SPIEGEL ONLINE. Not afraid of the truth.
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1 SPIEGEL ONLINE Not afraid of the truth.
2 First Choice for News SPIEGEL ONLINE is the opinion leader among German-language websites Up-to-date, analytical, exclusive: SPIEGEL ONLINE provides news, analyses, reports, interviews and commentaries on all important events of the day 24 hours a day, seven days a week. The multi-award-winning editorial team focusses on accurate and well-balanced news coverage as well as on using clear and concise language and succinct headlines. Breaking news and well-researched exclusive stories are what characterize this news site: SPIEGEL ONLINE is the most cited online medium.* * Source: Media Tenor Zitate-Ranking; period: 1 st quarter
3 SPIEGEL ONLINE Facts & Figures The editorial team presents the most important news of the day 24/7 1 SPIEGEL ONLINE was the first news site on the Internet worldwide. 130 Number of new stories published each day 15 The channels: Politics, Business, Panorama, Sports, Arts & Entertainment, Technology, Science, Travel, Health, Uni/ SchulSPIEGEL, KarriereSPIEGEL, Automotive, einestages, International, Style Size of the editorial 160 team 40 Number of new videos per day 7 Number of international offices*. SPIEGEL ONLINE has the largest correspondents network of all German online media. *Offices in Washington, New York, Sydney, New Delhi, Moscow, Istanbul, Brussels 3
4 Apr 05 Aug 05 Dez 05 Apr 06 Aug 06 Dez 06 Apr 07 Aug 07 Dez 07 Apr 08 Aug 08 Dez 08 Apr 09 Aug 09 Dez 09 Apr 10 Aug 10 Dez 10 Apr 11 Aug 11 Dez 11 Apr 12 Aug 12 Dez 12 Apr 13 Aug 13 Dez 13 Apr 14 Aug 14 Dez 14 Apr 15 Aug 15 Mio. Reach SPIEGEL ONLINE shows what happens in the world up-to-date and in-depth news coverage pays off SPIEGEL ONLINE: page impressions (in million) Election campaign Outbreak of war in Lebanon Start of the financial crisis FIFA World Cup 2010 Nuclear disaster in Japan Wulff affair Championsleague finale FIFA World Cup Mobil Desktop Gesamt Mobil Desktop Gesamt Source: IVW online (November 2015) 4
5 Competitive Comparison SPIEGEL ONLINE reaches more constant user than Focus Online SPIEGEL-QC-Angebot SPIEGEL ONLINE Unique Users (in million) / Ø month 10,09 Unique Users (in million) / Ø week 4,49 Unique Users (in million) / Ø day 1,55 Other websites in this segment: Bild.de 16,63 7,41 2,66 Focus Online 15,55 5,74 1,38 Welt.de 9,93 3,62 0,87 Süddeutsche.de 6,73 2,42 0,61 Zeit Online 6,47 2,32 0,57 Stern.de 5,02 1,56 0,34 FAZ.net 4,84 1,78 0,50 Soruce: AGOF digital facts
6 Daily Reach An important companion through the day for millions of people to catch up on the latest news Daily reach: daily newspapers vs. online news sites SPIEGEL ONLINE 2,67 SPIEGEL ONLINE reaches more people every day than the most important daily newspapers and websites in the segment of high-quality news media. Millions of people visit the site several times a day. Süddeutsche Zeitung FAZ Welt 0,82 1,27 1,11 They consider the website their digital home, a companion that helps them to catch up on the latest news during the day. Süddeutsche.de 0,89 Zeit Online 0,62 FAZ.net 0,56 Welt.de 0,63 User per day Reader per issue Numbers of days since last visit % 4% 15% 73% in million Sources: Daily reach and LpA: ACTA 2014; based on: total (pot m, 100%). Use of SPIEGEL ONLINE: Google Analytics, period: 1 st of October 10 th of March 2015; based on: 245 million sessions 6
7 Mobile Knowing what s important. Instantly. At home, at the office and on the go The right service during all hours of the day: Website (browser-based) Smartphone apps (ios and Android) Optimized mobile site (browser-based) Optimized tablet site (browser-based) Distribution of page impressions mobile non-moving Source: Internal statistics 7
8 Social Media The editorial team engages in dialogue: SPIEGEL ONLINE users are fans and multipliers ca. 400,000 users ca. 200,000 followers In March 2015 SPIEGEL ONLINE reached more than 1.7 m likes, tweets and comments on Facebook, Twitter and Google+. It ranks in the top 3 of all news websites in social web, compared to the qualitative competitive set SPIEGEL ONLINE ranks first. > 2.9 m followers ca. 850,000 fans Source: Fans / followers 04/2015 Ranking: Flies ; measured total number of likes, tweets and comments on SPIEGEL ONLINE Content in the social networks Facebook, Twitter and Google+. In March 2015 Bild.de ranked first, Heftig.co second. 8
9 Contact Do you have any further questions? Your SPIEGEL QC team will be glad to help you. Miriam Weißenborn Sales Tel.: Fax: Mail: Andrea Holzschneider Sales Tel.: Fax: Mail:
10 Unique Users Sociodemographic Data in Detail SPIEGEL ONLINE is leading in premium online target groups Share Composition-index, total = 100 Gender Male 64% Female 36% Age years 7% years 71% 50 years and older 22% Education max. secondary school 41% at least (specialised) A-levels 59% Occupation in training 15% working 73% not working, retired 12% Household net income up to 2,500 48% 2,500 or more 52% Personal income up to 2,000 56% 2,000 or more 44% Source: AGOF digital facts , period: average week / index vs. German-speaking population aged 14+ years (pot. 69,24 m). 10
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