NZZ Campus 2012 advertising rates for clients outside Switzerland

Transcription

1 NZZ Campus 2012 advertising rates for clients outside Switzerland March

2 Table of contents 2 Contents Characteristics page 3 Media data page 4 Publication dates page 5 Topics page 6 Advertising rates and special placements page 7 Discounts page 8 Advertising formats page 9 Technical data page 10 Crossmedia page 11 Services page 12 Contacts page 13 All rates in Swiss Francs, excluding 8% VAT. Subject to change. General Terms and Conditions as per apply.

3 Characteristics The platform for students and graduates NZZ pools all its journalistic and publishing services for students and graduates under the NZZ Campus label. In the magazine of the same name, we offer advertisers an extraordinary opportunity to reach the highly promising target market of students and graduates via quality NZZ titles. The content includes practical advice and a range of services. NZZ Campus magazine helps students and graduates make important decisions about their choice of study and their entry to the career world. 3

4 Media data 4 Performance and readership data Distribution NZZ Campus NZZ Campus pinpoints and addresses your target group. NZZ Campus is dispatched directly to 20,000 students with a subscription to NZZ and/ or NZZ am Sonntag. 30,000 copies are also sent to universities and institutions of higher education. Circulation: 50,000 copies. Print run Switzerland 50,000 copies Neue Zürcher Zeitung Print run Total 132,670 copies Switzerland 119,086 copies Outside Switzerland 13,584 copies Readership German-speaking Switzerland 288,000 readers Reach German-speaking Switzerland 6.5% Composition Men/Women 58%/42% Sources: WEMF-Auflagen-Bulletin 2011, MACH Basic , Publisher s declaration..

5 Publication dates 5 Magazine NZZ Campus magazine is published four times a year: Publication date 29 February 9 May 26 September 28 November Advertising deadline Print material deadline 31 January 3 February 10 April 13 April 28 August 31 August 30 October 2 November Weekly pages in Neue Zürcher Zeitung NZZ Campus appears weekly in Neue Zürcher Zeitung under the Society and Education feature. Das Magazin der «Neuen Zürcher Zeitung» für Studium und Karriere September 2011, Fr UMZIEHEN Von rastlosen WG -Hoppern und wandernden Hochschulen HOCH HINAUS WARUM DIE UNIVERSITÄT ST. GALLEN ALS KADERSCHMIEDE GILT ERSTE SCHRITTE WAS AUF BERUFSEINSTEIGER IM ERSTEN JAHR ALLES ZUKOMMT Publication day Monday Title Neue Zürcher Zeitung Advertising deadline Wednesday before publication day

6 Topics Overview of topics Topics Content Studying in Fascinating insights into the everyday life of a foreign student. Columns Professorial, field research, learning corner, language centre. Key themes The Supposed Elite, Studying in Wartime, Mobility, Universities of Applied Sciences (stories, interviews and essays of 15 to 20 pages each). Life/lifestyle Life outside the lecture room, the beautiful things in everyday life and useful tips. Interface Where man and machine meet. Job and career Entry into the world of work, cool student job profiles and career advice. Reality shock A report on the experiences of a young professional who did something significant and important for the first time. The business card Short interviews: a job profile and two paths leading to it. Higher education policy Important decisions and actions that shape daily student life. Pros and cons Two opinions on controversial theories about studying. The Illustration Student life, illustrated. 6

7 Advertising rates and special placements 7 Magazine Each Monday in Neue Zürcher Zeitung Standard advertisements Standard advertisement Fixed formats colour 2/1 pages 17,210. 1/1 page 8,610. 1/2 page portrait (outside only) 5,030. 1/2 page portrait (outside only) as text-adjacent ad. 6,040. 1/2 page landscape 5,030. 1/2 page landscape as text-adjacent ad. 6,040. 1/4 page portrait 3,0 1/4 page landscape 3,0 1/4 page landscape as text-adjacent ad. 3,6 1/8 page landscape 2,010. Fixed formats 1/4 page ( mm) Commercial Special placements Placement colour First right-hand page 9,050. Inside front cover 9,840. Outside back cover 10,170. B/W 7,330. colour 10,630. NZZcampus.ch Student bloggers report directly from the universities on the joys and sorrows of everyday student life. Selected articles from NZZ publications. Study-related services round off this offer. Advertising formats Fixed price per week Maxiboard 1,500. Rectangle 1,500. Skyscraper 1,500. Halfpage 2,000. Teaser and Advertorial 1,200.

