Objectives & Ideas to create Unique Compelling Propositions (UCP's)
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- Julian Price
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1 Objectives & Ideas to create Unique Compelling Propositions (UCP's) 1. Demonstrate proven results 2. Offer a proposition to the first <100> prospects (eg. business health check) 3. Provide information on the next session / event / product with a link to survey on website for customers to book 4. Celebrity endorsement - 'be like a celebrity' 5. Display program endorsements 6. Provide motivational incentive (eg. how this market can become motivated to achieve what they want) 7. Demonstrate the vast experience with similar issue problems and opportunities in the past 8. Reviews on products 9. Reviews on services 10. Create and upload case histories and testimonials 11. Survey on website to sign up registrations for the conferences / events / seminars / exhibitions 12. Place audio clips on website to provide an 'experience' 13. Free appealing gift to first 500 website members 14. Develop video demonstration on website as an incentive for retailers / dealers / customers 15. Establish customer club via website database 16. Newsletters (e-news) annual / quarterly / monthly / weekly / daily 17. Newsletter banner week calendar (basic information - sent via ) month calendar (more detailed information - sent via ) 20. Refer a friend (who can be added to the database) and receive <1> complimentary product 21. Refer a friend (who makes a purchase) and receive <1> complimentary product 22. Use grand opening of store / website to offer samples, trials, offers 23. Create mascot, character or vehicle to use in promotions 24. a friend competition or promotion 25. Our quality is second to none 26. Display program endorsements 27. Refer a friend (who can be added to the database) and receive <1> complimentary product 28. Refer a friend (who makes a purchase) and receive <1> complimentary product
2 1. Special Financing Terms (no deposit/ interest free) 2. Latest Products 3. New Products 4. Featured Products 5. Special Discounted Products 6. Online catalogue 7. Specialist service lines 8. Provide sample of product 9. Offer coupons / Gift cards 10. Recognition awards or offering, based on loyal customer etc 11. Member only product offering 12. Win package / prize / trip / car / etc 13. If you find a better price get <10%> off the difference 14. Offer video / audio testimonials - vox pop <3> minutes 15. Book now limited stock / limited availability - create sense of urgency 16. Special offers (eg. Buy one, get one free) 17. Added value (eg. Receive a bonus <3> months on your membership free if you sign today) 18. Saving off original or retail price 19. Member only discount product offering 20. Event Give-Away's 21. Loyalty Programs 22. Football tipping with prize 23. Competition 24. Sweepstakes and contests 25. Provide discounts to events 26. Demonstrate the vast experience with similar issue problems and opportunities in the past 27. Competitive - Add side-by-side quick reference comparison between products / services and those of competitors 28. Reviews on products 29. Reviews on services 30. Product / service articles demonstrating achievements 31. Product / service articles demonstrating awards 32. Publish articles relating to product / service offering 33. Interactive games or flash file that demonstrates product / service 34. Audio/Video of product / service / company / industry 35. Create discount coupons and offer via the website 36. Free product with series of purchases 37. Information on the next session / product release / sale - link to survey on site for customers to book/register interest/ purchase 38. Concentrate marketing on customers that purchase entire suite of products
3 39. Establish market trust & increase awareness (therefore cause a financial response) 40. Combine product offerings as packages based on bundles of benefits consistent with consumer purchasing needs 41. Add new products to existing product line 42. Offer money back guarantee 43. View our new product range 1. CEO / MD personal message (on an ongoing basis) - credibility information 'from my desk' 2. Create and upload profiles of significant people. 3. Develop an online brochure communicating the corporate / product story 4. Sponsorship articles / banners on website 5. Add a press area to your website that contains press releases and contact information for media representatives 6. Create monthly / weekly 'Hot Story' 7. Upload photos of events or topics of relevance 8. Create networking press forum on website 9. Create and insert multi part story / tips so members are awaiting next instalments (eg. 12 major topics) 10. Our quality is second to none 11. Establish market trust & increase awareness (therefore cause a financial response) 12. Counteract competitor claims 13. Offer a reward for each time a user interacts with a company to build longer term loyalty 14. Create mascot, character or vehicle to use in promotions 15. Introduce blogs, forums for website members and/or staff 16. Place feature story that shows how product benefited a particular user 17. Place feature story that profiles a company / executive / employee 18. Focus on reputation of brand name 19. Use company spokesperson to portray message 20. This is who we are, what we do, and how we do it 21. We have expanded internationally 22. This is more than just belonging to a club 23. You are important to us - and we recognise this.
