Your guide to using new media

Size: px
Start display at page:

Download "Your guide to using new media"

Transcription

1 Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and marketing. This guide is a summary of the main points and recommendations delivered by Media Matters in partnership with the PCVS building or the future project November 2012 April

2 What do we mean by new media? The Internet has opened up new channels of communication, starting with websites. Your website is now a shop window, regardless of your cause as it s the first place that volunteers, potential clients and partners will look. Generally a website is among the most useful tools that you can have. Next there is a range of other communication channels that rely on the Internet to work, such as: Social media (including blogs) Online news services s Because we don t always use them ourselves, it s easy to dismiss platforms such as Facebook, Twitter, YouTube and . The truth is that more people than we think are already there shown below by numbers of users across the world in June 2013: The single best thing that these media have in common is that they re all low cost or FREE to use. There are now two good reasons to take a fresh look at online marketing: 1. Your target audience is using social media and 2. It s low cost or FREE to set up Let s get started! 2

3 Social media Each of the next few pages will remind you how to get started, what to do once you have and tips for success. Social media (that s Facebook, Twitter, YouTube, Google+, Pinterest, blogging and other social networks) have some unique features in common: Enabling people to share content with each other Providing a place to discuss or have a conversation Instantly upload news and information Get feedback They are populated by users which means that everybody publishes content We will explore each of the social media options below and take a closer look at marketing and blogging. 3

4 Facebook Quick facts 1.1 billion registered users worldwide in March It was launched in 2004 You have to register before using the site, but it s free Users have to be over 13 to register You can set up personal profiles, groups and business pages all for free Top reasons to use Facebook to reach your target audiences Easy to broadcast a message One of the top 5 most visited websites Connects with other social media Can be easier to update than your own website Good if you have lots of content Reasons not to use Facebook There is nobody to take full admin responsibility You re unable to update it regularly There s not enough time to manage comments and feedback You don t have enough to talk about How to use Facebook 1. Go to 4

5 2. For a not for profit group or organisation its best to set up a business page or a group to avoid using your personal Facebook profile in connection with your cause. The instructions below are for setting up a page, which is public. 3. Next, go to and you ll end up with a selection of options. You don t need to be logged in to do this bit. You ll see an option for cause or community. Choose this one. Business Page or Group? A Page is good for profile and awareness and is PUBLIC at all times. This means it s found in search Groups are good for sharing around a common cause and can be public (anyone can join and see the group) or private (not found in search and members have to be accepted). It s sometimes useful to do both 4. You ll be asked to sign in or create a business account next. It s fine to pick either they re both free. Tying it to your personal profile just means you ll have access to it from there as an admin. It doesn t mean that your personal profile becomes public. 5. Once you re logged in you ll be guided through a series of steps to set up Page until you arrive here: 5

6 6. Populating your page is really simple. Add some basic details such as a cover image, profile picture and information about your cause. 7. You should end up with something that looks like this: 8. As the person that has set up the Facebook Page you are the main administrator. Use the edit Page button when you re logged in to set up new administrators and change settings for what is shown on the page. 9. Generally it s good to have a business page open to receive comments and feedback, as this is the nature of successful social media. 10. Do keep an eye on your page so that if you do receive comments or feedback you can respond to them. What to say Post information about events, both in the posting box and using the events apps that Facebook provides for free. Add news, information about what s going on with your group or cause or share links to other information on the Internet that is relevant to your organisation and your audience. Respond to comments and provide help. 6

7 Use the offer, event + link (see the picture just above) to run polls too. If you use Just Giving or similar services to fundraise, see if there s an App you can add to Facebook to make it easy for visitor to donate when they visit your Page. 7

8 Twitter Quick facts 500 million users worldwide June 2013 It s described as micro-blogging You can post only 140 characters or less each time you tweet Twitter lets you follow people and be followed It is highly effective as a news medium news breaks first on Twitter today It s also the place to look for what s trending? and is PUBLIC Top reasons to use Twitter It s great for sharing news stories Also good for linking to blogs and website content the link you post is automatically shortened Quickly point people to event information Join discussions with others in your sector Reasons not use Twitter There s not enough to say Nobody is available to write the posts in an appropriate way (representing your group or organisation). You cannot keep it going How much time do I need for Twitter? Ideally to be active you should be tweeting to three times a day, certainly at least once if you can manage it. Allow extra time to research things to say and join conversations. This will usually take around a half hour each day that you post in total. How to use Twitter 1. Go to 8