8 Discounts Combination discount for supplements Contract discounts may be accumulated. Repeats Discount 2 repeats 5% 3 repeats 10% 4 repeats 15% BK/JUP Discount Advisory commission (BK) 5% Annual turnover premium (JUP) 5% 8

9 Advertising formats 9 Fixed formats Standard advertising formats 1/1 page Print space: mm With bleed margin: mm 1/2 page portrait Outside placement only Print space: mm With bleed margin: mm 1/2 page landscape Print space: mm With bleed margin: mm 1/4 page portrait With bleed margin and not possible as text-adjacent ad. Print space: mm 1/4 page landscape Not possible with bleed margin Print space: mm 1/8 page landscape With bleed margin and not possible as text-adjacent ad. Print space: mm 1 Plus 3 mm bleed margin per page Panorama advertising formats 2/1 pages With bleed margin: mm

10 Technical data 10 NZZ Campus magazine Technical specifications Data delivery Colour/greyscale images 300 dpi Medium CD, DVD or USB stick Logos/bitmaps 1200 dpi via Marked NZZ Campus and publication date to Screen Contents: 60 lines/cm (150 lpi) Via PrintOnline Please direct any questions to Phone: +41 (0) or Minimum/maximum dot 2%/98% UCR (total ink density) Max. 300% Colour process Four-colour CMYK throughout Pantone colours converted to CMYK Via FTP We d be happy to download your data from your FTP server. Send us the link and your login data (username and password) marked NZZ Campus, and publication date to [email protected]. Image standard Fogra 47L, ISO «PSO Uncoated ISO (ECI)» Deadlines File format High-end pdf Dates See page 5.

11 Crossmedia 11 Mobile Website Magazine Daily, topical coverage of study courses and careers. Student bloggers report direct from the universities on the highs and lows of student life. Podcasts and video blogs plus competitions. 4 times a year with NZZ. Extensive features, entertaining columns and commentary on the serious side of life from different viewpoints. Anywhere anytime. Web content can also be read on mobile devices. Events Weekly pages Every Monday in NZZ the campus page on current education and study themes. Das Magazin der «Neuen Zürcher Zeitung» für Studium und Karriere September 2011, Fr UMZIEHEN Von rastlosen WG -Hoppern und wandernden Hochschulen HOCH HINAUS WARUM DIE UNIVERSITÄT ST. GALLEN ALS KADERSCHMIEDE GILT ERSTE SCHRITTE WAS AUF BERUFSEINSTEIGER IM ERSTEN JAHR ALLES ZUKOMMT Discussion evenings held in cooperation with universities.

12 Services 12 NZZ Media services and rates Order change Date correction Format adaptation Changes to print material etc. per title Dunning per reminder Administration costs following a second reminder 30. Interest on late payments 5% Cancellation of order Without alternative date per title Management of cost centres per cost centre 25. per year Inserts Additional insertion for split-edition bookings (not total edition, split Zurich, region or city of Zurich) 300. Receipts per receipt R eference receipts (immediate receipts) exceeding the free rule I nvoice receipts exceeding the free rule 5. Colour proof without existing order Colour proof 1/1 page Colour proof 1/2 page and under per proof 30. Invoices per invoice Copies of invoices after 3rd copy 5. Split invoices (per final invoice) Retrospective correction of invoices Copies of invoices attached to payment reminders 5. Special invoices or delivery to addresses other than customer s own 5. Right to print proof From second right to print proof per copy 10. Special evaluations/statistics per hour 170. Content adaptations of files Simple corrections or adaptations Writing a PDF printing file per file Special courier External courier Complex changes to digital files Creation of desktop publishing file per hour Box number ad rate per order 40. Express fee per delivery 47. per delivery/shipment third-party charges + Text entry for NZZexecutive.ch per advertisement 55. Internal translations per hour 170. External translations per job/assignment third-party costs +

13 Contacts 13 Advertisements German-speaking Switzerland Advertising industry/cross media marketing Publicitas AG NZZ Media Seehofstrasse 16 CH-8021 Zurich Phone +41 (0) Fax +41 (0) Neue Zürcher Zeitung AG Advertising Industry Marketing Falkenstrasse 11 CH-8021 Zurich Phone +41 (0) Fax +41 (0) Advertisements from French-speaking Switzerland Please do not hesitate to consult one of our customer service representatives at Publicitas SA NZZ Media Avenue Mon-Repos 22 Case postale 7082 CH-1002 Lausanne Phone +41 (0) Fax +41 (0)