4 1. Link to shopping cart 2. Link to order form 3. Link to enquiry form 4. Link to contact me form 5. Celebrity endorsement - 'be like a celebrity' 6. Provide motivational incentive (eg. how this market can become motivated to achieve what they want) 7. Event 8. Seminar 9. Provide discounts to events 10. Competitive - Add side-by-side quick reference comparison between products / services and those of competitors 11. Reviews on new solutions 12. Reviews on products 13. Reviews on services 14. Product trial article on website 15. Offer product trials directly from website 16. Product / service articles demonstrating achievements 17. Product / service articles demonstrating awards 18. Survey on website to sign up registrations for the conferences / events / seminars / exhibitions 19. Audio/Video of product / service / company / industry 20. Highlight product / service information / or latest news on monthly basis 21. Create discount coupons and offer via the website 22. Information on the next session / product release / sale - link to survey on site for customers to book/register interest /purchase 23. Registration of interest survey 24. Create and deliver sales presentations on website 25. View our new product range 26. We offer the best price guaranteed 27. Get your summer discount, purchase on our website 1. Your central location of free information 2. Daily audio related to product / service / company / industry / employee 3. This is who we are, what we do, and how we do it 4. Your central location of information 5. Information is timely, accurate, practical 6. Advise Sponsors of the types of sponsorship available
5 1. Demonstrate proven results 2. Promote that members will be able to do their job better 3. Member only discount product offering 4. Free access to some IP 5. Member only information 6. Direct access to insights in relation to emerging trends, future wants and needs 7. We are experts and can link members to other experts in specific fields 8. Provide access to fact sheets 9. Provide motivational incentive (eg. how this market can become motivated to achieve what they want) 10. Provide members only, with updates of regulations, standards (National and International) 11. Event 12. Seminar 13. Get advice from people who have more experience 14. Create and upload case histories and testimonials 15. Forum creation to discuss opinions 16. Forums creation specific to 'after an event' 17. Forum creation sponsor banner creation 18. Ask the experts' online - Option for attendees to submit questions and the responses will be placed online within a set date. 19. Top ten tips article on product / service / business 20. I frames for relevant product / service / industry / external information 21. Daily audio related to product / service / company / industry / employee 22. Content created in client only areas text / images / documents for website members only 23. Content created in restricted access areas text / images / documents for website members only 24. Highlight product / service information / or latest news on monthly basis 25. Establish customer club via website database 26. Create section that offers related emerging trends, future wants and needs 27. Create monthly / weekly 'Hot Story' 28. Upload photos of events or topics of relevance 29. Offer alternate price if purchased online 30. Offer a reward for each time a user interacts with a company to build longer term loyalty 31. Introduce blogs, forums for website members and/or staff 32. Our quality is second to none 33. High profile speakers will be at events
6 1. Your central location of free information 2. Member only information 3. Provide tips / tricks / hints 4. Provide users with access to insights into what other entities are using / doing 5. Create an online library 6. Speciality articles for different profiles 7. Create and insert multi part story / tips so members are awaiting next instalments (eg. 12 major topics) 1. Online catalogue 2. Product/service manual 3. Product/ service checklist 4. Product/ Service documentation 5. Your central location of free information 6. Provide access to fact sheets 7. Ask the experts' online - option for attendee's to submit questions and the responses will be placed online within a set date 8. Create an online library 9. Ask the experts' online - Option for attendees to submit questions and the responses will be placed online within a set date. 10. Publish articles relating to product / service offering 11. Survey on website to sign up registrations for the conferences / events / seminars / exhibitions 12. Donations via shopping cart on the website 13. Develop an online brochure communicating the corporate / product story 14. Sponsorship articles / banners on website 15. Create section that offers related emerging trends, future wants and needs week calendar (basic information) month calendar (more detailed information) 18. Registration of interest survey 19. Create and deliver sales presentations on website 1. How to find us (contact detail - location map) 2. Contact us 3. Opening hours 4. Careers / Hiring
7 1. Online resource centre 2. Forums/ blogs 3. News update 4. join our newsletter 5. Promote that members will be able to do their job better 6. Free access to some IP 7. Provide tips / tricks / hints 8. We are experts and can link members to other experts in specific fields 9. Ask the experts' online - option for attendee's to submit questions and the responses will be placed online within a set date 10. Provide users with access to insights into what other entities are using / doing 11. Get advice from people who have more experience 12. Create an online library 13. Forum creation to discuss opinions 14. Forums creation specific to 'after an event' 15. Forum creation sponsor banner creation 16. Top ten tips article on product / service / business 17. Place audio clips on website to provide an 'experience' 18. Information on the next session / product release / sale - link to survey on site for customers to book/register interest /purchase 19. Feedback forms 20. Create online market research questionnaire 21. Create and send online market research questionnaire 22. Create polls 23. Our quality is second to none 24. Counteract competitor claims 25. Offer money back guarantee 26. Bundle products together 27. Offer alternate price if purchased online 28. Percentage of purchase to go to charity of choice 29. We provide expert advice based on a <macro> view as part of a coordinated strategy
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