CORPORATE VIDEO PRODUCTION RATECARD 2016

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Marion Fox
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1 CORPORATE VIDEO PRODUCTION RATECARD 2016 Corporate and promotional video projects vary greatly in their scope and purpose, and we work closely with you to ensure that the vision is met with a realistic budget proposal to achieve the right result. How your video integrates with your marketing strategy is important in achieving a return for your investment, and this is a key area in which we focus. We work with you to discuss video protfolio & strategy, targeted content, opportunities for correct positioning, channels for online exposure and other viable leverage. The extent of this dialogue depends on many factors, but it is important for us to have an awareness of the marketing context into which the video(s) will integrate. Promotional videos are usually short and snappy, maximizing content in the time available. The style of the piece is governed by your business, your message and your audience. Often, corporate videos comprise elements such as talking head pieces to camera, shots of premises or products, graphics and voiceover. To help you craft the best visual tone we provide diverse experience, our industry associates, and our passion and creativity. A key element of this is script writing or polishing and this is an area in which we excel. The main types of video projects we specialise in include; Corporate - Online corporate promotional videos - an overview of the business Content Marketing - How-Tos, FAQs, Training videos and instructional guides Product - Individual product or service showcases Case Studies - Video case studies of projects and/or customer testimonials The list of packages in this document is intended as a guideline; please ask for a bespoke quote for your project. Our range of services also includes the following additional items, which are available upon request; YouTube channel setup or optimisation Bespoke motion graphics, visual effects, logo animations, idents / bumpers Specially composed music soundtrack Presenters / Interviewers / Voiceover artists / Actors Studio hire or Green screen shoots Corporate photography Training / coaching in presentation or front-of-camera skills & confidence Please note that all business is subject to Terms & Conditions available on our website. All prices exclude expenses and VAT. CLIENT TESTIMONIAL Chris is simply amazing! I've worked with Chris on a couple of projects in only a few weeks and I expect this to be a long and successful relationship. Following the initial brief, Chris has interpreted, consulted and managed the production of a number of videos & voice overs with ease, clarity, calmness and utter professionalism. I can't rate Chris enough! Corporate Video has never been this easy! Clair Bush, Marketing Director EMEA, Broadbean Technology

How your video integrates with your marketing strategy is important in achieving a return for your investment, and this is a key area in which we focus.

2 CORPORATE VIDEO - TALKING HEAD PACKAGES Talking head videos are most suitable for professional services companies, where demonstrating capability through visuals is difficult. This is also the most cost-effective route for a small business to get on the video marketing ladder in a professional way that really connects with potential customers. Optional use of autocue to assist in slick delivery Edit to create 1 video under 5 minutes 675 Script review, feedback on client s existing YouTube channel Optional shooting of B-roll footage on location (e.g. office shots) Multiple pieces or interviewees can be recorded Create up to 3 video(s) each under 5 minutes 895 Full day s shoot including script consultation Edit to create up to 5 video(s) each under 10 minutes Inclusion of a bespoke animated client logo Setup or optimisation of YouTube channel 1575

Optional use of autocue to assist in slick delivery Edit to create 1 video under 5 minutes 675 Script review, feedback on client s existing YouTube channel Optional shooting of B-roll footage on

3 CORPORATE VIDEO - BUSINESS OVERVIEW PACKAGES The traditional corporate video is often more complex that a simple monologue. We believe in working hard in this space on communicating benefits, retaining audience attention and using creativity where possible. These packages can also be applied to product or service-specific videos. & storyboard consultation One-day shoot with 1 HD camera, lighting and sound kits Various shooting options at client premises Edit to create 1 video under 5 minutes 1245 YOUTUBE CHANNEL Script consultation OPTIMISATION Optional use of white screen background & autocue Inclusion of bespoke client title graphics Review of client s existing YouTube setup 1495 Crew of 2 for the shoot (director & cinematographer) Edit to create 1 video under 10 minutes, or 2 separate videos Inclusion of a bespoke animated client logo 2495

These packages can also be applied to product or service-specific videos.

4 CASE STUDY VIDEO PACKAGES Case studies are an excellent way to illustrate your products/services and specifically benefits, by drawing on a real life example of the value your business has added to a client. This becomes even more valuable if it is the client providing the insight. Case studies are usually based around a Q&A session, supplemented by shots of the work concerned. Optional use of autocue to assist in slick delivery Edit to create 1 video under 5 minutes 625 & storyboard consultation One-day shoot with 1 HD camera, lighting and sound kits Various shooting options at client premises Edit to create 1 video under 10 minutes 1175 Optional use of white screen background & autocue Edit to create 1 video under 10 minutes, or up to 5 shorter videos Inclusion of a bespoke animated client logo 1495

Optional use of autocue to assist in slick delivery Edit to create 1 video under 5 minutes 625 & storyboard consultation One-day shoot with 1 HD camera, lighting and sound kits Various shooting

5 CONTENT MARKETING VIDEO PACKAGES A rapidly growing trend is the use of How To videos or informative content for brand awareness among potential clients. Explanatory content is a great way to engage consumers and is ideally placed to help in SEO improvements. It can also be very economical to produce in bulk. Pre-production discussion Optional use of autocue to assist in slick delivery Edit to create up to 5 videos each under 3 minutes 795 YOUTUBE CHANNEL Optional use of white screen background & autocue OPTIMISATION Edit to create up to 10 videos each under 3 minutes 995 As above with Script consultation Edit to create up to 20 videos Full day shoot 1575

Pre-production discussion Optional use of autocue to assist in slick delivery Edit to create up to 5 videos each under 3 minutes 795 YOUTUBE CHANNEL Optional use of

6 OTHER CORPORATE VIDEO PACKAGES We get a huge variety of projects in the arena of web videos for businesses, and most of our work is bespoke, but here are examples of some of the other services we can offer. EDIT ONLY PACKAGE You provide the footage, either remotely or on a disk We edit, to include your logo and branding Various final video options You review and approve the finished version From 295 PROJECT INSIGHT PACKAGE Production of a video to illustrate e.g a construction project Use of timelapse cameras plus intervew segments Site visits to setup & check cameras, gather additional footage From 675 DONE IN A DAY PACKAGE We spend a full day at your premises We shoot, record voiceover, screen-capture as needed Edit onsite directly after shooting, working alongside you Draft edit the same day, and if approved, final edit left with you Ideal where deadlines are a factor, or collaboration is important From 795

a guide to producing your video

a guide to producing your video 2016 edition 01:01 01:02 01:03 01:04 01:05 01:06 01:07 01:08 Thinking about video? I m delighted that you are thinking about having a video professionally produced. A well