9 2. Set up an account following the new to Twitter instructions highlighted above. You re probably best setting up a case or organisation name for your profile, rather than an individual s name. Then you can use this to represent your group. 3. Once you re in you ll be invited to follow well-known profiles to get started. You can always get rid of these later. 4. When you re logged in, go to the top right to edit your settings by clicking the wheel and selecting settings. From here you can add a cover image, profile picture and some text to describe your organisation. Mention You and others can mention somebody else s identity in your Tweets by preceding it with symbol, e.g for following me. Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. 5. Start by following first by searching for people and organisations using the search box and you can do this as long as you like until you want to post anything. 6. When you re ready, start to tweet messages and you will collect followers interested in your cause. Message If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: what is your order number? Hashtag Add # to words in your Tweets to categorize them for others eg: Join us at our charity event #CharityEvent2013. Hashtags become a theme for your Tweet when you use them. Users can then click on a hashtag to see other similarly-themed tweets. What to say Twitter is best for news so quick tweets about what is happening, or linking to other pages on the Internet to discuss what s happening. If you sell products, merchandise or any goods to raise funds, Twitter is a good place to promote them. 9

10 Use hashtags to join in conversations about topics that matter to your cause and to follow other discussions. For example Oxfam uses the hashtag #ChimeforChange for one of its campaigns and others then adopt this to unite the discussion. Retweet, reply and follow as much as you can with other profiles and tweets that complement your cause. Twitter is all about joining the coversation. 10

11 LinkedIn Quick facts There were 200 million register users worldwide in January 2013 LinkedIn is a Business Social network People use it to connect with other people in business Most often used as an individual account but you can have a business profile too It is a networking tool It s highly optimised which means that a LinkedIn profile is likely to appear higher in search results than other web pages Top reasons to use LinkedIn There are groups that are talking about not for profit and possibly your cause use them to learn and share Meet like minded people who may want to support or volunteer Company pages allow you to have a profile for your organisation in front of lots of business people Reasons not to use LinkedIn If business people are not at all relevant to your cause How to use LinkedIn 1. Go to 2. If you don t have one already set up a personal profile as you will need this to do anything on LinkedIn How much time do I need for LinkedIn? Allow around two to three hours a month minimum or half an hour a week to keep on top of your profile, make connections, post updates and participate in groups. 11

12 3. Setting up your personal profile means that you have the opportunity to connect with potential volunteers, sponsors and fundraisers. Make sure you add plenty of detail about your cause and your role. 4. Decide who fits your strategy (sector, expertise, client, partner, supplier) 5. Do you have the right to ask to connect to this person? Always provide a reason to connect and be polite or archive when declining 6. Add your organisation as a Company page: 7. Join groups related to your cause. There are more than groups in LinkedIn, simply click join this group when you find one you like. This increases chances of you finding people outside of your network to connect with. What to say Use the update box that s part of your profile to share news with your LinkedIn connections. This audience is likely to be different from those that you follow or are followed by in other social networks as it s business-focused. 12

13 YouTube More than 4 billion views a day (June 2013) Free to set up an account Video quality does not have to be professional 2nd largest search engine Can add impact to your message Top reasons to use YouTube Great visual content Quality does not need to be high Can embed on your website Search engines love video Reasons not use YouTube No real visual content Need equipment Content may need permission if featuring children Copyright How to use YouTube 1. Go to YouTube 2. Set up an account, preferably with your organisation name rather than your own. As Google owns YouTube you ll need a Google account to do this, which you may already have. To set up a new one you can create a gmail address and start from scratch but do pick a name for the account that represents your organisation as it will be set. Go to the top right hand corner of YouTube and select create account to get started. How much time do I need for YouTube? Once you ve set up your account, which might take an hour or so you can update and add video as and when you have content. There is no hard and fast rule but it goes without saying that more videos provide a better experience for your visitors. 13

