Using Social Media to Recruit Donors and Volunteers
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1 Using Social Media to Recruit Donors and Volunteers To join the audio portion, please dial: Passcode: This session will begin shortly.
2 Tips For Participating Submit questions to the presenter at any time using the Q & A feature. Share tips, resources, and ideas with other attendees using the Chat feature. The phone line will be open later in the presentation for Questions and Answers. You can see the notes for this presentation by downloading the PDF or clicking on the box directly above the Adobe logo in the bottom right of the presentation box
3 Welcome to Using Social Media to Recruit Donors and Volunteers
4 Introduction AmeriCorps VISTA Digital Media Webinars Providing you with: Hands-on access to digital media applications and platforms An opportunity to learn how to strategically use digital media tools in your service These webinars are: Hosted by technology experts and guests with on-the-ground experience Aimed to give you a specific set of skills to assist you in your VISTA role
5 Today s Team Treci Johnson AmeriCorps VISTA Recruitment, Marketing, & Outreach Specialist CNCS Danielle Ricks Social Media Specialist Campaign Consultation, Inc. Robyn Stegman Project Specialist Campaign Consultation, Inc. Suzanne Knizner Project Specialist Campaign Consultation, Inc.
6 Today s Agenda What is social? Social Media Content Best Practices Next Steps to Get You Started on Social Media Two VISTA Case Studies Questions and Answers
7 Today s Presenter Ron Cates Director of Digital Marketing Education Constant Contact
8 What is Social? 14% of people trust ads 78% trust an online recommendation (from strangers!) 83% trust an online recommendation from someone in their network
9 Ron Cates Facebook: Facebook.com/constantcontact roncates
10 Concerns? Social media looks really interesting, BUT Using new marketing tools sound great, BUT Reading what s being said sounds useful, BUT I hear about new tools and networks every day, BUT I ll never have millions of fans. I don t know what to say on social media. I ll never have a dedicated staff to do it right. just don t have the time to stay current.
11 Which Social Media?: The Top Networks
12 Content Ideas: Three Questions to Ask What s new at your organization? What did you do recently to help someone achieve success? What advice have people been asking you for lately?
13 Facebook Primary Audience All Looking For Useful, interesting, informative content Best For Sharing text, photos, videos and reaching a large audience Used By Nonprofits, community members
14 Facebook Content Low volume/high value Minimum: 3 X per week Maximum: 10 X per week Quality vs. quantity
15 Content Best Practices Get likes, shares, comments Entertain, invite conversation, ask questions, images & video Be useful & informative Industry info, hints & tips, curate content About your organization Calls to action, not join now 50% 30% 20%
16 Content Types: Text Updates Fill-in-the-blank Question Fun fact or tip
17 Content Types: Visuals Photos Videos Digital Content
18 Create an Editorial Calendar Plan weekly Take time on Friday to think about the next week Be flexible Leave 1 or 2 posts open for something that comes up
19 What Do I Do Next? Facebook 1. Try a fill-inthe-blank or question post 2. Create and share visual content 3. Monitor your page. Is your content engaging?
20 Twitter Primary Audience Young adults Looking For News, brand updates, trends Best For Sharing news, and original and curated content Used By Nonprofits, fundraisers, businesses
21 Twitter Content High volume/low value Minimum: 5 X per day Maximum: none Quantity is key
22 Content Best Practices 1 Create vs. Curate Create = our blog post Curate = blog post from AllTwitter
23 Content Best Practices 2 Create vs. Curate Retweets = sharing the love
24 Content Best Practices 3 Create vs. Curate Retweets = sharing the love Hashtags
25 Content Types: Text Updates 2 Post with a link Stats, facts or tips Quotes
26 What Do I Do Next? Twitter 1. Tweet at least 5 X per day 2. Share curated content 3. Retweet or thank a follower
27 LinkedIn Primary Audience Business Looking For Industry news, tips, solutions Best For Sharing thought leadership Used By Nonprofits, businesses
28 LinkedIn Content Low volume/high value Minimum: 2 X per week Maximum: 5 X per week More formal and technical
29 Content types: About You Product Updates Behind the Scenes Recruiting
30 Content types: Useful Info Blog Posts Guides/ ebooks Organization News
31 What Do I Do Next? LinkedIn 1. Fill out everything on your page 2. Be active post at least 2 X per week 3. Try sharing something about your organization
32 Start with Facebook
33 Tip 1: Create Your Page Page vs. profile Facebook.com/pages/create Fill out info Add logo and cover photo
34 Tip 2: Tell People You re There! marketing In your office Website Events Business cards
35 Tip 3: Start Posting 50% 30% 20% rule Use the 3 questions Ask your audience
36 One Week of Facebook Posts Monday Time: morning Tuesday Time: noon Wednesday Time: morning Thursday Time: afternoon Friday Time: noon Monday motivation quote Did you know? OR Fill in the blank Having a sale this weekend! Fun fact! Check out these tips Celebrate!
37 Constant Contact Resources Free Trial Local Learning Expert Partners
38 VISTA Guest Meghann Henry Meghann Henry Marketing and PR VISTA Connections To Success
39 VISTA Guest Lani Gholston Lani Gholston AmeriCorps VISTA Yavapai Reentry Project Coordinator
40 Engagement Marketing Cycle
41 Step 1: Experience
42 Step 2: Entice
43 Step 3: Engage
44 Social Visibility
45 Recap the 3 E s Experience Entice Engage
46 How to Ask Questions To ask a question electronically, use the Q&A feature located in the bottom right corner To ask a question verbally, call in using the number on this slide and press *1.
47 Evaluation Please take a few moments to share your feedback. How can we improve these sessions? What topics should we include in future webinars? Thank you very much for your time and participation!
48 Thank You for Your Participation! If you have further questions or for more information, contact us: Writing with Purpose, Precision, and Pizazz July 10, :00 3:30 PM Visit the Ongoing Learning page on the VISTA Campus for a complete schedule of VISTA webinars
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