Industry Promotional Opportunity Program IPOP. How SNM s Industry Promotional Opportunity Program Works. A few rules:

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1 Indutry Promotional Opportunity Program The IPOP Program i deigned to maximize your company expoure while providing you with maximum benefit for your Annual Meeting upport. Annually, companie like your form alliance with SNM through upport of our Annual and Mid-Winter Meeting by your exhibit pace purchae and your Annual Meeting upport dollar. SNM would like to how our appreciation through IPOP. We will combine your booth rental with all of your promotional opportunitie (lited on page 10 & 11) and then aign an appropriate upport category: Bronze, Silver, Gold, Platinum and Diamond. We are introducing more promotional opportunitie for you to chooe that provide great expoure. We have enhanced benefit and low dollar requirement. We alo include your Priority Point a a benefit to ait you with booth placement for the following year. Like you, we trive to be at the top of our game a a leader in nuclear medicine and molecular imaging. We want to continue to deliver the highet quality meeting, offer the mot advanced educational coure and fund the mot promiing reearch fellowhip. Your company exiting partnerhip with SNM i appreciated and needed if we are going to continue to offer outtanding educational program and profeional cientific meeting. SNM IPOP i deigned to provide maximum recognition to all companie who help achieve it miion. Start receiving benefit now. Simply join IPOP by exhibiting at our Annual Meeting and chooing promotional opportunitie lited on the following page. A few rule: Current upporter have the right of firt refual and mut decide within 24 hour of being contacted if they will continue to upport an item or activity. A letter of agreement mut be igned for all upport opportunitie. The commercial upporter mut agree to abide by the condition put forth by the Accreditation Council for Continuing Medical Education (ACCME) Standard for Commercial Support of Continuing Medical Education. To receive benefit at SNM Mid-Winter Educational Sympoium, your company mut be a regitered Mid-Winter exhibitor. Companie that provide upport to SNM, but are not a SNM Mid-Winter exhibitor will receive all benefit with the exception of thoe related to the Mid-Winter Educational Sympoium. To receive benefit at the SNM Annual Meeting your company mut be a regitered SNM Annual Meeting exhibitor. Companie that provide IPOP Support to SNM but are not SNM Annual Meeting exhibitor will receive all benefit, with the exception of thoe related to the Annual Meeting. Exhibit booth pace fee will be included when determining a company upport category a long a another IPOP Support opportunity i elected. Companie that only exhibit and do not upport one of the other opportunitie outlined in thi booklet will not be included in thi benefit program. NEW! Exhibitor that alo upport the Clinical Trial Network and the PDEF Grant (program that alo upport the Annual Meeting) will have thoe upport dollar added into their benefit level. IPOP How SNM Indutry Promotional Opportunity Program Work Companie hould elect opportunitie that match their current interet or marketing plan. To learn more about ponorhip opportunitie that qualify you for the IPOP Program contact: Travelle Seabrook Aitant Director of Meeting 1850 Samuel More Drive Reton VA Direct: teabrook@nm.org SNM will track all contribution a company provide to the IPOP and aign the company a upport category:, Silver or Bronze. Each category provide different benefit (ee next page). However, all upport categorie continue to receive recognition and benefit each month with the culmination of benefit at SNM 57 th Annual Meeting in Salt Lake City, Utah, June 5 9, All partner receive (ee calendar on page 8-9 for chedule): Company name and booth liting on SNM Annual Meeting Web ite Company name and logo on SNM Indutry Web page Acknowledgement-of-Support on a rotating online Web banner ad on SNM Web ite Acknowledgement-of-Support via blat to all SNM member throughout the year Acknowledgement in Annual Meeting and Mid- Winter Educational Sympoium program Acknowledgement on the PowerPoint preentation before SNM Annual Meeting plenary eion Acknowledgement in The Journal of Nuclear Medicine and the Journal of Technology Acknowledgement in the SNMTS Uptake newletter Acknowledgement flyer in the SNM Annual Meeting and Mid-Winter Educational Sympoium regitration bag Approval for hotel room drop at the Mid-Winter Educational Sympoium and SNM Annual Meeting 6