14 3. Once you ve set up your account you can customise your channel. Go to your username on the top right of the screen and click. The drop down menu will include the option my channel. Click here to go through to your channel and to see options to customise it, following the add channel art link. 4. Upload your videos to your channel and follow the options to feature specify videos in the order that you d like. Below is a nice example of how this can be done. 14

15 Blogging Quick facts A web log or online journal, which is content that can be instantly, published using blogging tools or software. Blogs are often referred to in their own Internet environment known as the blogosphere. Blogs are defined as social media They have the same characteristics as other social networks 175,000 blogs are created daily (Technorati) Around 113 million blogs exist, with 7.5 million of them active (Technorati) Top reasons to blog Provides great content for other social media Show expertise Attract traffic to your website Mini website if you don t have one already Reasons not to blog Writing skills needed Must be useful Unable to maintain or update one How to blog 1. If you have a website it s ideal to have your blog on there ask whoever created your website if it s possible. If not, there are some really easy to use free options to get started. Try or 2. It s best if you can customise your blog to look like your other marketing and all of the free options will let you do this to some extent. 3. Blogging software is just like using word processors so all you need to do is write and format your text as you would in a word document. 4. To help decide on what to write, spend some time searching other blogs and reading them. There s a quick search on Google for blogs, enter your search query into Google, search and then 15

16 select the more button which appears below the search box. In there is an option to search blogs. 5. Blogs should not be about selling, they re much more effective as stories or evidence that you know about your cause or subject. Here is a good example: What to say Talk about what you know, never sell you can use other media for that including your website if you have one. Most not for profits have a strong advantage as they have stories to tell about the causes they support or opinions raising awareness of these stories. These make excellent blog content. Make sure your blog has comments enabled, as it s good to encourage feedback. You won t always get some but that s fine. How much time do I need for blogging? The best blogs are regular aim for a minimum of one each month, preferably two four a month. If you ve got lots to say blogs can be as often as daily but go at a pace to suit you. 16

17 marketing Quick facts marketing is still a popular marketing tool, which gets results so businesses continue to invest significant budgets in this medium (Source: EConsultancy Marketing Census 2012) People who receive promotional s buy (or spend) more than those who don t opens on smartphones and tablets increased 80% during the last 6 months of 2012 (Source: litmus.com) and more mobile users than ever scan s on their phone first Top reasons to use It s low cost compared to direct mail and print is easy to personalise marketing software enables tracking which means you can see how many people open your messages and click through to your website. It also tells you exactly who has performed these actions so you can follow them up. marketing allows you to tailor different messages for different people which is much more effective than blanket marketing You can add a sign up box to your website if you have one to collect addresses, meaning you get opt-ins easily It s ok to sell, promote and request donations using marketing Reasons not to use marketing You re target audience is already overloaded with spam and too much information If not done properly yours will be treated as spam too Poorly written or sent s can do your brand more damage than good How to use marketing 1. Don t try and large numbers of people using your own software (such as Microsoft Outlook or webmail such as Gmail) as you could be treated as spamming. Outgoing servers that send large numbers of messages in one batch are viewed suspiciously by incoming servers and you can end up with your address being blocked. 2. It s not expensive to use a proper sending service which has white listed servers in other words they have permission to send large batches of s and they all offer discounts or free options for not for profits. How much time do I need for marketing? s can be event specific so they go out around the time of an event but it s also a good idea to keep in regular contact with supporters. Once a month or once every two months works well. 17

18 These are all low cost and offer free trials. 3. Encourage people to sign up on your website, or using social media 4. Ask people to forward to a friend so you can spread your message further 5. Collect names but it s important to make sure they ve opted in so either by inviting people to sign up via your website or by asking their permission if you collect their address another way. Good topics for s Events, fund raising News Offers, discounts on products Providing help and advice Reminders 6. Using html (like the software described above) you can add donate buttons 7. Keep messages short and concise for best results and make sure there is a call to action. 8. Use a mix of images and text 9. Personalise every and tailor messages where possible 18

