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1 2014 digital media kit Nightclub & Bar Media Group

2 Industry Engagement Nightclub & Bar is the go-to resource for the on-premise professional. We are also the only industry media group offering a growing and engaged digital audience offering marketers a diverse and effective opportunity to increase sales. top 5 reasons to partner 1 the 2 more 3 the 4 official 5 unmatched largest on-premise reach online and in person! original, exclusive content than any other digital on-premise resource! largest portfolio of digital media products, offering solutions to engage your target audience and achieve your goals. online resource of the industry s biggest and most important bar, nightclub and beverage event: The Nightclub & Bar Convention and Trade Show! digital presence across Nightclub.com, our BarIQ and VIBE e-newsletters and our increasingly popular Nightclub & Bar Social Media Communities.

3 Custom Advertising Opportunities Skyscrapers and banner ads are just the beginning at Nightclub.com. In addition to highly effective traditional digital advertising, Nightclub & Bar s website also offers unique and customizable options. If you can think it, we can create it! If it s lead generation or branding, we can customize a program for you. Sponsored Video Engage the Audience Showcase your brand and products in action with sponsored video placement and achieve higher interaction and CTRs. Also available: highly engaging pre- and postroll placements on editorially focused video. Custom E-Blasts Targeted Messaging Reach your target market with actionable messages custom e-blasted to select market segments of the Nightclub & Bar audience. Get results! Custom Surveys Actionable Insights Gain the insights you need to grow your sales. Targeted custom surveys deliver! Webinars Engage and Educate From instructive how-to seminars or demonstrations of your product s applications and capabilities, webinars attract attention and generate leads for genuinely interested buyers. Our whitepaper program with Nightclub.com has produced tremendous results, generating a number of high quality leads. Their commitment to making our marketing program a success has been greatly appreciated. Ronnie Green, Online Marketing Manager, Food Service Warehouse Case Studies/White Papers Take a Partnership Position Generate Leads Year-Round! Nightclub & Bar is the industry go-to resource for thousands of bar owners, managers and professionals. Get your Case Studies/ Whitepapers into the hands of our engaged audience!

4 / digital media kit Nightclub.com More and more industry professionals rely on Nightclub.com as their online destination. Our website features content on spirits, wine and beer, promotions, bar/nightclub management, entertainment, the latest in industry news and so much more. Our impressive visitor numbers say the rest. Start making an impact today and generate leads and traffic to your website. 100,000+ average visitors per month 300,000+ average pageviews per month 3.7million+ pageivews per year on Nightclub.com 168%growth in unique visitors since 2010; 84% growth since 2011; 60% growth since *Source: Google Analytics; Average number Visitors per month January 2013-October 2013, Average pageivews per month January 2013-October

5 Nightclub & Bar Audience Our qualified audience of decision makers includes: Owners/Operators Presidents/CEO/Partners General Managers Bar Managers Food/Beverage Buyers Restaurant Managers Bartenders/Mixologists Influence 110,000+ Nightclub.com 25,000+ Social Media Community 3,200+ Jon Taffer s Rescue Tour 24,000+ Bar IQ Enewsletter 12,000+ VIBE Enewsletter 37,000+ Nightclub & Bar Show total reach: 200,000+

6 / digital media kit Bar IQ E-newsletter You asked. W Introduc Savor direct response from the industry community through Bar IQ s 20,000+ decision makers. Our opt-in weekly newsletter Bar IQ provides a powerful opportunity to reach a targeted and highly responsive and valuable audience. SUBSCRIPTION 100% OPT-IN The opt-in subscription process ensures that recipients have indicated an interest in receiving our comprehensive e-newsletter delivering content across four key segments a great vehicle for highly targeted direct response. the NEW All of the c packaged Bar IQ targets audiences interested in: Bar Operations & Management Promotions and Marketing Mixology/Bartending, Trends and Techniques Nightclub Management, Profiles & DJ Insights Enjoy incre in the NEW Your NEW articles o PLUS: Bar IQ covers industry news, hot products, event highlights and so much more! Plus Ind frequency: s every tuesday & whitepa so much m subscribers: recipients include 24,000+* bar/lounge owners, operators, managers, nightclub executives, bartenders and mixologists. Your first i We look fo ad units: Expert 728x90 Leaderboard 468x60 Banner Sources: *Publishers Own Data 2013 The NEW

7 VIBE E-newsletter Market intelligence for Very Important Beverage Executives The Vibe e-newsletter provides news, insights, research and ideas for multi-unit restaurant beverage executives to support their business growth strategies. From the challenges facing chain restaurants to innovative products and services, VIBE keeps chain beverage professionals in-the-know and up-to-date. SUBSCRIPTION 100% OPT-IN The opt-in subscription process ensures that recipients have indicated an interest in receiving VIBE. frequency: s every other Monday subscribers: recipients include 12,000+* beverage executives, many of whom attend our VIBE Conference in Las Vegas Sources: *Publishers Own Data 2013 ad units: 728x90 Leaderboard 468x60 Banner 160x600 Skyscraper