2 IPOP participant will receive the following benefit baed on level of upport. Diamond Level $200,000 + Diamond level upport receive all other benefit lited below, plu: 5 (total)* complimentary regitration for company taff to SNM Annual Meeting (continuing education credit cannot be earned through thi mode of regitration; payment mut be acquired to earn credit a enforced by the ACCME) 2 (total)* complimentary regitration for company taff to SNM Mid-Winter Educational Sympoium (continuing education credit cannot be earned through thi mode of regitration; payment mut be acquired to earn credit a enforced by the ACCME) 4 invitation for SNM/SNMTS Preident Reception Complimentary 1-page flyer bag inert at SNM Annual Meeting and Mid-Winter Educational Sympoium Onite recognition at SNM-upported event throughout the year Floor ticker on exhibit hall floor 5 priority point Platinum Level $100,000 - $199,999 Platinum level upport receive all other benefit lited below, plu: 3 (total)* complimentary regitration for company taff to SNM Annual Meeting (continuing education credit cannot be earned through thi mode of regitration; payment mut be acquired to earn credit a enforced by the ACCME) 1 (total)* complimentary regitration for company taff to SNM Mid-Winter Educational Sympoium (continuing education credit cannot be earned through thi mode of regitration; payment mut be acquired to earn credit a enforced by the ACCME) 2 invitation for SNM/SNMTS Preident Reception Complimentary et of pre-regitration mailing label and complimentary et of pot-how label for SNM Annual Meeting Priority time aignment for SNM booth demontration on Sunday or Monday at the Annual Meeting 4 priority point Gold Level $50,000 - $99,999 Gold level upport receive all other benefit lited below, plu: 2 (total)* complimentary regitration for company taff to SNM Annual Meeting (continuing education credit cannot be earned through thi mode of regitration; payment mut be acquired to earn credit a enforced by the ACCME) Priority time aignment for SNM booth demontration on Monday at the Annual Meeting Company name and logo on SNM Indutry Web page with link to your Web ite Acknowledgment of your upport level throughout the calendar year a lited in the Calendar of Benefit (page 8-9) 3 priority point Silver Level $20,000 - $49,999 Silver level upport receive all other benefit lited below, plu: 1 complimentary regitration for company taff to SNM Annual Meeting (continuing education credit cannot be earned through thi mode of regitration; payment mut be acquired to earn credit a enforced by the ACCME) Complimentary et of pot-how mailing label for SNM Mid-Winter Educational Sympoium Priority time aignment for SNM booth demontration on Monday or Tueday at the Annual Meeting 2 priority point Bronze Level $5,000 - $19,999 Priority time aignment for SNM booth demontration on Tueday at the Annual Meeting Support level badge ribbon for all booth taff at SNM Mid-Winter Educational Sympoium and Annual Meeting Booth number and logo on pecial upport level ignage in the regitration area and outide the exhibit hall entrance at SNM Annual Meeting Acknowledgement of upport in houe ad in Annual Meeting Program Book Hotel room drop Firt Right of Refual on all upport opportunitie 1 priority point *Quantitie are not cumulative 37

3 SNM recognize our Indutry Supporter not only at the meeting or program that they upport, but throughout the entire year with thee additional benefit October Diamond & Platinum On-ite ignage in SNM booth at the EANM recognizing upport level and directing them to your booth Acknowledgement-of-Support flyer at the EANM meeting Company name and logo on SNM Indutry Web page with link to your Web ite Gold Acknowledgement-of-Support flyer at the EANM meeting Company name and logo on SNM Indutry Web page with link to your Web ite November Company name and logo on SNM Indutry Web page with link to your Web ite December Company name and logo on SNM Indutry Web ite with link to your Web ite Acknowledgement-of-Support via one-time blat to SNM member Acknowledgement-of-Support houe ad in The Journal of 2010 January Diamond Company name and logo on SNM Indutry