19 Dealing with negative comments and feedback Social media by its nature is public and very open. This means that what you say online can usually be seen publicly and so how you respond to comments is important. What to say Remain as open and objective as possible Inappropriate comments or posts should be removed at the earliest opportunity all social media provide options to block, remove or report inappropriate comments Make sure complaints are dealt with within an internally agreed protocol and timeframe. There are PR advantages to responding to complaints openly, this is a benefit of the public nature of social media. But do remember that what you say online tends to be public unless you have sent a direct or private message. What not to say Don t get into an argument online always take it offline by offering a phone number or safe address for them to contact. Or else private message if appropriate. Never use offensive language, even if somebody has posted comments in this manner. Make sure that whoever posts for your group or organisation is able to write in a friendly, grammatically correct style. If you are not able to do this, see if you can find somebody who can but also make sure they have enough information to answer queries correctly. Summary Social media, marketing and blogging are all great tools for charity and the voluntary sector; these FREE tools can help you reach a wider audience. You can promote your cause, your good work and your members - in turn raising awareness and potentially funds! Social media is fast moving, ever changing and ever growing in size of users and audience reach. Get started or get more involved, follow these guidelines and don t be afraid to join the social media revolution. 19

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Using social media to promote children s play

Using social media to promote children s play Using social media to promote children s play Community play briefing 8 A briefing for community groups, voluntary and community sector organisations and others interested in using social media to campaign

More information

CREATING YOUR ONLINE PRESENCE

CREATING YOUR ONLINE PRESENCE CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few

More information

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could

More information

A short guide to Twitter

A short guide to Twitter A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

All You Need to Know about KiwiSchools

All You Need to Know about KiwiSchools All You Need to Know about KiwiSchools Table of Contents Welcome Your Investment with us Typical Website Timeframe The KiwiSchools Process - Building the perfect website for your school... Step 1: Discovering

More information

Help Your Book to Sell through Social Media

Help Your Book to Sell through Social Media Help Your Book to Sell through Social Media Social networking sites and blogging have revolutionised the way consumers find out about products and talk about them. Social media is usually free to use,

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

a guide to social networking for massage therapists

a guide to social networking for massage therapists a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

Twitter For Tourism. Topic Social Media Tutorial 44

Twitter For Tourism. Topic Social Media Tutorial 44 Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character

More information

An Introduction to using. Twitter for Business By Business Training Made Simple

An Introduction to using. Twitter for Business By Business Training Made Simple An Introduction to using Twitter for Business By Twitter for Business 2 Welcome Using Twitter personally and professionally are two very different things. In this highly practical guide, we ll take a look

More information

Your Fundraising Campaign: A How-To Guide for Maximizing Success

Your Fundraising Campaign: A How-To Guide for Maximizing Success Your Fundraising Campaign: A How-To Guide for Maximizing Success Hello Fundraisers! We created this guide to help you maximize your fundraising success on Volunteer Forever. First of all, congratulations

More information

Getting connected. The Essential Guide to Social Media for Live Events. www.facetime.org.uk

Getting connected. The Essential Guide to Social Media for Live Events. www.facetime.org.uk Getting connected The Essential Guide to Social Media for Live Events www.facetime.org.uk Three questions for you... 1 Does your business talk to its customers? 2 Do your customers talk to your business?

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Digital marketing strategy

Digital marketing strategy Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

How-To Guide: Twitter Marketing. Content Provided By

How-To Guide: Twitter Marketing. Content Provided By How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with

More information

How to Integrate Email Marketing With Your Social Media Efforts

How to Integrate Email Marketing With Your Social Media Efforts How to Integrate Email Marketing With Your Social Media Efforts Here are the 4 methods of integrating social media with your email marketing. 1. Put faces to your email subscribers and retarget them All

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series LEARN HOW TO USE SOCIAL MEDIA Productivity@Work series FACEBOOK? TWITTER? BLOGS? Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Why Social Media Marketing?

