Matching quality professionals with the country s leading brands and venues.

Transcription

1 Matching quality professionals with the country s leading brands and venues. Hilton Hotels Tigerlily National Theatre of Scotland Toni & Guy Dundee Contemporary Arts Cameron House Saks Hair & Beauty Radisson Blu Thainstone House Blythswood Square Mar Hall Malmaison Domino s Pizza Rogano Fifi & Ally Glasgow Edinburgh Aberdeen Dundee

2 How will itison work for me? Firstly, let s just be clear on something. Daily Deals isn t about de-valuing your business. It s about selling it. When deals are well constructed, sensibly sold and well positioned to the correct audience, they re a powerful exercise in marketing which will increase your turnover and profitability almost instantly. An amazing Daily Deal experience is proven to create loyal customers who will return to you time and time again. Here s how you can make sure your deal works hard for your business. 1. New customers We already know that 92% of our members use itison to discover new places, which means there s a good chance that they re new to your business. Making sure they get the best experience means that, during your deal s redemption period, you ll have hundreds of enthusiastic new brand ambassadors spreading the word about what a great time they had. 2. The value of the up-sell Up-selling to our members is a great way to maximise the value of your deal. Remember, our members have already paid you for their experience in advance so will be more open to adding extras on the day. Savvy restaurant hosts can generally upsell at 110% of the value of their deal with additional courses and drinks while beauty hosts are able to achieve, on average, an upsell of around 80% on additional treatments and products. We found that itison customers typically spend on average at the restaurant when redeeming their 16 deal voucher which means our itison customers are worth just as much to us as our non-deal customers. Cassie Forshaw, Group Marketing Manager Iliad (Sapporo Teppanyaki Glasgow): 3. Return business 88% of our members have returned to a deal venue as a full paying customer. Incentivising that return visit with a discount voucher when they leave can be a great way of not only ensuring that they return but that they return quickly. Remember, a customer can t become a regular until they ve tried you at least once. 4. Powerful, wide reaching advert itison speaks to over 450,000 people every single day - and these people trust us to tell them about Scotland s best businesses. When we speak, our members listen - and we want to be talking about you! Glasgow Edinburgh Aberdeen Dundee 2

3 itison is a marketing tool that guarantees results SIMPLE. Choosing a way to market your business can be mind boggling. But before you decide the best route for you, we thought we d show you how itison compares to some other forms of advertising. Reach itison reaches more people every day than the combined daily circulation of: Engagement Our members open their daily deal s with a view to making a purchase or discovering a new brand or venue in their city. They re actively looking for your business. No cost Buying advertising in newspapers and on television comes with a pretty hefty price tag. We should know. With itison however there are no up-front costs and you only pay us a % of what you make. It s 100% risk free advertising for your business. Results Ad avoidance The average Scottish daily newspaper or radio station carries hundreds of adverts for everything from MOTs to stair-lifts, which means your message is likely to get tuned out before it s even had a chance. itison runs between two and four high quality deals for great brands and venues in each city per day. Ad avoidance simply isn t an issue; your business will have the floor for the day. 500,000 is the number of flyers you would have to hand out in the city centre in the freezing cold to stand a chance at filling a 25 cover restaurant on a Monday night. 1 is the number of itison deals you d have to run to achieve exactly that and more. We know which one we d rather do. What itison delivers for your brand and business, at a glance. Gives me guaranteed new customers Directly drives revenue Is risk free and cost effective Is measurable and transparent Effectively reaches a large audience Doesn t dilute my message Directly engages with my market Creates awareness of my brand.com TV Radio Print Outdoor Flyering Customer promotion Facebook & Twitter Only reaches existing customer base. Glasgow Edinburgh Aberdeen Dundee 3