Web page with link to your Web ite Acknowledgement-of-Support via one-time blat to SNM member Acknowledgement-of-Support houe ad in The Journal of Platinum & Gold Company name and logo on SNM Indutry Web page with link to your Web ite Acknowledgement-of-Support via one-time blat to SNM member Acknowledgement-of-Support houe ad in The Journal of February Diamond 3 complimentary regitration for company taff to SNM Mid-Winter Educational Sympoium Complimentary 1-page flyer bag inert for SNM Mid-Winter Educational Sympoium 1 Complimentary et of Mid-Winter Educational Sympoium pot-how mailing label Diamond Supporter badge ribbon for all booth taff Booth number and logo on pecial Diamond Supporter ignage in the regitration area and outide the exhibit hall entrance Acknowledgement-of-Support flyer in the Mid-Winter regitration bag Platinum 2 complimentary regitration for company taff to SNM Mid-Winter Educational Sympoium 1 complimentary et of Mid-Winter Educational Sympoium pot-how mailing label Platinum Supporter badge ribbon for all booth taff Acknowledgement-of-Support flyer in the Mid-Winter Educational Sympoium regitration bag Gold 1 complimentary et of Mid-Winter Educational Sympoium pot-how mailing label Gold Supporter badge ribbon for all booth taff Acknowledgement-of-Support flyer in the Mid-Winter Educational Sympoium regitration bag Silver 1 complimentary et of Mid-Winter Educational Sympoium pot-how mailing label Silver Supporter badge ribbon for all booth taff Acknowledgement-of-Support flyer in the Mid-Winter Educational Sympoium regitration bag Bronze Bronze Supporter badge ribbon for all booth taff March Company name and logo on SNM Indutry Web page with link to your Web ite Acknowledgement-of-Support via one-time blat to SNM member 8

4 ApRIl Company name and logo on SNM Indutry Web page with link to your Web ite Acknowledgement-of-Support via one-time blat to SNM member May Diamond Diamond Separate acknowledgement-of-support houe ad in The Journal of Company name and logo on SNM Indutry Web page with link to your Web ite Acknowledgement-of-Support via one-time blat to SNM member Platinum & Gold Company name and logo on SNM indutry Web page with link to your Web ite Acknowledgement-of-Support via one-time blat to SNM member June Diamond 10 complimentary regitration for company taff to SNM Annual Meeting 2 invitation for SNM Preident Reception 2 invitation for SNMTS Preident Reception Complimentary 1-page flyer bag inert Acknowledgement-of-Support houe ad in The Journal of 1 complimentary et of pre-regitration mailing label 1 complimentary et of pot-how mailing label Priority time aignment for SNM booth demontration on Sunday or Monday Diamond Supporter badge ribbon for all booth taff Booth number and logo on pecial Diamond Supporter ignage in the regitration area and outide the plenary eion and exhibit hall entrance Platinum 5 complimentary regitration for company taff to SNM Annual Meeting 1 invitation for SNM Preident Reception 1 invitation for SNMTS Preident Reception 1 complimentary et of pre-regitration mailing label 1 complimentary et of pot-how mailing label Acknowledgement-of-Support houe ad in The Journal of Priority time aignment for SNM booth demontration on Sunday or Monday Platinum Supporter badge ribbon for all booth taff Booth number and logo on pecial Platinum Supporter ignage in the regitration area and outide the plenary eion and exhibit hall entrance Gold 2 complimentary regitration for company taff to SNM Annual Meeting Priority time aignment for SNM booth demontration on Monday Gold Supporter badge ribbon for all booth taff Acknowledgement-of-Support houe ad in The Journal of Booth number and logo on pecial Gold Supporter ignage in the regitration area and outide the exhibit hall entrance Silver 1 complimentary regitration for company taff to SNM Annual Meeting Priority time aignment for SNM booth demontration on Monday or Tueday Silver Supporter badge ribbon for all booth taff Booth number and logo on pecial Silver Supporter ignage in the regitration area and outide the exhibit hall entrance Acknowledgement-of-Support a a Silver Supporter in Annual Meeting Program Book Bronze Priority time aignment for SNM booth demontration on Tueday Bronze Supporter badge ribbon for all booth taff Booth number and logo on pecial Bronze Supporter ignage in the regitration area and outide the exhibit hall entrance Acknowledgement-of-Support a a Bronze Supporter in Annual Meeting Program Book July Company name and logo on SNM Indutry Web page with link to your Web ite Acknowledgement-of-Support via one-time blat to SNM member 39

