its Swiss Equity Magazin and numerous investor conferences, Swiss Equity Medien AG offers a comprehensive platform of information and services for professional investors and decision makers in the financial sector. Swiss Equity Medien AG Media data 1 The platform for professional investors With effect from 1 January 2008, NZZ acquired 75% of the share capital of Swiss Equity Medien AG from its former owner, HelveticStar AG. For 17 years, Swiss Equity Magazin has been devoted to Swiss companies with shares that are traded over the counter (OTC) or premarket (private equity) on the SIX Swiss Exchange and/or the BX Berne exchange. The themes range from the latest market trends and company profiles to interesting investment tips. Some professional investors and decision makers in the financial sector are among the readers of the investment magazine, which appears ten times a year, as well as the special editions that appear eight times a year on the themes of Life Sciences 2, Banking, Private Equity 2, Bonds 2, Sustainable Investments 2, Real Estate and Tourism. Print run 3500 copies (Special edition : 5000 copies, special large editions : copies 2 ) 2010 rates 1/1 page, normal edition, colour CHF 3150 For full details of our rates, please go to : 1 In-house data 2 Supplement to Neue Zürcher Zeitung or NZZ am Sonntag

42 NZZexecutive 42 NZZexecutive Thanks to its editorial front page, the recruitment section of Neue Zürcher Zeitung cannot be overlooked. It features fascinating, high-quality articles on all kinds of career and work topics, composed by the joint editorial team of both Neue Zürcher Zeitung and NZZ am Sonntag. These include interviews with national and international personalities on their individual achievements, careers and lifestyles. In addition, foreign correspondents report on some of the distinctive features of their particular working environment. JanMühlethaler,EditorialHeadof NZZexecutive Executive recruitment market NZZexecutive Within Switzerland, the NZZexecutive recruitment section appears in the weekend edition of Neue Zürcher Zeitung and in NZZ am Sonntag. If you choose to advertise in the total edition, your advertisement also appears on the following Monday in NZZexecutive in the international edition of Neue Zürcher Zeitung. NZZexecutive.ch Thanks to exclusive interviews, editorial content on themes like commerce, the working world and human resources management combined with comprehensive integration of such elements in NZZ Online, advertising on NZZexecutive.ch means you reach not only active job seekers but also the key target market of passive job seekers. We offer the advertising industry classic types of display ads, either individually or in combination with other NZZ Online sites.

43 43 NZZexecutive.ch NZZexecutive.ch is well positioned as the Swiss recruitment portal for executives and specialists. Anyone looking to recruit high-calibre staff has the option of attractive subscription models on an annual basis, individual ad placements or combined rates for the recruitment section and job portal. Having a presence on NZZexecutive.ch also gives you targeted access to the highly qualified readership of NZZ Online. Media data 2010 rates (print) 2010 rates (online) Print run Total edition copies Swiss edition, 1/4 page, b/w CHF 5630 Job portal Individual ads from CHF 500 Switzerland copies Readers German-speaking Switzerland readers Reach German-speaking Switzerland 15.6% CPT 1 b/w CHF colour CHF Swiss edition, 1/4 page, colour CHF 6570 Print-to-Online You can combine your print ad with an online one for an additional charge of CHF 275 and with a run-time of 30 days. For full details of our rates, please go to : Display ads Premium position marketplace teasers on NZZ Online without logo CHF 1000/week with logo CHF 1500/week For further information about print/online combinations and subscription models, go to Rates and Services on or Sources : MACH Basic , WEMF-Auflagen-Bulletin Cost per thousand readers (net)

44 NZZexecutive 44 Readership data : income of leaders and top leaders Gross annual income Leaders Top leaders Total reach CHF to CHF to CHF to CHF or more Total reach CHF to CHF to CHF to CHF or more Leaders (in 1000s) LPA REACH % NZZexecutive Metropool Top leaders (in 1000s) LPA REACH % NZZexecutive Metropool Quelle Source :: MA Leader German-speaking Switzerland

45 NZZexecutive 45 Combinations with NZZexecutive NZZexecutivePlus and NZZexecutiveBusinessCombi With NZZexecutivePlus, your advertisement is published in NZZexecutive and in Handelszeitung on the following Wed nesday, where it targets top leaders with a reach of around 64%. This makes Handelszeitung the ideal complement to the executive recruitment section in Neue Zürcher Zeitung and NZZ am Sonntag. The combination option with Le Temps gives you a total of potential candidates. This means you can extend the reach of your recruitment ads by over 20% rates NZZexecutivePlus 1/4 page, standard, b/w CHF /4 page, standard, colour CHF 7910 NZZexecutiveBusinessCombi 1/4 page, standard, b/w CHF /4 page, standard, colour CHF 8710 For full details of our rates, please go to :

46 NZZdomizil 46 NZZdomizil Properties are presented to our readers on a weekly basis in a separate section and in clearly defined categories. The front page of the NZZdomizil property section is produced by the editorial team and includes a property-related picture puzzle, informative graphics and an article on a topical property theme. Andrea Martel, Editorial Head of NZZdomizil The property market NZZdomizil NZZdomizil appears every Friday as a separate section in Neue Zürcher Zeitung. In addition to this property section on Friday, property categories also appear every Monday and Wednesday in Neue Zürcher Zeitung. Furthermore, the Sunday newspaper, NZZ am Sonntag, also includes a property category. NZZdomizil.ch Whether you choose to run a property ad or advertise in the online magazine, Interior Design, you will reach users with high purchasing power and equally high expectations of quality and design on NZZdomizil.ch. Benefit from this unique positioning and generate a traffic and response rate of high quality and substance.

