#SMALLTEAMBIGTHINGS. Little Giant Creative (LGC) is a boutique agency with an. experienced, small core staff. We work tirelessly -- from conception

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1 HELLO. WE ARE

2 AAMP #SMALLTEAMBIGTHINGS Little Giant Creative (LGC) is a boutique agency with an experienced, small core staff. We work tirelessly -- from conception to conclusion -- to develop brand strategies, design collateral and increase awareness for a variety of regional and national companies, using carefully tailored and innovative marketing methods to provide desired results and exceed client expectations. LGC has been successful in connecting the message of our clientele to target audiences by using our signature organic methodology; keeping each interaction -- no matter how large the concept -- focused on its recipient. This strategy, combined with a steeped and dedicated knowledge of evolving markets, consistently drives our dynamic ability to lead transcendent marketing campaigns, initiatives, and activations.

3 BRANDING & DESIGN Strategy COMPETITIVE ANALYSIS BRAND POSITIONING MARKET RESEARCH BRAND GUIDELINES BRAND ARCHITECTURE Brand Experience ADVERTISING PRINT DESIGN ACTIVATIONS WEBSITE MOBILE DESIGN BRAND Creative NAMING BRAND IDENTITY ART DIRECTION COPYWRITING PHOTOGRAPHY VIDEO PACKAGING

4 EXECUTION EVENTS Our niche is producing exciting, exclusive and originally crafted events. Specializing in engaging the ever-adapting youth and multicultural markets. Conception to conclusion. INFLUENCER ENGAGEMENT Engaging a core group of people with large audiences or influence to become advocates of a message and to promote in an organic manner to increase awareness and buy in. Via social media, event partnerships, think tanks, etc. SOCIAL MEDIA STRATEGY Development of brand social media assets with a strategic plan to keep content relevant and compelling to the target audience. Key outlets are identified to become message vehicles and pitch/provide consistent content. BRAND AMBASSADORS Well spoken, attractive teams of men and women who are trained to be brand advocates and sent out to interact with the public.

5 VITAMINWATER STRATEGIC DEVELOPMENT GRAPHIC DESIGN EVENT PRODUCTION Little Giant was tapped by vitaminwater to execute and curate the local activation of a national initiative Uncapped Live! A pop up venue to showcase notable Philadelphia talent and highlight emerging local talent. Little Giant worked closely with the client to develop Philadelphia s custom concept of the national strategy. A pop up venue offering 17 consecutive days and nights of live concerts, workshops, clothing sample sales and more. Renowned Philadelphia music studio, Sigma Sound was chosen as the nontraditional venue to further enhance the in the culture experience. Little Giant curated 17 days of programming which included working and negotiating with artist management, publicists, local brands/promoters and confirming the calendar including: Just Blaze, Nikki Jean, Sun Airway, Jedi Mind Tricks, 215hiphop.com, Babylon Cartel, SSL, Philadelphia Film Society and dozens more. PEOPLE ATTENDED THE VENUE NIGHTLY

6 HEINEKEN GREEN ROOM ART DIRECTION GRAPHIC DESIGN PRODUCTION EVENT HEINEKEN GREEN ROOM launched in Philadelphia (2009) as a series of inviteonly concerts reaching the young, AA, male demographic in Philadelphia for intimate concerts in venues open only to HGR Members. Due to the overwhelming success of their Heineken Green Room Philadelphia initiative, Little Giant created a similar footprint in NYC. The NYC market has gained fast momentum (now in its third calendar year) with successful concerts in Brooklyn, Manhattan, The Bronx, and Harlem boasts top industry talent and emerging artists who have gone on to stardom.hgr NYC consistently touts strong online presence leading up to and post events from high-traffic blogs, podcasts, youtube, and social media assets. Attendee contributions consistently reach over 1-2 million unique and targeted impressions at each event through twitter and Instagram with #HeinekenGreenRoom hashtag. UNIQUE AND TARGETED IMPRESSIONS AT EACH EVENT THROUGH TWITTER AND INSTAGRAM.

7 RED BULL BLOCK2BLOCK STRATEGIC DEVELOPMENT EVENT PRODUCTION Red Bull wanted to create an innovative local sports event to engage local athletes with an interactive experience that exemplified their brand. Little Giant developed and executed a Philadelphia sports event targeting local bikers, skateboarders and runners for an innovative, first of its kind race -- incorporating several athletic disciplines in 1 inclusive competition. Bikers, racers and runners raced throughout different neighborhoods of Philadelphia, using the urban landscape as their course. Each neighborhood was host to a block party that provided benchmarks for the racers. A winner was declared in each category and each received a grand prize. The event ended with an awards ceremony and an outdoor concert/event.

8 HOPE CAMPAIGN STREET TEAM TWO.ONE.FIVE MAGAZINE PUBLISHING ART DIRECTION MARKETING EDITORIAL PHILLY 360º MARKETING EVENT PRODUCTION SOCIAL MEDIA BRANDING ART DIRECTION PAFA X KAWS MARKETING EVENT PRODUCTION

9 CITY HALL PRESENTS MARKETING EVENT PRODUCTION BRANDING ART DIRECTION GRAPHIC DESIGN POUR THE CORE MARKETING EVENT PRODUCTION THE NEXT MAJORITY MARKETING BRANDING ART DIRECTION GRAPHIC DESIGN MURAL ARTS: DJ MURAL BLOCK PARTY MARKETING EVENT PRODUCTION BRANDING ART DIRECTION GRAPHIC DESIGN