4 So, why should I use itison? We bring you customers with real value. Tens of thousands of people sign up to itison every month. Our members are predominantly professional females with high disposable income. The average purchase from itison is over % of our members use itison to discover new places and they trust itison to help them do this. itison members are looking for places to love, places to return to and places to tell their friends about. We give you real insight into your customers with itison Hub. Our deal management site, itison Hub, allows you to quickly and easily redeem itison vouchers and track redemption rates and income. This clever little tool allows you to see the age and gender of your deal purchasers plus their location so you can see who s interested in your business and take action. Plus you ll be able to get verbatim feedback on your deal directly from our members. We have the best business terms. Every deal is handled by a dedicated Account Manager, so you ll always have a point of contact with us. Our terms allow us to pay you fairly and efficiently. Our payments are upfront, so you ll never be wondering when or where your next cheque is coming from. Redeemed or not, we ll pay you for every voucher sold. This can amount to thousands of pounds in net profit which will be paid directly to you. We have local offices and experienced staff. itison is a big company, but we re also a Scottish company with offices in Glasgow, Edinburgh, Dundee and Aberdeen. Our customer service team is based in our Glasgow HQ and we re always just a phone call away. We pride ourselves on our friendly and professional Sales Team, our efficient Account Managers and our super smart team of Web Developers who make it all happen. We give you more than other Daily Deal companies. In 2012 itison launched itison Events, an exciting new ticket selling service in Glasgow and we ll be rolling the service out across other cities very soon. Our sister company, DADA, is one of the UK s leading PR and Marketing agencies, so you can rest assured that your business is in good hands. We have first-hand experience of running venues, bars, restaurants, major events and festivals. Generating customers and marketing businesses is what we do best. Glasgow Edinburgh Aberdeen Dundee 4

5 We only work with the best itison has a strict policy of only working with high quality brands and venues. Here s what some of them had to say about us Shona Brierton, Sales and Marketing Manager, Cameron House: My experience of working with itison has been very positive. The team are smart, creative and really deliver great results and most importantly, give a quality platform to promote Cameron House. Henry Dawes, Owner, Domino s Dundee: itison delivered 5000 new customers to my stores over 8,000 Facebook likes in a day, national press and double digit sales growth itison has seriously grown my customer base and created a huge buzz in the city and was a really slick process from start to finish. Leon Trayling, Spa Director at the award winning five-star Blythswood Square Hotel said: itison is a brilliant way for any business to drive valuable new customers to your venue or product and to combat those seasonal lows in trade. We ve welcomed thousands of itison members to The Spa at Blythswood Square over the past year, many of whom have continued to return to the hotel as valuable customers. And here s what else they thought about us... 96% 98% 84% 73% of our hosts would run another deal with itison. of our hosts thought our staff provided excellent service from start to finish. of our hosts had recommended another business to itison. of our hosts said that itison members were worth as much or more to their business than their regular customers. Glasgow Edinburgh Aberdeen Dundee 5

6 And here s what you get with itison that you don t get with our competitors. Reach itison is the only site which runs quality Daily Deals seven days a week across the whole of Scotland. Fact. We have offices in Glasgow, Edinburgh, Dundee and Aberdeen and members from the Highlands to the Borders and everything in between. Glasgow office Aberdeen office Dundee office Edinburgh office Engagement We ve taken the time to get to know our members and we know what they want. By consistently running great deals they love, we have the most engaged database in the market. Quality and Prominence We don t run deals for memory foam pillows and we don t run deals for wine racks. We promise you ll never find yourself squeezed between bedding and household goods on our site. Spend With itison however there are no up-front costs and you only pay us a % of what you make. It s 100% risk free advertising for your business. Results itison regularly outsells even our biggest competitor. But we ll only do that if you want us to. This is your deal and the results are up to you. If you want to sell a metric sh*t tonne then we ll do our very best but if you want to test the water and see how it goes with a smaller volume deal and a shorter redemption period then that s fine too. itison is committed to responsible Daily Deal practices and the on-going success of the great businesses we work with. Glasgow Edinburgh Aberdeen Dundee 6

7 So, how does it all work then? Follow these steps: You offer a deal that demonstrates a saving of 50% or more. The greater the saving the more profit you will drive through non-redeemed vouchers and greater volume of sales. Our copywriters and designers bring your deal to life. Your deal is ed to hundreds of thousands of our members. The deal is available for purchase at itison.com for a minimum of 24 hours. Our members share your deal through their social networks. Purchasers receive their deal voucher by or phone. Through itison hub you see real-time purchasing and receive valuable information on your customers. We pay quickly and fairly, with the details of your payment clearly detailed for you on your private itison hub. For more information contact us on to be directed to your local itison team. Glasgow Edinburgh Aberdeen Dundee 7