5 Indutry Promotional Opportunitie Complement your exhibit with one of many Annual Meeting upport opportunitie, and increae your viibility! Make ure Annual Meeting attendee remember your company product and ervice long after the meeting i over. IPOP Firt Time Supporter Program Support Donation $1,000 Deigned epecially for new or maller companie. Finally, a program to help you get your name out there and introduce you to the SNM Indutry Promotional Opportunity Program all at once! Provide a $1000 Unretricted Annual Meeting upport donation and reap the benefit of a bronze upporter! Unretricted Annual Meeting Grant Support Donation $1,000+ SNM Annual Meeting i deigned not only to bring a high level of educational opportunitie to meeting attendee, but alo to provide an environment of unlimited networking opportunitie! Annual Meeting Support Donation go directly to upport event at SNM 57 th Annual Meeting. Educational Grant Support Donation $500-$100,000+ Educational grant are ued to upport the cientific and educational eion taking place at the Annual Meeting, a well a thoe program that are educational extenion of Annual Meeting topic. Thee grant allow SNM the continued ability to bring up-tothe-minute advancement in nuclear medicine and molecular imaging tool and technologie to Annual Meeting attendee. For more information, pleae contact the SNM Development office at Room Drop Benefit to Annual Meeting Supporter FREE Only Annual Meeting Supporter can perform hotel room drop. SNM will authorize with the hotel(); and upporter produce material and pay hotel fee directly to the hotel(). SNM Booth Demontration NEW!!! Benefit to Annual Meeting Supporter FREE Open to all companie. Sponorhip $500 Every Annual Meeting Supporter receive a 30-minute time lot on SNM tage! Introduce new product, give a demontration, conduct a raffle the option are endle. SNM inert a chedule of event in each attendee regitration bag for all SNM booth preentation and announce preentation before they begin in the exhibit hall. Welcome Reception Entertainment Sponorhip $2,500 Join in the celebration of the Exhibit Hall Grand Opening Saturday evening before and during the Welcome Reception. Several entertainment option are available. Unofficial Satellite Event Cot per Event - $2000 Unofficial Satellite Event include but are not limited to uer meeting, ocial event, focu group, committee meeting, taff meeting, hopitality function, invetigator meeting and media event. CME credit cannot be offered to attendee. Anyone involved in an Unofficial Satellite Event hall agree to oberve the chedule and the SNM Rule and Regulation. All exhibitor are reponible for enuring that their company repreentative and/or agent adhere to all SNM Rule and Regulation. Any company ubmitting an application to hold an Unofficial Satellite Event mut be an exhibitor at the SNM 57th Annual Meeting. Unofficial Satellite Event application can be found at beginning in December. Uer meeting will be held: Sunday, June 6 6:30pm-8:30pm Monday, June 7 6:00am-8:00am & 6:30pm-8:30pm Tueday, June 8 6:00am-8:00am Other unofficial atellite event hould follow the cheduler intruction on the Unofficial Satellite Event application. Attendee Break in the Exhibit Hall One day (during et time)- $5,000 All day, One Day - $7,500 All Three Exhibit Day - $15,000 Thi will urely bring all attendee to your booth. Sponor a lunch or a drink break the opportunitie are endle! The number one uggetion by attendee wa the need for more food opportunitie in the Hall. You anwer the call! Have attendee flock to your booth between their eion! Thi upport include ignage on food table, entrance into the hall, a well a a liting in the Program Book. Attendee Scan Card Sponorhip $9,000 All attendee ue thi card to receive CE credit and it can be ued for lead retrieval purpoe. Your company logo and booth number will be branded in 4-color on all attendee can card. Bottled Water Sponorhip $8,000 Bottled water i a great addition to the regitration bag that all profeional attendee will receive and appreciate. The refillable bottle of water are printed with your company name and booth number on the label for maximum exhibit viibility. 10

