ABOUT HHOF.com: WHY ADVERTISE ON HHOF.com?

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1 HHOF.com REACH: : 1,900,000/month 61,000/day : 425,000/month 13,700/day USER SESSIONS DAILY : ABOUT HHOF.com: The official website of the Hockey Hall of Fame, HHOF.com features over 75,000 web pages that not only engage hockey fans of all levels through an unrivalled collection of hockey photos, statistics, player profiles, audio & video clippings, and interactive games, but also acts as a comprehensive guide for visitors planning a trip to the Hockey Hall of Fame. The recent growth of HHOF.com, combined with increased demand for advertising, has prompted the Hockey Hall of Fame to offer advertising opportunities to businesses beyond its sponsors. WHY ADVERTISE ON HHOF.com? Affordable Advertising Rates: As a non-profit organization, the Hockey Hall of Fame is able to offer online banner advertisements on HHOF.com at a fraction of the rates of comparable websites, simply in order to cover the operating costs of the website. Our ad rates vary from $7-8 CPM (per thousand views) versus the typical rates of $10-16 CPM. Millions of Online s: Since launching over ten years ago, HHOF.com has seen its web traffic grow to over 5 million user sessions and 23 million page views annually. In addition, online web traffic through HHOF.com has grown 328% over the past five years. Since launching, HHOF.com has seen continual growth in daily user sessions. WEB TERMS: : A web page that has been viewed by one visitor. : The session of activity that a user with a unique internet provider address spends on a website during a specified period of time. Brand Equity: HHOF.com is known as one of the most respected, extensive, and unique hockey websites, connecting all levels of hockey fans (from the casual to the extreme fan) to the greatest players of the past, present and future. TARGET AUDIENCE: HHOF.com reaches a core audience of middle-aged males, who are well educated, employed full time, and members of families: Male: 70% Average age 40-54: 40% Married: 71% Member of a family: 73% Post secondary educated: 74% Actively participates in hockey 56% Fanatic/very interested hockey fan: 80% 1

2 HHOF HOME PAGE: The HHOF Home connects visitors online to 75,000 web pages of hockey photos, statistics, player profiles, audio & video clippings, and interactive games plus introduces visitors to a comprehensive Hockey Hall of Fame trip planning guide. : URL: 310,000/month 114,000/month $2,140/month at $7 CPM Banner 234 x 60 Gif/JPEG - 15K $2,140/month at $7 CPM Banner 234 x 60 Gif/JPEG - 15K Middle Right Middle Left 1 banner ad per purchase Most prominent and high-traffic positions within entire website Repeat exposure as users navigate website ADVERTISING STANLEY CUP JOURNAL SECTION: One the Hall s most unique online sections, now in its fifth year running, the Stanley Cup Journal gives visitors an insider's view of the Stanley Cup s trips around the globe through exclusive stories, videos, and photographs. : URL: 82,000/month 36,000/month $660/month at $8 CPM Banner 468 x 60 Gif/JPEG - 20K 205 banner ads (1 on the Stanley Cup Journal homepage within individual journals & 450 Cup Keepers Photo Blog web pages) Ad space throughout the entire Stanley Cup Journal section BONUS skyscraper banner ad on the Stanley Cup Journal homepage 2

3 GENERAL INFORMATION SECTION: The central webpage for the most common requested information regarding the Hockey Hall of Fame, the General Information section directs users to the Plan Your Visit, Corporate Information, and Our History sections of the website. : URL: 24,200/month 8,000/month $190/month at $8 CPM Full Banner 468 x 60 Gif/JPEG - 20K 8 banner ads (1 on the General Info homepage + 7 within category pages) Ad space throughout the entire section ADVERTISING VISITOR INFORMATION SECTION: The two main web pages visitors use as guides for planning their trip to the Hockey Hall of Fame, the Visitor Information and Group Sales Information sections, contain key information such as the Hall s admission rates, hours of operation, directions, and handy tips. : URL: 24,500/month 9,440/month $190 month at $8 CPM Banner 468 x 60 Gif/JPEG - 20K 13 banner ads (1 on the Visitor Info page + 12 within category pages) Ad space throughout the entire section BONUS skyscraper banner ad on the Visitor Info homepage 3

4 ONLINE HOCKEY HALL OF FAME BUNDLES: HHOF.com sponsorship bundles spread your advertising dollar across multiple segments of the website. Within each bundle, your company may display banner advertisements with links to your website. Interactive Bundle (A) Web s Included Online Exhibits Tour & Virtual Tours 205, , Banner Ads Face-Off Interplay section 78,000 30, Banner Ads Time Capsule section 72,000 35, Banner Ads Audio & Video Vault: Approx. 160 videos 27,000 20,000 1 Banner Ad Quarterly Totals: 380, , Banner Ads Bundle (A) cost: $675/Per Quarter at $7 CPM One of the three features included in the Interactive Bundle the HHOF Photo Blog is shown above. Digital Newswire Bundle (B) Web s Included Hall, Exhibit & Honoured Member News 126,000 85,000 3 Banner Ads HHOF Insider E-Newsletter 21,000 21, E-Newsletters HHOF.com Search & Site Map 92,000 75,000 2 Banner Ads Quarterly Totals: 240, , Banner Ads Bundle (B) cost: $550/Per Quarter at $7 CPM Add $250 to Include presented by tag & your company logo built into the section. Main Bundle (C) Web s Included Resource Centre/Facility Rental/Education 75,000 39,000 3 Banner Ads Program home pages *Promo s and Contests section 71,000 32,000 1 Banner Ad Quarterly Totals: 146,000 71,000 4 Banner Ads Bundle (C) cost: $350/Per Quarter at $6 CPM Add $200 to Include presented by tag & your company logo built into the section. Please contact us to advertise in other areas of HHOF.com. 4

5 HHOF SPONSORS & PROMOTIONAL ASSOCIATES Aptiva Collectors CHF Sports Marketing Bulletin Canada Frito Lay Canada Fenn Publishing Frameworth GNA Consulting HUGO BOSS Canada Inc. Imperial Oil Limited International Ice Hockey Federation McFarlane Companies Molson Inc. MCI Canada Ltd. MSM Transportation Inc. Naka Herbs & Vitamins National Hockey League NHL Players' Association Network Entertainment Inc. Panasonic Canada Inc. Pepsi-Cola Canada Ltd. RBC Financial Group Roadtrips Royal Canadian Mint RP Graphics Scarboro Golf and Country Club Seneca College Source for Sports The Bottom Line Sports Bar & Grill The Toronto Sun The Upper Deck Company The Westin Harbour Castle TSN/RDS VIA Rail Canada Inc. Video Service Corporation Volkswagen Canada Inc. Xentel DM Incorporated A FEW CURRENT ONLINE SPONSORS: Panasonic Spotlight Since 2001, Panasonic has utilized HHOF.com s Spotlight feature to showcase their latest products while gaining excellent exposure to millions of online users. The Spotlight feature has brought visitors up-closeand-personal with 90 hockey icons through exclusive interviews and artifact tributes by best-selling hockey author Kevin Shea. Pepsi Game Time For six years, Pepsi has presented the Game Time online trivia challenge on HHOF.com. Pepsi has used the game to expose their latest brands while entertaining a young demographic of online users. Pepsi Game Time tests the user s hockey knowledge through 8,000 hockey questions and photo challenges. In addition to the 24/7 play-on-demand schedule, a unique monthly Pepsi Game Time Showdown game is webcast targeting the casual hockey fan. 5