8 2014 Rates & Product Information NIGHTCLUB.COM GROSS ADVERTISING RATES: Banner (468x60) 300x250 Banner...$55/CPM 468x60 Banner...$55/CPM 160x600 Skyscraper...$55/CPM *PLEASE NOTE: Monthly and other time-based rates are available; contact a sales representative for details. Ad units and pricing are based on current average traffic data; all units are subject to availability. Frequency discounts available. E-NEWSLETTER GROSS ADVERTISING RATES: Banner (468x60) Sidekick (300 x 250) Skyscraper Ad (160x600) 728x90 Leaderboard...$850 per issue 468x60 Banner...$650 per issue Frequency discounts available. MATERIAL SPECS: Website placements: GIF, JPG, PNG, FLASH, HTML5 and other rich media formats Skyscraper Ad (160x600) Newsletter placements: GIF, JPG, PNG 728x90 Leaderboard:...40Kb Max File Size 160x600 Skyscraper:...40Kb Max File Size 468x60 Banner:...20Kb Max File Size Rates for custom advertising rich media, video, e-blasts, surveys, webinars and white papers are available upon request. Please contact your representative. Banner (468x60) Banner (468x60)

9 Nightclub & Bar Editorial Coverage Original, exclusive, relevant, invaluable Nightclub & Bar creates exclusive content that s meaningful to on-premise operators. The result is a digital platform that attracts and engages on-premise professionals, providing your brand unprecedented visibility and branding opportunities with a qualified audience. A taste of the continuous coverage exclusively found only on Nightclub.com... Around the Scene Bar Rescue Exclusives Bartender of the Month Blogs Business Builders Chain Beverage Buzz Industry, Product & Event News Jon Taffer Insights Promos We Love Promotions Calendar Openings Recipe Files Social Media Top 100 Operator Profiles What s Shakin Women Making an Impact

10 2014 Editorial Calendar For editorial pitches or freelance inquiries January Bonus Content: Promotion Planning Guide Employee Motivation Glassware Loyalty Marketing Social Media Start Up Strategies Winter Promotions Recipe File: Sake February Bonus Content: Top 100 and Nightclub & Bar Awards Accounting Systems Beer Myths Boosting Profits Cost Analysis Entertainment Simple Drink Formulas Word-of-Mouth Marketing Recipe File: Tequila & Mezcal March Bonus Content: Nightclub & Bar Show Live Music Out-of-the-Box Promotions Performance Nightclubs Ready To Serve Spring Cleaning Troubleshooting Recipe File: Whiskey April Bonus Content: Nightclub & Bar Show Highlights Beverage Menus Effective Promotions Review Sites Signature Drinks Unruly Guests Valuable Feedback Recipe File: Cognac May Bonus Content: New Innovations Avoiding Food Born Illnesses Four Wall Marketing Healthy Credit Non-Alcohol Promotional Goals Wine Recipe File: Gin June Bonus Content: Nightlife Moguls Bar Disasters High-Energy Nightclubs Infusing Methods Maximizing Beverage Sales SoLoMo Approach Summer Trends & Promos Recipe File: Punch July Bonus Content: 50 Operations Tips Customer Relations Door Policies Frozen Treats Happy Hour & Late Night Ongoing Promotions Premium Push Theft Recipe File: Wine Cocktails August Bonus Content: Social Media Guide LGBT Marketing Growing Markets Management Strategies Nightclub Entertainment Technology Twitter Recipe File: Rum September Bonus Content: Nightclub & Bar s Next 50 Bar Wars Beer Lists DJs Fall Promotions Hiring Lighting & Video Recipe File: Beer Cocktails October Bonus Content: Upcoming Craft Distillers Bottle Service Customer Service High-Volume Cocktails Kitchen Managers Management Missteps Reward Based Promotions Protecting Liability Recipe File: Vodka November Bonus Content: Nightclub & Bar Buyer s Guide Craft Cocktail Bars Designated Drivers Employee Retention Food Development Promoting Specials Online Wild Promotions Recipe File: Hot Beverages December Bonus Content: Entrepreneurial Awards Better Bartending Nightclub Promoters Remodeling Safety Concerns Sleek Sippers Workplace Wellness Recipe File: Brandy *Editorial schedule subject to change without notice.

11 Contact Contact our team to learn more about digital media opportunities Greg Goulski Director of Sales, Digital Media Leo Squatrito VP, Business Development Kristen Santoro Content Director Companies A E, Q, R: Rachel Karlin t x 8393 [email protected] Companies F-P: Jamie Schroeder t x 8379 [email protected] Companies S-Z: Greg Goulski t x 8370 [email protected]