6 Communication Center Sponorhip $15,000 One of the mot widely ued ponorhip item! SNM Communication Center allow attendee to acce and the Internet from one central location. Several computer terminal are et up in the convention center, your company logo and booth number will be diplayed on ignage and the plah creen. NEW!!! Floor Sticker Sponorhip $1,500 Each tep will bring attendee cloer to your booth! The floor ticker are diplayed in the exhibit hall with your own peronalization. Tell attendee where your booth i located or imply jut diplay your logo. The floor ticker are trategically placed in the exhibit hall of the convention center a a mean of maximizing viibility of your company, your location and product. NEW!!! Hand Sanitizer Indulge in the convenience of minimizing the pread of germ! Thee ADA compliant, worry-free hand hygiene dipener come in a portion-controlled dipener. Located throughout the convention center, they will be readily available to all attendee. Promote great healthcare practice by having your logo on each dipener. Hanging Banner Sponorhip $2,500 per banner Show your upport for SNM with a 4-color hanging banner over your booth! Sponoring company provide SNM with their company logo and SNM produce the banner. All banner will read (Your Company) upport SNM. Your logo and the SNM 57 th Annual Meeting logo will be prominently diplayed on your hanging banner(). Companie can purchae one banner per 100 quare feet of exhibit pace. SNM will be reponible for hanging and removal of banner onite. Thee are the only banner allowed to hang over your booth. Highlighter Sponorhip $7,000 The highlighter will help attendee keep track of important information at SNM Annual Meeting. Your company upport opportunitie logo and Web ite will be printed on each highlighter. Two hundred highlighter will alo be delivered to your booth for you to hand out to attendee. Hotel Key Sponorhip $8,000 Provide imprinted hotel door key to a many hotel a you chooe. Hotel taff will ditribute key during the primary SNM Annual Meeting check-in period (not necearily throughout the SNM Annual Meeting). Hotel key mut meet hotel requirement; SNM mut authorize with hotel. Internet Kiok Sponorhip $5,000 per 4 kiok Internet kiok will be in location though the convention center including the regitration area and the exhibit hall floor. Your company logo and booth number will be diplayed on ignage and the plah creen. Lanyard & Badge Holder Sponorhip $18,000 Lanyard and badge holder are among the mot viible item at any conference. SNM lanyard are printed with the ponor company logo and ditributed in the regitration bag. The badge holder and lanyard are provided to all attendee on-ite. Meeting Workbook Thi piral-bound workbook contain meeting information at-a-glance while advertiing your company with print ad and logo placement. The workbook i included in the regitration bag. NEW!!! Monitor Sponorhip $3,000 Diplay your company meage, logo and booth number on all the monitor located in the Convention Center. Monitor are located throughout the center near the eion room and near the entrance of the Exhibit Hall. Let everyone know you are here! Monitor are an excluive ponorhip. They will never rotate to advertie another company. Notepad Sponorhip $7,000 Fifty heet, 8 1/2 x 11 notepad will be handed out in every attendee regitration bag. Notepad will be printed with your company logo, contact information and meage. Two hundred will be delivered to your booth to hand out to attendee. Online Meeting Planner Sponorhip $10,000 Thi web-baed Meeting Planner allow viitor to earch by author, keyword, title, or agenda to find educational eion of interet. Attendee will build a day-by-day itinerary to get the mot out of the meeting. The ponor logo will be branded on the ite. 11 3