47 47 NZZdomizil.ch NZZdomizil.ch gives users a window on the world of sophisticated living and home interiors. The focus is on high-quality residential property and interior design, and the content is offered at the same high standard our readers have come to expect from NZZ. This unique platform provides users with all kinds of information and the contact details of property firms and interior design consultants. Media data rates (print) 2010 rates (online) Print run Switzerland copies Readers German-speaking Switzerland readers Reach German-speaking Switzerland 7.3% CPT 2 b/w CHF colour CHF Swiss edition, millimetre rate for individual formats, b/w Up to 400 mm CHF mm or more CHF 3.72 Swiss edition, millimetre rate for individual formats, colour Up to 400 mm CHF mm or more CHF 5.30 Total edition, millimetre rate for individual formats, b/w Up to 400 mm CHF mm or more CHF 4.91 Property portal Individual ads from CHF 90 Display ads Fixed placements from CHF 1000 CPT bookings from CHF 90 Online magazine Interior Design Display ads Fixed placements from CHF 1000 CPT bookings from CHF 70 For further information about NZZdomizil.ch, go to Total edition, millimetre rate for individual formats, colour Up to 400 mm CHF mm or more CHF Based on Neue Zürcher Zeitung (MACH Basic ) 2 Cost per thousand readers (net) For full details of our rates, please go to :

48 Combinations 48 NZZBusinessCombi The right partnership makes for more impact. You can leverage the combined power of Neue Zürcher Zeitung and Le Temps with the NZZ BusinessCombi. It pays to place an ad here, because it will be noticed by people with particular interest and above-average purchasing power. NZZBusinessCombi // Online With effect from January 2010, this attractive combination option also applies to bookings on the quality platforms of and Media data 2010 rates Print run Switzerland copies Swiss edition, 1/1 page, b/w CHF Readers German- and French-speaking Switzerland readers Reach German- and French-speaking Switzerland 8.1% CPT 1 b/w CHF colour CHF Swiss edition, 1/1 page, colour CHF Total edition, 1/1 page, b/w CHF Total edition, 1/1 page, colour CHF For full details of our rates, please go to : 1 Cost per thousand (net) Sources : MACH Basic , WEMF-Auflagen-Bulletin 2009

49 49 Advertisingcombinationof NZZamSonntagplusSonntagspool The three Sunday papers NZZ am Sonntag, the Sonntag newspaper and Zentralschweiz am Sonntag have combined to create an attractive advertising deal called NZZ am Sonntag plus Sonntagspool. With a total print run of more than copies and combined readership of over 1 million people, this new combination is the Sunday deal with the highest circulation and user rate in Switzerland. Media data rates Print run Switzerland over copies 1/1 page, b/w 1st section ( NZZ am Sonntag ) CHF /1 page, colour 1st section ( NZZ am Sonntag ) CHF /1 page, b/w 2nd 8th section CHF /1 page, colour 2nd 8th section CHF For full details of our rates, please go to : 1 In-house data

50 Cross media 50 Our wide range of products and services ensures maximum impact Cross media stands for the textual, creative and formal combination of a variety of media channels and advertising media, with the aim of achieving maximum advertising success via the multi-channel approach. The NZZ media group, with our wide-ranging product portfolio and competent sales consultants, will help you devise an effective, holistic campaign concept. For all the latest offers and information on the subject of cross-media advertising, go to crossmedia. Daily newspaper Sunday newspaper Newspaper supplements Neue Zürcher Zeitung NZZ am Sonntag NZZexecutive, NZZdomizil Publications/Books Print Events NZZ Libro NZZ Print NZZ Podium Television/Film Online media Magazines NZZ Format nzz.ch, nzzexecutive.ch, nzzdomizil.ch, nzzcampus.ch, magazin-z.ch, nzzfolio.ch NZZ Folio, Z Die schönen Seiten, NZZ campus, NZZ Chronik, Swiss Equity OV E R 1 0 M I L L I O N C O N TAC T S A M O N T H

51 You might well associate depth with NZZ. But have you seen our breadth? 51 NZZ Chronik NZZ Online NZZ campus NZZdomizil NZZ Folio NZZexecutive Z Magazine Bücher am Sonntag Neue Zürcher Zeitung NZZ am Sonntag There are many facets to NZZ competence. And there are just as many options for presenting your advertising message to an audience with above-average education and purchasing power: on week days or weekends, by day or by night, in print or electronic form. To find out more about us, phone +41 (0) or go to

52 Contacts Your contacts Advertisements from German-speaking Switzerland Publicitas AG, NZZ Media Falkenstrasse 11 CH-8021 Zurich Phone : +41 (0) Fax : +41 (0) anzeigen@nzzmedia.ch Advertisements from French-speaking Switzerland Publicitas SA, NZZ Media Rue Etraz 4 CH-1003 Lausanne Phone : +41 (0) Fax : +41 (0) ygumy@nzzmedia.ch Online advertising NZZ Online Online Marketing Falkenstrasse 11 CH-8021 Zurich Phone : +41 (0) Fax : +41 (0) online.werbung@nzz.ch NZZ Folio advertisements NZZ Folio Falkenstrasse 11 CH-8021 Zurich Phone : +41(0) Fax : +41(0) folioverlag@nzz.ch Cross-media advertising Neue Zürcher Zeitung AG Advertising Industry Marketing Falkenstrasse 11 CH-8021 Zurich Phone : +41 (0) Fax : +41 (0) nzzwerbung@nzz.ch To place advertisements in NZZ titles from outside Switzerland, please do not hesitate to contact one of our agents within the worldwide Publicitas network. Click on Location finder under Network of offices on to find your nearest contact person.