Why Social Media Marketing? OMG LOL Why Social Media Marketing? 10 ways social media can help grow your business 2013 Constant Contact, Inc. 11-2286 BEST PRACTICES Guide Social Media MARKETING If you re a business owner, chances

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

An easy guide to... MARKETING FOR CLUBS

An easy guide to... MARKETING FOR CLUBS An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing

More information

Your step-by-step guide to getting your business online

Your step-by-step guide to getting your business online worldpay.com Your step-by-step guide to getting your business online Getting started Your ecommerce website Take payments online Go social Understanding the jargon We re here to help A simple, fast, money-saving

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

Katy Young s Guide to... Twitter

Katy Young s Guide to... Twitter 21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

Fast Track Program in Social Media Marketing

Fast Track Program in Social Media Marketing Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

30- Day List Building Plan for a Software as a Service Business

30- Day List Building Plan for a Software as a Service Business 30- Day List Building Plan for a Software as a Service Business Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

30- Day List Building Plan for a blogger/affiliate marketer

30- Day List Building Plan for a blogger/affiliate marketer 30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

Introduction. Contents

Introduction. Contents Introduction The Camogie Association s online presence is made up of a network of individuals, operating websites and social media channels at club and county levels. For this reason, a common set of Camogie

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06 Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...

More information

The A-Star Event Guide will provide you with some top tips for creating outstanding events.

The A-Star Event Guide will provide you with some top tips for creating outstanding events. The A-Star Event Guide will provide you with some top tips for creating outstanding events. From planning your event to promoting it, managing registrations and measuring your event success, this guide

More information

Whitepaper. 10 ways to integrate email marketing and social media

Whitepaper. 10 ways to integrate email marketing and social media Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

Social Media How to use social media to enhance your reach. Ashton Wingate

Social Media How to use social media to enhance your reach. Ashton Wingate Social Media How to use social media to enhance your reach Ashton Wingate Agenda The What & Why of Social Media Know Your Audience Language & Direction Facebook Twitter Social Media Making a Change Lessons

More information

Your guide to email marketing

Your guide to email marketing Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS A WHITE PAPER BY THE HENLEY GROUP WHAT DOES SOCIAL MEDIA MEAN TO YOU? Perhaps you associate social media with celebrities tweeting what they had for

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539 The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

Indiana University Northwest Social Media Handbook

Indiana University Northwest Social Media Handbook Indiana University Northwest Social Media Handbook Introduction Social media has changed the way we communicate both as an institution and as individuals. With tools such as YouTube, Facebook, Twitter,

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You

Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You With JJ Ramberg Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones

More information

SPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved

SPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved SPECIAL REPORT 20 Tips to Jumpstart Your Network 2011 All Rights Reserved Twitter is a perfect medium for building an online brand, getting instant feedback from your core audience, strengthening two-way

More information

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances

More information

However, there has still been one serious limitation until now.

However, there has still been one serious limitation until now. INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who

More information

Resource 2.19 An Introduction to Social Media for Business Types of social media

Resource 2.19 An Introduction to Social Media for Business Types of social media Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

Digital marketing strategy: embracing new technologies to broaden participation

Digital marketing strategy: embracing new technologies to broaden participation Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

A-LINE S GUIDE TO TWITTER. Using Twitter to increase your brand s visibility and customer interaction

A-LINE S GUIDE TO TWITTER. Using Twitter to increase your brand s visibility and customer interaction A-LINE S GUIDE TO TWITTER Using Twitter to increase your brand s visibility and customer interaction A-LINE s Guide to Twitter Twitter: You probably love it, hate it, or have never used it. It s the social

More information

Best Practices. for libraries to maximize digital circulation. Your checklist to a successful digital collection. Staff. Collection Development

Best Practices. for libraries to maximize digital circulation. Your checklist to a successful digital collection. Staff. Collection Development Best Practices for libraries to maximize digital circulation Your checklist to a successful digital collection. Collection Development Staff 1 Training Marketing 1 Best Practices With your OverDrive service,

More information

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments

More information

30- Day List Building Plan for a Professional Services Firm or Solo Professional

30- Day List Building Plan for a Professional Services Firm or Solo Professional 30- Day List Building Plan for a Professional Services Firm or Solo Professional Day What to 1 If you have been using FeedBurner, switch to an service If you have been using nothing, choose an If you already

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information