7 Indutry Promotional Opportunitie IPOP Pen Sponorhip $15,000 The Glow pen i one of the mot popular addition to the regitration bag! Pen will feature your company logo and will be in all attendee regitration bag. Two hundred pen will alo be delivered to your booth for you to ditribute to attendee. Promotional Panel Sponorhip $2,000 per panel Gain additional expoure and increae traffic to your booth by purchaing promotional panel, which are freetanding 38 x 87 panel made of 1/4 foamcore or intra featuring your company meage. Each company that ponor a promotional panel create it own panel to the pecified requirement. Panel will be prominently poitioned in the regitration and meeting area in the convention center. Placement preference are available on a firt come, firt erved bai and will be determined when the floor plan i complete. Pot-it Note Sponorhip $7,000 Have attendee remember you every time they take note! Fifty heet, 3 x 4 Potit Note with a two color imprint on each heet. Imprint can be your company logo, booth number, Web ite and/or meage. Pot-it Note are included in all attendee regitration bag. Regitration Bag Full Sponorhip $45,000 Partial Sponorhip $22,500 Diplay your company name on one of the mot viible promotion available. All profeional attendee receive bag on-ite containing the regitration material and ponored item. The SNM Annual Meeting logo and your company logo are printed on the bag. Regitration Bag Inert $3,000 per 1-page flyer/trifold (up to 8 1/2 x 11 ) $4,000 per pocket guide (up to 8 page) $5,000 per 8 1/2 x11 brochure (up to 8 page) Inert may be flyer, pamphlet or brochure. Sponor provide material to SNM to be inerted into regitration bag. All inert mut be approved by SNM before they are produced. Relaxation Station Pamper the attendee by ponoring maage tation in the exhibit hall. The ervice will be free to the attendee. Thi area will have ignage with your company name and booth number. The attendee will urely thank you for thi. Seion Web Cat Sponorhip $25,000 Select educational eion will be captured a a Web-baed program. SNM member and Annual Meeting attendee will have full acce to the webcat. CME/CE credit are available. Opening and cloing creen and all marketing material will be branded with your logo and/or tag line. Shuttle Bu Headret Cover Shuttle will run from mot SNM hotel have your company logo and/or meage printed on headret cover! Shuttle Bu Video Sponorhip $5,000 Have your meage reach attendee even before they get to the exhibit hall floor. Exhibitor provide DVD with their corporate meage to be played on all SNM Shuttle Bue. Shuttle Bu Wrap Reach attendee on their way to the exhibit hall. Wrap your company logo, booth number, and/or meage on our Shuttle Bue! Technologit Opening Plenary Speaker Sponorhip $10,000 Get technologit geared up for the Annual Meeting by upporting a motivational peaker at their opening plenary! Your logo and/or meage will be branded on ignage at the event, in the program, and in all advertiing material for the plenary. NEW!!! TripBuilder for all Attendee Hand Held Thi i the latet and greatet in technology. Send information directly to attendee hand held device. Include your banner ad, pecial offer, booth promotion, and more. SNM will alo incorporate real-time room update, alert, a earchable exhibitor lit and floor plan. The poibilitie are endle with thi technology! **All Annual Meeting upport opportunitie count toward the Indutry Promotional Opportunity Program. 12

8 Indutry Promotional Opportunity Program SPONSOR REGISTRATION FORM q YES! My company would like to ponor an event at the 57 th Annual Meeting. We undertand that we are entitled to all benefit aociated with the category elected below. COMPANY CONTACT NAME ADDRESS CITY STATE ZIP COUNTRY PHONE FAX (REQUIRED) Name of Sponorhip Item() Cot Qty. Total Calculate Your Level: Total Booth Payment (include Mid-Winter and Annual Meeting) + Your Total Sponorhip Donation = Your Support Level Support Level: Diamond ($200,000 +) Platinum ($100,000 - $199,999) Gold ($50,000 - $99,999) Silver ($20,000 - $49,999) Bronze ($5,000 - $19,999) Your Support Level: q Diamond q Platinum q Gold q Silver q Bronze Total Sponorhip Cot: Billing option: q Pleae invoice my company for the cot of promotional opportunitie. Payment will be due within 30 day. q Return thi form with full payment, paid by check* *Make check payable to: SNM. All check mut be in U.S. dollar drawn on U.S. bank located within the continental United State. Return form to: Travelle Seabrook - Moeley Aitant Director, Meeting Service 1850 Samuel More Drive Reton, VA teabrook@nm.org Fax: Authorized ignature FOR MEETING SERVICES DEPARTMENT USE ONLY: SPONSORSHIP(S): q FIRST RIGHT OF REFUSAL q APPROVED q NOT APPROVED q FIRST RIGHT OF REFUSAL q APPROVED q NOT APPROVED q FIRST RIGHT OF REFUSAL q APPROVED q NOT APPROVED SPONSORHIP LEVEL: TOTAL DUE PAID DATE RECEIVED: PRIORITY POINTS AUTHORIZED SIGNATURE 13 3