Lead Generation Specialists

Transcription

1 Lead Generation Specialists Creating a solid lead generation strategy helps to build trust with prospective buyers and identify qualified opportunities. Our network of UK lead generation specialist sites include: Over the last few years, it is clear, that companies have placed strong emphasis on the importance of lead generation within their marketing strategy. Organisations have seen the need that whilst it is essential to keep a brand front of mind, it is also vital to generate sales opportunities for their sales teams. One of key benefits of including lead generation in a comprehensive marketing strategy is that ROI and pipeline activity is measurable and easily scalable. IT Corporate: Here at Huson International Media, we have become one of the leading suppliers of lead generation for major technology vendors all over the world. We believe strongly in our ability to deliver quality, whilst moving with the demands of the fast paced market. We work closely with our clients and agencies to understand their challenges and create bespoke campaigns tailored to their needs. By doing this, we are able to help drive buyer engagement, create new business opportunities and ultimately generate sales revenue for our clients. Audience of senior IT and Business Decision Makers IT Security Pro: Audience of IT Security Professionals Marketing Papers: Audience of Marketing and Sales Professionals Finance Papers: Audience of Senior Finance Professionals and C-Level Executives HR Papers: Audience of Senior HR Professionals and C-Level Executives uk apers. o.

2 We Target Technology Buyers! We represent a market leading UK network of specialist lead generation websites. Our range of horizontal and vertical websites are designed so our clients are able to target all influential decision makers who make valuable contributions to buying technology. By working with Huson Media, we can help offer advice and consultation on the site/s that will provide your company with maximum exposure and drill down to the exact target audience you want to reach. So how we do we work? We host your content (whitepapers, research reports, case studies, videos) in our online library/libraries. Your target audience is created based on your audience pre-qualification filters of job title, company size, vertical market and in some cases installed brands and applications. A fixed Cost Per Lead (CPL) is set. Your content is passed to our campaign team who will draft the promotions used to generate the leads. The s are then used as traffic driving tools to our website/s where your material is hosted. Your content is gated and individuals are required to fill in their standard business card information in our form in return to download your assets. Leads are delivered back to you weekly in your preferred report format. All leads delivered will include standard business card information on the prospect and where possible, we will include direct dials to ensure contact is made quickly and efficiently. We are also able to integrate with your marketing automation system to deliver leads in real time to your sales teams (Salesforce, Marketo, Eloqua, on24, http post)

3 Our network of UK lead generation specialist sites include: IT Corporate Audience of Senior IT and Business Decision Makers IT Corporate is an industry-leading business technology research library that provides information for technology and business professionals around the world. We host a range of IT resources on our website from the latest white papers, analyst reports, case studies, videos and web seminars from all of the major IT Vendors in the market. IT Security Pro Audience of IT Security Professionals IT Security Pro is our IT Security focused lead generation website that provides knowledge and insight into the world of Information Security. Our online library of resources provides compelling whitepapers, videos, webinars and case studies that focus on hot topics and trends in the IT Security Industry. Marketing Papers Audience of Marketing and Sales Professionals Marketing Papers is one of UK s leading platforms for sourcing Marketing technology research. Our specialist site of technology content for the marketing and sales professional has become vital to the activities of influential decision makers all over the UK. We are continually expanding and growing to meet the needs of the UK Marketing research community. Finance Papers Audience of Senior Finance Professionals and C-Level Executives Finance Papers is an interactive resource centre for Finance Professionals. Our easy to access library is constantly growing and being updated with the latest resources from all of the major finance technology vendors. We provide our growing readership with a free resource of briefings and resources to help them make more informed decisions when purchasing finance technology. HR Papers Audience of Senior HR Professionals and C-Level Executives HR Papers provides an easy to use resource centre for HR Professionals. We host engaging HR technology content on our specialist website in the form of whitepapers, case studies and videos. Our website is designed as an informative library about the technologies that can assist HR professionals in their day to day duties

4 Campaigns we can run include: Double Touch: Enrich your marketing programs with double touch lead generation activity. We will provide you with leads from individuals who have downloaded and/or accepted multiple assets from your company. Soft BANT / BANT: Using profiling questions we can further qualify leads who have explicitly indicated a project initiative in the near future. We can create bespoke campaigns tailored to your question requirements. Filter Questions: Create better qualified leads through the use of filter questioning. In this case specific answers are either accepted or rejected based on your campaign requirements. i.e. Are you currently a XXX user? Yes = Lead No = Screen Out. Profiling Questions: Enhance your data intelligence through the use of profiling questions such as multiple choice or free text information boxes. This will help you create a better understanding of each prospect. i.e What are your current challenges in XXX? Webinar registrations: We create custom campaigns for our clients interested in generating webinar attendees (live and on-demand). We partner our approach with a traditional content syndication campaign for consistent education on the products/services, whilst offering additional content in the form of webinar events. Content Consumption Monitoring and Behavioural Analytics We leverage behavioural and Intent data to send targeted EDM to those currently looking at certain aspects of technology. We know which asset/content individuals have been looking at on our website over the past few months and whether they have an upcoming project. This increases our targeted approach for digital activity which in turn increases conversions and speed of delivery

5 Lead Nurturing Lead Nurturing is a process of communication that helps to develop a relationship with a prospect. As a publisher, our responsibility has moved beyond just delivering leads of potential prospects who have downloaded your content. We can now assist in the lead nurturing process to ensure maximum ROI on every campaign. We can assist in the lead nurturing process in a number of different ways depending on our client s objectives and resources. Firstly, all of our lead gen specialist websites have the technology to cookie any user who downloads content from our site/s and retarget with your banner ad as they engage with other activity on the web. Optimal nurturing opportunity is within the first 5 days after download. We are also able to send a follow up offering additional resources and content to assist in the process of further engagement after the initial download. The purpose of lead nurturing is to fill the gap between the time the lead has been generated, and the time your sales team are able to reach the prospect

6 Some of our existing clients: TESTIMONIALS For full details of extending your campaign into international markets please contact us today! Phoebe Klein: Key Accounts Manager at Huson International Media 1239 Broadway, Suite 1508, New York, NY Tel: (212) Fax: (212) w tcorporate.co uk w